Nomosleca
ISSN : 24430927     EISSN : 25416650
Jurnal Nomosleca (JN) is a scientific periodical journal of Comunication Sciense, University of Merdeka Malang, which includes a variety of research in the field of communication phenomenons, the analysis of actual case studies or ideas related to the actual communications studies. The focus of Jurnal Nomosleca are study in the field of Communication and other multi-disciplines that are able to be combined with the science of communication. This journal is published twice every year in April and October.
Articles 44 Documents
BRAND INTERNAL COMMUNICATIONS CULTURE (BICCU) KOTA MALANG

Widayati, Sri ( Program Studi Ilmu Komunikasi FISIP Universitas Merdeka Malang ) , Naha, Rambu ( Program Studi Ilmu Komunikasi FISIP Universitas Merdeka Malang )

Jurnal Nomosleca Vol 2, No 2 (2016): Oktober 2016
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Abstract

Abstract Malang is a city that has a very heterogeneous population, because immigrants not only came from the city on the island of Java, but from outside of Java Island. Many impacts would arise as a result of the influx of immigrants from all parts of the ground water. The negative impact is most likely to occur is the cultural frictions due to different understandings. Multicultural education that had been made by various parties apparently not able to reduce the cultural misunderstandings. Especially during the activities undertaken to harmonize inter-ethnic conducted by various social organizations partially, has not been well integrated and focused, therefore, the government should be able to make such programs have become a government program ongoing to establish Brand Internal Communications Culture (BICCU). The future is expected BICCU able to form a positive image of Malang as the City Multi ethnic harmonious and hamonis. This activity should be done in an integrated manner by all areas of the City Government of Malang who continue to coordinate with the social institutions, which is already capable of conducting union of multiculture significantly.

MENGUKUR OBJEKTIVITAS LIPUTAN MEDIA DENGAN RUMUS COEFFICIENT OF IMBALANCE (Studi Kasus Hasil Penelitian Metode Analisis Isi Kuantitatif Pemberitaan Kampanye Pemilu 1999 di Harian Jawa Pos dan Republika Terhadap Partai Golkar dan PDI-P)

Effendy, Rochmad ( Universitas Merdeka Malang )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

General election which aims at selecting the best national leadership for the next five year office term is people’s democracy party event which requires the nation attention. Mass media plays an important role to have the event successful by covering general election campaign, along with its rule and procedures, the political party program statements, the prospective candidate track record, and general election irregularities in independent, neutral and impartial manner. By doing so, media functions as voter education to enable them to choose the candidate rationally based on unbiased and balanced media coverage. In addition, media have to control and monitor general election procedures violation committed by each general election stakeholders. If it is the case, the general election will run freely and fairly. To achieve this, media should cover objectively by means separating his subjective opinion from the fact being covered. This type of media coverage, among other things, will undoubtedly bring about free and fair general election. The paper attempts to describe the relation between media and politics, as well as the objectivity of East-Java Province based Jawa Pos newspapers sand Muslim-oriented Republika daily during general election 1999 campaign period. Besides, it tries to measure their coverage objectivity employing the Coefficient of Imbalance formulae especially with regard to the parties namely the presumed pro status quo Golkar party and the reformist PDI-P party. The paper puts its emphasis on the discussing the objectivity method for media coverage using quantitative content analysis. The papers concludes by presenting an example of content analysis result using the formulae on the 1999 general election media coverage which found that each newspaper was biased to each the political party with Jawa Pos favored PDI-P and Republika supported Golkar.

JURNALISME PUBLIK & JURNALISME WARGA SERTA PERANNYA DALAM MENINGKATKAN PARTISIPASI WARGA DALAM PROSES DEMOKRASI

adi, dodot sapto ( Magister Ilmu Komunikasi )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Sebagai lembaga sosial dan penyanggah demokrasi keempat, media berfungsi untuk mengontrol perilaku kekuasaan politik penguasa dan kuasa ekonomi pengusaha. Namun sebagai lembaga ekonomi, media juga dikelola untuk melayani kepentingan ekonomi politiknya sendiri. Media tidak dikelola dalam ruang hampa; media dijalankan dengan dorongan dan motivasi untuk melayani kepentingan ekonomi dan politiknya sendiri agar tetap bertahan hidup. Isi media dan realitas media, makanya bukan merupakan pantulan jujur dari realitas sosial tapi adalah konstruksi dan bentukan dari para pekerja media.  Konten pemberitaan media, makanya,  seakan terpisah jauh dari kepentingan masyarakat. Kepentingan publik belum menjadi arus utama dalam rutinitas kerja redaksi. Kinerja pers seperti ini telah  menimbulkan sinisme masyarakat terhadap kehidupan publik. Jurnalisme publik/civic, makanya menjadi keniscayaan sejarah bagi pekerja pers untuk mengembalikan fungsi pers sebagai pilar demokrasi keempat. Lewat model jurnalisme ini diharapkan sikap apatis masyarakat dapat diganti dengan partisipasi penuh mereka dalam kehidupan warga. Ditambah dengan jurnalisme warga, partisipasi warga dalam mempengaruhi kebijikan publik akan semakin marak. Artikel konseptual ini berupaya untuk menjelaskan esensi jurnalisme publik beserta latar belakang yang mendorong kelahirannya. Model jurnalisme ini semakin bertampah daya dorongnya dengan munculnya jurnalisme warga. Tulisan ini menyimpulkan bahwa kedua model jurnalisme penting untuk memelihara proses demokratisasi nasional.

YOUTH CULTURE DAN GAYA BUSANA: HIPER-REALITAS PEKERJA MUDA PEREMPUAN TERHADAP PRODUK FASHION BERMEREK DI JAKARTA

Ernungtyas, Niken Febrina ( Universitas Indonesia ) , Puspita, Ratih ( Universitas Indonesia ) , Suryaningsih, Sri Indah ( Universitas Indonesia ) , Amelia, Yesi Rizki ( Universitas Indonesia ) , Lamini, Lamini ( Universitas Indonesia ) , Hendarrita, Yana ( Univesitas Indonesia )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Fashion has practically become an integral part of anybody’s life style on day- to-day basis. Nowadays, it is no longer a mere cloth covering her/his body to protect it from head and cold. Furthermore, it has transformed to be a tool of self-expression, self-image and self- identity of the person putting it on. By fashion here to means a valuable imported branded cloth. Against this backdrop, the research attempts to explicate why the informant (Jakartan young female professional) do so at the expense of meeting their daily basic neeeds. What values (power) they want to obtain by wearing those branded clothes.This qualitative study also tries to explore how they make sense of putting on those imported clothes. After collecting data through observation and interview, the study found that they did so in return for exchange value; psedou power which fall into three categories; superior, trendsetters and dominator. They were captuted by what it is as hyper-reality. Added to that, they did so in order to meet social values from their close social circle. Those values are such as a praise from others, self-confidence, self-image, and self-satisfaction.

KAJIAN ESTETIK SIMBOLIKADVERTORIAL (ABOVE THE LINE) PRODUK “MADURASE” DI TABLOID IND-JAMU, TABLOID AURA, DAN MAJALAH UMMAT

Pujiyanto, Pujiyanto ( Magister Seni Institut Seni Indonesia Surakarta )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Media lini atas (above the line) merupakan media periklanan tidak langsung yang berbayar. Advertorial yang merupakan gabungan iklan dengan pemberitaan (editorial) adalah salah satu perangkat media lini atas. Ini merupakan iklan berbayar yang disusun dengan menggunakan bentuk pemberitaan. Singkat kata, ini adalah penyampaian pesan secara tidak langsung tentang produk dan merek tertentu kepada khalayak melalui media massa. Artikel ini mengkaji aspek estetik simbolik advertorial produk “Madurasa” yang diterbitkan media cetak nasional. Tiga sampel advertorial yang diteliti dimuat di tiga media cetak nasional yang berbeda, yakni tabloid Ind-Jamu, tabloid Aura, dan majalah Ummat. Dimensi estetik simbolik advertorial tersebut disajikan lewat isi berita, tipografi, gambar, dan tata letak perwajahan. Hal tersebut merupakan media komunikasi verbal dan visual sebagai kegiatan aktifitas promosi merek dan produk agar dapat diterima konsumen. Setelah data dikumpulkan lewat observasi, wawancara, dan dokumen, penelitian ini menemukan bahwa advertorial tersebut menggunakan pendekatan estetik simbolik yang ditunjukkan dengan menghubungkan serta mendekatkan produk dan merek “Madurasa” dengan aspek sosio kultural khalayak sebagai calon pengguna. Dengan demikian, advertorial media lini atas (above the line) merupakan karya komunikasi visual yang estetik melalui simbol-simbol sebagai ramuan citra produk dan merek agar dapat diterima khalayak.

MENGUNGKAP BUDAYA KONSUMSI MEDIA BURUH PEREMPUAN LEWAT PERSPEKTIF CULTURAL STUDIES (Studi Etnografi pada Buruh Industri & Rumah Tangga di Malang)

Mariani, Ana ( Universitas Merdeka Malang )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Mass media have become an integral part of modern society and played a significant social and political role. Antonio Gramsci view mass media as an organic intellectual of the capitalists to defend their interests. Media omnipresence left none of society member including female labor from using them to support his/her daily lives. Media use among the usually underpaid female labors and the reason behind their media consumption is the main concern of the research. The ethno-graphic research attempts to describe how and why they do so. What are the social and political advantages they obtained when consuming media to enhance their class- consciousness. After observing six informants and interviewing them on the matters regarding how and why the use media along what media they prefer most, it found that they did so merely for pleasing themselves by just watching the television program without intending to improve skills and knowledge necessary to enhance their required political class-consciousness. Media literacy is urgently required for them to enable them to use media wisely. By so doing, they could acquire the skills to prevent them from bad media effects.

MENELISIK FILM INDONESIA MELALUI PENDEKATAN KRISIS MULTI DIMENSI SERTA PARADOKS LINTAS HISTORIS

Marta, Rustono Farady ( Universitas Bunda Mulia )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Kompleksitas rekam jejak seni pertunjukan hingga wujud hiburan layar lebar di Nusantara menjadi domain perhatian penulis sepanjang penyusunan buku ini. Tak heran bila semenjak awal penulis tidak langsung menyinggung mengenai film sebagai produk budaya masyarakat, terlebih pada budaya lokal yang telah tumbuh berkembang secara tradisional. Mulai dari wayang, komedie stanboel, ludruk, ketoprak, hingga ke gambar idoep yang merepresentasikan kekhawatiran budaya. Berbagai aspek perkembangan seni pertunjukan tersebut menjadi pijakan berpikir dalam memposisikan ranah hiburan pada suatu paradoks industri hiburan, khususnya film Indonesia. Perspektif yang ditawarkan penulis meliputi cara pandang kekuasaan dan kepentingan bisnis serta relevansinya terhadap industri film di kota-kota besar di Indonesia pada masa sebelum tahun 1930.

PENGARUH KECAKAPAN MEDIA (MEDIA LITERACY) TERHADAP TERBANGUNNYA KEWARGAAN AKTIF (ACTIVE CITIZENSHIP) (STUDI PADA SISWA SMA WIDYAGAMA DAN SMKN 4 KOTA MALANG)

Molyo, Priyo Dari ( universitas merdeka malang )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Media function as the fourth pillar of democracy when they cover and present news in an objective, neutral, and balanced manner. Nevertheles, media never operated in vacuum in carrying out the duties. Neither, media did so purely to serve public interest. But, media did the the job to serve certain economic and political interest simultenously. This of course will block the way for the current undergoing democratization process. To make the case even worse, media become an integral part of the society life in which they were saturated by media industry. As such, media literacy which equipped citizens which skills such as access, analysis, evaluation, and creation played a strategic role to empower citizen to actively take part in their social and political life. This is due to the fact that through media literacy citizen will acquire critical thinking and self expression skills which are necessary requirement to be active citizen. This article attempts to explore the influence of media literacy on active citizenship among student of Widya Gama private-owned and State Senior High Vocational School IV Malang City. Employing quantitative survey method, the research found a great impact of media literacy on active citizenship among grade two of the above said school students.

MENGOPTIMALKAN PERAN RADIO KOMUNITAS SEBAGAI RUANG PUBLIK & MEDIA INTERAKSI KOMUNIKASI LINTAS PEMANGKU KEPENTINGAN (Studi pada Radio Komunitas Denta FM Sumbermanjing Kulon Kecamatan Pagak dan RadioJaya FM Mendalan Wangi Kecamatan Wagir Kabupaten Malang)

Susilo, Eko Agus ( Universitas Merdeka Malang )

Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
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Abstract

Abstract Unlikethe private  radio whoseprimary interests  is reaping  economic profitatthe  expense of orginalizing other social benefit, community radio is the one that is owned, managed by, from and for thecommunity’swellbeing. It isalocal,low-power broadcasting specifically designed for serving the entire interest of community members. Itputs audiences’ cultural identity development at it stoppriority. Unfortunately, thisi deal never materialize due to its poor human resources quality in managing the radio station and producing on-air radio program as well as its broadcaster ’sinadequate announcing skills especially with regard to broadcasting code of conduct. To makething even worst, its on-air program broadcast operates exclusively for the owner’s interest and meeting its restricted fansclub members. As such, its daily on-air radio content program does not take the people’s interest into consideration.It does not involve its other stakeholders such as village government apparatus, prominent leaders, and its faithfull isteners inboth radio management as well as radio program broadcasting development. To help solve the problem, this Ibm  project  have designed as aseries of capacity building methods by mean so inclass training as well as on the job clinic coaching for community radio staffs and practicing ads production at Communication Department Laboratory. The training  module coverson-airradio  broadcasting  codeof conduct, announcing skills, spot advertising and radio program production. To facilitate their capacities building, the project has granted aset of technical devices such as digital voice recorder and station transmitter link. Like wise,it trained radio community stakeholders on matters such as the definition, regulation of community radio along with ideal organizational structure which was solely aimed at having  them participatein  operating  radio management. There search  found  that after capacity building intervention activities, the radio personnel program broadcasting skills has improved significantly. Similarly, the  stakeholders’ skills  have  also increased. Seeing from this, radio community canoperate as villagers public sphere; anarena for deliberating on matters on common concerns and then reachinga consensus of  the problem for their sole  future betterment.

STRATEGI KOMUNIKASI PENGEMBANGAN SUMBER DAYA MANUSIA PONDOK PESANTREN SALAFI (Studi Kasus tentang Strategi Komunikasi Pengembangan SDM Pondok Pesantren Miftahul Huda Tasikmalaya)

Prasanti, Dhita ( Prodi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Padjajaran Bandung )

Jurnal Nomosleca Vol 3, No 1 (2017): April 2017
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Abstract

Abstract An organization certainly has goals and characteristics that differentiate it from other organizations. To achieve these objectives, organizations need well-planned and correct communication strategies. In this study, researchers take a religious social organization, namely Pondok Pesantren Salafi. With religious values ??and salafi system is a boarding school admitted salafi community and has its own characteristics. In this case, researchers raised about Communication Strategy of Human Resource Development Salafi Pesantren Miftahul Huda Tasikmalaya. This study aims to determine the communication strategy conducted by boarding school Miftahul Huda in the development of human resources. The research method used is case study method. In this case, the data collection technique is done by in-depth interview, observation, and documentation study. The theory of communication suitable for use in this research is the theory of symbolic interaction. The results of this study indicate that communication strategy of Miftahul Huda Pondok Pesantren in the development of its human resources include: audience, message source, media, message content, promotion, result, and interruption related to communication management strategy applied in human resource development is command management imama jama’ah which in its application use the doctrine of tawhid ideology as philosophy and taat and obedient to imam as operational doctrine. Keywords: Communication Strategy, Development, Human Resources, Salafi Pesantren