ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Articles 7 Documents
Search results for , issue " Vol 10, No 2 (2011)" : 7 Documents clear
SUSTAINABLE TOURISM POTENTIAL FOR THE PALAUNG ETHNIC GROUP AT THE ANG KHANG ROYAL PROJECT CHAICHOMPOO, CHALERMCHAI
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The objectives of this investigation are to examine the potential for sustainable tourism for the Palaung ethnic group at Nor Lae Village, Chiang Mai, Thailand and to propose guidelines for making tourism for the group sustainable. The potential for tourism for the ethnic group includes its ethnic identity, hand-woven textiles, traditional music and dance, and organic farming produce. Firstly, classified under the MonKhmer language group, the Paluang remain distinct linguistically and culturally. Secondly, the ethnic textiles are hand-woven, using back-strapped looms, and natural dyes from plants are used in order to preserve its folk wisdom and the environment. Thirdly, Palaung traditional music and dance are unique and exotic. A music and dance group has been formed and has performed locally and nationally with the aim of maintaining its cultural heritage. Finally, products from organic farming have been produced with the full support of the royal project, including temperate vegetables, fruits, flowers and tea; and attracting a large number of tourists to the area.
THE ROAD TO GUEST DELIGHT: AN EMPIRICAL EXPLORATION IN THE HOTEL INDUSTRY GOSWAMI, SINMOY
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Obtaining guest delight has been highly emphasized by every hotel in the present era of intense competition for securing guest loyalty. This study, therefore, aims to show how guest delight is formed in the hotels. It involved interviews of 500 repeat guests of 62 hotels in the 5 star deluxe, 4 star, 3 star, Heritage Grand and unclassified categories in India. Only guests on repeat visit to these hotels were included as sampling elements in this study as guest delight is applicable only to them. It was noticed that 46 variables including food and beverage quality, availability of food and beverage variety, hygiene of food and beverage etc. influence surpassing of guests’ expectations in these hotels. It is established in this study that surpassing of expectations of the guests affect their perception on pleasant surprises which, in turn affect their consequent happiness. Such happiness along with their perceived excitement and perceived positive feelings create a delighting experience for them.
AN EXAMINATION OF THE STRUCTURE AND DETERMINANTS OF BRANDS LOYALTY ACROSS HOTEL BRAND ORIGIN SUHARTANTO, DWI
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This study reports an assessment of brand loyalty across the origin of the brand in the hotel industry. This study endeavours to extend recent advances in services marketing theory on brand loyalty to the international and domestic brand level of analysis. Brand loyalty is proposed to consist of three dimensions (attitudinal loyalty, conative loyalty and behavioural loyalty) with service quality, perceived value, customer satisfaction, and brand image as its determinants. The results, drawn from sample of four-star hotels, support the proposed brand loyalty model across international and domestic hotels. Service quality, perceived value, and customer satisfaction are important antecedents of brand loyalty though brand image has a strengthening role in these three loyalty determinants in both international and domestic hotels. Overall, the effects of these determinants on brand loyalty differ between international and domestic hotels.
JAPANESE DEMAND FOR TOURISM IN INDONESIA: AN ECONOMETRIC MODELING AND FORECASTING PRIYARSONO, D.S.
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The contribution of Japanese tourists to the total number of foreign tourists visiting Indonesia has always been very significant. Tourism authorities as well as tourism related enterprises therefore are normally interested in finding the factors affecting Japanese demand for tourism in Indonesia. This study attempts to analyze factors that influence Japanese demand for tourism in Indonesia by utlizing an econometric modeling. The model that results from this analysis is then used to forecast the number of Japanese tourists visiting Indonesia in 2011- 2015. The most significant factor that affected the Japanese demand for tourism in Indonesia was Japan’s GDP.
EVALUATION OF ECOTOURISM RESOURCES THROUGH PARTICIPATORY GEO-SPATIAL APPROACH : A CASE OF THE BIGER CITY, MONGOLIA Suvdantsetseg, Balt
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

This paper demonstrated Participatory Geospatial Approach (PGA) to collect data and to examine the potential of existing resources for ecotourism development planning in the Biger, Gobi-Altai province, Mongolia. It attracts visitors its natural health resort services and quiet relaxing environment that it is one of Mongolia’s tourism icons. Through participatory inventory approach, tourism geospatial database was established and mapped tourism resources. Evaluation analysis were examined the potentials of the resources and characteristics of the sites in spatial pattern for proposed development which to assist decision-makers. We investigated 27 potential resource sites which have high value of attraction diversity, poor level of accessibility, high activity of community’s participation, low capacity of supporting facilities and low level of environmental impacts. The research findings illustrate the local tourism geo-database yielded by alternative methods and also demonstrate their utility to local and regional planning managers to recognize areas with tourism development potential.
INTERNATIONALIZATION OF HOSPITALITY EDUCATION IN TAIWAN: THE CAST AT A PUBLIC UNIVERSITY HOU, HSIAO-I
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

The main purpose of this study is to explore the ways in which internationalization of hospitality education in Taiwan has grown and changed over time. Literature related to recent strategies and policies in internationalizing Taiwan’s higher education and hospitality education are reviewed. A qualitative case study approach was adopted to learn what strategies a public vocational university has adopted to make it successful. The findings shows that some patterns of development are identified, and numerous strengths and challenges in institutional strategies are revealed. An in-depth critical analysis of the case leads to recommendations for institutional governance and operations in internationalization initiatives.
PREFERENCES FOR ONLINE Vs. TRADITIONAL TRAVEL RESERVATION ELHAJ, MALIK
ASEAN Journal on Hospitality and Tourism Vol 10, No 2 (2011)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Quantitative survey data were collected from U.S. citizens to determine the extent to which trip destination (domestic or international) and trip purpose (business, leisure, or personal) affected consumers’ preferences for traditional versus online reservation systems. The results indicated that the participants preferred travel agent phone calls for all types of international flights, but online airline websites and online travel agent websites for domestic flights. Online airline websites were preferred for business trips. Stakeholders in online and traditional travel agents can use the results from this study to remain competitive as the travel industry evolves.

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