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The Study of Teacher Role in Writing 3 Class at the English Department of Petra Christian University

Lay, Carmelia

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

In this study, the writer discussed types of teacher role in Writing 3 class at English Department of Petra Christian University. The purpose of this study was to find out the types of teacher roles and different treatments between regular and repeater students. The subject of this study was a lecturer teaching Writing 3 class at English Department of Petra Christian University. The theories used by the writer were types of teacher roles in writing class by Harmer (2007) and Richards (2015). The writer used classroom observation and video recording to collect the data. The findings of this study revealed that there were eight types of teacher role out of nine seen in Writing 3 class which were resource/facilitator, feedback provider/evaluator, motivator, expert writer, cultural informant, collaborator, investigator, and problem solver. As for the treatment, there were different treatments between regular and repeater students. From this study, it could be concluded that the teacher played eight roles out of nine types of teacher roles based on what the students needed and the teacher gave more attention to the repeater students.  Key words: Teacher roles, repeater students, regular students, treatment

Increasing the Brand Awareness of PT. Erindo Mandiri’s Products through a Website

Liando, Jocelyn

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

A website is important because it would increase the brand awareness of a product or service for brand awareness is closely associated with promotional tool. The goal here is to promote and introduce the product or service of a business to the public. PT. Erindo Mandiri was established in 1990 as a manufacturer of mineral water. The main product of the company is Aquase mineral water that have different packaging - cups, bottles, and gallons. The main problem the company is facing is the low brand awareness of their products.  The problems make only few people know about the products. This problem led PT. Erindo Mandiri to have a low-income rates problem. This inability is caused by the lack of appropriate tool used by the salesperson to explain and promote the products to agents and retailers. Therefore, the solution to PT. Erindo Mandiri is to improve or change the current website. This website can help the marketing staff to promote the company’s product more effectively to agents and retailers. Then, they will be attracted to buy our products and do partnership with the company. Keywords:  brand awareness, promotional tools, company website. 

The Perceived Meaning of Verbal and Non-Verbal Expressions in Chitato “Life is Never Flat” Advertisement

Gunawan, Clarista

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This thesis mainly deals with verbal and non-verbal expression to uncover hidden messages in the video commercial of Chitato themed ‘Life is Never Flat’, starred by Agnes Monica, taken from Youtube Channel. The writer focuses on the lyrics, the actress, as well as the colors involved in the scenes, and relates them to the theories of Chandler on verbal and non-verbal expression in order to find perceived meanings. In the analysis, the writer uses the theories to find out some hidden messages got by respondents after they watch the video commercial. In the analysis, the writer used descriptive qualitative method as her approach to describe meanings in the advertisement as her research. The respondents participated in the interview in order to find the hidden messages are ten people, consisting of old and young people. Based on the analysis, the writer has found out that the commercial of Chitato’s delivered denotation and connotation through its lyrics, the actress, and the colors. In conclusion, based on the result, the writer has found that Chitato’s advertisement invites audiences to feel great and enjoy their day by spending time with Chitato. Keywords: perceived meanings, advertisement, descriptive qualitative

Natural White Pinkish Fairness Advertisement

Petrina, Ignacia

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This study observes the perceived meanings towards perceived meanings stated by people with different skin colors towards a skin whitening product advertisement. The subjects for this research are people with dark and fair skin. The writer used the theory of perceived meaning, semiosis, representation, interpretation, and light-skinned beauty in Indonesia to analyze the perceived meanings. The study used descriptive qualitative approach to reveal the perceived meanings of the respondents in a systematic way. From this study, it was found that skin color was one of the factors that affects the process of perceived meaning. Dark skin respondents produced perceived meanings that dark skin was beautiful. Meanwhile, fair skin respondents agreed that fair skin equaled beauty. However, they also produced similar perceived meanings due to the similar culture and common stereotype. Key words: Advertisement, Verbal Expressions, Visual Expressions, Perceived Meaning.

Providing Visual Aids (Posters) for English Lesson Grade One in ABC Elementary School

Limarsono, Johanna

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This final project is based on the writer’s internship in ABC Elementary School from March 12th to June 8th, 2018. The writer thought that it was a good solution to make and provide posters as the final project because of the problem she found during her internship in ABC Elementary School, that is, students’ lack of English vocabulary. The students seemed they did not want to participate in the English learning because the English book used in class was quite difficult for grade one students. The writer created posters to provide the students learning tools so that the students can follow and participate the teaching-learning process actively. By having interesting posters with their uniqueness (3D poster, removable poster, and etcetera), the students are expected to feel more interested in knowing and learning English vocabulary. These posters can help to support the teaching-learning process. Keywords: Posters, 3D Poster, English Vocabulary, Project

Cognitive Learning Styles Used by Male and Female Students in Grade 10 of Natural Science of “X” School in Surabaya

Widarma, Febe

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This study identifed male and female’s cognitive learning styles and found out the differences and similarities the cognitive learning styles between male and female students in grade 10 of “X”school in Surabaya. There were twenty six students in Natural Science class (X-IPA1). The main theory for this study is from Ehrman (1996) about Cognitive Learning Styles. The method was mixed-methods. The researcher distributed questionnaires adapted from Ehrman and Leaver (2002b) ind interview to the students in order to know their cognitive learning styles. The findings showed that male students were concrete and female students were analog learners. Additionally, the finding also showed that the male and female students had five similarities and five differences. English teachers will be easier to conduct classroom activites based on the findings of male and female students’ cognitive learning styles. Key words: Cognitive learning styles, learning style, gender

The Exercise of Patriarchal Power and the Women’s Negotiation of Power in “The Arabian Nights”

Angel, Natalia

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This study focuses on the four tales that are taken from The Arabian Nights, namely The Tale of King Shahryār and His Brother, The Tale of the Porter and The Three Young Girls of Baghdad, Ali Baba and the Forty Thieves, and Ali Shar and Zumurrud. The goal is to find the forms of patriarchal power as the causes of the women characters’ negotiation of power and also the forms of the women characters’ negotiation of power in The Arabian Nights. The theories that are used for this study are the theory of power relation, the concept of docile bodies, and the concept of negotiation of power/power strategies. From the analysis, it is found that in the patriarchal society of The Arabian Nights, power is fluid and not fixed. Thus, in the society of The Arabian Nights, the women can still show reactions against men’s exercise of patriarchal power. Key words: Power, Negotiation, Women, Patriarchy, Resistance, Rebellion.

Questions and Instructions Found in Reading Sections Used in “Interlanguage: English for Senior High School Students XI” Textbook

Wonginsidi, Olivia

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This is a qualitative study of questions and instructions found in reading sections used in Interlanguage: English For Senior High School Students XI textbook. The writer observed the types of cognitive domains of questions and instructions and the key words found in the reading sections of the textbook. The data, consisting of questions and instructions, were collected from the reading sections of the first seven chapters of the textbook, as the source of data was from the textbook downloaded from the internet. In order to answer the research questions, she used the theory of Bloom’s Revised Taxonomy as proposed by Anderson and Krathwohl (2001). The findings revealed the six types of cognitive domains of questions and instructions found in the reading sections of the textbook: remembering, understanding, applying, analyzing, evaluating, and creating and also revealing the key words of each cognitive domain of questions and instructions. Hopefully, this study can be of some help for other researchers who want to do the similar research on questions and instructions found in another textbook. Keywords: Questions, Instructions, Cognitive Domains, Bloom’s Revised Taxonomy

HERS: Understanding the Reason Behind a Woman’s Choice not to Get Married

Thiono, Gabriella

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This creative project is a screenplay. The screenplay is about a woman who struggles to defy the idea of getting married. In the New Order, President Soeharto led Indonesia using Javanese culture. Until today, there is a belief that women in Indonesia are obliged to get married because of the culture. In Javanese culture, there is a value called 3M (macak, masak, manak). The value created a definition of a true woman. A true woman has to be able to look pretty and cook. In order to fulfil the third value, a woman has to get married and have a family. This value burdens some modern Indonesian women, especially those who have careers. Through this screenplay, I want to encourage women that being married is a matter of choice and not an obligation. Keywords: Indonesian women, Javanese value, Javanese culture, marriage, single woman.

Sociocultural-Interactive Learning Strategies Employed by Students of Social Science and Engineering Studies

Chandra, Yulianto

K@ta Kita Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

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Abstract

This study aims to find how frequently employed are Sociocultural-Interactive (SCI) learning strategies by high-proficiency students of English for Academic Purpose at Petra Christian University in Surabaya, Indonesia. The study’s theoretical framework is from Oxford’s (2011) S2R Model. To know the employment frequency of the strategies, questionnaire was distributed to 33 students classified as high-proficiency students. These students were divided into two groups based on the fields of study: social science and engineering. Descriptive statistics was used to see which strategy is more frequently used. Furthermore, to see if there is a significant statistical difference between the two groups, Independent T Test was conducted. The findings suggested that although, in general, social science students used SCI strategies more frequently, there was no significant statistical difference between the two groups regarding their employment of the strategies. Additionally, the findings revealed the SCI strategies have not been maximally used in learning English. Keywords: learning strategies, sociocultural-interactive, high-proficiency, fields of study