ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 5 Documents
Search results for , issue " Vol 5, No 2 (2006)" : 5 Documents clear
A STUDY ON VISUAL QUALITY OF TOURISM ACCOMODATION IN ECO-TOURISM SITE IN PAYA INDAH WETLANDS, MALAYSIA NOORIZAN BTE MOHAMED, MOHD KHER BIN HUSSEIN
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Visual quality is very important as observer’s first response to his/her surrounding to the ecotourism site. This factor should be stressed for eco-tourism sites such as wetland. An ecofriendly design of eco-tourism accommodations that harmonize and compatible to natural surrounding could increase the tourist interest to the place itself. A study was conducted in Paya Indah Wetlands aimed at assessing visual quality and perception of the eco-tourism accommodations using expert judgment technique. This study used selected photographs of the accommodation elements in Paya Indah Wetlands representing different types of buildings, park furnitures, parking features, pedestrian facilities, drainage and signages. The scoring scheme for visual quality and landscape features was valued using the six basic design elements, namely, form, line, colour, texture, shape and space. Data were gathered from 100 experts using a structured questionnaire with surrogated photos, distributed equally among landscape architects and architects. The results revealed that the visual quality of Paya Indah Wetlands accommodations were categorized as moderate in quality and some of the elements were considered as of poor quality. From the results, visual quality of the eco-tourism accommodations should be taken into consideration at the early stage in the development process to lend a higher visual quality to the wetland landscape of Paya Indah Wetlands.
SERVICE QUALITY IN MALINDI’S TOURISM INDUSTRY KIBICHO, WANJOHI
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This study is an attempt to investigate the tourism service quality in Malindi, Kenya. It is based on a fieldwork research carried out in October through December 2000. SERVQUAL model was used in generation of questionnaires which were the primary tools for data collection. The study results suggest that, the performance-based measures of service quality can be used to provide an index of the quality perceptions of a tourist destination’s service providers. It provides insightful and meaningful information about tourists’ perceptions of a particular service. This study, for instance, found that beach operators, informal micro-entrepreneurs, play an important role in the overall tourism service quality in Malindi.
LOW COST AIRLINES IN SOUTH EAST ASIA: A VIEW FROM SINGAPORE Henderson, Joan C
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The paper is concerned with the concept and characteristics of low cost airlines which are a well established sector in North American and European civil aviation industries, but a fairly recent phenomenon in South East Asia. Trends within the region are discussed with particular reference to the case of Singapore which has seen an expansion in low cost airline activity. Further growth seems possible and likely, although new entrants are shown to face both opportunities and problems. The Western business model appears to be applicable in a regional context, yet some modifications may be necessary to suit the different conditions in the market and those prevailing more widely. 
AN IMPROVED NEW MODEL FOR TOURIST FLOW BETWEEN THE DIVIDED TWO KOREAS SHIN, YOUNGSUN
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

On April 13-15, 2000 South and North Korean leaders gathered in Pyongyang for a meeting of peace ending over fifty years of hostilities. According to this meeting, South and North Korea were believed to be among the economies most directly affected by the world peace process. This had a large effect on both countries in many aspects, socially, politically and economically. One of the sectors, which may gain immediate benefits, is tourism even though the study of the relationship between tourism and peace is relatively new. This study investigates of peace tourism trends between politically divided South and North Korea. It examines tourism as past, present and future activities in influencing reconciliation between the two purpils and governments and discusses the current state of affairs of this two countries and tourism between South and North Korea.
JOB SATISFACTIONAND AFFECTIVE COMMITMENTAS PREDICTORS OF IN-ROLE BEHAVIOUR: A STUDY WITHIN THE MALAYSIAN HOTELINDUSTRY NASURDIN, AIZZAT MOHD.
ASEAN Journal on Hospitality and Tourism Vol 5, No 2 (2006)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The purpose of this paper is to contribute to the knowledge of how job satisfaction (extrinsic and intrinsic satisfaction) and affective commitment influence in-role behaviour of nonsupervisory workers employed within the Malaysian hotel industry. The mediating role of affective commitment on the relationship between job satisfaction and in-role behaviour was also investigated. Regression analyses on the 188 responses collected demonstrated that both intrinsic and extrinsic job satisfaction had positive relationships with affective commitment. Specifically, intrinsic satisfaction was found to be more influential in explaining the variation in affective commitment. Additionally, affective commitment was found to have a significant and positive impact on in-role behaviour. The findings indicate that the two dimensions of job satisfaction were not significant predictors of in-role behaviour, thereby suggesting that the condition for the mediation effect of affective commitment was not supported. Implications of the findings to theory and practice are discussed. The paper concludes by identifying some possible limitations and offering suggestions regarding further investigations on in-role behaviour.

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