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Articles 34 Documents
SALES PROSES DALAM MENGINDENTIFIKASI, MEMAHAMI DAN MEMBUAT PRIORITAS BAGI NASABAH SEGMEN SMALL MEDIUM ENTERPRISE (SME) Supendi, Muclis
MABIS Vol 3, No 1: Juni 2012
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Bank Customers have become more critical in choosing banks to transact with, in line with the increasing needs of their businesses. On the other side, Banks are faced with a more intense competition. In managing the banking sector, then the role of a bank’s staff in indentifying, understanding and prioritizing the segment to be served is of significant issue in contributing to the growth of the banking business. In the effort of retaining and to continuously increase the growth of lending and funding outstanding as well as the number of customers, the company is faced with constraints in the form of decreasing lending and funding outstanding from day to day, due to loan payoffs arising from loan maturity, excess fund or even customers moving to other banks. In this regard, strategies in prospecting new customers, exploring more into the customers potential are needed. Based on the analysis of the survey result employing the descriptive survey method, in order to make sure that the process of identification of prospective customers in Small and Medium Enterprises (SME) segment by Relationship Officers (ROs) running well, focused and appeared to be truly professional in the eye of the customers, then the ROs must be equipped with a set of structured questions and be prepared with interview form in order to progress to the next prospecting steps. Marketing team, i.e. ROs, in understanding and making SME customer or prospective customer priorities, need to classify SME customers or prospective customers into Porcupine, Rabbit, Rhino, Buffalo, so that the feasibility and impact (profitability) from the respected customers or prospective customers can be measured in order to contribute.
Kajian Penerapan GCG, Kinerja Keuangan dan Kaitannya dengan Nilai Perusahaan Yang Terdaftar di LQ-45 Santoso, Hadi
MABIS Vol 2, No 2: Desember 2011
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This study examines the influence of good corporate governance mechanisms consisting of the number of independent Commisioner members, institutional ownership, the number of audit committee members, the number of board members, return on assets and the price to book value ratio of the selected companies. This study uses as its sample, the 36 companies listed in the LQ-45 from the period August 2008 until January 2010. The data used are taken from the annual reports of the companies from 2008 to 2010. Data are analyzed with classical assumption test and multiple linear regression analysis using SPSS version 16. The normality test shows a normal distribution of data in this study; there is no multicollinearity or heteroscedasticity, and no autocorrelation. Hypothesis testing shows variable X1 (number of independent commisioner members), variable X2 (Institutional Ownership), and variable X3 (number of audit committee) had no significant effect on firm value. However, variable X4 (number of board members) and variable X5 (return on assets) show significant effect on firm value. Simultaneous testing demonstrated a significant effect from the five independent variables on firm value. The analysis indicates that applied good corporate governance will significantly affect company performance and hence will be transferred to company
Penentuan Alternatif Startegi Pemasaran pada CV Citra Hasil Hutan Mandiri di Kabupaten Kubu Raya Lim, Andry Lindi
MABIS Vol 2, No 2: Desember 2011
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Consumers determine the sales and profits of a firm by their purchasing decisions. As such, their motives and actions determine the economic viability of the firm. In the past, many business firms were not overly concerned with consumers did what they did. Today, however, business managers are more likely to realize that they must gain an understanding of consumers if their marketing strategies are to be successful. This awareness has created a new and more efficient focus in developing marketing strategies. Success of a firm is mostly determined by strategic used to determine type of business, like what goal to reach and how to maintain resources from a firm itself. In reaching the goal, the strategic marketing has a similar quite important function. Marketing function sometimes assumed as a pier key to goal itself, because according to marketing theory said goal of a firm relies on adaptability of the firm itself to analysis changing complex and full of activity changes.The goal is to get maximal sales volume and strategy used to face environmental changes. Descriptive analysis used, interviewing head of firm and study of documentary, and qualitative analysis technique. It is concluded that firm uses growth specific strategy and operating level.The firm is urged to extend market wider consequently
Kebijakan Manajemen Leverage dan Pengaruhnya Terhadap KEnaikan Profitabilitad Perusahaan Studi Kasus pada Perusahaan PT Charoen Pokphan Indonesia, Tbk Santoso, Hadi
MABIS Vol 2, No 1: Juli 2011
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The use of leverage in running a company aims to increase its profit. Leverage can be differentiated into two; operating and financial leverage. In the daily operations, the company uses both leverages simultaneously. In other words, the company uses a combined leverage. The aim is to increase the shareholders net income or earnings per share because of the increase in the sales resulted from the use of leverage. This study aims to determine the extent of the influence of using combined leverage to increase return on equity and earnings per share. The study was conducted using case study method. The poultry feed company, PT Charoen Pokphan Indonesia, Tbk (CPIN), became the object of the research. The results show that CPIN used a fairly large leverage in its operation during 2005 to 2008. However, the company management took another policy which was to reduce the use of operational leverage in 2009. The result indicates that the use of leverage did not bring significant impact on improving ROE and EPS. This happened because the cost of the companys operations outside the fixed costs as a result of using leverage was very large. Therefore, CIPN should control its operational costs in the future.
ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK Santika, Dewi
MABIS Vol 4, No 1: Juni 2013
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In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive by the growth of new residence area and develop of customer preference. Therefore the tradition market also didn’t leave by its customer. By this fenomena, the writer in this esearch wants to find the situation factor that drive consumer to decided both traditional and modern market. This research used descriptive research and the research methods were survey method. The sampling involves 50 customers which ever visit and do transaction in both traditional market and modern market by using accidental sampling method. Data collection techniques used was interview, questioner, and bibliography study. Data analysis technique used in this research was qualitative analysis technique. It is concluded that customer will choose traditional market if they want to gets fresh, cheap, variety goods and social needs. But they will choose modern market if they have limited time for purchasing, convineance and more welcome services.
PERSEPSI MENGENAI SKANDAL AUDITOR TERHADAP PILIHAN KARIER SEBAGAI AUDITOR Satrio, Arif Budi
MABIS Vol 4, No 1: Juni 2013
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Auditor profession have come to be society focus in the last few years, especially when case of Enron in American up to case.Auditors scandals become problem, especially to accounting students that want to start their carrier. So that, this research is to examined and analyze auditor’s scandals affect opinion, work at accounting profession, and career plan of accounting students. Data was collected by filling in questionnaire. Sample taking technique used in the research was purposive sampling, with criterion that is, the students of accounting department which still or finished taking audit studying objects at Pontianak. Data was analyzed by SPSS version 16 software package. This research includes three hypotheses. From three hypotheses, all of hypotheses are accepted. The result of testing hypothesis suggests that there is no significant auditor’s scandals influence on the student career choice for the auditor. This research is support previous research conducted by Wirianata in which students perceive positive accounting profession post-Enron scandals.
ANALISIS EFEKTIVITAS PENGGUNAAN TOKOH AGAMA DALAM PEMBENTUKAN CITRA PRODUK PERUSAHAAN Santika, Dewi
MABIS Vol 3, No 2: Desember 2012
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This research was conducted to know the effectivity of using religious figure as a brand ambassador in form a good image for the product. This research used descriptive research and the research methods were survey method. The factors in this research which influence the product image were grouped into product acknowledge, religious figure acknowledge, efficiency of using religious figure, the advertising contents can confidence the audiens, and the product image can be representative by religious figure. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was judgemental sampling with the respondents are those who buy more then 5 botol and for their own consumption. Data analysis technique used in this research was qualitative analysis technique.  
PEMBENTUKAN PORTOFOLIO SAHAM DENGAN MODEL INDEKS TUNGGAL (SUATU STUDI PADA PERUSAHAAN PERKEBUNAN YANG LISTED DI PT BURSA EFEK INDONESIA) Pramudianto, Patrick
MABIS Vol 3, No 1: Juni 2012
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Capital market in Indonesia has grown rapidly since 1989, after the government issued various deregulation to spur the growth of the capital market. Individual investors in the equity investment must try to obtain optimal return and reduce risk. Regarding on the purpose, this research used a single index models found by Sharpeto form a stock portfolio. The problem in this research is how to do stock selection in the plantation sector in order to establish optimal stock portfolio with single index model and how much the proportion of funds to be allocated to the portfolio? The research objective is to determine which plantation stocks will form a stock portfolio and how many percentage the allocation of funds to each stock. The research was descriptive form, using secondary data. The data used in this study is quantitative data that individual stock price index, the stock price index and the rate of Bank Indonesia (BI Rate). From the calculation, there are six stocks will establish the optimal stock portfolio. They are PT Smart, Tbk., PTPP London Sumatra Indonesia, Tbk., PT Tunas Baru Lampung, Tbk., PT Sampoerna Agro, Tbk., PT Gozco Plantations, Tbk. and PT Astra Agro Lestari, Tbk. The allocation of funds will be invested by the investor, it is obtained the biggest investment will be invested in stock of PTPP London Sumatra Indonesia, Tbk. amounted to 31.32%, PT Tunas Baru Lampung, Tbk. amounted to 20.20%, PT Sampoerna Agro, Tbk. amounted to 16.59%, PT Smart, Tbk. amounted to 12.09%, PT Gozco Plantations, Tbk. 10.71% and the smallest investment amounted to 9.08%. in stock of PT Astra Agro Lestari, Tbk.
Analisis Penentuan Kebijakan Struktur Modal pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia tahun 2005 - 2008 Indah, Nopiani
MABIS Vol 2, No 2: Desember 2011
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This study aimed to test whether leverage was influenced by asset tangibility, profitability, growth, non-debt tax shield, the cash holding and firm size. In addition, this study also aimed to test whether the pecking order theory or Static Trade Off Theory in effect on the mining company listed on the Stock Exchange in the year 2005-2008. This study uses causal research. Sample of research using non-probability sampling with a purposive sampling technique, in order to obtain a sample of seven companies with a four-year study period = 28 samples. Based on the results of multiple regression analysis with the F test, coefficient of determination (R square) shows the change of independent variables (asset tangibility, profitability, growth, non-debt tax shields, cash holding and firm size) are only able to explain changes in the dependent variable (leverage) at 42,8% (have a significant effect on leverage). While the rest equal to 57,2% explained by other factors not included in the regression model. Based on the results of T test showed that the variables are variables having significant influence of growth coefficient of 0,655 and significant value of 0,018. While other independent variables (asset tangibility, profitability, non-debt tax shields, cash holding and firm size) the significant value of more than 5% (not significant). Mining companies in Indonesia are more likely to follow the pecking order theory (POT) in establishing the companys funding decisions. This is realized by Attribute asset tangibility, profitability, growth, cash holding and firm size have the influence to leverage the company and support the hypothesis POT in determining funding decisions for mining companies in Indonesia Stock Exchange.
Analisis Diskriminan Perilaku Pengambilan Keputusan Ibu-Ibu Rumah Tangga pada Ritel Modern Hypermart di Pontianak Heng, Lie
MABIS Vol 2, No 2: Desember 2011
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This research is conducted to find out factors influencing the decision making by the housewives and also to findout whether there are differences in factors influencing the decision making of the groups of housewives who are frequently or seldom to buy products at Hypermart modern retailer in Pontianak. The data is collected through questionaire that is arranged in likert scale and given to 300 respondents who are the consumers of Hypermarket in Pontianak by using purposive sampling technique. The data is then analyzed by using factor analysis technique and discriminant analysis. The result of this research shows that the factors determining the decision making are price, quality, recreational, choices, and the trend. The result of discriminant analysis shows that there are differences in factors determining the decision making in buying between the group that is frequently and the group that is seldom or not frequently in buying products of Hypermart. The defference is caused by the influence of quality and the trend.

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