Sains: Jurnal Manajemen dan Bisnis
ISSN : 19782241     EISSN : 25411047
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
Articles 40 Documents
DAMPAK HICARD DAN DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN HYPERMART purbohastuti, arum
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v10i2.4179

Abstract

This aim of the research is to identify the impact of the hicard clubcard and services quality (tangibles, emphaty, reliability, responsiveness and assurance) on customer loyalty in Cilegon City. This research method using quantitative research methods was used based on 60 questionnaires conducted with randomly selected customers in Hypermart in 2016. Output in Coefficients it can be concluded that the variables that positively affects brand loyalty is Hicard with the calculated value 1.836> 1.67 (t table) and tangibles positive effect on loyalty to t value of 1.765> 1.67. While other variables have no effect on consumer loyalty Hypermart Cilegon.
Keputusan Pembelian Merek Handphone di Kalangan Mahasiswa D3 Marketing Universitas Sultan Ageng Tirtayasa Purbohastuti, Arum Wahyuni
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v10i1.4276

Abstract

This study aims to determine the factors that influence mobile brand purchasing decisions. Where The object of research is Student D3 Marketing University of Sultan Ageng Tirtayasa force year 2014. The method used in this study is a qualitative method of research that is descriptive and tend to use analysis. The samples taken were saturated samples because the total population was sampled by 44 students. Based on the research that has been done, the decision to purchase handphone brand among D3 Marketing students is influenced by several factors such as brand image, quality, price, features, warranty, access to get, needs, family factor.
Pengaruh Kepercayaan dan Keselarasan Tujuan terhadap Kinerja Rantai Pasokan (Pelaku UMKM Industri Tekstil di Kabupaten Tangerang-Banten) Mukhsin, Mohammad
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | Full PDF (940.687 KB) | DOI: 10.35448/jmb.v9i2.3826

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador (X1) dan event sponsorship (X2) terhadap purchase intention (Y) melalui brand image (Z) sebagai variabel intervening pada produk smartphone Vivo.Metode yang digunakan dalam penelitian ini adalah penelitian kuantitaif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Sultan Ageng Tirtayasa yang bukan merupakan pengguna smartphone Vivo. Sampel penelitian ini berjumlah 100 mahasiswa Universitas Sultan Ageng Tirtayasa dengan menggunakan metode accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan alat analisis SmartPLS.3.0 versi pelajar.Hasil penelitian ini menunjukkan bahwa : (1) Brand ambassador berpengaruh positif dan tidak signifikan terhadap purchase intention, (2) Event sponsorship berpengaruh negatif dan tidak signifikan terhadap purchase intention, (3) Brand ambassador berpengaruh positif dan signifikan terhadap brand image. (4) Event sponsorship berpengaruh positif dan signifikan terhadap brand image. (5) Brand image berpengaruh positif dan signifikan terhadap purchase intention (6) Brand image mampu memediasi hubungan pengaruh brand Ambassador dengan purchase intention (7) Brand image mampu memediasi hubungan pengaruh event sponsorship dengan purchase intention.
Pengaruh Likuiditas Dan Leverage Terhadap Profitabilitas, Studi Empirik Pada Perusahaan Pembiayaan Yang Listing Di Bursa Efek Indonesia Periode 2010-2014 Subowo, Subowo; Akhmadi, Akhmadi
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v10i1.4271

Abstract

The purpose of this research to determine the influence of liquidity to profitability. The population of this research is the investment company listed in IDX during 2010-2014 consist of 11 company. Sampling method using purposive sampling. data analyze using multiple regression coefficient which start by assumption test.The result of the influence liquidity (proxy used current ration) not significant to profitability (H1 rejected). The empiric results show that profitability of the company was not defined by the liquidity of the company. While the test to leverage (proxy used debt to equity ratio) was significant to profitability (H2 accepted). This result means leverage has a strategic impact to profitability. Furthermore, the contribute of liquidity and leverage to profitability is about 90,8%.
Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Struktur Modal Dengan Ukuran Perusahaan Sebagai Variabel Moderating Safitri, Safitri; Akhmadi, Akhmadi
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 2 (2017): Juni
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v9i2.4225

Abstract

The purpose of this research was to analyze the influence of profitability and company growth to capital structure with company size as moderating variables. Profitability analyzed use trade off theory perspective and company growth analized use pecking order theory perspective. Hyphothesis testing using moderate regression. The population of this research is agronomy company listed in Indoensia Stock Exchange. Sampling methid use purposive sampling which cinsist of 63 sample during 2010 until 2015. The data used in this research is secondary data. Statistic test show that profitability has a positive and significant influence to the capital structure. The statistic testing show that company growth has a positive and significant influence to the capital structure. Hyphothesis testing show that company size able to moderate the relationship between profitability to the capital structure. Hyphothesis testing also show that company siza able to moderate the relations between company            growth                             and                             capital                              structure.
Pengaruh Rasio Profitabilitas Dan Rasio Leverage Terhadap Peringkat Obligasi (Studi Empiris pada Perusahaan Sub Sektor Perbankan Yang Terdaftar di Bursa Efek Indonesia Periode 2010-2015) Narandika, Hanna Mutia; Sanusi, Fauji; Widyaningsih, Ika Utami
Sains: Jurnal Manajemen dan Bisnis Vol 9, No 1 (2016): Desember
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | Full PDF (441.466 KB) | DOI: 10.35448/jmb.v9i1.5355

Abstract

This study aims to determine influence profitability that measured by Return on Asset (X1), and leverage that measured by Debt to Equity Ratio (X2) to the Bond Rating (Y) at Banking subsector companies listed in Indonesia Stock Exchange (IDX) period 2010-2015. The population used in this study are the Banking subsector companies listed in Indonesia Stock Exchange (IDX) of the year 2010-2015. The samples were 8 companies from 40 of total population using purpossive sampling method. The analytical method used in this study is logistic regression. The result of this study show that: (1) Profitability has not effect on bond rating, (2) Leverage has not effect on bond rating.
Measuring The Differences Of Work-Life Balance And Employee Engagement In Y-Generation Employees In Cikande Modern Serang Banten Area And Regional Area Of Cikupa Mas Tangerang Banten Nafiudin, Nafiudin
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 1 (2018): Desember
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | Full PDF (662.546 KB) | DOI: 10.35448/jmb.v11i1.4321

Abstract

This study aims to find out how the difference between Work-life Balance, Employee Engagement Generation Y in Cikupa Mas Region Tangerang Banten and Cikande Modern Serang Banten and test whether the variable work- life balance affect employee engagement, his type of research is quantitative by using comparison design, while the research data obtained through the spread of questionnaires and samples used are 70 employees from each region of the sampling technique used is the accidental sampling. based on the results of analysis using independent test t-test that work-life balance between Y-employed employees who work in the area of Cikupa and Cikande perceived differently, but that occurs in Employee Engagement variables between employees working in the area of Cikupa and Cikande did not experience differences.
Prediksi Return Emerging Market di Indonesia Dan Malaysia Ferli, Ossi
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v10i2.4194

Abstract

The purpose of this research is to models daily returns with conditional heterocedasticity to investigate the volatility of returns by using mean process model of AR(1) and comparing two conditional variance model EGARCH and GARCH (1,1) of Indonesia and Malaysia stock index market. The result of the research are EGARCH are a better predictor for return volatility of Indonesia and Malaysia.
Pengaruh Lokasi Usaha Terhadap Pendapatan Pedagang Paguyuban Wirausaha Cilegon (Pawon) dalam Cilegon Car Free Day Mardiana, Siska; Annisarizki, Annisarizki
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 1 (2017): Desember
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v10i1.4278

Abstract

UMKM sector plays an important role in the economy, and one of the forms of entrepreneurship in Cilegon today is the activity of Cilegon Car Free Day. Cilegon Car Free Day is a program established by the City Government of Cilegon by integrating morning sports activities and buying and selling activities that work with Paguyuban Wirausaha Cilegon (Pawon) as a manager under the protection of the Office of Industry, Trade and Cooperatives Cilegon City. The purpose of this study is to know whether the location of the business has an effect on the income of traders Paguyuban Wirausaha Cilegon (Pawon) traders in Cilegon Car Free Day The approach used is quantitative approach with the total population of 400 traders then by using slovin formula, resulting in a sample of 80 respondent. Analysis using linear regression analysis with variable X1 that is business location and variable Y that is merchant's income. The result of this research is business location has effect on the merchant's income of 36,7%
PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN E-SPT PAJAK PENGHASILAN TERHADAP EFISIENSI PEMROSESAN DATA PERPAJAKAN BAGI WAJIB PAJAK BADAN PADA KANTOR PELAYANAN PAJAK PRATAMA CILEGON Yuliastuti, Nadya; Andi, Andi
Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtayasa

Show Abstract | Original Source | Check in Google Scholar | Full PDF (329.056 KB) | DOI: 10.35448/jmb.v10i2.4167

Abstract

The purpose of this research is to examine the influence on the effect of perceived usefulness and easy of use of e-SPT income tax toward efficiency taxation data processing for the taxation of corporate taxpayers at KPP Pratama Cilegon.Population of this research is the corporate taxpayer using e-SPT. The sample of this research is the corporate taxpayer using e-SPT. Data were analyzed using  software IBM Statistical Package for Social Science (SPSS) version 20. The method used is quantitative analysis, with multiple linear regression model. The results showed that the perception of e-SPT Tax Income efficiency affects the efficiency of tax data processing for corporate taxpayers at KPP Pratama Cilegon. While partically, the ease of e-SPT income tax perception does not affect the efficiency of tax data processing for corporate taxpayer at KPP Pratama Cilegon.

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