Business and Entrepreneurial Review (BER)
Published by Universitas Trisakti
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Articles 107 Documents
THE IMPACT OF MARKETING STRATEGIES TOWARDS THE PERFORMANCE OF MUSEUMS IN JAKARTA Berlian, Zainal
Business and Entrepreneurial Review (BER) Vol 9, No 1 (2009): Volume 9, Number 1, October 2009
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Marketing activities in museum stores offer significant opportunities to evaluate distinct strategies and their related performance in a nonprofit setting. Whereas the museum store was originally intended to provide financial support for the institution with which it was associated, it now provides an educational or mission-related opportunity as well. This research identified variable of elaborate product orientation, customer orientation, competitor orientation and sales orientation toward social effectiveness and economic effectiveness. Total 18 museum in Jakarta was surveyed by researcher with interview technique to the museum management. The finding of this research, museum management should combining the variables of product orientation, customer orientation, competitor orientation and sales orientation in order to achieve social effectiveness and economic effectiveness
Philanthropy Accountability Sukarno, Edy
Business and Entrepreneurial Review (BER) Vol 6, No 2 (2007): Volume 6, No. 2 April 2007
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A causal factor of susceptibility of philanthropy in Indonesia which is now  facing turbulence era is a weak implemented accountability. Philanthropy is changing to self adjustment with the aspiration and demand of the public sectors. The changing management is needed by considering the current situation and condition, participation, and shall be supported by all of the stakeholders especially employees of not-for-profit organizations, in order to achieve the expected goal. Theprinciple of accountability requires philanthropy governance to make sure that disclosures of accurate and precise information shall be done in relation to the material consisting of financial terms and conditions, performance and leadership of the organization. The accountabilitiy is very important to prevent fraud in financial infomation and other information forwarded to not-for-profit organizations. This article is expected to provide particularly and important knowledge about the terms, functions and relationships between philanthropy accountability and information disclosures.
The Effect of Interest Rate and Inflation on Forex Rates Hadi, Sofyanto
Business and Entrepreneurial Review (BER) Vol 5, No 1 (2005): Volume 5, No. 1 October 2005
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The purpose of this study is to do the simulation by using arbitrage facilities for such investment of foreign exchange. This study will find the best foreign exchange between US Dollar, SGD,CAD and Yen, with the best interest rate and the best inflation rate for such transaction by using arbitrage transaction mechanism. In forex transaction, the risk of speculation is very high but this is becoming a reason why this kind of transaction was being attractive and obviously more economic players have an opportunity to get more profit due to differences occurred (spread) on exchange rates. The problem is how to manage such situation the most possible way, especially for managers. The role of estimation, for example by knowing the variables that determined foreign exchange rates, is getting more important in forex trading. Beside that, arbitrage can give additional profit from a forex investment and windfall profit from the spread of the foreign exchange.
Social and Work Exchange Towards Organizational Citizenship Behavior Utha, Maria Ariesta
Business and Entrepreneurial Review (BER) Vol 6, No 1 (2006): Volume 6, No. 1 October 2006
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The purpose of this research is to description to the readers regarding individual attachment to his/her organization. Individual perceptions on rewards they received and on their organizations. Consequently, individuals who have good perception will possess strong attachment to the organization and will develop Organizational Citizenship Behavior (OCB). A hypothesis test was utilized to measure the perception and attachment of social and work exchange that construct OCB. The data analysis used was confirmatory analysis, whereas the sampling method was purposive or judgmental. The result of this research concluded that work perception does relate with work attachment. Social and economic perception did not have any relationship towards social and economic attachment; however it creates an organizational citizenship behavior (OCB)
INFLUENCE OF SERVICE QUALITY ON SWITCHING BEHAVIOR MEDIATED BY RELATIONSHIP QUALITY IN SPRING BED RETAILERS IN JABODETABEK Hermanto, Djong
Business and Entrepreneurial Review (BER) Vol 10, No 1 (2010): Volume 10, Number 1, October 2010
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Retailers in the spring bed business have a privilege to choose among the various products offered by various suppliers. Typically, these retailers would have chosen the suppliers whose products are matched with their needs and at the same time could give higher profits. This condition has strengthened the competition in the spring bed industry. In order to face the challenges that come from the retailers’ switching behavior, every supplier has to give a good service quality and build a strong relationship quality with their retailers. In this study, relationship quality was measured by three components: satisfaction, trust and commitment from the retailers to the suppliers.The objective of the study is to analyze the impact of service quality on switching behavior which was mediated by the relationship quality. The components of relationship quality are: satisfaction, trust and commitment. A theoretical framework was developed as the hypotheses for testing the impact of every variables were constructed. The samples of this study were 341 spring bed retailers in Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi) area. A sixpoint Likert-type scale was used for the questionnaire variables, with 1 = strongly disagree and 6 = strongly agree. The quantitative analysis with Structural Equation Modelling (SEM) was completed using Lisrel 8.8. The structural model of this study could explain the interrelationship among each variables in the model. As a result, from ten hypotheses there were five findings supporting the hypotheses: service quality had an impact on satisfaction, service quality had an impact on trust, satisfaction had an impact on trust, trust had an impact on commitment, and commitment had an impact on commitment. The findings which did not support the hypotheseswere: There was no impact of service quality on commitment and switching behavior; there is no impact of satisfaction on commitment and switching behavior; and finally there is no impact of trust on switching behavior. As a conclusion, the result of the study described the importance of service quality in manufactured industry, in the business to business context between spring bed suppliers and retailers. The impact of service quality on the switching behavior was mediated by relationship quality, where commitment was the important component of relationship quality that greatly affecting the strength of service quality impact on switching behavior. For future studies, researchers may explored other model to investigate more variables with more proper indicators, more homogeneous samples and longer period of research
The WOM Effect to Perceived Justice, Satisfaction and Repurchase Intentions Wahyu Putra, Hariyadi Tri
Business and Entrepreneurial Review (BER) Vol 7, No 1 (2007): Volume 7, No. 1 October 2007
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The background of this research focused on complaint management in catering service in Jakarta, thus focused on justice or fairness theory to explain satisfaction with the complaint handling process with post complaint customer behaviour such as word of mouth (WOM) or repurchase intentions.  The objective (s) of this research was to examine the impact of WOM as mediating variable to perceived fairness, satisfaction, and repurchase intentions. This will hopefully. shed some more light on the post complaint customer behavior process especially in catering service. Data analysis in this research used Structural Equation Model (SEM) with AMOS 4.0 software. Perceived fairness would have a positive effect on satisfaction, but would not have a positive effect on WOM valance and repurchase intentions. Perceived fairness would have a negative effect on WOM dissemination. WOM valance would have a positive effect on repurchase intentions, but would not on satisfaction. WOM dissemination would have a negative effect on satisfaction and WOM valance. but would not significantly on repurchase intentions. Satisfaction would not always have a positive effect on repurchase intentions.
THE ROLE OF THE PERSONALITY OF CUSTOMERS AND REPUTATION THE COMPANY AS THE RESTORATION OF SERVICES ON THE MODEL OF MODERATION VARIABLE: IN THE AUTOMOTIVE INDUSTRY IN INDONESIA Hidayat, Soleh
Business and Entrepreneurial Review (BER) Vol 14, No 1 (2014): Volume 14, Number 1, October 2014
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This study examined the effect of prior customer experiences on the perceived justice in service recovery through the moderation role of customer personality. In addition, this research examinesperceived justice to satisfaction with service recovery with the moderation role of corporate reputation, as well as satisfaction with service recovery influence the future behavior intentionin form of repurchase intention and positive campaign in the form of free advertising by word of mouth. Respondents in this study are the customers of 4 (four) sole distributor agents (ATPM) with 300 respondents, the analysis technique used is Structural Equation Modeling (SEM) with multigroupanalysis.The results showed that: (1) Prior experience affect the procedural, interactional and informational justice, but has no effect on distributive justice (2) Customer personality moderating reinforced the influence of prior experience on procedural and interactional justice, (3) Perceived justice (distributive justice, procedural justice, interactional justice and informational justice) affect satisfaction with service recovery, (4) Corporate reputation moderating reinforced the influence of distributive, procedural and informational justice on satisfaction with service recovery, but not moderating reinforced the influence of interactional justice on satisfaction with service recovery, (5) Satisfaction with service recovery influence the future behavior intention in form of repurchase intention and word of mouth (WOM).
THE MAPPING OF LOCAL ECONOMIC DEVELOPMENT IN DECENTRALIZED GOVERNANCE ERA Triyowati, Hermien
Business and Entrepreneurial Review (BER) Vol 11, No 1 (2011): Volume 11, Number 1, October 2011
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This paper summarizes the relationship between decentralized governance and local economics development, and the mapping of LED’s concept at the country that implemented decentralized governance model. This paper seeks to (a) Understand what is the LED’s concept compare with the Decentralized Government for Development (DGD) concept, (b) Describe the impact ofthe DGD’s implementation in Indonesia base on the past research from some experts; and (c) Informing some comprehensive program and projects which better be conducted for to reach the main goal of MDGs: eradicate poverty.As a relatively new literature overview, the paper thus grapples with the many research or empiric experience conducted by many expert some time ago, and concludes with three prerequisite in implemented the LED’s concept was combined with DGD’s concept which is expected will be able to add the understanding about local economics development concept at the government that applying decentralized governance model.
Role of Audit Committee in Implementing Good Corporate Governance M. Asror, Endyk
Business and Entrepreneurial Review (BER) Vol 6, No 2 (2007): Volume 6, No. 2 April 2007
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A causal factor of susceptibility of the Indonesia Corporation in facing and econornic turbulence is the weak implementation of Good Corporate Governance (CCG) which comprises of fairness. transparency, accountability and responsibility. Those four principle should be applied simultaneously in order to get an optimum result in measuring a good corporate governance conduct. It seems that there is no strong basis to support the existence of an Audit Committee refers to Corporate Law No. 1/1995. Consequently, the existence of the Audit Committee may cause a legal dispute, for instance it could bring a negative impact when the main objective is to conduct good corporate governance in accordance with basic principles.
EFFECT OF DEBT POLICY, DIVIDEND POLICY AND OWNERSHIP OF COMPANY PERFORMANCE Frendi, Frendi
Business and Entrepreneurial Review (BER) Vol 9, No 2 (2010): Volume 9, Number 2, April 2010
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The background of this research is prior empirical researches about firm performance analysis have no consistent result. This research is based on the research in Kuala Lumpur by Ahmed(2008). The objectives of this research are to analyze the impact of debt policy, dividend policy, and corporate ownership which consist of management ownership and institutional ownershipon firm performance. The design of this research applies the impact of independent variable on dependent variable. The independent variable in this study are debt policy, dividend policy,managerial ownership, and institutional ownership. The dependent variable is firm performance. This study based on a sample of 13 firms that listed in Indonesia Stock Exchange LQ-45 during 2005 – 2008. This research uses ratio scale. Data analysis applied measuring method on multiple regression model and uses SPSS for windows to examine the impact of independent variables on dependent variable. The result of result indicated that dividend policy has significant impact on firm performance, whereas debt policy and corporate ownership have no significant impact on firm performance

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