ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 5 Documents
Search results for , issue " Vol 11, No 2 (2012)" : 5 Documents clear
SCIENTIFIC TOURISM POTENTIAL IN BANDUNG CITY ROSYIDIE, ARIEF
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

For years, Bandung city has been known and popular as a tourist destination.Various tourist attraction and activities have been developed so that it has attracted visitors from various community groups. One of the attractives and potentials tourism activities which could be developed is a scientific tourism. Although this type of tourism was formally introduced recently, but actually this type of tourism has been known in Indonesia for a long time, especially by students. As an educational city, Bandung is very potential to be a scientific tourist destination, not only for domestic tourists but also for foreign tourists. Scientific tourism can be grouped into three, namely 1) the tourism activities where tourism senses are more dominant than scientific sense, 2) tourism activities where scientific senses are more dominant than tourism sense, and 3) tourism activities where tourism attractions are relatively in balance with scientific elements. Among these three types of scientific tourism, the second type of scientific tourism was most often found in Bandung. Actually, the common problems frequently experienced by scientific tourism attraction, especially on the third type of scientific tourism that highlight the scientific aspects, was relatively low in the number of visitors. This figure proved a relatively low level of interest for community towards scientific tourism. Therefore efforts needed to be carried out to improve the scientific tourism attractions, thereby increasing public enthusiasm for scientific tourism. Strategy which was needed to develop a sustainable scientific tourism consisted of Tourism Attractions Development, Promotion, Management, and Supporting Strategies
INFLUENCES ON SOUVENIR BUYING INTENTIONS OF TOURISTS IN CRAFTS-RICH REGIONS DEY, BANASREE
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Souvenirs provide a tangible evidence of the travel experience. Souvenir purchase has been considered as an important component of tourism shopping. This has implications for tourism marketers and local artisans of regions that have a significant repertoire of traditional handicrafts/handloom products and may be regarded as craft-rich regions. The primary purpose of this study is to examine the souvenir purchase intentions of tourist segments to one such region - Northeast India. It aims to assess whether the intention to purchase souvenirs differs according to the type of tourist. The influence of travel motivations, activity preferences, demographics and certain trip-related factors on souvenir purchase intentions is examined. Using factor-cluster segmentation approach, three motive-based segments and three activity-based segments have been derived. Findings indicate that these segments differ with respect to purchase of souvenir. However, among the demographic and trip-related factors examined, only age and travel frequency are found to have an influence on intentions to purchase souvenirs. Tourism retailers of the region could benefit from such knowledge and may develop travel packages/ tour itineraries to cater to the interests of specific segments of tourists.
TOWARDS A RATIONAL USER FEE SYSTEM FOR TOURISM IN SAGADA, PHILIPPINES ABANSI, CORAZON L.
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The study attempts to analyze the potential of developing a user fee system for the sustainable development of tourism in Sagada, Mountain Province, Philippines. Estimates of willingness to pay of tourists for nature’s services derived from a nonmarket valuation study provided the springboard for the range of user fees. Use allocation of potential revenue from user fee included education and awareness, improvement of facilities, waste minimization and clean-up, capacity building, and response to accidents and disasters. A council composed of various stakeholders was identified to be the institutional mechanism for developing, adopting and evaluating the operational policies as well as reviewing and approving programs and projects to be financed by the fund. Policy procedures and processes including information sharing and consultation, and the administrative arrangements for implementation and enforcement would best be conducted through this management authority to ensure that the environment and the community benefit the most.
Nature based Tourism, Opportunities of Indigenous Women and Their Empowerment: A North East Indian Perspective DE, UTPAL KUMAR
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The trade-off between economic development and the environmental quality is a wellknown phenomenon. Till a nation become very highly developed and learn how to manage environment or critical natural resources while undertaking various developmental socio-economic activities the growth process becomes unsustainable. Hence a debate has always been there in regard to the sustainability of the growth process and the preservation of natural resources and maintaining inter-generational as well as intra-generational equity. It is found that the poorer especially the indigenous people, whose livelihood are highly dependent on the natural resource extraction are the worst victim of the natural resource degradation that are caused by the socio-economic activities undertaken by the state as well the richer section of any society. Hence, there is a strong inter-linkage between social and economic activity, sustainability of the resource use and environmental quality. In the context of aforesaid background, nature based tourism that has been one of the fastest growing economic activities in the world during past few decades can be a better option for the maintenance of sustainable welfare along with the preservation of natural wealth. Ecotourism has thus become a buzzword of the time. The indigenous people especially the women have been found to be involved in selling a large number of handloom and handicrafts product that has been prepared from the locally collected minor forest products. Moreover, the development of scope of employment and income in the growing hospitality sector and transport business with the growing demand by the nature loving tourists has created an opportunity for sustainable environmental management at the regional level for the livelihood itself. This paper tries to explore how a substantial section of indigenous population of North East India manage their livelihood through the growing nature based tourism activities through the maintenance of nature itself. Not only that the women who are involved in such activities are empowered in their indigenous rural set up. It is examined on the basis of empirical observation through a primary survey conducted in three prime tourist sites in Meghalaya, the areas of highest rainfall zone in the world. The pleasant climate and the beauty of natural forest are the prime attractions of the visitors over the years.
IMPACT OF AGRO-TOURISM ON LOCAL AGRICULTURAL OCCUPATION: A CASE STUDY OF CHANG KLANG DISTRICT, SOUTHERN THAILAND SONGKHLA, TEPPAKORN NA
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Agro-tourism has been a priority as a means for improving the livelihood of agriculturist developing countries. Pragmatically, this promotion is associated with multiple functional agriculture in the context of local agricultural occupation. The purpose of this paper is to present the feature of agro-tourism activities and its impacts on local agricultural occupation. A case study of Chang Klang district, a well known community-based agro-tourism in Thailand shown that tourist farms operated agrotourism as the activities of demonstration, giving knowledge, selling local productions, and agri-business guidance. Over the past ten years of such promotions, within farms, local agricultural occupation relies on agricultural incomes from both agro-tourism activities and agricultural productions. During that time, agro-tourism significantly causes local agricultural occupation as agricultural service activities for a part of tourism. Now, according to instability of tourism market, local agricultural occupation within tourist farms is adjusted to serve profits to both agricultural productions and tourism business. These findings can be suggested that existing local agricultural occupations which is a part of processing is demonstrated for tourism, is a form of agrotourism activities towards sustainable local agricultural resources usages.

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