ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 6 Documents
Search results for , issue " Vol 4, No 1 (2005)" : 6 Documents clear
DEVELOPING ECOTOURISM IN YUNNAN: THE KEY ROLE OF EDUCATION IN ACHIEVING LONG TERM SUSTAINABILITY PRIDEAUX, BRUCE; TAO, YING
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Possessing a unique range of high value ecosystems, landscapes, heritage and indigenous cultures, Yunnan (China) has embraced ecotourism as the major form of tourism activity promoted by the provincial authorities. Unfortunately, few government officials or private sector investors are aware of the requirements for establishing and maintaining a long term sustainable industry based on the principles of ecotourism and sustainabiity. Many of the tourism projects labelled as ‘eco’ have all the hallmarks of mass tourism development. This paper argues that one effective measure to overcome this problem of understanding is through education and suggests a Tourism Education Framework based on the major stakeholder groups who are involved either directly or indirectly in the provinces’ ecotourism industry.
TOURISM COOPERATION AND PEACE - AN EXAMPLE FROM THE DIVIDED NATION OF KOREA SUN SHIN, YOUNG-
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

At the end of 1996, international tourist arrivals reached 600 million, generating US $423 billion. By the year 2020 tourist arrivals will reach to 1.6 million (WTO, 1997). Despite the strength of global tourist demand, many destinations especially in the third world, are facing fluctuations in tourist arrivals, due to unsafe political conditions. Richter (1992, p.36) points at the fifth critical element ‘S’-security, in addition to four favourable ‘S’s’ (sun,sea, sand, sax) which are often seen as the core of developing a nation’s tourist appeal.This paper addresses a number of key issues related to tourism cooperation and peace, using the case study of the divided nation between South Korea and North Korea. The research and analysis of this case includes both theory and facts. The theoretical concepts are of two kinds: theories on division and political boundary and theories on peace and tourism. The purpose of this paper is to expose the current economic condition of the tourism industry in South and North Korea, and the suggested options for tourism cooperation.
IS PBL CULTURE FAIR? THE INFLUENCE OF GROUP CULTURAL COMPOSITIONS ON STUDENT PERFORMANCE IN A PROBLEM BASED LEARNING SETTING SIEHOYONO, LINTJE; ERINGA, KLAAS
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper reports the result of an exploratory study of the application of Terenzini et al. (2001) and Eringa et al. (2002) to an educational institution, one of the N’etherlands’ higher education in which apply PBL as an educational system. Recently, the International Hospitality Management (IHM) undergraduate program has decided to deploy internationalization and interculturalization as a strategic instrument for the diversification of its curriculum. One of the consequences is that large groups offoreign students have been attracted to the IHM. The purpose of this study is to investigate how the student nationalities and the group cultural compositions in PBL groupsinfluence the student performance. Student performance is measured by learning process assessment (PBL participation points) and learning outcomes assessment (Total points for the module). More specifically, this study focuses on possible cultural bias (nationalities) that might accompany the form of assessment that the IHM uses. The results indicate that no significant differences exist between groups that are more or less divergent.
USING STATED PREFERENCE DATA TO EXPLORE THE FACTORS AFFECTING TOURISTS’ CRUISE VACATION PREFERENCES IUAN HO, CHAANG
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This study aims to identify the factor that affect tourists’ preferences regarding cruising between Taiwan and its minor islands. To some extent, such cruise serve as a hypothetical travel product. A stated preference technique is employed and two-stage surveys are conducted to collect the tourist’s preference data. A binary logit model is then used to determine individuals’ preferences in relation to cruises and to estimate the parameters. The factors found to affect the tourist’s preferences in relation to cruises are the tourists’ perceptions of cruises, as well as the service attributes of the cruises, including self-independence in tour arrangements and the comfort/convenience derived from traveling in this way, the relatively long duration of the journey (4 days), the free or partial-subsidized on-shore excursions and the on-board recreational activities. However, the socio-demographic variables are not found to significantly affect tourist’s preferences for cruises.
IMPACTS OF TOURISM DEVELOPMENT IN MALINDI: AN ANALYSIS OF GENDER DIFFERENCES IN PERCEPTION KIBICHO, WANJOHI
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Tourism is the largest component ofMalindi’s local economy. The growth ofthe industry is not without some socio-cultural impacts in the coast region, thus calling for a critical examination of tourism development and the hosts’ socio-cultural dynamics. This paper investigates the Malindi residents’ perceptions ofthe socio-cultural implications resulting from tourism. Two months of interviews revealed that the Malindi residents fully supported the present levels of tourism development and would like the industry to expand. However, they identified several impacts, both positive and negative, that tourism had on the destination. The study findingsconfirmed that those respondents who economically relied on tourism had more positive attitudes than those who did not depend on it.
HOTEL INFORMATION TECHNOLOGY ADOPTION : THE CASE OF THE PHILIPPINES DE LA SANTA, EDIESER L.; AGATEP, MYRA VINA D.
ASEAN Journal on Hospitality and Tourism Vol 4, No 1 (2005)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper attempted to examine the extent of use of information technology among Philippine hotels, their speed in adopting technology, the degree to which these hotels actually use new technology; and to investigate factors that influence their decision to adopt or not technology.The study found that Philippine hotels, though quite late in technology adoption, own a mix of information technologies that appear to slant towards improving guest service. The intrinsic characteristics of technology seem to be the main factor in the decision to adopt technology while IT illiteracy and the prohibitive cost are the main reasons for non-adoption. The research likewise affirmed that ownership structure and firm size positively affect adoption behavior.The results manifest organizational rationalism and recognize the power of social and cultural forces to shape IT adoption behavior. Possible implications were raised regarding strategies that address IT literacy and cost, and enhancing absorptive capacity of small hotels.

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