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Kota surabaya,
Jawa timur
INDONESIA
K@ta Kita
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Core Subject : Education,
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Articles 8 Documents
Search results for , issue "Vol 3, No 3 (2015)" : 8 Documents clear
A COMPANY PROFILE FOR IBIS SURABAYA CITY CENTER HOTEL Hennessy, Grace; Gunawan, Samuel
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.825 KB) | DOI: 10.9744/katakita.3.3.20-25

Abstract

Company profile is a description of the company history, resources, structure, performance, and reputation. Therefore, company profile is very important for the hotel and it also plays an important role for business communication because it provides the useful information of the hotel that can help the employees to get the product knowledge about the hotel. Also, it will help the customers when they want to stay in the hotel. As we know, ibis Surabaya City Center Hotel did not have the written company profile that can be very useful for the hotel. Therefore, ibis has to make the company profile for the hotel. By having the company profile, the hotel can attract new customers because many people will see the profile of the hotel. Moreover, this company profile will make an impact on the sales of the hotel because it is related with the promotion of the hotel
A Company Profile: A Way to Get More Customers for Irama Mas Yamaha Music School Surabaya Santoso, Pamela Felita; Rini, Julia Eka
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.985 KB) | DOI: 10.9744/katakita.3.3.26-30

Abstract

The absence of the Company Profile at Irama Mas Yamaha Music School (IMYMS) is a problem that can lead to several problems in convincing and attracting customers about its credibility and its uniqueness. Most customers only know that Irama Mas is a Yamaha Music School, while actually, it is more than just a music school. As a music company, Irama Mas needs to have more customers to support its successful in a business world. Therefore, the bilingual company profile with some chosen features is made to help IMYMS clearly explain and attract customers about its products and services and market IMYMS. This company profile can also be used as a guidance in making its website since it does not have a website.
A MARKETING BOOKLET: A SOLUTION TO COPE WITH THE UNCLEAR IDENTITY OF HIGH POINT SERVICED APARTMENT SURABAYA Pakaya, Panca Aditya; Ibrahim, Jusuf I
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.836 KB) | DOI: 10.9744/katakita.3.3.31-36

Abstract

High Point Serviced Apartment is a serviced apartment established in 2010. As a serviced apartment,many people were confused with the identity of High Point, because its name is a serviced apartment but it operates like a hotel. This problem leads to customer confusion and as a result, the occupancy rate in High Point is pretty low. Therefore, High Pointneeds a marketing booklet which contains company overview, product description, and company address. The company overview which contains brief information about High Point will help to clarify the unclear identity, while the product description which contains detailed information about its products and services will help to promote their products and services. The benefit of thismarketing booklet for High Pointis that it can help to clarifyHigh Point?s identity and can help High Point to get new customers
THE APOLOGY STRATEGIES USED BY A BUDGET HOTEL FRONT OFFICERS IN HANDLING CUSTOMER COMPLAINTS Talo, Vivere; Mardijono, Josefa J.
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.379 KB) | DOI: 10.9744/katakita.3.3.1-8

Abstract

This study focused on the use of apology strategies used by female and male front officers to reveal the types of apology strategies used and to reveal the similarities and differences between female and male front officers? way of apologizing in handling customer complaints. The types of apology strategies showed that both female and male front officers combined all three apology strategies which are IFIDs, Account and Positive Politeness Apology Strategies. Besides, the order of their use of apology strategies were also varied. However, the female front officers had more Positive politeness apology strategies when responding to complaints with attacks and the male front officer did not use Account strategy when handling customer complaints without attacks. Finally, it can be concluded that types of complaint play a more important role than gender factor in the use of apology strategies by these female and male front officers. 
A COMMERCIAL WEBSITE FOR SINAR TERANG BAG COLLECTIONS AND HOME INDUSTRY: A WAY TO MAKE THE EXISTING CUSTOMERS KNOW ITS PRODUCTS AND INCREASE ITS SALES Kurniawan, Rachel; Ibrahim, Jusuf I
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.523 KB) | DOI: 10.9744/katakita.3.3.37-42

Abstract

The purpose of making this Business Communication Final Project was to solve Sinar Terang?s problems. The problem was related to its products? existence. Only few existing customers of Sinar Terang knew that Sinar Terang has its own bags. For that reason, it was difficult for Sinar Terang to sell its bags more. Therefore, the problem was how to make Sinar Terang?s existing customers know its bags without coming to the store and how to make Sinar Terang?s bags more popular. The solution to these problems was making a bilingual commercial website which consists of ?Updates? part, ?About Us? part, ?Our Collections? part, ?Made to Order? part, ?Our Customers? part, and ?Contact Us? part. This website would indeed solve Sinar Terang?s problem because for the existing customers, they could see Sinar Terang?s bags including the information without coming to the store. Also, Sinar Terang could attract new customers through this website. 
WRITTEN TELEPHONING GUIDELINES FOR THE OPERATORS OF LOTUS GARDEN HOTEL KEDIRI Wong, Yenny; Rini, Julia Eka
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.3.3.9-13

Abstract

These guidelines are made to solve telephoning behaviour problems at Lotus Garden Hotel. The explanation is in Indonesian because it can help the operators who do not speak English to know how to telephone well step by step so that they really understand about what they will do when they are telephoning with the customers. The second purpose is to help to get a plus impression for Lotus Garden Hotel. The guidelines consist of receiving calls, making calls, leaving messages, taking messages, and dealing with the problems. It also includes the forms that the operators can use in leaving messages, taking messages, and dealing with the problems to the customers in telephoning. The guidelines will help the front office department where operators usually belong to.
A MARKETING BOOKLET: A WAY TO PROMOTE SWK 95 HOTEL TO ITS PROSPECTS AND CUSTOMERS Limantoro, Serafine; Ibrahim, Jusuf I
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.701 KB) | DOI: 10.9744/katakita.3.3.43-48

Abstract

SWK 95 Hotel is a new budget hotel located near Petra Christian University. As a new hotel, SWK 95 is only known by a few people in certain areas. Moreover, there are two other hotels which are older and bigger than SWK 95 Hotel. Therefore, it is better for SWK 95 Hotel to start targeting companies and travel agencies. To accomplish this goal, a marketing booklet is the best solution to solve the problem of SWK 95 Hotel. There are five parts in this marketing booklet: table of contents, company overview (?About SWK 95?), products (?Room Types?), Facilities (?Facilities?), and contact information. By having these information, the marketing booklet will be able to help SWK 95 in introducing its hotel, reaching and getting more customers, increasing its income, developing its hotel, and becoming a big hotel
A TRAINING MATERIAL: A SOLUTION TO HELP FRONT OFFICE STAFFERS AND ATTRACT MORE CUSTOMERS FOR IBIS SURABAYA CITY CENTER HOTEL Esterina, Fransisca Vina; Gunawan, Samuel
Kata Kita Vol 3, No 3 (2015)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.268 KB) | DOI: 10.9744/katakita.3.3.14-19

Abstract

This thesis is related to the Front Office staffers of ibis Surabaya City Center Hotel who have difficulties in giving information and handling complaints from overseas guests. Therefore, they need a training material in English that contains three lessons about giving information, handling complaints, and receiving calls. This training material is equipped with conversations, sentence pattern and substitution, list of important words, exercises, and also answer key to help the Front Office staffers to have better performances in terms of customer service. By having this training material, ibis Surabaya City Center Hotel will gain three benefits. Firstly, this training material will help the Front Office staffers at ibis Surabaya City Center Hotel to support their work performance. Secondly, this training material can help the Front Office staffers to improve their English skill since it is written in English. Finally, this training material can help Front Office staffers to give the best possible service to the hotel?s guests.

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