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INDONESIA
K@ta Kita
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Core Subject : Education,
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Articles 14 Documents
Search results for , issue " Vol 3, No 8 (2015)" : 14 Documents clear
A COMPANY PROFILE: A WAY TO PROMOTE THE NEW ENGLISH FOR BUSINESS COMMUNICATION PROGRAM OF PETRA CHRISTIAN UNIVERSITY Gautama, Jane; Tedjaatmadja, Herwindy Maria
K@ta Kita Vol 3, No 8 (2015)
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Abstract

This Business Communication Final Project (BCFP) is made for English for Business Communication (EBC), a new program of the English Department in Petra Christian University. The background of the study is that only few people know about what EBC is because of EBC’s study focus misunderstanding. Thus, EBC needs a company profile booklet, which functions as not only a resume, but also a marketing tool for EBC, to promote its unique strengths as a new program and attract more potential customers, especially high school students and their parents. The company profile booklet outlines EBC history (“EBC-ED”), general overview (“What is EBC?”), product and service description, successes and milestones (“Why EBC?”), alumni and student testimonials (“What Do Our Alumni and Students Say?), and contact information (“How to Reach Us?”). It is expected that this company profile can benefit EBC in its future growth and development.
THE INNER JOURNEY OF DENIAS TO GET EDUCATION IN DENIAS, SENANDUNG DI ATAS AWAN Pello, Jermi A.; Meilinda, Meilinda
K@ta Kita Vol 3, No 8 (2015)
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Abstract

The first education themed Indonesian movie during Indonesian film industry history is exposed in, Denias, Senandung di Atas Awan. This film presents a struggle of a boy, Denias,  in pursuing his dream to achieve a better education and through this movie he is also recognized as a hero. Moreover, in order to help my pursuit in answering my statement of the problem, I applied Christopher Vogler’s theory which is the Character Arc. Thus, in the end of this study, I can conclude that a common boy can also be recognized as a hero because  he has a great effort. This effort can be seen through his (Denias’) inner journey that leads him to be an educated person. 
THE CREATIVE PROCESS OF ENAROTALI DREAMS, A SCREENPLAY W., Dionisius Andrew; Basuki, Ribut
K@ta Kita Vol 3, No 8 (2015)
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This paper is about a project on a screenplay. In my screenplay, I talk about a girl from Java who has to work in remote area in Papua Island. The girl is a volunteer teacher who has to survive to teach the students who are very different from students in Java. To develop the screenplay, I used two theories, namely culture shock and maturation. I use these two theories  because in the main character experiences  culture shock and maturation whe she does her voluntary teaching in Papua. To collect data, I use survey to Eranotali, Papua and libary research on Papua and its cultures. I find the theories and survey as well as libary research help me during the creative process. The theories help me develop realistic characters; while the survey and library research help me picture Eranotali as realistic as possible.   I believe that when the screenplay is made into film, the audience will get the feel of Enarotali and ‘experience’ the main character’s jurney
PERCY JACKSON’S JOURNEY TO FIND HIS IDENTITY Natalia, Dian; Djundjung, Jenny M.
K@ta Kita Vol 3, No 8 (2015)
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Abstract

Percy Jackson: The Lightning Thief and Percy Jackson: Sea of Monsters are two films that are taken from Rick Riordan’s famous Percy Jackson Series. Percy Jackson series is talking about a sixteen-year-old boy who does not know that he is a demigod and faces problem as a human being. Because he does not know that he is a demigod and faces problem as a human being, he conduct a journey to search his identity. In his journey to search his identity, Percy who has a certain disability as a teenager, can become a hero and save the gods’ world. In this paper, I will reveal the way Percy Jackson finds his identity by taking a journey and makes him become a hero in the world of the gods. I will combine the theory of Joseph Campbell, the hero’s journey, and the theory of Erik Erikson, the identity crisis, to analyze Percy Jackson’s journey to search for his identity. Besides Percy finds his identity in the journey, he also finds himself as a hero
THE APOLOGY STRATEGIES IN SIMULATED CLASSROOM SITUATIONS USED BY THE FEMALE AND THE MALE STUDENTS OF THE ENGLISH DEPARTMENT OF PETRA CHRISTIAN UNIVERSITY, SURABAYA Handoko, Venny Angelina; Gunawan, Samuel
K@ta Kita Vol 3, No 8 (2015)
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Abstract

This thesis is the study of apology strategies and the similarities and/or the differences of the types of apology strategies used by the female and the male students. My respondents consist of 20 female and 20 male students of the English Department. This study used the theory of Ogiermann (2009). I constructed my own Discourse Completion Test (DCT) questionnaire consisting of 10 simulated classroom situations. The quantitative approach was used in this study. The finding revealed that the first three most dominant types of strategies used by the both of them were expression of regret, acceptance of responsibility and justification. The similarities and/or the differences of the three most dominant types of apology between the female and the male students were found in the percentage use of apology strategies. Expression of regret was used 52.8% by the female students and 47% by the male students. The female students used 53.3% and the male students used 46.6% in acceptance of responsibility. Justification was used 52.7% by the female and 47.3% by the male students. For that reason, the female and the male students tend to use the same types of apology strategies, although their percentages are only slightly different.
PROMOTIONAL BLOGS FOR [NEW] BOLD MUKU PROJECT Tansy, Henny S.; Riyanto, Theophilus J.
K@ta Kita Vol 3, No 8 (2015)
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Abstract

Promotional blogs for [NEW] Bold MUKU Project were inspired by the current situation when Indonesian teenagers have no big interest in reading books because of the digital media. In 2011, a book-sharing movement, Bold MUKU Project, tried to track back Indonesian teenagers’ reading interest and yet did not work successfully due to the unspecific target market, the lack of planning, sources, and member structuring.  Therefore, the promotional blogs must be created based on the interest of the target audience and relevant concepts. The results of the surveys and the concepts of Internet consumer behavior and theory of copywriting by Rob Bowdery are considered to create promotional blogs for [NEW] Bold MUKU Project, that is, the main blog and an Instagram account. The main blog provides information and discussion among the community. The second promotional blog is Instagram as a place to attract viewers to open the main blog. In conclusion, in order to have successful promotional blogs, the contents of the promotional blogs must fit to the target audience’s interests and needs.
CONTRADICTORY CHARACTER TRAITS AS SEEN IN PERSONA 4: THE ANIMATION Sabrina, Nathasa Ayu; Suprajitno, Setefanus
K@ta Kita Vol 3, No 8 (2015)
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Abstract

Anime is Japanese cartoon that has a vast popularity due to its story and art. The popularity of anime results in the various genres such as: crime-fiction, urban fantasy, and slice of life. One of the popular animes that combines the three genres is Persona 4: the Animation. The popularity and the combination of three genres of that anime makes me interested in analyzing this anime. I am particularly attracted to the two main characters in Persona 4: The Animation namely, Yu Narukami and Tohru Adachi. Those two main character possess contradictory character traits and represent a certain symbol on the society. In this paper, I examine the values that influence their character traits. Using Carl Gustav Jung’s theory of individuation, I proves that they have contradictory character traits by looking through their Persona, Shadow, Ego, and Self. Through the analysis of character traits, I find that they symbolize yin yang. Like yin yang, they are contradicting as well as complementing. Yet, they also are not paragon of evil or good
A MARKETING BOOKLET FOR THE ALANA HOTEL SURABAYA: THE BEST WAY TO EMPHASIZE THE UNIQUENESS OF ITS PRODUCTS IN PROMOTING ITSELF TO INSTITUTIONS AND COMPANIES Margaretha, Lia; Ibrahim, Jusuf I
K@ta Kita Vol 3, No 8 (2015)
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Abstract

The Alana is a four-star hotel located in the South of Surabaya. It was built in 2013, which means that it is still a new hotel. Since it is new, it lacks the necessary promotion tool to reach the institutions and companies. In fact, The Alana does not have the promotion tool which emphasizes its excellence and uniqueness of the products. To solve the problem, The Alana  needs  a  marketing  booklet,  which  can  help  them  to  show  their  strengths.  This marketing  booklet  consists  of  table of  contents, company overview  (about  The  Alana), product descriptions (hotel  rooms, room types, hotel facilities, and meeting rooms), and contact information (contact  us). By having this information, a marketing booklet will become the best tool for The Alana to show the strengths of their products and help them to reach their target market
GAMING INFORMATION BLOG “IF YOU LIKE GAMES THEN” Darmasaputra, Adrian; Handojo, Priska Febrinia
K@ta Kita Vol 3, No 8 (2015)
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Abstract

This project is a gaming information blog that contains types of interesting news referring to the result of the survey on the news that might interest youth video gamers. Based on the survey, the types of news are games’ soundtrack, games technology, and superheroes news. The project is also designed based on copywriting theory to create emotional breakthrough and simple design theory to create a truly-simple gaming information blog. The basic concepts of the blog are simple design, four news articles, and three sets of tone. The four types of news are news about games, games’ music, games’ technology, and superheroes. These four kinds of news are different from the other similar types of blog that only contains gaming news, as in Gamespot.com and Kotaku.com. The tones are friendly, sincere, and sarcastic tone. The gaming information blog has four pages; they are You’ll Like These Games, You’ll Like These News, Release Dates, and About Us. The youth video gamers can access this gaming information blog, search for the four types of news, and comment or discus with other gamers by writing on the comment section of the blog. In other words, youth video gamers can share their ideas or opinions through this gaming information blog. In conclusion, this gaming information blog has differentiation in terms of the types of news. The various types of news in this blog make this blog unique. It also means that the youth gamers only need to access this blog to get more than one kind of news when they access the other similar blogs. Furthermore, this blog can be developed to have its own domain.
A Marketing Booklet for Brotherwood Decoration: A Way to Promote This New Company and Its Products to Its Prospective Customers Halim, Devina Wijaya; Gunawan, Samuel
K@ta Kita Vol 3, No 8 (2015)
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Abstract

Brotherwood Decoration is a new decoration company based in Surabaya which uses recycled wood as the main material. This Company was just recently established in June 2014. As a new decoration company, there are only a few people who know about this company. Moreover, there are also some decoration companies which are bigger and more experienced than Brotherwood Decoration. Unlike its predecessors, Brotherwood Decoration, as a new company, is less known. Because of that, it does not have as many customers as its predecessors. Therefore, it is better for Brotherwood Decoration to start showing its strengths to more people. To accomplish the goal, a marketing booklet is the best solution to solve the problem in Brotherwood Decoration. There are four parts in this marketing booklet: table of contents, company overview (“About Brotherwood Decoration”), products (“Products”), and company contact information (“Contact Us”). By having these information, the marketing booklet will be able to help Brotherwood Decoration in introducing its hotel, getting more customers, increasing its revenues, and becoming a big decoration company

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