cover
Filter by Year

Analysis
Articles
34
Articles
ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK

Santika, Dewi

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (650.794 KB)

Abstract

In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive by the growth of new residence area and develop of customer preference. Therefore the tradition market also didn’t leave by its customer. By this fenomena, the writer in this esearch wants to find the situation factor that drive consumer to decided both traditional and modern market. This research used descriptive research and the research methods were survey method. The sampling involves 50 customers which ever visit and do transaction in both traditional market and modern market by using accidental sampling method. Data collection techniques used was interview, questioner, and bibliography study. Data analysis technique used in this research was qualitative analysis technique. It is concluded that customer will choose traditional market if they want to gets fresh, cheap, variety goods and social needs. But they will choose modern market if they have limited time for purchasing, convineance and more welcome services.

PERSEPSI MENGENAI SKANDAL AUDITOR TERHADAP PILIHAN KARIER SEBAGAI AUDITOR

Satrio, Arif Budi

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (741.61 KB)

Abstract

Auditor profession have come to be society focus in the last few years, especially when case of Enron in American up to case.Auditors scandals become problem, especially to accounting students that want to start their carrier. So that, this research is to examined and analyze auditor’s scandals affect opinion, work at accounting profession, and career plan of accounting students. Data was collected by filling in questionnaire. Sample taking technique used in the research was purposive sampling, with criterion that is, the students of accounting department which still or finished taking audit studying objects at Pontianak. Data was analyzed by SPSS version 16 software package. This research includes three hypotheses. From three hypotheses, all of hypotheses are accepted. The result of testing hypothesis suggests that there is no significant auditor’s scandals influence on the student career choice for the auditor. This research is support previous research conducted by Wirianata in which students perceive positive accounting profession post-Enron scandals.

ANALISIS PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN RITEL TERHADAP MINAT MEMBELI KONSUMEN PADA RITEL MODERN CARREFOUR DI PONTIANAK

Heng, Lie

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (562.299 KB)

Abstract

This study is aimed at determining the factors of retail service quality that affect customer purchase decision on the modern retail Carrefour Pontianak. Data were collected with questionnaires techniques which are arranged in the form of a Likert Scale to 150 respondents who are consumers of modern retail Carrefour in Pontianak by purposive sampling technique. Data collected were then processed with the technique of multiple regression analysis. The study of the five dimensions of retail service quality consisting of service personnel, physical aspects, merchandise, confident, and parking, show that the five overall retail service quality dimensions together influence consumer purchasing decisions significantly. Partially, the factors that influence consumer purchasing decisions are the dimension of the physical aspect, confident and parking

ANALISIS PERBANDINGAN TRADING VOLUME ACTIVITY DAN ABNORMAL RETURN SAHAM SEBELUM DAN SESUDAH STOCK SPLIT (STUDI KASUS PADA PERUSAHAAN YANG TERDAFTAR DI BEI)

Tanto, Tanto

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (746.104 KB)

Abstract

The very high raise of stock will cause the decrease in demand of it. A policy which can be used by company to avoid that risk is to do stock split. Stock split is expected to be able to increase the stock liquidity and to give positive signal to investor that the company is in a well condition. The research about stock split has been conducted many times and it gave various results. This research is intended to re-picturize one of the form of corporate action which is stock split and the impact to Trading Volume Activity and Stock Abnormal Return. This research was done on 15 companies which are registered in BEI during the period of 2008 –2010. The research method used Descriptive Statistics Research Method on EventStudy. The Statistics Analysis that used was t-test during ten days of event window which consisted of 5 days before and 5 days after stock split and also 60 days estimation period from t-65 to t-5. T  arithmetic of t-test for Trading Volume Activity average during the periodbefore and after stock split with t  table = 2,262 is 3,594, so tarithmetic> ttable and the conclusion isHo is rejected, which means the average of Stocks Trading Volume Activity in BEI differs significantly between the period before and after the stock split. Meanwhile t  arithmetic of t-testfor Stocks Abnormal Return between the period before and after the stock split with t  table=2,262 is 0,959 so t  arithmetic< ttable and the conclusion is Ho is accepted, which means the averageof Stocks Abnormal Return in BEI doesnt differ significantly between the period before and after the stock split.  

ANALISIS PERSEPSI KONSUMEN TERHADAP KEBIJAKAN ATMOSFIR TOKO SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA RITEL XING MART DI PONTIANAK

Hiong, Lauw Sun

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (634.385 KB)

Abstract

Retail marketing is a way in which a smaller amount of sales compared to the no retail, however the retail market is not limited in number and also be flexible. There is a change in marketing activities, so that the company tends to sell large quantities of sales are now starting to serve with smaller quantities. Characteristics of the retail industry that does not require special skills and higher education to learn, so many Indonesian people especially those belonging to the category of small and medium enterprises is included in the retail industry. In relation with the situation, the marketing strategy should be a top priority of every company in order to achieve its goals. The main purpose of the marketing concept is to provide satisfaction to consumers in meeting their wants and needs. One of the marketing strategies in store or retail outlet is designing the atmosphere of the store. This study is a descriptive study using a quantitative survey methods and techniques of data collection using questionnaires. Test results of the multiple regression, showed variable exterior, interior, and salesperson influence on consumer purchase decisions. Based on partial test showed a result that store atmospheric variables such as, exterior, interior, and the clerk has a significant influence on the purchase decision variables.

PERTIMBANGAN PENENTU PENUMPANG SAAT MEMILIH JASA TRANSPORTASI KAPAL LAUT PADA PT DHARMA LAUTAN UTAMA CABANG PONTIANAK

Lim, Andry Lindi

MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (527.061 KB)

Abstract

Transportation today has become a very vital thing in supporting the mobility of people in carrying out activities either through land, sea, or air. The purpose of this study was to determine the factors considered in choosing the passenger transport ships. The method used is descriptive research method of collecting data through observation, questionnaires, interviews and documentary studies. Collection methods using incidental sampling with a sample of 100 respondents. Data analysis was descriptive and qualitative research are based on the five dimensions of service quality, namely reliability, responsiveness, assurance, empathy and tangibles. Data and information obtained were analyzed using percentage calculations, only then the conclusion can be drawn. The results obtained from this study is the marketing policy relating to the attributes of service quality dimensions most respondents agreed. Advice authors are company should continue to monitor the trends that existed at the time the passenger is what can attract the attention of prospective customers of potential services for the company, so it is not glued to the coverage of the market that has been achieved by the company. Promotion should be owned by the company needs to be improved further by conducting promotional programs that are more innovative and creative in order to keep passengers loyal to the company.

SALES PROSES DALAM MENGINDENTIFIKASI, MEMAHAMI DAN MEMBUAT PRIORITAS BAGI NASABAH SEGMEN SMALL MEDIUM ENTERPRISE (SME)

Supendi, Muclis

MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (625.92 KB)

Abstract

Bank Customers have become more critical in choosing banks to transact with, in line with the increasing needs of their businesses. On the other side, Banks are faced with a more intense competition. In managing the banking sector, then the role of a bank’s staff in indentifying, understanding and prioritizing the segment to be served is of significant issue in contributing to the growth of the banking business. In the effort of retaining and to continuously increase the growth of lending and funding outstanding as well as the number of customers, the company is faced with constraints in the form of decreasing lending and funding outstanding from day to day, due to loan payoffs arising from loan maturity, excess fund or even customers moving to other banks. In this regard, strategies in prospecting new customers, exploring more into the customers potential are needed. Based on the analysis of the survey result employing the descriptive survey method, in order to make sure that the process of identification of prospective customers in Small and Medium Enterprises (SME) segment by Relationship Officers (ROs) running well, focused and appeared to be truly professional in the eye of the customers, then the ROs must be equipped with a set of structured questions and be prepared with interview form in order to progress to the next prospecting steps. Marketing team, i.e. ROs, in understanding and making SME customer or prospective customer priorities, need to classify SME customers or prospective customers into Porcupine, Rabbit, Rhino, Buffalo, so that the feasibility and impact (profitability) from the respected customers or prospective customers can be measured in order to contribute.

ANALISIS EFEKTIVITAS PENGGUNAAN TOKOH AGAMA DALAM PEMBENTUKAN CITRA PRODUK PERUSAHAAN

Santika, Dewi

MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (441.323 KB)

Abstract

This research was conducted to know the effectivity of using religious figure as a brand ambassador in form a good image for the product. This research used descriptive research and the research methods were survey method. The factors in this research which influence the product image were grouped into product acknowledge, religious figure acknowledge, efficiency of using religious figure, the advertising contents can confidence the audiens, and the product image can be representative by religious figure. Data collection techniques used was interview, questioner, and bibliography study. Sampling method was judgemental sampling with the respondents are those who buy more then 5 botol and for their own consumption. Data analysis technique used in this research was qualitative analysis technique.  

PEMBENTUKAN PORTOFOLIO SAHAM DENGAN MODEL INDEKS TUNGGAL (SUATU STUDI PADA PERUSAHAAN PERKEBUNAN YANG LISTED DI PT BURSA EFEK INDONESIA)

Pramudianto, Patrick

MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (427.507 KB)

Abstract

Capital market in Indonesia has grown rapidly since 1989, after the government issued various deregulation to spur the growth of the capital market. Individual investors in the equity investment must try to obtain optimal return and reduce risk. Regarding on the purpose, this research used a single index models found by Sharpeto form a stock portfolio. The problem in this research is how to do stock selection in the plantation sector in order to establish optimal stock portfolio with single index model and how much the proportion of funds to be allocated to the portfolio? The research objective is to determine which plantation stocks will form a stock portfolio and how many percentage the allocation of funds to each stock. The research was descriptive form, using secondary data. The data used in this study is quantitative data that individual stock price index, the stock price index and the rate of Bank Indonesia (BI Rate). From the calculation, there are six stocks will establish the optimal stock portfolio. They are PT Smart, Tbk., PTPP London Sumatra Indonesia, Tbk., PT Tunas Baru Lampung, Tbk., PT Sampoerna Agro, Tbk., PT Gozco Plantations, Tbk. and PT Astra Agro Lestari, Tbk. The allocation of funds will be invested by the investor, it is obtained the biggest investment will be invested in stock of PTPP London Sumatra Indonesia, Tbk. amounted to 31.32%, PT Tunas Baru Lampung, Tbk. amounted to 20.20%, PT Sampoerna Agro, Tbk. amounted to 16.59%, PT Smart, Tbk. amounted to 12.09%, PT Gozco Plantations, Tbk. 10.71% and the smallest investment amounted to 9.08%. in stock of PT Astra Agro Lestari, Tbk.

PERSEPSI MENGENAI LINGKUNGAN KERJA TERHADAP PILIHAN KARIER SEBAGAI AUDITOR

Satrio, Arif Budi

MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

Show Abstract | Original Source | Check in Google Scholar | Full PDF (740.062 KB)

Abstract

The purpose of this research is to investigate the perceptions of accounting students about auditor’s work environment. This research is to examine and analyze auditor’s work environment affect opinion, work at accounting profession, and career plan of accounting students. The research was conducted with a purposive sampling technique in data collection. The research sample is determined by purposive sampling with criterion that is, the students of accounting department who still or finishing taking audit studying objects at Pontianak. The data collected is classified as primer data which obtained by questionnaires distribution. Testing hypothesis is conducted by using simple regression and multiple regressions. This research includes three of hypotheses. From three of hypothesis, two of hypotheses are rejected. The result of testing this hypothesis suggests that the work environment has a significance value of 0.029 which means it has a significant influence on student career choice for the auditor. This research is supports previous research conducted by Rasmini.