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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
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Articles 46 Documents
Search results for , issue " Vol. 6: Edisi II Juli - Desember 2019" : 46 Documents clear
PENGARUH KINERJA PELAYANAN DAN POTONGAN HARGA TERHADAP LOYALITAS KONSUMEN ( STUDY KASUS SIMPLY FRESH LONDRY – PEKANBARU) Efendi, Rahmat; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted with the aim to find out the Effect of Service Performance and Price Pieces on Consumer Loyalty (Case Study on Simply Fresh Laundry- Pekanbaru). This study uses quantitative research and a sample of 92 respondents who are consumers of simply fresh laundry - pekanbaru. Data collection methods used in this study were questionnaires with purposive sampling technique. The results showed that service performance variables directly influence the price discount variable, the price discount variable directly influences the consumer loyalty variable, the service performance variable has a direct effect on consumer loyalty, and the service performance variable has an indirect effect on consumer loyalty variables. Keywords: Service Performance, Price Discounts and Consumer Loyalty.
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA SEMOGA SUKSES CELL PEKANBARU) Husna, Hafifa; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of the marketing mix and the quality of service on purchasing decisions (study in the semoga sukses cell Pekanbaru) partially and simultaneously. Marketing mix and service quality as independent variables () while purchasing decisions as the dependent variable (Y). this research was conducted at semoga sukses cell Pekanbaru which is located at Jalan Lembaga Permasyarakatan No. 15 B Pekanbaru. In this study the methodology used was descriptive and quantitative with the SPSS program, where the sample in this study were customers of semoga sukses cell Pekanbaru many as 100 respondents. To determine the sample using the Slovin formula, the sampling technique with accidental sampling. Techniques for collecting data through questionnaires. From data analysis which includes validity test, reliability test, classic assumption test, simple linear analysis, multiple linear analysis, determination analysis and significance test by testing t test (partial) and f test (simultaneous). The results of this study indicate that the results of testing the first t test hypothesis, marketing mix of purchasing decisions is tarithmetic (15,089) > ttabel  (1,984) means that the marketing mix has a significant effect on purchasing decisions. Second, the quality of service to purchasing decisions is tarithmetic (10,817) > ttabel  (1,984), which means that service quality has a significant effect on purchasing decisions. Test results F marketing mix and service quality on purchasing decisions are (163,044) >  (3,09).  This means that the marketing mix and service quality simultaneously have a significant effect on purchasing decisions.  Keywords: Marketing Mix, Service Quality, Purchase Decision
PENGARUH MOTIVASI KERJA DAN IKLIM ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA KARYAWAN TJOKRO HOTEL PEKANBARU Haloho, Seriopa; Andri, Seno
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Tjokro Pekanbaru Hotel is a company engaged in hospitality services that aims to improve and maximize achievement in its business. For this reason, in order to face competition that is quite difficult, companies must pay attention to work motivation and employee organizational climate in order to create high organizational commitment. But in the company there are still employees who have low commitment, such as the phenomenon of the existence of employees who lack full responsibility for work. For this reason, a study was conducted on how the influence of work motivation and organizational climate on organizational commitment at Tjokro Pekanbaru Hotel. This study aims to analyze work motivation and organizational climate and its effect on organizational commitment to employees of Tjokro Pekanbaru Hotels. Work Motivation as a variable (X1), Organizational Climate as a variable (X2), and Organizational Commitment as a variable (Y). The method in this study is descriptive and quantitative using the SPSS 23 program, 43 samples were used by census methods and data collection techniques through questionnaires. The results of the analysis used the validity test, reliability test, simple linear regression test, determination coefficient test (R2), multiple linear regression test, t test and F test          From the results of data analysis it is known that work motivation has a significant effect on organizational commitment to employees of Tjokro Pekanbaru Hotels, organizational climate has a significant effect on organizational commitment to employees of Tjokro Pekanbaru Hotels, and work motivation and organizational climate have a significant effect on organizational commitment to employees of Tjokro Pekanbaru Hotels. Keywords: Work Motivation, Organizational Climate, and Organizational Commitment
INDUSTRI RUMAHAN MAKANAN TRADISIONAL DAKAK-DAKAK DI NAGARI SIMABUR KECAMATAN PARIANGAN KABUPATEN TANAH DATAR PROVINSI SUMATERA BARAT Adila, Ahda; Tantoro, Swis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This purpose research to know social capital on the development industry of dakak-dakak and obstacle on the development industry of dakak-dakak. This research implementation in the Simabur Village Pariangan District Tanah Datar  Regency West Sumatra Province. Subjects in this research is 5 people dakak-dakak of entrepreneur in the Simabur Village Pariangan District. Technique used in this research is purposive sampling technique. Purposive sampling is taking the subject of research done on porpose, pengambilan subjek penelitian yang dilakukan dengan sengaja, which in accordance whit the requirements of informants in need. The method used is a qualitative research method because this method explain any concerns regarding this tittle is descriptive. Instrument data filtering is observation, questionnaires and documents.  The theory used is the theory of social capital where in there are trust, social of net, and value and norm. The result were made public in the field that social capital on development dakak-dakak of industry is there are trust of happened between entrepreneur of dakak-dakak and buyer on the made dakak-dakak, there are social of net in the form of social of relationship on the shape cooperation happened between entrepreneur of dakak-dakak and buyer on the marketing of dakak-dakak, there are value and norm in the form of feel another price and respect between entrepreneur of dakak-dakak and buyer on the development industry of dakak-dakak, and there are obstacle on the development industry of dakak-dakak in the form obstacle on the search standard material rice and gas,  obstacle on the marketing, obstacle on the borrow of money to effort of dakak-dakak, and  ever experienced loss on the effort of dakak-dakak.  Keywords : Social Capital, Industry of Dakak-Dakak, Entrepreneour of Dakak-
PENGARUH KEBERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Mandiri Mart KUD Karya Bersama Kecamatan Batang Cenaku Kabupaten Indragiri Hulu) Jumrotun, Siti; Harianto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted at Mandiri Mart KUD Karya Bersama, located in Kerubung Jaya Village, Batang Cenaku District, Indragiri Hulu Regency. The problem in this study is the decrease in the level of sales and the failure to achieve the target for the past two years, this is allegedly due to problems in purchasing decisions. The purpose of this study was to determine the effect of product diversity and service quality on consumer purchasing decisions at Mandiri Mart KUD Karya Bersama. In this study the method used was quantitative descriptive with the SPSS program. The sample of this study was 100 people from a population of 67,655 obtained from the calculation of Slovin formula. Data obtained from the results of the questionnaire were then processed to then be tested through the SPSS 20. The testing of multiple linear regression analysis from this study was    Y = 4.113 + 0.537 X1 + 0.175X2. The research that has been done shows the results that respondents' responses to product diversity and service quality are in a good category while those with consumer purchasing decisions are in the category quite agree. While the t test that has been done shows that the variable product diversity and service quality partially have a significant effect on consumer purchasing decisions. The results of the F test show that simultaneously variable product diversity and service quality have a significant effect on consumer purchasing decisions. While the calculation of the coefficient of determination (R2) obtained a value of 0.495. This shows that product diversity and service quality have an effect of 49.5% on consumer purchasing decisions on Mandiri Mart KUD Karya Bersama, while the remaining 50.5% is influenced by other variables not included in this study. Keywords: Product Diversity, Service Quality, Consumer Purchase Decision
KINERJA PT RAPP DALAM PENCEGAHAN KEBAKARAN HUTAN DAN LAHAN MELALUI FIRE FREE VILLAGE PROGRAM (FFVP) DI KECAMATAN MERBAU, KEPULAUAN MERANTI ", Koniah; Tua RFS, Harapan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Disaster land and forest fires are a serious problem that must faced in Riau Province nearly every year during the dry season. as part of efforts to reduce the level of forest fire in the area around PT, PT RAPP units APRIL GROUP Company initiated Fire Free Village Program ( FFVP) which began in 2015. The aim of this study is to explain how the performance of PT RAPP in prevention through FFVP in District Merbau, Meranti Islands. And explain what are the factors supporting PT RAPP performance in the prevention of forest fires and land through FFVP in District Merbau, Meranti Islands. The concept of the theory is the measurement of organizational performance by Muhammad Mahsun in (Lijen Poltak Sinambela, 2016) consisting of: set goals, objectives and strategies, formulate indicators / measures of performance, achievement of the objectives, performance evaluation. The method used is a qualitative research with case study approach, the selection of informants using purposive sampling technique. The technique of collecting data through observation, interviews and documentation. The results of this study explained that the performance of PT RAPP in the prevention of forest fires and land in the District Merbau is optimal, this is evidenced by the level of land and forest fires decreased even within the last 2 years did not fire. it is not independent of the supporting factors such as community participation, budget, socialization and communication. * Keywords :Organizational Performance, Prevention, Programs  
EFEKTIVITAS PENERAPAN E-GOVERNMENT MELALUI SISTEM INFORMASI PELAYANAN PERIZINAN TERPADU (SIPPADU) DI KABUPATEN KUANTAN SINGINGI Wulandari, Cici Malitha; Yuliani, Febri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this study is to explain how the effectiveness of E-Government Implementation through Integrated Licensing Service Information System (SIPPADU) in Kuantan Singingi Regency. And explain what are the factors that hinder it. The theoretical concept used is the measurement of effectiveness by Siagian in (Wiraperdana, 2015). The research method used is a phenomenological approach to qualitative research, the selection of informants using purposive sampling technique. The technique of collecting data through observation, interviews and documentation. Research Results on the Effectiveness of E-Government Applications Through Integrated Licensing Services Information System (SIPPADU) in Kuantan Singingi District has not been effective due to several factors inhibiting network disruption, lack of training in employees, and lack of socialization to the community. It is better to achieve the success of the implementation of SIPPADU in Kuantan Singingi District, the government will increase what is the barrier to the implementation of SIPPADU.Keywords: Effectiveness, E-Government, Licensing Services
PENGARUH KOMPENSASI DAN KOMITMEN ORGANISASI TERHADAP SEMANGAT KERJA KARYAWAN PADA HOTEL DYAN GRAHA PEKANBARU Sipahutar, Dina Wiranti; Andri, Seno
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine how much compensation and organizational commitment to employee morale. The sample in this study was taken as many as 54 respondents and the technique used was Total Sampling. The data in this study used the survey method through questionnaires filled out by employees. The research method used is simple regression analysis, multiple regression analysis, simultaneous and partial analysis of the coefficient of determination, and hypothesis testing namely F test and T test. The result of this study indicate compensation has a significant effect on employee morale. Organizational Commitment has a significant effect on employee morale. And simultaneously compensation and organizational commitment have a significant effect on employee morale. Further research is recommended to use other methods in examining employee morale, for example through in-depth interviews with respondents. Keywords: Compensastion, Organizational Commitment and Employee                                 Spirit/Morale
PENGARUH GAYA HIDUP, CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HIJAB ZOYA (STUDI PADA STORE ZOYA, MALL PEKANBARU) ", Rosnani; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine how much influence lifestyle, brand image and product attributes on the purchasing decision of the hijab zo. The sample in this study was taken as many as 100 respondents and the technique used was Pusposive Sampling. The data in this study used a survey method through questionnaires filled by consumers. Data obtained using simple regression analysis and multiple regression analysis. The results of this study indicate that lifestyle has a effect on purchasing decisions. Brand image has a effect on purchasing decisions. Product attributes affect purchasing decisions. And simultaneously lifestyle, brand image and product attributes have a effect on purchasing decisions. Further research is recommended to use other methods in examining purchasing decisions, for example through in-depth interviews with respondents. Keywords: Lifestyle, Brand Image, Product Attributes, and Purchasing                      Decisions 
PENGAWASAN LIMBAH MEDIS BAHAN BERBAHAYA DAN BERACUN RUMAH SAKIT UMUM DAERAH SELASIH KABUPATEN PELALAWAN Uska, Rahma Datul; Tua RFS, Harapan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pelalawan Regency is one of the districts in Riau Province which has been growing rapidly in recent years, one of which is improving health services with the Healthy Pelalawan Strategic Program. Selasih Regional General Hospital Pelalawan District is a hospital owned by the Regional Government of Pelalawan District which has an important role as a front guard in supporting the Healthy Pelalawan  Strategic Program which has the most complete specialist doctors and has become a basic level accredited Regional Service Agency. But the Hospital does not yet have an incinerator permit from the Ministry of Environment to manage its own waste, so that when the Environmental Agency of Pelalawan Regency carried out the Supervision of the Implementation of Environmental Permits on 5 November 2018 there were still some shortcomings and not yet in accordance with the regulations stipulated in the management of hazardous and toxic material waste. The purpose of this study was to find out how to monitor medical waste of the Selasih Regional General Hospital carried out by the Environmental Agency of Pelalawan Regency and the inhibiting factors in the supervision. The concept of the theory used is the Manullang Supervision theory, namely: Establishing a Measuring Instrument (standard), Conducting Evaluation and Conducting Corrective Action. This study uses a qualitative research method with a descriptive approach by using Purposive Sampling techniques with data collection techniques including: interview, observation, literature study and documentation. The results of this study indicate that the supervision of medical waste toxic and hazardous waste in the Selasih Regional General Hospital conducted by the Environmental Agency of Pelalawan Regency is not optimal. Inhibiting factors include budget, human resources and society participation. It is better if the Environmental Agency of Pelalawan Regency increases the intensity of supervision to prevent environmental pollution. * Keywords : Supervision, Medical Waste, Hazardous and Toxic Materials