ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 6 Documents
Search results for , issue " Vol 14, No 1 (2015)" : 6 Documents clear
TOURISM AND DISASTER: THE REVIEW OF GOVERNMENT POLICY TOWARD THE IMPACT OF NATURAL DISASTER ON TOURISM INDUSTRY PERFORMANCE Rindrasih, Erda
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Bogor Over the last decade, a number of disaster have affected Indonesia as the tourist destination. This article provides the analysis of the relation between tourism and disaster and frames the impact of natural disaster (hazards) to the performance of tourism industry in Indonesia under the perspective of sustainable development. It shows that Indonesian Government prepare the strategy to cope with the natural disaster but low response in tourism sector recovery. The article concludes that since tourism is very vulnerable sector, which mainly influence by the internal aspect and external aspect, the need of crisis management related to natural disaster is needed.
SUSTAINABLE TOURISM IN TORAJA: PERSPECTIVE OF INDIGENOUS PEOPLE Junaid, Ilham
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Stakeholders in Indonesia have accepted sustainable tourism as the protection and the long use of tourism resources as well as the availability of the resources for current and the future generation. Although such concept has been recognised as a good notion for developing tourism destination, its implementation needs to be investigated. Since 1970s, Toraja has been promoted as one of the main tourism destinations of Indonesia. For this reason, Toraja was chosen as a location for qualitative fieldwork to investigate the conduct of sustainable tourism. This article provides insights about sustainability and sustainable tourism based on the perspective of indigenous people in Toraja. Participant observations and interviews to stakeholders in South Sulawesi Province, Indonesia (specifically in North Toraja and Toraja land) were utilised to obtain information about sustainable tourism. On the basis of traditional cultural practices, Torajanese believe that the way they practice culture is actually a sustainable way. The idea of sustainability links to sustainability tourism which is now being promoted by the levels of government in Indonesia.
USER BEHAVIOUR ON SPESIFIC ENVIRONMENT IN BOGOR BOTANICAL GARDEN Gunawan, Andi; Indah Pratiwi, Prita
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Bogor Botanical Garden is one of well-known tourism destination in West Java,Indonesia, visited by various users around the world. The increase in demand fornature-based tourism also becomes a trend in urban society. People needs a comfortable, healthy, and sustainable living space to refresh from fatigue and recreate new experience relating to nature. Environmental behavior is crucial aspect raised by understanding (cognitive behavior) and assessment of physical quality of environment (affective behavior). In order to avoid environmental damage, it is necessary to observe the user behavior, to analyze the change of user behavior and formulate the guidelines for formal garden design. The study was conducted in three steps: site and behavior observation, behavior analysis, and recommendation. There was diversity of user behavior in Teysmann Garden in the morning and afternoon. This was driven by various perception and preference in the garden relating to personal and physical factors. The prominent activities in formal garden consisted of sitting, taking picture, and walking, while prominent settings intensively used were pavement lane, pergola, bench, and lawn. Abnormal action was found in lawn, monument, pergola, and bench. The prominent landscape elements or settings could be improved as main character in formal garden in achieving a good interaction between people and landscape as a basis for landscape sustainability of tourism destination area.
Cover and Editorial Board Vol. 14 No. 1, 2015 farag, asad
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

RELEVANCE OF SOCIAL CAPITAL FOR COMMUNITY EMPOWORMENT AND CONSERVATION EDUCATION IN ECOTOURISM DEVELOPMENT OF RURAL WEST JAVA, INDONESIA Sunkar, Aryzana; Meilani, Resti; Harini Muntasib, E.K.S
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Ecotourism success would depend on the community readiness to welcome and participate in tourism in terms of their attitudes towards tourism development, commitment, and capacity. These are related with expanding access to natural resources which are determined by the availability of local networks, collective actions, mutual trust, and social norms, which constitute social capital. Therefore, ecotourism as a tool of rural economic diversification requires social capital for its development. This study attempts to identify the relevance of social capital in empowering rural communities of West Java and enhancing conservation education for ecotourism development. The research was conducted in the Districts of Bogor, Sukabumi and Cianjur of West Java, Indonesia. The study employed a mixed method with predominantly qualitative approach to obtain data. Findings indicated that communities with higher social capital have higher potentials to induce ecotourism development through empowering community and minimize risks of environmental degradation through conservation education.
E-COMMERCE STRATEGY INTERCONTINENTAL BALI RESORT Ngurah Budiasa, I Gusti Putu; Yudi Suriyasa, I Wayan
ASEAN Journal on Hospitality and Tourism Vol 14, No 1 (2015)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Global and dynamic competition is one of the challenges for hospitality industry. Internet is a global network of interconnected networks. In 2012, the approximately 2.4 billion users connected to the internet worldwide represent just 34,3% of the global population. In these conditions, the usage of internet technology in business strategy plays an important role to assure service quality optimization, provide ultimate customer value and/or increase company profitability. E-commerce is the subset of e-business focused on transaction. The average contribution of e-commerce business in InterContinental Bali Resort (ICBR) showed 18.39% in the last five years. However, data 2012 showed negative performance whereby from19.17% in 2011 down to 17.72% or decrease 1.45% or 2.586 room nights, below average market performance area which range between 20 – 25%. This study wants to analyze and discuss the e-commerce strategies of ICBR. The research concluded some strategies, such as; managing hotel website, maintaining reservation access and security transactions of credit cards were runned very well. Other strategies need to be further improved and developed, such as; offering the best availability rates and customer loyalty program. In contrast, the speed of customer response and attractive promotion packages need much improved.

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