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Jurnal Agro Ekonomi
ISSN : 02158787     EISSN : 25411616
AE is a media for dissemination information of thinking and research from lecturers, researchers, students, and practitioners who are interest to produce the scientific work in the agricultural and natural resource policies, agribusiness and agricultural extension & communication sciences. The focus and scopes of the articles in this journal are : (1) The macro approach of agricultural socio economic as a system which comprehensive and integrated from subsystems up-stream, subsystems on-farm, subsystems down-stream, subsystems support and the impact of their interrelationships with government policy, international economics, agricultural marketing, environmental resources, agricultural extension and communication, agricultural sociology, farmer institutions, and community empowerment; (2) The micro approach includes the study in the development of agribusiness (finance, farm management, functional and technical aspects) and agricultural local institutional.
Articles
293
Articles
Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market

kartikasari, ratih dwi, Irham, Irham, Mulyo, Jangkung Handoyo

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.

Production Risk of Rice in Kebonsari, Madiun Regency

Dewati, Rosita, Waluyati, Lestari Rahayu

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

ABSTRACTThis study aims to determine the risks, factors affecting risk and investigate the attitude  toward risk in Kebonsari, Madiun regency. This research used primary and secondary data. Primary data obtained purposively by 61 respondents. Coefficient of variation (CV) method was used to analyze the risk, while Just and Pope model was used to analyze the factors affecting production risk. Attitude toward risk was analyzed with Moscardi and de Javnry model. The result of production risk analysis shows that production of rice farming in Kebonsari Madiun regency has a low variation which is about 14,80%. It means that production risk faced by paddy farmers in this area is low. Phonska fertilizer and other fertilizer are risk-increasing variables whereas liquid pesticide is risk decreasing variable. The result of K (s) indicated that 91,60% or 56  paddy farmers are risk averter. About 4,92% of paddy farmers are risk lover and 3,28% are risk neutral. The farmers are behaving in rational manner which avoid the possible risk that might be higher than the revenues to be earned.

The Efficiency of Melinjo (Gnetum gnemon L.) Chip Supply Chain in Bantul District, Province of Yogyakarta

Senendar, Sunendar, Darwanto, Dwidjono Hadi, Irham, Irham

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

Melinjo chip is one of the typical foods in Yogyakarta made of melinjo nuts. The production center of melinjo chip is located in Banguntapan and Pajangan Sub Districts, Bantul District. The purpose of this study is to determine the efficiency of the supply chain measured with transportation model analysis. The number of respondents in this research was 50 producers of melinjo chip in Bantul District, taken by simple random sampling method. While the snawball sampling method was used to get 5 (five) collector traders, 5 (five) large traders and 26 (twenty six) melinjo chip retailers that taken by following melinjo chip sales distribution from the producer to Market of Piyungan, Demangan, Kotagede, Sentul, Beringharjo, Bantul, Legi, and Magelang. The supply chain actors of melinjo chip are melinjo farmers, melinjo chip producers, collecting traders, large traders, retailers, consumers, packaging producers, production workers, haulers, and firewood providers. The analysis of transportation model with minimum cost illustrates that Wirokerten Village from Banguntapan Sub District allocate the production of melinjo chip to Market of Beringharjo and Piyungan, while Potorono Village allocates the to Market of Demangan. Sendangsari and Triwidadi Village from Pajangan Sub District allocate the production of melinjo chip to Market of Beringharjo, while Guwosari Village allocates to Market of Beringharjo, Bantul, and Legi.

The Influence Of Fiscal Policy On Agriculture Sector In Java Island

Salqaura, Siti Sabrina, Mulyo, Jangkung Handoyo, Darwanto, Dwidjono Hadi

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

One of government interventions to encourage the improvement of agriculture sector output is through fiscal policy in the form of government spending. Total government expenditure in provincial aggregate is used as government spending. The availability of fiscal decentralization policy provides an opportunity for the provincial government to manage the government expenditure allocation. This research aims to discover the influence of fiscal policy in Java by using the government expenditure variable and to find the influence of foreign investment, domestic investment and agricultural labor absorption toward GRDP of agriculture subsectors. This research used regression analysis of cross section SUR fixed effect panel data. The results indicate the total expenditure having significant positive effect towards GRDP of agriculture subsectors are the subsectors of food crops, plantation, livestock and fishery. Forestry subsector cannot be analyzed further because the error is not normally distributed. The absorption of labor in agriculture sector has significant negative effect towards plantation and livestock subsectors. The foreign investment has significant positive effect towards livestock subsector and domestic investment has negative significant influence towards GRDP of food crops subsector. The provincial government needs to support agriculture subsectors by allocating expenditure that will increase GRDP of agriculture subsectors and increasing foreign direct investment and domestic investment to agriculture subsectors.

Leading Commodities of Livestock Subsector in Riau Islands Province

Misbah, Ahmad, Mulyo, Jangkung Handoyo, Darwanto, Dwidjono Hadi

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

This study aims to determine the leading commodities of livestock subsector in Riau Islands Province and to find out its growth structure. Location quotient (LQ), dynamic location quotient (DLQ), Klassen Typology (KT) and shift-share analysis (SSA) were applied in the analysis. The results at the subsector level shows that livestock becomes the leading subsector of agriculture in Riau Islands Province. At the commodity level, the livestock commodities used as research objects are selected based on relatively dominant production in Riau Islands Province, so it is expected to meet the representation in subsector. The selected commodities are: pig, broiler, cattle, goat, duck and egg of layer chicken. Pigs are the leading commodity in the livestock subsector in the Riau Islands Province. The growth structure of the livestock subsector is entirely positive in the economy. Livestock subsector has become the biggest contributor of GDP growth in agriculture sector in Riau Islands Province. All growth components of this subsector are positive and categorized in quadrant I (rapid growth) Klassen Typology. Likewise at the commodity level, the growth structure of leading commodities (pigs) are the same as the subsector level.

Technical Efficiency Of Smallholders Of Oil Palm Cultivation In Ogan Komering Ilir

Fariani, Armina, Jamhari, Jamhari, Suryantini, Any

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

This study aims to (1) identify the factors affecting the production of oil palm cultivation business by the smallholders and (2) identify the technical level as well as factors influencing business inefficiency of oil palm cultivation by the smallholders  in Air Sugihan Sub District of Ogan Komering Ilir Regency, South Sumatera Province.  This research uses the  basic method of analytical descriptive method.  The data were collected by way of observation and direct interviews in the field guided by a questionnaire.  The research location was determined purposively, that is in Pangkalan Damai Village, Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province. Sampling was conducted using non probabilistic sampling method (purposive sampling).  The research investigated 79 smallholder farmers of oil palm cultivation in Pangkalan Damai village of Air Sugihan Sub-district, Ogan Komering Ilir Municipality, South Sumatera Province.  On the basis of the analysis, it is revealed  that (1) the factors affecting the increase of palm production were labor, land area, TSP fertilizer, NPK fertilizer, organic fertilizer, herbicides and insecticides which also have an effect on decreasing  palm production. (2) Palm plantation business was technically efficient with the average technical level of smallholder palm farmers in Air Sugihan Sub-district of Ogan Komering Ilir Municipality of 0.86090.  Factors that decrease the technical inefficiency in smallholder palm cultivation in Air Sugihan Sub-district of Ogan Komering Ilir Regency were farmers’ education level.  This information can be used by the goverment to improve technical efficiency through education in the form of counseling and training to increase production.

Entrepreneurship Competence Level of Organic Farmers in Yogyakarta Province

Pratita, Dian Galuh, Irham, Irham, Mulyo, Jangkung Handoyo

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

Business on organic farming is now growing rapidly. Entrepreneurship competence has an important role in improving the organic business growth. Therefore, the objectives of this study are 1) to determine personal competence level such as self confidence, creative, risk taking, focus on problem solving, interpersonal ability, and readiness to learn, 2) to analyze technical competence level such as input creation skills, increasing production skills, and enhancing quality skills, and 3) to know the management competence levels namely general planning abilities, monitoring and evaluation, networking, customer management and marketing management. This study was conducted in Bantul, Sleman, and Kulon Progo Districts of Yogyakarta Province among organic rice, fruit, and vegetable farmers. A purposive technique was used to select 90 farmers. Normalized Rank Order method is applied to develop the scale, while Entrepreneurship Behavior Index (EBI) is used to assess the personal, technical, and management competence levels. The entrepreneurial dimension competence assumed different scale values from 5.72 to 1.00, with self confidence getting the highest scale.  The result showed organic rice, fruit, and vegetable farmers have high in some of competence. Furthermore, it still need to be increased the management, personal, and technical competence among the organic farmers.

The Policy Analysis Matrix in Measuring Competitiveness of Maize Farming System in Marginal Areas

Haryanto, Lorenta In, Masyhuri, Masyhuri, Irham, Irham

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

Yellow maize for animal feed is one of potential strategic commodities to be developed in Pacitan Regency, as a marginal area. The focusing question is whether this commodity generates competitiveness. This research aims: 1) to determine the private and social profitability, 2) to analyze competitiveness through comparative and competitive advantages, 3) to discuss effects of government policies on maize farming system. Data were analyzed by using the Policy Analysis Matrix (PAM) method. A sampling area was purposively selected, i.e. Pacitan Regency, while 102 maize farmers were proportionally selected as respondents. The research covers three seasons: rainy season I, rainy season II, and dry season. The result of analysis shows that in the rainy season II, maize farming in Pacitan generates private and social profits and competitiveness as indicated by the Private Cost Ratio (PCR) and the Domestic Resource Cost Ratio (DRCR) of less than one. The maize farming in the rainy season I and the dry season does not generate either profit or competitiveness. In general, the level of government protection of agricultural outputs is considered low but the protection of both tradable and non-tradable agricultural inputs is high. The government policy on agricultural outputs and inputs simultaneously does not protect maize farming effectively.

Financial Feasibility Of The Vaname Shrimp Farming Business In The Purworejo Regency

Makalingga, Putri, Suryantini, Any, Waluyati, Lestari Rahayu

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

The study concerned here was aimed at determining the financial feasibility of vaname shrimp farming business in the Purworejo Regency. It used a descriptive method of analysis. The data analyzed were primary and secondary data. The research site was determined purposively (i.e., via purposive sampling) in the Purworejo District by considering the vaname shrimp cultivation there. The analysis used the financial feasibility analysis, Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit/Cost Ratio (Net B/C Ratio). The result concerning financial feasibility was obtained from the earnings of vaname shrimp farming business amounting to 1,415,992,500 IDR (Rp 1,415,992,500, with IDR or Rp referring to Indonesian rupiah as USD is to US dollar) with the total cost incurred in one year of production estimated to be 364,207,148 IDR, a revenue of 1,051,785,352 IDR, a profit of 999,196,084 IDR, an NPV (NPV>1 as criterion) of 2,539,407,216 IDR, an IRR (IRR>interest rate of 7.6% as criterion) of 98%, and a Net B/C Ratio (net B/C ratio>1 as criterion) of 2.01. Thus, from the results of the financial feasibility analysis, it could be concluded that the business of vaname shrimp farming in the Purworejo Regency is feasible to run. Based on the research concerned here, the suggestions that could be given concerning the activities of shrimp farming business are workforce training and guidance are given to improve the competitiveness of the farmers. Farmers must know about how to cultivate good fish with the quality of fishery products and becoming responsible farmers.

Rice Marketing Efficiency In Sragen Regency

Ulfa, Amalia Nadifta, Masyhuri, Masyhuri

Agro Ekonomi Vol 29, No 2 (2018): DESEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.