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WACANA, Jurnal Sosial dan Humaniora
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Jurnal WACANA mempublikasikan makalah ilmiah hasilpenelitian dan kajian-kajian ilmiah dalam lingkup humaniora dan social studies, seperti antropologi, kajian-kajian bisnis, kajian komunikasi, corporate governance, kriminologi, kajian lintas budaya, demografi, studi ekonomi pembangunan, kajian pendidikan dan etika, geografi sosial, kajian manajemen teknologi informasi, hubungan industrial, hubungan internasional, kajian hukum, kajian media, sains politik, kajian dinamika populasi, kajian psikologi, kajian administrasi publik, kesejahteraan sosial, kajian agama dan linguistik
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Articles 296 Documents
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (PEMBELI) DI PASAR KOTA MALANG -, Mugiono -; By, Djasly -; Idrus, M Syafiie -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 4 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

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Abstract

ABSTRAKS Kualitas pelayanan (service quality) merupakan suatu strategi yang sangat penting bagi perkembangan dan keberhasilan organisasi bisnis. Konsep kualitas sering dianggap sebagai ukuran relatif kebaikan suatu produk atau jasa yang terdiri dari atas kualitas desain dan kualitas kesesuaian. Konsep kualitas pelayanan terdiri dari lima variabel yaitu: Variabel Bukti Langsung, Variabel Kehandalan, Variabel Daya Tanggap, Variabel Jaminan, Variabel Emphati yang berasal dari variabel kualitas pelayanan pedagang pasar (X) dan kualitas pelayanan Dinas Pasar (V). Konsep kepuasan terdiri satu variabel Kepuasan konsumen/pembeli (Y).Dengan menggunakan metode Proporsional Sampling, ditetapkan jumlah responden 190 orang, yang diproporsikan untuk masing-masing pasar yang diteliti sebagai berikut: pasar kelas utama sebanyak 34 orang, pasar kelas I sebanyak 126 orang, pasar kelas II sebanyak 18 orang dan pasar kelas III sebanyak 12 orang. Analisis dilakukan dengan menggunakan analisa faktor (untuk mereduksi komponen-komponen penelitian), analisis regresi linier berganda (untuk mengetahui pengaruh variabel bebas terhadap variabel terikat melalui pendekatan langsung) dan analisis jalur/path (untuk mengetahui pengaruh variabel bebas terhadap variabel terikat melalui pendekatan tidak langsung). Variabel penelitian difokuskan pada: variabel bukti langsung/Tangibles (X1 dan V1), kehandalan/Reliability (X2 dan V2), daya tanggap/responsiveness (X3 dan V3), jaminan/assurance (X4 dan V4), empati/emphaty (X5 dan V5) sebagai variabel bebas dan kepuasan pembeli (Y) sebagai variabel terikat. Berdasarkan koefisien determinasi dan koefisien korelasi regresi berganda variabel pedagang pasar dan dinas pasar membuktikan bahwa semua variabel independen yang diajukan merupakan variabel yang dipertimbangkan oleh pembeli dalam menilai kualitas pelayanan. Sedangkan berdasarkan Uji F dan Uji t dan Uji Path membuktikan bahwa variabel independen yang terdiri dari variabel bukti langsung/Tangibles (X1 dan V1), kehandalan/Reliability (X2 dan V2), daya tanggap/responsiveness (X3 dan V3), jaminan/assurance (X4 dan V4), empati/emphaty (X5 dan V5) secara simultan ataupun parsial mempengaruhi tingkat kepuasan konsumen (pembeli) di pasar kota Malang melalui pendekatan langsung ataupun tidak langsung. Koefisien beta terstandarisasi menunjukkan variable kehandalan pedagang pasar dan dinas pasar memiliki pengaruh yang paling kuat terhadap tingkat kepuasan pembeli di pasar kota Malang. Hasil penelitian menunjukkan variabel kualitas pelayanan pedagang pasar dan dinas pasar berpengaruh terhadap kepuasan konsumen (pembeli) di Kota Malang. Konsekuensinya, Dinas Pasar Kota Malang harus lebih memperhatikan variabel-variabel tersebut dalam upaya meningkatkan kepuasan pelanggan.   Kata kunci: kualitas pelayanan, kepuasan konsumen     ABSTRACTS   Service quality is a very important strategy for the development and the successful of business organization. The concept of quality is often consider as a relative measure of the goodness of a product or service that is consist of design quality and fit quality.the concept of service quality consist of five variables: tangibles varable, reliability variable, resposiveness variable, assurance variable, emphaty variable that comes from service quality of market merchant (X) and service quality of market district office (V). The concept of satisfaction consist of one variable Consumer/buyer satisfaction (Y). With the method of Proportional Sampling, the respondent is 190 people which divided for each market: main class market 34 people, first class market 126 people, second class market 18 people, and third class market 12 people. The analysis used factor analysis (to reduce experiment component), regresion analysis (to understand the influence of independent variable to dependent variable through direct approach), and path analysis (to understand the influence of independent variable to dependent variable through indirect approach). Research variables was focused into tangibles (X1&V1), reliability (X2&V2), responsiveness (X3&V3), assurance (X4&V4), emphaty (X5&V5) as independent variables, and consumer satisfaction (Y) as dependent variable. The coefficient of determinant and the coefficient of correlation of market merchant and market district office proved that all independent variable as variable that was considered by buyer in judging service quality. F test, T test and Path analysis proved that independent variable that consist of tangibles (X1&V1), reliability (X2&V2), responsiveness (X3&V3), assurance (X4&V4), emphaty (X5&V5) simultaneously or partially influence consumer (buyer) satisfaction in Malang market trough direct and indirect approach. Coefficient Betha on reliability variable for market merchant and market district office proved that variable has the strongest influence to consumer satisfaction in Malang market. The result of the research shows that service quality of market merchant and market district office influence consumer (buyer) satisfaction in Malang. The consequences is that Market Departement of Malang has to pay more attention on those variables on the effort to increase consumer’s satisfaction.   Keywords: service quality, consumer satisfaction
ANALISIS PENGARUH FAKTOR BAURAN PEMASARAN TERHADAP PERTIMBANGAN NASABAH DALAM MEMILIH BANK SYARIAH DI KOTA MEDAN Yulianto K, Firman -; Yuniarinto, Agung -; -, Surachman -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 4 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

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ABSTRACT   The expansion of syari’ah bank in Indonesia recently can be concluded to have a significant development, it also take a large number of attention from the Indonesian goverment though Indonesian central Bank, Bank Indonesia in monitoring the development of syari’ah bank industry. Consumers behaviour toward syari’ah bank, which is shown by a variety respon. Consumer consideration in choosing syariah bank, has become a very interesting topics to be discuss in knowing the information on how far does Indonesian people interest with syari’ah bank and what kind of factors can affect  the community to deal with syari’ah bank by being the customer of syariah bank. One of the factors is marketing mix strategy which the company, syari’ah bank, has formulated. The purpose of this research is to analize the effect of marketing mix, which are product, price, promotion, place, people, process, and physical evidence, towards customer consideration in choosing syariah bank. And also to inform which the most dominant factor from the all seven factors to be consider by customer. The field research is the city, Medan, with population all of Medan’s syariah bank  individual customer, through, Bank Syariah Mandiri, Medan Branch Office; Bank Muamalat Indonesia, Medan Branch Office; BNI Syariah, Medan Branch Office, using purposive sampling method, with 100 number of respondents in finishing the survey. Hypothesis examination involves mutiple regression analysis. Result indicates only three of seven marketing mix factors, which are product, place, and people has significantly affect customer consideration in choosing syariah bank in Medan. The other four factors, price, promotion, process, and physical evidence does not significantly affect customer consideration. The one factor gives the most dominant consideration is the product.   Keywords: marketing mix factors, customer consideration
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA DAN KEPUASAN KERJA KARYAWAN Rise P, Herdiyanti; Setiawan, Margono -; Nimran, Umar -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 4 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

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Abstract

ABSTRAKS   Penelitian ini mengkaji kepemimpinan efektif yang ditinjau dari konsep gaya kepemimpinan yang berorientasi tugas dan karyawan terhadap kinerja dan kepuasan kerja karyawan. Penelitian ini bertujuan untuk : (1) Untuk mengetahui pengaruh yang signifikan antara gaya kepemimpinan yang berorientasi tugas dan karyawan terhadap kinerja karyawan, (2) Untuk mengetahui pengaruh yang signifikan antara gaya kepemimpinan yang berorientasi tugas dan karyawan terhadap kepuasan kerja karyawan, dan (3) Untuk mengetahui pengaruh secara signifikan antara gaya kepemimpinan yang berorientasi tugas terhadap kinerja dan kepuasan kerja karyawan baik secara maupun tidak langsung. Penelitian ini merupakan jenis penelitian survey. Individu sebagai unit analisis terdiri dari para karyawan PT. Semen Gresik (Persero) Tbk. dengan jumlah sampel 68 karyawan dari populasi 212  karyawan. Uji hipotesis dilakukan analisis jalur. Hasil penelitian menunjukkan bahwa (1) gaya kepemimpinan yang berorientasi tugas dan karyawan mempunyai pengaruh secara signifikan terhadap kinerja, (2) gaya kepemimpinan yang berorientasi tugas dan karyawan mempunyai pengaruh secara signifikan terhadap kepuasan kerja karyawan, dan (3) gaya kepemimpinan yang berorientasi tugas dan karyawan terhadap kinerja dan kepuasan kerja karyawan. Berdasarkan hasil penelitian tersebut, menunjukkan bahwa gaya kepemimpinan yang berorientasi tugas secara dominan berpengaruh terhadap kinerja dan kepuasan kerja karyawan. Kami menyarankan pihak perusahaan lebih memperhatikan kepentingan karyawan juga untuk mencapai tujuan mereka.   Kata Kunci: Gaya kepemimpinan, kepuasan kerja     ABSTRACTS   The study perceives the effectiveness of leadership  from the effect of leader`s style that orientation task and employee on the employee`s job performance and employee`s job satisfaction. The study aims at : (1) finding out significantly effects of the leader`s style that orientation task and employee on employee`s job performance, (2) finding out significantly effects of the leader`s style that orientation task and employee on  employee`s job satisfaction, and (3) ) finding out significantly effects of the leader`s style that orientation task and employee on employee`s job performance and employee`s job satisfaction directly and indirectly. This is a survey research involving the employees of PT. Semen Gresik , at the analysis unit, with sample of 68 from 212 employees a quastionaire was used. Hipothesis testing was done by path analysis. The result of study showed that : (1) leader`s style that orientation task and employee are significantly affected the employee`s job performance, (2) leader`s style that orientation task and employee are significantly affected the employee`s job satisfaction, and (3) leader`s style that orientation task and employee are significantly effected the employee`s job performance and employee`s job satisfaction. Based on the finding, therefore, it is suggested that the leder`s style on orientation task  is basically dominant variable in influencing the employee`s job performance and employee`s job satisfaction. We also suggested that the organization pay more attention to their employee`s need to get their goals.   Keywords: Leadership, job satisfaction
ANALISIS PERILAKU KONSUMEN DALAM MEMILIH JASA LAYANAN OPERATOR MOBILE PHONE YANG BERBASIS CDMA DAN GSM Kadhaffi, Demitri Marvin; -, Solimun -; Thoyib, Armanu -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

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Abstract

ABSTRAKS Tujuan penelitian ini adalah (1) menganalisis faktor-faktor yang dipertimbangkan konsumen dalam memilih suatu jasa layanan operator mobile phone (baik CDMA maupun GSM), (2) menganalsis variabel dominan yang mempengaruhi perilaku konsumen dalam memilih jasa layanan operator Jenis penelitian ini adalah applied research dengan metode penelitian studi kausal. Penelitian ini ditujukan pada segmen pelajar dan mahasiswa di Kota Malang yang termasuk kelompok Net Generations (yang lahir antara tahun 1977-1997) dengan batas minimal umur untuk responden adalah 17 tahun.  Kerangka Sampel untuk penelitian ini adalah pengguna kartu CDMA dan GSM sebanyak 175 responden. Tehnik Sampling yang digunakan adalah desain sampel non probability dengan metode purposive sample yang kedua yaitu quota sampling. Metode analisa data yang digunakan adalah analisa faktor dan analisa diskriminan Hasil analisa faktor terhadap 34 variabel diperoleh  7 faktor baru, yang diberi label sebagai berikut : (1) faktor citra produk (2) faktor pelayanan, (3) faktor pengaruh lingkungan, (4) faktor promosi,(5) faktor individual, (6) faktor harga, dan (7) faktor proses. Dari analisa diskriminan diperoleh hasil yang bertentangan dengan hipotesis yaitu ternyata variabel harga bukan merupakan variabel yang dominan dalam membedakan perilaku pelanggan operator CDMA dengan GSM. Mereka lebih sensitif terhadap proses produk. Hal ini mengarahkan pelanggan untuk kalangan pelajar dan mahasiswa sebagai kelompok smart. Hasil penelitian menyimpulkan bahwa untuk membangun keunggulan bersaing operator harus meraih keunggulan posisional melalui diferensiasi “content” jasa yang dihasilkan yaitu berupa proses, sebagai hasil dari aplikasi  positioning produk.   Kata kunci: perilaku konsumen, jasa layanan, mobile phone   ABSTRACT Objective of this research are (1) to identify factors that customer consider in choosing mobile phone operator service (whether CDMA and GSM), (2) to identify dominant variable that influences consumer behavior.  Kind of this research is applied research with a research method of causal study. This research is intended to student and university student segments in Malang City, which these are included into Net Generation group (born between 1977-1997) with age minimal limitation for respondent of 17 years. Sample framework for this research is user of CDMA and GSM cards of 175 respondents. Moreover, for its sample technique used is non-probability sampling with purposive sample method, and the second is quota sampling. Extraction result of 34 variables are seven new factors, which are labeled as follow: (1) product image factor, (2) service factor, (3) environment influence factor, (4) promotion factor, (5) individual factor, (6) price factor, and (7) process factor. From discriminant analysis, the contrary result with the hypothesis is found, that is price variable, rather than dominant variable  in differentiating consumer behavior of CDMA operator to GSM operator. They are more sensitive to product process. Product image to persue  subscriber for student of SMU and university as subscriber “Smart” group. Research result conclude are to build competitive advantage, the operator must be to get positional advantage as differentiation “content” service which result are process, as result from product positioning aplication. Keyword : costumer behaviour, service, mobile phone
KARAKTERISTIK PEMBENTUK MOTIVASI KERJA DAN HUBUNGANNYA DENGAN KEPUASAN KERJA PEGAWAI PADA PEMERINTAH KABUPATEN BADUNG-BALI Nursiani, Ni Putu; Thoyib, Armanu -; Sudiro, Achmad -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

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ABSTRACT   Basically, the company not only requires capable, competent and skillful employees but the most important thing is that they are willing to work hard and to achieve optimal performance. Employees’ capability, competence and skills would not make any improvement for the company if they are not willing to work hard to apply their capability, competence and skills and if the company gives the opportunity and appreciation for their capability, competence and skills, it would give them satisfaction and the workers will be motivated to work if they receive higher satisfaction from their job. Job satisfaction is very important since most problems occurring in organization, such as strike, demonstration, high level of absenteeism, are generally caused by job dissatisfaction. Therefore the job satisfaction of the employees in the organization should receive attention so as to preserve the healthy working condition and improve job motivation and productivity. This research was aimed at finding the characteristics that build job motivation and its relationship with the govermental employees’ job satisfaction at the Badung Regency. The population in this research is the official from the second, third and fourth echelons in the government office of the Badung Regency, by taking a sample of 100 respondents. Data were collected by distributing questionnaire. The analytic tool used in this research is Structural Equation Modeling (SEM), using the confirmatory technique, which aims at proving the theories in a model. The result of this research shows that individual and organizational characteristics have a positive impact both on the job motivation and job satisfaction while job characteristics have a negative impact on the job motivation and job satisfaction. The results also show that there is no relationship between job motivation and job satisfaction.   Keywords : individual characteristics, job characteristics, organizational characteristics, job motivation, job satisfaction.
ANALISIS PENGGUNAAN STRATEGI GENERIK TERHADAP KINERJA PADA LEMBAGA PENDIDIKAN LUAR SEKOLAH DI KOTA MALANG Septiyorini, Ike -; Fatchi, Mohammad -; Zain, Djumilah -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
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ABSTRACTS This study identifies factual description of strategic competition among various Vocational Education Institution in Malang Regency. Using Porter Generic Strategy either partial or combination, this study also reviews Porter Generic Strategy difference that is used partially and in combination with the performance level of the studied vocational education institution. This study is conducted in vocational education institution in Malang Regency eith the number of sample 30 managers from 6 vocational institutions. To ideentify the strategy in vocational education institution based on the use of Porter Generic Strategy, this study used Cluster analyzer method. After being classified base on different strategy among vocational education istitution. Than these strategies are compared by using Manova analysis to find out the performance in vocational education institution. This study indicated that : (1) The vocational education institution applying 13.33% of Difference Strategy from population has excellence in level of students growth; (2) the vocational education institution applying 70.00% of Difference and Focus Strategy from population has average excellence in all performance citeria; (3) The vocational education institution applying 16.66% of Difference and Cost Strategy from population has excellence in level of students growth, the control of operational cost, the control of administration cost, customer (students) recruitment and resources improvement.
ANALISIS REAKSI PASAR MODAL SETELAH PENGUMUMAN INITIAL PUBLIC OFFERING (IPO) PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK JAKARTA Paulia Y.S, Saint -; Thoyib, Armanu; Idrus, M. Syafiie -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
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ABSTRACT Stock exchange is a means to acquire capital and accumulate funds, therefore it is important in improving the public’s participation in generating fund so as to support the national development. The meaning of IPO is when the company issues its stocks for the first time in the stock exchange. Therefore an IPO will result in a number of reactions from the capital market, and one of such reactions is return. Purpose of this research was to investigate whether the performance of stock exchanges in Indonesia is decreasing in the long run and whether there exists a difference between short term stock performance and long term stock performance and also the performance of the securities bought in first day’s closing price. The survey method was used in this research. The research belong to deductive-quantitative by tested stock performance in short term and long term period of IPO up to one year. The abnormal return was calculated based on the total stock return, total market value, market adjusted model and relative wealth. The sample was constructed using purposive sampling technique from a population of 43 companies which conducted their IPO in the period from January 2002 up to December 2002 in Jakarta Stock Exchange. The statistic method used here was normality test, in which Kolmogorov-Smirnov Goodness-of-Fit test was first applied and then followed by difference test using one sample t-test and Wilcoxon matched-pair signed rank test. The result of this study showed that for the short term, the first day of trading resulted in positive mean of abnormal return, which turned into negative in the long period. This means that in the short term, the result is outperforming and in the long term the result is underperforming. For the stocks acquired with initial price, the short term and long term performance did not indicate any difference. However, for the stocks acquired with the first day’s closing price, the short term and long term performance for a period of one month was found to be different from the performance of one year. This shows that the significant difference occurred only for the fist day of trading. Keywords: abnormal return, stock performance
ANALISIS PENGARUH DIMENSI SERVQUAL TERHADAP PEMILIHAN JASA TRANSPORTASI UDARA (MASKAPAI PENERBANGAN) RUTE JAKARTA – SURABAYA Prakoso, Shorin Hendarin; Thoyib, Armanu -; -, Surachman -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
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ABSTRACT The increase in number of airlines industry in Indonesia has caused  price competition between airlines company, especially for the Jakarta – Surabaya route. In order to survive in this industry, the airlines company has made efficiency to reduce the costs. So that, as the result service quality became lower, and it will affecting consumer satisfaction.  The objectives of this research are to analyze the effect of service quality dimension (SERVQUAL), which consist of tangible, reliability, responsiveness, assurance, and empathy, towards consumer concern in choosing air transportation service (airlines industry), for Jakarta – Surabaya route, and to analyze which of those five variables has the dominant effect to the consumer for selecting air transportation service, for Jakarta – Surabaya route. This research took place in Jakarta International Airport, Soekarno – Hatta by using the purposive sampling method, with involving 150 respondents as sample. The F – test and t – test  with α 5 % was used to examined the significance level of variables. The hypothesis was examined by using multiple regression analysis. The result of this research shows that service quality (SERVQUAL) dimension, which consist of tangible, reliability, responsiveness, and assurance has affecting consumer concern partially in choosing air transportation service, for Jakarta – Surabaya route, whereas the empathy doesn’t affecting consumer concern in choosing air transportation service. Among those five variables, the reliability is the dominant factor that affecting consumer concern in choosing air transportation service, for the Jakarta – Surabaya route.
ANALISA PRAKTEK AKUNTANSI KREATIF DALAM KONTEKS BUDAYA ORGANISASI PT. BUMI DAN PANDANGAN ISLAM (KHUSUSNYA AJARAN AMANAH) DALAM MENYIKAPI PRAKTEK TERSEBUT -, Widarto -; Sudarna, Made -; Baridwan, Zaki -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
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ABSTRAKS Tuntutan pasar pada perusahaan untuk membuat keuntungan sering menyebabkan praktek akuntansi kreatif, sehingga terjadi penurunan kualitas laporan keuangan yang dihasilkan. Kebijakan yang diambil oleh manajemen selalu menguntungkan pihak majority shareholder sebagai controlling. Budaya kerja telah mempengaruhi praktek akuntansi kreatif perusahaan, hal ini disebabkan adanya tuntutan dan campur tangannya direksi dalam akuntansi. Praktek ini bertujuan untuk mengiliminasi tindakan direksi agar transaksi yang mereka jalankan sesuai dengan kaidah akuntansi yang benar. Dengan demikian bagian akuntansi harus berusaha menyiapkan adanya data-data pendukung transaksi tersebut. Akuntansi kreatif yang dijalankan seputar manajemen laba dan SPE. Praktek manajemen laba maupun SPE lebih mengarah pada praktek yang mementingkan pihak manajemen yang didalamnya ada direksi sebagai controlling. Perilaku ini tidak terlepas dari keberadaan para manajer yang diangkat dan direkrut oleh direksi, sehingga dalam pemahaman amanah, manajer merasa harus loyal pada direksi. Namun jika dilihat dari hakekat amanah yang datangnya dari Allah, maka perilaku manajer maupun direksi diatas telah menunjukan perilaku yang tidak sesuai dengan hakekat amanah yang sesungguhnya. Pengkhianatan amanah merupakan tindakan yang dilarang agama, dan larangan ini hukumnya adalah haram jika dikerjakan.   Kata kunci :   agency theory, budaya,  praktek akuntansi kreatif, dan perilaku amanah.
IMPLIKASI KONTRAK USAHA TANI DENGAN PERUSAHAAN TERHADAP KEBERLANJUTAN USAHA TANI (Studi Pada Komoditi Jagung) Manzilati, Asfi -; Yustika, Ahmad Erani; Krisnamurthi, Bayu -; Suman, Agus -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 3 (2010)
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Abstract

ABSTRACT   Crops for Indonesia is a strategic commodity for agricultural development. The development of crops bring "strategic burden" to answer the needs of food security and poverty reduction programs. At the same time there is an urgent need and great hopes to the companys to involve in farming contract. While the impact of farming contract on the welfare of farmers still leaves a big question about the sustainability of farming in the long run. Consider to the gap of reality, this study aims to know the implications of contracts with corporate farming toward economy, ecology, and institution to sustainable farming. This research was conducted in Blitar, which is one area of farming contracts between farmers with the company. Using a symbolic interaction perspective, the results showed that the recurrence of contract farming between farmers with companies (large) with the implication (1) economy (increasing farmers income, the continuity of farming because of the free seeds and standby loan from the company, and increased productivity due to the intense seeding corn planting rules), (2) ecology (lack of obedience to the natural prerequirement associated with the 2:1 formula and the use of fertilizers make the harm of environment, and (3) institutional (meaning a change to the value of life, the transformation of formal rules to informal rules that caused by isolation rules, the shifting value of farm as a social area to businesses area, and the shifting role of the village formal institutions (civil). Implications of economy, ecology, and these institutions in turn have implications for the sustainability of farming Key words : . contract, economy, ecology, institution, continuity of farming contract. ABSTRAK   Palawija bagi Indonesia merupakan komoditas strategis bagi pembangunan bidang pertanian. Pengembangan palawija membawa “beban strategis” untuk menjawab kebutuhan akan program ketahanan pangan dan pengentasan kemiskinan. Pada saat yang sama terdapat kebutuhan yang mendesak dan harapan besar akan keterlibatan perusahaan dalam kontrak usaha tani. Sementara dampak usahatani kontrak terhadap kesejahteraan petani masih menyisakan pertanyaan besar terlebih lagi keberlanjutan usaha tani tersebut dalam jangka panjang. Berpijak pada kesenjangan realita tersebut, penelitian ini bertujuan untuk mengetahui bagaimana implikasi ekonomi, ekologi, dan kelembagaan kontrak usaha tani dengan perusahaan terhadap keberlanjutan usaha tani. Penelitian ini dilakukan di Blitar yang merupakan salah satu wilayah kontrak usaha tani antara petani dengan perusahaan. Dengan menggunakan perspektif interaksi simbolik, hasil penelitian menunjukkan bahwa berulangnya kontrak usaha tani antara petani dengan perusahaan (besar) membawa implikasi (1) ekonomi (meningkatnya pendapatan petani, keberlangsungan usaha tani karena adanya benih gratis dan standby loan dari perusahaan, dan peningkatan produktivitas karena ketatnya aturan penanaman jagung pembenihan), (2) ekologi (kekurang taatan kepada ketentuan alam terkait dengan formula 2:1 dan penggunaan pupuk yang membahayakan lingkungan, dan (3) kelembagaan (perubahan pemaknaan terhadap nilai hidup, transformasi aturan formal menjadi aturan informal yang diakibatkan oleh aturan isolasi, bergesernya nilai sawah sebagai wilayah sosial menjadi area bisnis, dan bergesernya peran lembaga formal desa (pamong). Implikasi ekonomi, ekologi, dan kelembagaan tersebut pada gilirannya berimplikasi kepada keberlanjutan usaha tani.   Kata Kunci: kontrak, ekonomi, ekologi, kelembagaan, kesinambungan usaha tani.  

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