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INDONESIA
K@ta Kita
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Articles 10 Documents
Search results for , issue "Vol 5, No 2 (2017)" : 10 Documents clear
Jane: A Screenplay on the Importance of Letting Go of Stigma Towards Mental Illness Godwin, Andhika Pratama
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.54 KB) | DOI: 10.9744/katakita.5.2.1-8

Abstract

Many people with mental illness face the double challenges. Not only do they struggle with the symptoms of their illness, they also struggle with the stigma that the society has towards their illness. Through this creative project, I would like to discuss how stigma towards mental illness affects those who suffer from it negatively, and how letting go of stigma benefits those who are mentally ill and those who are not. I use Erving Goffman?s theory on social stigma, and another theory regarding self-stigma by Patrick W. Corrigan and Deepa Rao. These theories helped me understand how a stigma can be internalized by people with mental illness, and how it further worsens their symptoms. Moreover, the theories helped me create my story and my characters as realistically as possible and suggest a plausible solution for the problem through my story. My project is in the form of a romance drama short film screenplay. It tells the story of Jae-in Kim, a counselor in a suicide hotline, who is falling for a guy named Jon-young Park. They have been talking on Facebook for months, and when they are about to meet for the first time, she suddenly finds some similarities between him and a depressed guy who often makes suicidal calls to the hotline. It makes her reluctant to build a deeper relationship with him, which becomes a barrier for their relationship, and also challenges her perceptions towards people with mental illness. At the end, when she finally lets go of her stigma, their relationship gets better, and she becomes more inspired to help the mentally ill through her job.
Perceived Meanings by Women and Men in “Identical Twins and Best Friends” Olay Advertisement Kurniawan, Fransisca Theresia
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.672 KB) | DOI: 10.9744/katakita.5.2.18-26

Abstract

This study observes the perceived meanings produced by women and men as respondents from different gender group can produce different perceived meanings. Using process of signification, the study of myth and decoding, the writer analyzed how meanings are perceived in Olay ?Identical Twins And Best Friends? video commercial. The study uses descriptive qualitative approach. The finding is that in perceiving, women respondents are more likely to relate the women in the video with themselves about beauty, their own experience, and relationship with their sisters; while men respondents are most likely to relate them with their ideal type of women, older people and other female friends. Through this study, the writer expects that the result will help the readers understand the influence of gender in perceiving meanings from an advertisement.
Promoting Phoenix Embroidery Surabaya Using a Commercial Website Leicester, James
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.388 KB) | DOI: 10.9744/katakita.5.2.60-64

Abstract

Phoenix Embroidery Surabaya (PES) is an embroidery industry that was established in 2004. It is located on Simolawang Baru 5/9, Surabaya. It started to embroider denim fabrics. This company needs new markets to fulfill its production targets. This company needs new markets to fulfill its production targets. So far, the markets of PES are garment industries have produced denim fashion for low-class people. A commercial website is a way that I use to help PES in solving its problem. A website is easy to access and can be access by everyone. This advantage can be a benefit for PES to reach many people seeing the existence of PES itself. This website is expected to reach out to garment industries not only for low-class consumers and to gain new markets especially from souvenirs and home decorations industries.
Picturing the Boundary Between Good and Bad: The Lighting, Framing, and Camera Movement of “Kidnap” Tedjorahardjo, Christa Azalia
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.164 KB) | DOI: 10.9744/katakita.5.2.9-17

Abstract

This creative work is a cinematography report from the screenplay ?Kidnap? by Indah Sari Y. The story tells about a criminal who is given a mission to kidnap the daughter of a deceased wealthy CEO, however the Man realized that he mistakenly kidnapped the wrong person. He is caught in the dilemma whether or not to let her go, yet his situation only gets worse when he is given the order to kill her. The cinematography of this film aims to convey the story and message that the director envisioned. Moreover, it aims to portray characterization through various elements of cinematography such as framing, lighting, and camera movement. It also intents to manipulate tone and mood through those cinematographic elements. To further understand the cinematography of this film, three main theories are used: low-key lighting, head-room and lead-room, and handheld camera movement. These theories are to help the cinematographer to convey the genre of psychological suspense, with the subgenre of crime drama. An in-depth analysis in this report will talk in details about how cinematography achieved the desired effects towards characterization, mood, and tone.
A Fallacy Analysis of the Arguments on the First U.S. Presidential Debate Between Hillary Clinton and Donald Trump Santoso, Jennifer Marella
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.42 KB) | DOI: 10.9744/katakita.5.2.65-71

Abstract

This research studies the fallacy in the arguments on the first 2016 U.S. presidential debate between Hillary Clinton and Donald Trump. This research is aimed to find out the fallacies occurred in the debate, the dominant fallacy made by each candidate, and the similarities and differences in each candidate?s fallacy. The topic on fallacy is chosen because fallacies are persuasive, yet misleading arguments which might contribute on influencing the people?s vote. In analyzing the data, the writer used the theory of arguments by Bierman and Assali (1996) and the theory of fallacy by Inch and Warnick (2011). From the total of 22 arguments, four of which are sound arguments. There is a total of 25 fallacies falling into six types which occurred. The most frequently occurred fallacy type is the ?straw person? while the ?audience-based? category becomes the dominant fallacy category. Furthermore, the writer found that Clinton made all of the sound arguments while Trump made all of the ?hasty generalization? and the ?ad populum? fallacy.
Cheated: The Psychoanalysis on a Transgender Person Lorentia, Helena
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.698 KB) | DOI: 10.9744/katakita.5.2.38-44

Abstract

This creative works tells a story about a husband who hides his true identity from his wife. He is actually a transgender person who has a desire to be a woman, but he represses his desire and tries to live as a man. I choose the transgender topic because there are a lot of transgender people around us who repress their true sexuality because of the society norms and beliefs. Therefore, my story wants to explore more on this topic with the help of the theory of defense mechanism by Freud to explain why and how the husband represses his sexuality, and to explain the effects caused by the repression. The story is presented through the drama and psychological thriller genre to suit the style of the creative work which focuses on the psychological state of the main characters and the complexity within them,
Persuasion in Indonesian Food Blogs Clarissa, Ivena
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.937 KB) | DOI: 10.9744/katakita.5.2.53-59

Abstract

This study is a rhetoric study about the modes of persuasion. The writer chose this topic for her study since she realizes that social media, especially blog, as found in Indonesian food blogs has become inseparable part of people's lives, especially blog, as well as many cafes and restaurants pop up in Jakarta, Indonesia. One thing that has caught the writer?s attention and curiosity to write on this particular topic is the way food bloggers persuade or attract their readers through their blogs. The aims of this study were to describe and to analyze the modes of persuasion commonly used in food bloggers post. The writer used Ethos, Pathos, Logos as her framework of analysis. For the sources of data, the writer used the blogs from three famous food bloggers in Jakarta, Indonesia. In this study, the writer herself acted as the instrument of the study. The writer chose and collected the data she needed. Then, she analyzed the data by using several tables. In the findings and discussion, the writer found that the food bloggers mostly use Pathos as their ways to persude the readers. The writer found several categorises in order to analyze the data based on the modes of persuasion such as: ethos consists of ethos through experiences, citing reliable sources, and demonstrating good will. Pathos consists of happy or satisfactory emotions, disappointed or unsatisfactory emotions, and communicate to the readers directly. Logos consists of facts or research, common-sense information, and value.
Verbal and Non-Verbal Communication in Product Placement “Descendants of the Sun” Alexander, Jonatan
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.031 KB) | DOI: 10.9744/katakita.5.2.72-76

Abstract

This study is intended to find out the meaning behind verbal and non-verbal communication in product placement in Korean drama, Descendant of the Sun. Conducting this study, I apply the theory process of signification proposed by Saussure (1974) and Chandler (2007) and Kinesics proposed by Birdwhistell (1970). The subject of this study is verbal and non-verbal communication in product placement in Korean drama Descendants of the Sun. The data was collected through video media from AsianNet.com and several resources. The findings of this study showed that verbal and non-verbal communication in drama DOTS creates the meaningful messages to its viewers. The findings also show that almost everything in the product placement, possibly have communicative purpose to its viewers. This study also found that non-verbal expressions are generally used to support the verbal communication and it is central to interpersonal relations because non-verbal cues are generally important in emotional communication. On the other hand, verbal communication is central to official or formal relationship. Moreover, the verbal and non-verbal communication in product placement mainly have communicative purpose to encourage, inform, persuade even change the opinion to its viewers to buy, use and know more about the products and services.
Kidnap: Exploring Guilt and Its Impacts towards Individuality Yosodiharyo, Indah Sari
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.461 KB) | DOI: 10.9744/katakita.5.2.45-52

Abstract

Crime films usually focus on solving criminal cases or exploring the victim?s story. This creative work that I make, however, follows the story of a criminal who is given a mission to kidnap the successor of a wealthy CEO but mistakenly kidnaps another person instead. He is captured in a dilemma whether to let her go, and his situation gets worse when he is given a new order to kill her. The story revolves around the criminal as the true motive is revealed. With the boundary of good and bad being questioned, this work hopefully reminds people to be less judgmental towards others. The theme in this work is how guilt changes a person?s personality and way of thinking. The psychology of guilt is used for the main theory in this work. The story is presented through the genre psychological suspense, which normally focuses on a crime and its complexity.
The Concept of Happiness in Djarum 76 “Yang Penting Hepii..” Saputra, Fredy Dwi
Kata Kita Vol 5, No 2 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.175 KB) | DOI: 10.9744/katakita.5.2.27-37

Abstract

This thesis mainly deals with the process of signification and metaphor in order to reveal the concept of happiness in Djarum 76 video commercial with its tagline ?Yang Penting Hepii..?. The focus of the writer?s analysis is the verbal and visual expression in the video commercial as the writer uses Barthes?s process of signification and Lakoff?s and Johnson?s theory of metaphor in analysing the data. Those Barthes?s, Lakoff?s and Johnson?s theories helped the writer analyse the use of verbal and visual expression in the advertisement, then, figured out the concept of happiness in Djarum 76 video commercial. The writer analyses a video commercial  of  Djarum  76  entitled  ?Jangkrik?. This  research  used  descriptive qualitative approach to describe the concept of happiness in the video commercial of Djarum 76. From the analysis, the writer found out that the video commercial of Djarum 76 uses process of signification to associate happiness with laughter. In doing so, Djarum 76 used verbal expression to build the patterned plot while the visual expression pictures elements of happiness within each videos to evoke laughter. In conclusion, the use of verbal and visual expression is aimed to make the audiences laugh which then associated with happiness.

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