ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 6 Documents
Search results for , issue " Vol 12, No 2 (2013)" : 6 Documents clear
IDENTIFYING ENVIRONMENTALLY-CONSCIOUS SEGMENTS OF TOURISTS TO THE BIODIVERSITY-RICH DESTINATIONS OF NORTH-EAST INDIA DEY, BANASREE
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Destinations with rich biodiversity can provide an enriching experience to tourists. However, such areas are faced with concerns about depletion of natural resources and tourism may have negative impacts on biodiversity. For areas such as the ‘biodiversity hotspot’ North-east India sustainable tourism offers an opportunity in terms of conservation of biodiversity and sustainable use of its components. The concept of ‘market-driven’ sustainable tourism, aims at attracting tourists who have an environment-orientation. The purpose of this study is to identify segments of tourists visiting North-east India that display sensitivity to the natural environment. A combination of hierarchical and k-means Cluster analysis has resulted in three segments – passive players, environmentally-conscious tourists and sustainable tourists. These have displayed significant differences with regard to demographics, travel-related variables and vacation preferences. The results have interesting implications for destination marketers who may gain useful insights regarding the environmentconscious segments of tourists to this biodiverse region of the country.
EXAMINING THE FORMATION OF ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY: AN EMPIRICAL ANALYSIS IN THE HOTEL INDUSTRY SUHARTANTO, DWI
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This study examines the dimensional structure of the brand loyalty construct in the hotel industry context. Following recent developments in loyalty studies, brand loyalty is proposed as a three-dimensional construct consisting of attitudinal loyalty, conative loyalty, and behavioural loyalty. In addition to directly affecting behavioural loyalty, attitudinal loyalty influences behavioural loyalty indirectly through conative loyalty. This conceptualisation is supported by the statistical analysis and provides an improved of the brand loyalty construct compared to the existing conceptualisations, such as fourstage, three-stage, and two-stage brand loyalty models. This study provides an important contribution in extending an understanding of the complex structure of brand loyalty, especially in a hotel industry context.
THE SPIRITUAL DIMENSION OF HERITAGE BUILDINGS WILLSON, GREGORY B.
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Traditionally within the developed western world, decisions concerning the preservation of heritage buildings and sites have been primarily based upon economic measurement and criteria. It is recognised that heritage assets offer many experiential qualities and hold importance to the wider lives of individuals; specifically, tourists and host communities imbue the sites with their own personal values and subjective significance. They seek personal meaning and connection through their experiences with heritage. In this way, the accountability of heritage building preservation can be viewed in greater terms than solely their economic value. Despite this recognition, there remains a lack of attention in previous heritage tourism studies towards exploring the personal meaning and experiential qualities of heritage buildings, with the exception of the literature focusing on buildings of religious significance. Further, the spiritual value of heritage has been explored largely within the context of sites of religious significance; spirituality though is a broader, more encompassing concept than religion. This paper explores the spiritual value ascribed by international tourists to heritage buildings within a particular region of New Zealand: Hawke’s Bay. Sixty-six photograph-supported interviews conducted with international tourists found that heritage buildings can hold deep ‘spiritual’ meaning to individuals. Rather than any religious significance, findings showed that heritage buildings render the townscape an experiential ‘spiritual’ space filled with emotion, mindfulness, engagement and personal meaning. The paper concludes that this finding has important implications for the way in which heritage buildings are promoted, developed and preserved within a destination townscape.
PILGRIMAGE TOURISM AND ITS ISSUES AND CHALLENGES WITH SPECIAL REFERENCE TO NAGAPATTINAM DISTRICT VIJAYANAND, S.
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Pilgrimage tourism is that form that is exclusively or strongly motivated for religious reasons. One of the oldest types of tourism and a worldwide phenomenon of religious history, it can be differentiated into various forms. The short-term religious tourism is distinguished by excursions to nearby pilgrimage centers or religious conferences. The long-term describes visits of several days or weeks to national and international pilgrimage sites or conferences. This paper investigates pilgrimage tourism and its issues and challenges and also it analysis the basic infrastructure issues in pilgrimage sites. .Pilgrimage tourists were identified as a key factor in developing pilgrimage tourism. The primary data for this study were collected from pilgrimage tourists which engaged in pilgrimage tourism activities. Pilgrimage tourists were identified as a key factor in developing pilgrimage tourism. This research is mainly based on primary and secondary data. Secondary data required for this study was collected from different sources. This study aims to suggest measures to make pilgrimage tourism economically viable and suggest appropriate and effective promotional strategy for promoting pilgrimage tourism inVelankanni,Nagore,Thirunallar.the analysis part includes anova,chi square,t-test,cross- tabs, Friedman mean rank test. results were shown and interpretations had written in this article. this article explains the Infrastructural facilities and pilgrimage tourism avenues in nagapattinam district.
SHOPPER TYPOLOGY ON THE RELATIONSHIP BETWEEN SHOPPING MALL ATTRACTIVENESS AND SHOPPER PATRONAGE Y.N., Ng, KEITH
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The rapid growth of China’s economy has fuelled the growth of the residential property market in China. Together with the growth of residential properties, developers are also investing in Shopping Malls to cater to residential needs. However, the lack of understanding shoppers has seen homogenous types of shopping malls built. This not only meant an increase in competition but also replicating resources; both of which meant not meeting the financial objectives intended. The purpose of this study is to examine the impact of shopper typology on the relationship between shopping mall attractiveness and shopper patronage. The results will help developers of shopping malls must pay close attention to the types of shopper that they intend to serve and ensure long term success of developing shopping malls.
EFFECTS OF ECONOMIC AND NON-ECONOMIC FACTORS ON DOMESTIC TOURISM DEMAND – A GENERAL-TO-SPECIFIC APPROACH CAN, VO VAN
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The purpose of this paper is to investigate the effects of both economic and noneconomic factors on the domestic tourist flow to Khanh Hoa province in the long run and the short run by using the general-to-specific approach. The findings reveal that weather variables have a significant effect on the tourism demand in the short run and long run. Furthermore, a positive effect from the lagged dependent variable suggests that word-of-mouth recommendation to potential tourists provides good signs in term of the Khanh Hoa tourism industry. Also, the demand for Vietnamese tourists seems to be highly sensitive to tourism costs. Therefore, a small increase in consumer prices or transportation prices will result in a strong decline in the domestic tourism demand. Knowledge of effects of these variables on the domestic tourism demand is valuable to tourism operators in Khanh Hoa province.

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