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Tourism & Hospitality Essentials Journal
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Articles 114 Documents
PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN BERKUNJUNG DI ALAM IMAJINASI TAMAN BUNGA NUSANTARA (Survei terhadap Pengambil Keputusan Rombongan Wisatawan Nusantara Untuk Berkunjung Ke Alam Imajinasi Taman Bunga Nusantara Kabupaten Cianjur) Putri, Ayunda Purwanti; Novalita, Dewi Pancawati
Tourism & Hospitality Essentials (THE) Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Kabupaten Cianjur is one of regencies in West java has tourism potential can be relied, and the one of destination is Alam Imajinasi Taman Bunga Nusantara. Alam Imajinasi Taman Bunga Nusantara is a recreation area that offers a variety of tourist attraction with the unique feel for the tourist. The number of tourist visits on Alam Imajiansi Taman Bunga Nusantara has decreased from 2005 to 2009. The most drastic decrease of tourist visit happened in 2009 till 65%. Promotion mix is one of marketing strategy that can be used to increase the number of visit. In connection with these to research studies conducted on the influence promotion mix toward visitin decision Alam Imajinasi Taman Bunga Nusantara. The purpose of this research is to find promotion mix influence visiting decisions to Alam Imajinasi Taman Bunga Nusantara. Promotion mix consists of direct marketing, sales promotion, advertising, interactive/internet marketing, and public relations. Technique of sampling is systematic random sampling. The method in that used in this research is explanatory survey by using ordinal scale. Analyze from this research use Path Analysis with a computer software tools SPSS 18.0. The result of this research is promotion mix influence significantly 86,3% and the rest influence other factors. Based on the result of statistical test results were obtained, there were four variables of promotion mix which had an influence on visiting decisions of direct marketing, sales promotion, interactive/internet marketing, and public relations and there was one variables that had no effect on visiting decisions was advertising.That it can be concluded that direct marketing, sales promotion, interactive/internet marketing, and public relations strong influence the visiting decision on Alam Imajinasi Taman Bunga Nusantara.
PENGARUH STRATEGI NATION BRANDING “WONDERFUL INDONESIA” TERHADAP PROSES KEPUTUSAN BERKUNJUNG WISATAWAN AUSTRALIA KE INDONESIA Utami, Sri; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Sebagai industri yang diperdagangkan secara internasional dan berkembang pesat, pariwisata menjadi salah satu kategori utama dalam sektor perekonomian. Bagi Indonesia, pariwisata merupakan salah satu sumber utama penghasilan devisa serta dapat menciptakan lapangan kerja dan peluang untuk pengembangan lebih lanjut. Australia merupakan salah satu dari tiga target utama pangsa pasar pariwisata dan juga merupakan salah satu penyumbang wisatawan terbesar di Indonesia. Program nation branding merupakan salah satu strategi Kementerian Pariwisata dan Ekonomi kreatif (Kemenparekraf) untuk meningkatkan jumlah kunjungan wisatawan, yaitu dengan mengembangkan strategi dan koordinasi kampanye pariwisata melalui nation branding. Nation branding adalah menerapkan branding dan teknik komunikasi pemasaran untuk mempromosikan citra suatu bangsa yang nantinya akan berpengaruh pada jumlah kunjungan wisatawan. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu Nation Branding yang terdiri dari tourism, people, dan culture and heritage. Variabel terikat (Y) yaitu proses keputusan berkunjung. Jenis penelitian yang digunakan deskriptif verifikatif, dan metode yang digunakan adalah survei dengan teknik stratified random sampling, maka diperoleh jumlah sampel sebesar 120 responden. Teknik analisis data dan uji hipotesis yang digunakan adalah path analysis (analisis jalur). Hasil penelitian menunjukkan bahwa variabel nation branding memberikan pengaruh yang signifikan terhadap proses keputusan berkunjung.
PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN PENUMPANG DIBANDARA HUSEIN SASTRANEGARA Siswhara, Gita; Abdullah, Taufik; Karina, Fauzia Dwisti
Tourism & Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Tourism is one of industries that is growing quite rapidly and cannot be separated from the roles of other sectors. One of those sectors is transportation. Air transportation service, as the most important transportation, needs assistance from airport that has one of tourism elements which is accessibility. One of the airports in Indonesia, which is Husein Sastranegara Bandung airport, always faces increase in the number of passengers in every year which cause over capacity. It makes PT Angkasa Pura II, as the maintainer of the airport, receive many complaints from the passengers. Those complaints will affect the passengers’ satisfaction. In order to decrease service failure, the airport management applies service recovery in the form of actions, efforts, or process to increase passengers satisfaction. In this study, service recovery that consists of procedural justice, interactive justice and outcome justice. In the other hand, passengers satisfaction which is obtained from the comparison result between the performance perceived by the passengers (perceived) and the passengers’ expectation (expected).The population of respondents in this study is 100 passengers who have ever made complaints and received service recovery at Husein Sastranegara airport. The method used in this study is descriptive- explanatory method with less than a year length of research (cross sectional method). The data analysis and hypothesis test technique used in this study is multiple linear regression. The purposes of this study are to gain and/or get the result about passengers satisfaction towards service recovery. The result of this study shows that the entire dimension of service recovery has significant influence towards passengers satisfaction.
ANALISIS FAKTOR-FAKTOR SENSORY MARKETING PADA MASKAPAI PENERBANGAN (Survei pada Wisatawan Mancanegara yang Pernah Menggunakan The World’s 4 Star Airlines di Bandara Internasional Soekarno-Hatta) Nugraha, Mochamad Eri; Setiyorini, Heri Puspito Diyah
Tourism & Hospitality Essentials (THE) Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Tourism is an integral part of human life. The sector is growing as it has become a necessity for leisure travelers along with the development of the sociocultures undergoing changes. One of the tourism industries that always increases its growth is the airline industry. As stated in the background above, the author conducted a research on The Worlds 4 Star Airlines in Asia-Pacific and Southeast Asia. In the study, the author took the title: The Analysis of Sensory Factors in Airline Marketing. The purpose of the study was to obtain results of the confirmatory analysis of the most dominant sensory dimension of marketing The Worlds 4 Star Airlines at Soekarno-Hatta International Airport. This research was descriptive and verificative, and the method of the research was a descriptive survey and explanatory survey. The samples taken in this study were as many as 100 people from the population of 1.195.596 foreign tourist passengers. The technique of sampling done by the author was a systematic sampling. Data processing was done by using the statistical test through SPSS 20.0 for Windows and AMOS 5. The results showed that the sensory dimension of marketing that was the most dominant was the dimension of sight which was equal to 21:36%. Whereas the most dominant sensory marketing indicator was equal to 10:07%.
THE BEHAVIOR ANALYSIS GENERATION Y IN USING SEARCH ENGINE FOR TRAVEL PURPOSES Mohamad Yusop, Nur Dalila Binti; Mohd Zin, Maizatul Anis Asyikin Binti; Kurniawan, Ikhsan; Girinsah, .
Tourism & Hospitality Essentials (THE) Journal Vol 5, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Technology changes every day and makes life easier. Related to this, the purpose of this research is to identify the characteristics or behavior analysis of Generation Y in using search engine for travel purposes.By definition, Gen Ys or Millennial Generation are those young people who were born between the year of 1990 to 2000. They are also the first generation to have spend their entire life in the digital environment. Nowadays, we could find Gen Ys actively contributes, shares, searches for tourism purposes. The research is focus on the tendency and preferences of the youngsters who are willingly go to travelling website and looking for information before travel. The research method in this study is survey research. The research object is students who were categorized as Gen Y at Universitas Pendidikan Indonesia (UPI) and Universiti Teknologi Mara (UiTM) Malaysia. The respondents were sent an email message describing the study and inviting them to participate via online questionnaire using Google Form. Through this method the sample and data were collected. Study results would be expected to discover their behaviour in using the search engine before travelling. This study is also expected to give a huge impact on how to spread the information about travel and tourism industry such as tourist attraction, accommodation, transportation and culinary arts preferences. In a separate discussion about the future of the world, it was clear the Gen Ys are generally well equipped to deal with the leadership and societal challenges we all will be facing in the near future.
PENGARUH REVITALISASI PRODUK WISATA TERHADAP PREFERENSI MENGUNJUNGI LEMBAH BOUGENVILLE RESORT (Survei pada Pengunjung Lembah Bougenville Resort Kecamatan Lembang Kabupaten Bandung Barat) Gantini, Kariza Devia; Setiyorini, Heri Puspito Diyah
Tourism & Hospitality Essentials (THE) Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Bougenville Valley Resort is a tourist attraction in the Cibodas village, Lembang, West Bandung District. Bougenville Valley Resort has a tourist attraction in the form of a very beautiful valley. Despite this growth in the number of visits in the Valley Bougenville Resort has fluctuating percentage, due Bougenville Valley Resort experience landslide disasters in 2007 with a percentage decrease of -10.65% and decreased again in 2009. One of the efforts to improve and restore the number of visitors came to the Valley Bougenville Resort, is to do the revitalization of tourism products consisting of revitalization tourist attractions, revitalization amenitas and revitalization of accessibility that may affect the interest of tourists to visit a tourist destination (Nindyo Suwrano: 2008). The purpose of this study was 1) to obtain findings regarding the revitalization of the tourism product in Bougainville Valley Resort 2) To obtain findings regarding preferences visited Bougainville Valley Resort 3) In order to obtain a model of the revitalization of the tourism product of the preference visited Bougainville Valley Resort. This research is descriptive and verification, because the method used is explanatory survey method using ordinal. Teknik scale analysis used in this study is the analysis of the path (path analysis), the technique of using systematic random sampling through cross sectional method with samples taken as many as 100 visitors. The study of the hypothesis shows that the revitalization of the tourism product consists of tourist attractions, amenitas and accessibility has direct and indirect influence significantly to visit the Valley Bougenville Resort preference of 56.8%, while the remaining 43.2% is explained by other variables not examined in this study. Suggestions for tourist attraction Bougenville Valley Resort is a further enhance other programs like promotion to the level of preference visited Bougainville Valley Resort better and cooperate with government and private parties.
PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI THE TRANS LUXURY HOTEL BANDUNG (Survei pada Wisatawan Sebagai Individual First Timer Guest The Trans Luxury Hotel Bandung) Adytia, Cynthia Asrivionny; Yuniawati, Yeni
Tourism & Hospitality Essentials (THE) Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Tourist’s needs of hotel are going higher contributes to the development of the hotel industry in Bandung. In 2013, the number of 5-star hotel has 9 hotels. Among the nine hotels is The Trans Luxury Hotel which opened in 2012 with a 6-star hotel concept. Despite its young age, The Trans Luxury has been able to attract people to stay so the occupancy rate has been able to achieve an average occupancy rate in the city of Bandung. In a period of 20 months, the number of guests who stayed at The Trans Luxury Hotel Bandung was dominated by individual guests, as many as 64%, while the number of business guests only reached 36%. Overall, the number of individual guests who stayed at The Trans Luxury Bandung during the period May 2012 to December 2013 was as much as 43.212 persons. The number of individual guests who stayed at The Trans Luxury Hotel Bandung is still dominated by first timer guests in the amount of 63.38%, so it can be identified that the guest’s intent to return still very low. As a new hotel, The Trans Luxury Hotel Bandung also has a goal to get the loyal customers. In the process of achieving customer loyalty, The Trans Luxury trying to focus on the characteristics of loyalty, one of them with efforts to increase guest’s intent in return to stay. In order to increase the guest’s intent in return to stay, The Trans Luxury Hotel Bandung implementing marketing strategies that focus on the individual guests, one of which is to implement customer experience. In this study, the independent variable (X) which is used is the customer experience includes the physical environment and social interaction. The dependent variable (Y) is revisit intention. This type of research is descriptive verification, and the method used was a survey with simple random sampling technique, and then obtained a total sample of 100 respondents. Techniques of data analysis and hypothesis testing used is a multiple linear regression analysis. The results showed that there is a strong relationship between customer experience with revisit intention which is equal to 0.658 and simultaneously the customer experience effect on revisit intention of 43.3%.
IMPLEMENTASI PROGRAM TOTAL QUALITY SERVICE DALAM UPAYA MENINGKATKAN KEPUASAN TAMU DI HOLIDAY INN RESORT BATAM Saman, Saefuloh; Gaffar, Vanessa
Tourism & Hospitality Essentials (THE) Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Study was to obtain findings on the effects of total quality service program to the satisfaction of guests at the Holiday Inn Resort Batam. Total Quality Service (TQS), is a fusion of all the functions of the company into a holistic philosophy that builds upon the concept of quality, teamwork, focusing on the customer (customer focus), the involvement of the total (total involvement), as well as continuous improvement. The method used in this study is descriptive and verification, with explanatory survey methods. The sample size is a number of long stay guests 79 using systematic sampling method. While the analytical technique used is multiple regression. The research results showed that total quality service has a significant effect on guest satisfaction. The results of calculations obtained Fhitung = 20,389, while Ftabel of the standard error 0.05 is 2.30. This shows that the total quality service effects guests satisfaction. The value of determination coefficient of 0.499. it showed that 44.9% guest satisfaction is influenced by total quality service while the remaining 55.1% is for other factors that affect guest satisfaction.
PENGARUH BRAND POSITIONING WONDERFUL INDONESIA TERHADAP KEPUTUSAN WISATAWAN MANCANEGARA UNTUK BERKUNJUNG KE INDONESIA (Survei Terhadap Wisatawan Mancanegara Asal Singapore, Malaysia dan Australia) Maharani P, Conny; Andrianto, Tomy
Tourism & Hospitality Essentials (THE) Journal Vol 4, No 1 (2014)
Publisher : Universitas Pendidikan Indonesia

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Abstract

In the current era of the world globalization, tourism is one of the sectors that contributed substantially in the development and growth of each country, including Indonesia. Indonesia is a country that is very rich in natural and cultural resources. That was one factor Indonesia became the one of attractive destinations for tourists, especially foreign tourists. In increasing the number of tourist arrivals to come to Indonesia, the Ministry of Tourism and Creative Economy as a government agency in the field of tourism using a variety of strategies, and the which one is branding. This is done to strengthen the image of Indonesian tourism minds of the tourists, particularly in promoting the growth and the number of tourist arrivals in accordance with the targets to be achieved. Brand Positioning became one planned strategy associated with the repositioning of the brand Visit Indonesia Year to be Wonderful Indonesia. This is done for brand dissemination Wonderful Indonesia be easily attached to the minds of the desired target market, especially foreign tourists who’s coming to Indonesia. Brand positioning is a way to demonstrate the superiority of a brand and how it differs from other competitors. There are five dimensions that can diigunakan to see the positioning of the brand by AB Susanto and Hilmawan W (2004:154), namely the value, uniqueness, credibility, sustainability, and suitability. This study aims to determine the implementation of brand positioning and influence the decision of foreign tourist to make decision to visit. Objects in this study is represented by foreign tourists from top three countries in the number of foreign tourists visiting Indonesia, namely Singapore, Malaysia and Australia. The independent variable in this study is the brand positioning (X). The dependent variable in this study is the decision to visit (Y). The method used in this research is descriptive and verificative methods. The method used is explanatory survey and cross sectional approach. Samples taken were 100 respondents were divided into three categories namely 39 respondents origin Singapore, 33 respondents from Malaysia and 28 respondents from Australia with sample technique used is stratified random sampling. While the data analysis techniques used are simple linear regression analysis using SPSS 17.0 for Windows. The results showed that the brand positioning has a significant influence on the decision of foreign tourists to visit Indonesia. As for suggestions for Kemparekraf is optimizing and developing marketing brand Wonderful Indonesia to be more widely known and more deeply so as to motivate more and more foreign tourists to come to Indonesia.
STRATEGI PERENCANAAN DAN PENGEMBANGAN OBJEK WISATA (STUDI KASUS PANTAI PANGANDARAN KABUPATEN CIAMIS JAWA BARAT) Hidayat, Marceilla
Tourism & Hospitality Essentials (THE) Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

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Abstract

Tourism can be defined as a whole activity by people who do traveling to stay in one place out of the daily activities for not more than one year for leisure, business, and other purpose. Ecotourism as mentioned on UU No.9 year 1990, article 16 as an objects groups for an attractive tourism can be defined as a unique travel at national park, forest and nature tourism. Bay tourism and marine tourism is a part of Ecotourism. Marine tourism development in general is an effort for developing and using tourism object and marine tourism in Indonesian sea. The consumers behavior patterns from the tourist, they are not focus on leisure enjoying sun, sea and sand but change to higher tourism, that is enjoying the product or cultural creation and heritage. Than nature or ecotourism from one place to other country. This change need to be taken care with a lot of development tourism product also promotion on government and self investor. Marine tourism activities will need a big investment, condition, and law. To handle all this complex problems with optimal, will need to arrange regulation in order using the potential of the sea for tourism activities in marine tourism development. Indonesia so rich with marine assets that can be use or oriented, so that the marine tourism development paradigm must be handle soon with the regulation from all parties, to explore all marine tourism potential through strategic planning with obeying the save principal.

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