cover
Filter by Year
ECSOFIM (Economic and Social of Fisheries and Marine)
Published by Universitas Brawijaya
Jurnal ini diterbitkan memuat tulisan bersifat ilmiah dalam bentuk hasil penelitian. Lingkup kajian mencakup ilmu Ekonomi dan Sosial di bidang perikanan dan kelautan.
Articles
67
Articles
Implementation of Certification of Processing Feasibility (CPF) of Processed Milkfish Products in Indonesia

Pujiono, Pujiono, Sulistianingsih, Dewi, Sugiarto, Laga

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

Globalization gives businesspeople opportunities to expand their marketing areas. However, it also triggers competitions among the businesspeople of either big, medium, small, or micro enterprises. It also impacts fisheries businesspeople, especially those belonging to small and micro enterprises since they mostly still apply traditional equipment when processing their fish or processed fish products. The application of the traditional equipment leads to the low product quality. The low quality of their fish or processed fish products induces some worries of the perishing fisheries business in Indonesia. Certification of Processing Feasibility (CPF) of fisheries and processed fish products is a means to improve fish and processed fish product quality. The implementation of the certification emerges a dilemma among the small and micro enterprises whose capital and human resources are limited. Therefore, to overcome the problem it necessary that there are some policies to protect and develop the businesses of the small and micro enterprises. The necessary policies can be in the form of business empowerment through partnerships using inti-plasma pattern.

Comparison of Economical Analysis of Wood And Fiberglass Vessels In Randuboto Village, Gresik Regency, East Java

Ariesta, Rizky Chandra, Arif, Mohammad Sholichan, Puspitasari, Hutami Putri

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

Randuboto village is a region with great potential of fisheries, with most of the communitys livelihood concentrating on marine produce. Commodities produced are shrimp, milkfish and fish. To develop the results and get the economic value of the catch, it is necessary to do adequate facilities and facilities analysis. The facilities and facilities are fiber vessels. In determining the business analysis, some analysis is needed to get optimal results. This study discusses the economic analysis of 5 GT fish vessels with wood and fiber materials in Desa Randuboto Gresik which aim to know the investment cost. These costs include the development of fiber vessels, the value comparison in terms of maintenance costs, the amount of investment incurred for the stage of development and the magnitude of the profit to be recovered. Based on the result of the analysis, the value of NPV is Rp. 115.563.937 for fish vessels with wood materials and Rp. 131.683.082,-  for fish vessels with fiber materials during 5 years. The results of this analysis indicate that this business is feasible to run.

The Influence of Endorser in Social Media Toward Consumer Decision Making with AISAS Model (Attention, Interest, Search, Action, and Share

Rini, Meitia, Harahab, Nuddin

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

This research discusses about the influence of endorser or brand ambassador in social media (Facebook, Twitter and Instagram) toward consumer decisions making as a part of Integrated Marketing Communication (IMC) analyse with AISAS model (Attention, Interest, Search, Action and Share) as the impact of the endorser usage. This research was conducted quantitatively with examining the endorser independent variables in social media into AISAS model as its dependent variable. In this research explained that AISAS model is the development of AIDA model (Attention, Interest, Desire and Action) which has been widely used on advertising in social media and other media, then developed into AISAS model in appropriate with the internet era and the character of modern consumers who tend to searching before making a purchase for the product. From this research found that the endorser usage or brand ambassador on Fiesta Seafood product advertisement in social media has positive effect on attention, interest, search, action and share of consumer. By combining advertising activities in social media and other media, is expected can assist Fiesta Seafood become a leader market in Indonesia processed seafood products.

Analysis of The Effect of Product Price, Product Image and Customer Satisfaction as a Mediation on Brand Loyality of Canned Fish Product from ABC Brands

Aji, Agan Sasongko, Harahab, Nuddin

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

This research aims to analyze the influence of product price, product image and customer satisfaction as a mediation variable to brand loyality of ABC brand canned product. The research method used is descriptive with qualitative and quantitative data analysis using analysis of Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Methods of data collection using questionnaires with data collection convenience sampling technique. The results showed that product image and customer satisfaction directly affect the brand loyality. While the product price variable directly or indirectly not significant

Cost Volume Profit Analysis of Small Medium Clarias sp. Hatchery Enterprise in Maguan Village, Malang Regency, East Java

Wulandari, Iva Dwi, Primyastanto, Mimit, Utami, Tiwi Nurjannati

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

Basori Small Medium Enterprise hasn’t done financial planning yet therefore Basori Small Medium Enterprise need cost volume profit analysis. The aims of the research were to know profile, to analyze cost, sales volume, profit at "Basori" SME in the next period. The type of this research were descriptive qualitative and quantitative. Data collection using observation, interviews, documentation and literature study. The result show that "Basori" SME is a catfish hatchery business located in the village of Maguan, Ngajum subdistict, Malang regency is quite developed. CVP analysis show that the highest cost incurred at Basori SME occurred in the period October - November 2016 amounted to IDR 6,678,656 and the lowest cost occurred in February - March 2018 period of IDR 6,473,656. While the highest seed sales volume was 293,000 seeds in the period of February - March 2018 and the lowest seed sales volume was 234,000 seeds in August - September 2016 period. The highest profit in February - March 2018 was IDR 13,666,344 and the lowest was IDR 11,541,344 in October - November 2016. CVP analysis results are known to forecast sales volume and profits an increase, while costs tend to decrease. Looking at the results of the CVP analysis needs to be done strategic planning to prevent the decline in profits. In this CVP analysis used alternative strategy to increase product sales volume by 2% and reduction of variable cost selected by 5% which will generate profit equal to IDR 115,233,994 with BEP condition at IDR 4,463,340.

Strategy for Developing Fisheries Sme’s Based on Processed Milk and Seaweed Using Electric Shock Pasteurization Tecnology

Abidin, Zainal, Waluyo, Eko, Utomo, Wahyu S.

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

Seaweed is one of the leading aquaculture commodities. Seaweed contains many enzymes and fiber that are good for health. So that the selling value of seaweed does not fall, for example, the SME’s Poklahsar "Citara" processes Euchema cottonii seaweed and fresh cow milk into various processed seaweed, namely yogurt, milk, drinks, candy and jelly drink seaweed. The purposes of this study are to analyze internal and external factors that become strengths, weaknesses, opportunities, and threats to business development; formulate strategies and priorities for business development strategies. This descriptive method research determines the respondent with purposive sampling. Qualitative analysis of the internal, external and industrial environment. Quantitative descriptive analysis to analyze financial aspects, Internal Factor Evaluation matrix, External Factor Evaluation matrix, Internal-External matrix, SWOT analysis, and Quantitative Strategic Planning Matrix analysis. The results show that the business development strategy in Poklahsar "Citara" occupies a growth and development strategy, utilizing high opportunities and strengths to support aggressive growth policies. The priority of the development strategy is to optimize business and prayer for all work done, especially in terms of the integration of management of production-marketing-financial-prayer.

Analysis of Consumer Satisfaction Level in Taman Wisata Alam (TWA) Angke Kapuk North Jakarta

Silvia, Arina Try, Riniwati, Harsuko

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

One of the potential natural beauty which belong to Indonesia country is mangrove ecotourism. Located in Administration City of North Jakarta, its location in Kamal Muara village, a lush mangrove ecosystem with an area 99.82 ha. The purposes of this study are identifying the characteristics of visitors, examining the stages of the process in making decision of the visitors, analysing the responses of visitors toward the attributes, and analysing the satisfaction level of visitors toward the attributes were offered by Manager. The research method was quantitative by taking samples incidentally. The conclusions of this research are the characteristics of visitors based on gender, age, education, occupation, marital status, income per month, and domicile of the visitor; the process in making trip decision through the 5 stages; from the results of the IPA (Importance Performance Analysis) indicates the attributes that have good performance and are able to provide a satisfaction are the attributes in quadrants II and attributes that are judged as vital but the execution or performance of the attributes are still low for the consumers (lies in quadrant I), visitors in Taman Wisata Alam Angke Kapuk overall showed that the visitors satisfaction index toward the attributes were analyzed in the mount of 68.08%.

Effect of Leadership Style to Work Motivation: Study on Employee CV. “Lele Indomaju Bersama”, District Malang, Province East Java

Azmi, Muhammad Naufan, Riniwati, Harsuko

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar |

Abstract

The role of a leader in an organization is very dominant to influence others in this case his subordinates in such a way that the other person is willing to do the will of the leadership even though personally it may not be liked. It can be concluded that the way the company is very dependent on the leader. However, despite the dominant leaders role, a leader should not ignore the importance of the labor forces role. The method used in this research is descriptive method. Data collection techniques with interviews, observations, and questionnaires. While the type of data used is primary data and secondary data. The analytical tool used is narrative descriptive and multiple linear regression analysis. The results show that leadership style has been able to make good communication, confidence and create work environment and good relationship with other employee so that can motivate and finish work well in work. on CV. “Lele Indomaju Bersama”, autocratic leadership style, democratic leadership, and laissez-faire leadership simultaneously have a positive effect on work motivation. From the results of the t-test is said partially autocratic leadership, democratic leadership, and laissez-faire leadership have a positive effect on work motivation. Based on the results of t-test then obtained laissez-faire leadership is the most dominant factor on employee motivation of CV. “Lele Indomaju Bersama”.

Application Of Ethnography Method In Conservation Area Efforts By Salam, The Conservation And Social Community Empowerment Organization

Luthfi, Oktiyas Muzaky, Setianingsih, Mayang

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (406.024 KB)

Abstract

SALAM is not profit organization that active on community empowerment especially on the coastal community in the south of Malang district that was Kondang Merak. The strong and rational reason to be community agent in this location because Kondang Merak area has typical of the tropical ecosystem such as mangrove, seagrass and coral reef where these potential assets used unsustainable manner by the community. SALAM used ethnography method for developing the strategy to empowerment the community. This method is unique where an agent should follow the daily activity of community in long-term, seen and heard what the community said and asked and collected data with persuasive way. Through this method, SALAM has succeeded to change the mindset of actors in the community from destroyers to be the conservationist and nature-minded. 

Sustainability Analysis of Beach and Mangrove Tourism in Clungup, Malang Regency of East Java

Eunike, Agustina, Hardiningtyas, Dewi, Sari, Silvie Indah Kartika, -, Andronicus

ECSOFiM (Economic and Social of Fisheries and Marine) Vol 6, No 1 (2018): ECSOFiM October 2018
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (315.378 KB)

Abstract

Clungup is an area in Malang, East Java, which has good coastal and mangrove resources. It tends to be a potential tourism and has the opportunity as a tourist area. Readiness of managers and the surrounding community to manage the existing coastal resources is another reason. The combination of management, government and community and coastal resources, became the focus of this research using Multidimensional Scaling (MDS) analysis generated from RapTourism (Rapid Appraisal for Tourism) approach. The sustainability of resource management as an asset from tourism through three dimensional approaches, namely ecological, social, and management dimension. Rainfall, mangrove species diversity, community knowledge level of resources, community dependence on the region, interaction level between manager and stakeholders as the most sensitive attributes. Monte Carlo analysis shows that the ecological and management dimension are in stable stage, while for the social dimension is quite stable because it is very vulnerable to change. This study proposes four recommendations to maintain the sustainability of the tourism area in Clungup Beach. The recommendations include the regulations to manage the exploitation of coastal areas, an adequate infrastructure to support the safety of tourists, develop environmentally friendly tourism activities, and strict regulations in expanding tourism in the areas.