ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 5 Documents
Search results for , issue " Vol 7, No 2 (2008)" : 5 Documents clear
PLANNING FOR NATURE-BASED TOURISM IN EAST JAVA: RECENT STATUS OF BIODIVERSITY, CONSERVATION, AND ITS IMPLICATION FOR SUSTAINABLE TOURISM HAKIM, LUCHMAN
ASEAN Journal on Hospitality and Tourism Vol 7, No 2 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism in Indonesia is now considered a crucial economic sector. However, tourism growth and economic receipts are considered to be low compared to the other Asian countries. One of the problems is believed to be associated with the limited number of competitive destinations to attract the potential market. Therefore enhancing tourism destinations in many places in the Indonesian archipelago is important. An opportunity was found in that this archipelago is home to a huge biodiversity and is endowed with a spectacular landscape. The recent increase in the demand for natural-based tourism provides opportunity for many regions to develop tourism industry. A major obstacle was the lack of understanding of biodiversity and conservation as key elements for such tourism. Therefore the aim of this paper is provide a contextual understanding of natural resources for sustainable tourism planning and development. A case study was done in East Java as a home of high biodiversity and as a luxurious landscape for tourism. We evaluate the recent status of biodiversity and its influence on tourism, and suggest that issues of environmental quality, site-plan design and local people involvement in destination development are the ultimate pillars in establishing competitive and sustainable tourism destination.
CROSS-BORDER MEDICAL TOURISM: A TYPOLOGY AND AGENDA FOR RESEARCH FOR THE SOUTH-EAST ASIAN REGION PHUA, KAI-LIT
ASEAN Journal on Hospitality and Tourism Vol 7, No 2 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Cross-border medical tourism can be broadly divided into two types, i.e. price-sensitive and quality sensitive. Price-sensitivity increases the likelihood of “lower cost overseas treatment” and qualitysensitivity promotes “higher cost overseas treatment”. As medical tourism grows in Southeast Asia, home and host countries (a country may be both simultaneously) will be differentially affected. Medical tourism, in actuality an increase in demand for certain kinds of medical services (albeit by foreigners), may accelerate movements of health personnel, i.e., from poorer to richer countries, from the public sector to the private sector within host countries, and from less lucrative to more lucrative sub-sectors within the private sector. Foreign medical care investment may also be enhanced in certain countries. An agenda for research on specific issues such as patient characteristics and treatments likely to be sought is proposed in this article.
TRAVEL BEHAVIOUR AMONG THE DISABLED TOURISTS IN KUALA LUMPUR MUSA, GHAZALI
ASEAN Journal on Hospitality and Tourism Vol 7, No 2 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper is an exploratory study with the aim to examine travel motivation, travel difficulty and destination preference among the disabled community in Kuala Lumpur. A questionnaire was derived from focus group discussions, in-depth interviews and literature review. The questionnaires were distributed using convenience sampling and 176 of them returned and analyzed. The majority of respondents are young, pre-dominantly male and unemployed. They do take holidays especially to domestic destinations and most times accompanied by friends and family members. Disabled people face considerable difficulty especially in terms of accessibility and finance. The main travel motivations are to see new places and to relax, and the most preferred destination is nature. The result reveals significant relationships between the components of destination preference with the components of travel motivation and travel difficulty. It is proposed that both government and society should intensify the present effort to raise the living standard of disabled people, to improve general accessibility, and to increase public awareness of disabled people’s equal status in the society. The disabled themselves also should be out there in the public scene to further justify their needs of accessible facilities and infrastructure.
FACTORS HINDERING THE HERITAGE DESTINATION PROMOTION IN MALAYSIAN CONTEXT ADAPA, SUJANA
ASEAN Journal on Hospitality and Tourism Vol 7, No 2 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The present research empirically investigates the preferences of the respondents currently residing in Malaysia towards the promotion of heritage destinations in Kuala Lumpur. The present study makes an attempt to identify the key determinant factors that are actually hindering the heritage destination promotion in Malaysian context. For the purpose of the research, the attractions in Kuala Lumpur are segmented as Heritage, Architectural, Natural and Amusement landmarks. Data has been collected from a self-administered questionnaire, returned by 100 survey participants. In accordance with thedestination competitiveness analysis and based on the preferences and attitudes expressed by the respondents towards these attractions, they are grouped as heritage and tourist destination travelers.Visitor profiles are developed depending upon their demographics such as age, income, education, occupation and marital status. Different heritage destination activities including visit to art galleries and museums, historical organizations and towns, cultural festivals etc., are studied in association with the heritage traveler site assessment. The awareness, visitation, interest, importance and satisfaction levels of the travelers to heritage sites are assessed in detail. Furthermore, motivations and barriers to visit heritage sites in conjunction with other prevailing attractions are examined. Apart from the above mentioned, respondents satisfaction, awareness and spending levels are measured with reference to the heritage travel attributes and amenities usage. Respondent’s intention and preference to visit as well as revisit heritage sites in comparison with other architectural, natural and amusement landmarks are explored. The importance of information sources in promotion of heritage destinations to the travelers is presented and managerial implications are discussed. Moreover, SWOT analysis thoroughly analyzes the current market situation for heritage destination promotion in Kuala Lumpur. Avenues for further research are presented.
FACTORS AFFECTING VISITORS’ ATTRIBUTES TO THEME FARMS IN TAIWAN KO, WEN -HWA
ASEAN Journal on Hospitality and Tourism Vol 7, No 2 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This study examines consumption patterns, attributes, and consumer satisfaction in visiting theme farms in Taiwan. Four hundred and fifty questionnaires were distributed and 432 completed questionnaires returned. Descriptive, factor analysis and regression analysis is used in this study. Base on the results, only 55.9 % of respondents visit a theme farm at least once in the past year. They spend 2 to 6 hours at the theme farm. They prefer to be accompanied by family and friends when they visit the theme farm. Factor analysis results indicate that the underlying factors consumers’ attribute when they select theme farms includes: experience, education, and extensibility. Visitor satisfaction has the most effect on the attribute factors of experience and education as shown by the regression analysis.

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