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INDONESIA
Jurnal Komunikasi
ISSN : 1907848x     EISSN : 25487647     DOI : -
Core Subject : Humanities, Art,
Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article that uses critical theories/perspectives and encourages the spirit of empowerment would be more preferred.
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Articles 9 Documents
Search results for , issue " Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007" : 9 Documents clear
"Membaca" Televisi Indonesia, Sebuah Upaya Menyikapi Tayangan Televisi Sanityastuti, Marfuah Sri
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

The television program in Indonesia has not beenfulfilling the basic character of a mass media yet It happens because there is no clear regulationfor broadcast, and no sufficient qualified human resources in this field. Since television program made without professionalism and creativity, then the content of television program does not represent the local culture. Instead, it made its own cultural reality. The society need to read (analyze) the television program as social phenomena. It can make them realize the positive and negative impact of television program on the society development. Society should know for sure the program they need, and the television station should accommodate this. In this case, television as a mirror of society should create the civilization which civilized and do it with dignity. It should be done, to build a constructive social development.
Peluang dan Tantangan Bisnis Televisi Lokal Paska Regulasi Televisi Berjaringan Sudarmawan, Wahyu
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

The Act Number 32 about Broadcast had been established at 28 December 2002, but in fact, there are always any obstacles that impede the realization, particularly the vague regulation and policy. One of them is the policy about networking TV in Indonesia. Although by 29 December 2007, there are indeed few TV stations that have been performed the network broadcasting, for example RCTI, SCTV, and ANTV, but this policy cant be implemented easily. On the other hand, this policy threatens the existing of local TV station. This article aimed to draw the real challenge that a TV local must face towards the network broadcasting policy. Besides, this article will also explain the potential of local TV in order to compete with the networking TV, and recommend some good ways to manage a local TV so it could be more accepted and trusted both by the audiences and the advertisers.
Televisi Komunitas: Media Pemberdayaan Masyarakat Hermanto, Budhi
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Indonesian political changing after 1998 reformation didnt show democratization in the broadcasting and information, on the public side to be exact Actually, the freedom of information has been happen, but the media content is still directed by the media owners, capital and profit, not by the public interest The growing community television, as one of Indonesian broadcasting contemporary phenomena, appears the hope of broadcasting democratization back. The participative ownership and diversity of content become the main points of this media. Community television can play the role of social empowerment media, every information comes from, by and for the community itself. However, some real problems must be solved to develop community television, that are paradigm of community media, resources, technical problems and regulation problems.
Komodifikasi Religiusitas: Pandangan Aktifis Islam Kota Medan terhadap Tayangan Religius di Televisi Syahputra, Iswandi
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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This article is based on a field research. The research was conducted in Medan, February 2007. The main objective of the research is to understand, analyze, and describe the opinion of Islamic activists in Medan toward religious television program. Religious television program is a television program which contains Islamic syiar (dakwah Islamiyah) and presented using various programs, such as lecture, television movie, music show, talk show, or dai contest This research used critical paradigm with qualitative approach by using deep interview technique toward 15 Islamic activists in Medan. The choice of these subjects is based on his/her structural position in certain religious organization or his/her activity in Islamic syiar (dakwah Islamiyah). This research shows that the subjects consider television has two faces, which is giving benefit and disadvantage (mudharat) in the same time. This opinion had lead toward a discussion of the law of watching television (is it halal or haram?). Although it has benefit, the religious television program is considered ineffective in giving influence toward Islamic religious life, because it is not reflecting lslam as a religion.
Membaca Televisi ala Al-Jabiri Hamad, Ibnu
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

 Since the New Order Era collapsed and the Reformasi Era had come out, the media freedom reached its climax. The growth of mass media had increased until the amazing number. Unfortunately, this rapid growth didnt base on the idealism, but only for the business purposes. As a consequence, the TV station owners and investors are only emphasizing how many profit they can get, without considering the importance of qualified content of TV program. This article wants to introduce a reading and making a meaning concept toward the TV program content, which firstly offered by Muhammad Abed Al-Jabiri, an Arabic thinker. In this concept, there are three ways to understand the TV program content, which is bayani, burhani, and irfani. Through these three ways, we could increase the media iiteracy rate in our society, so we could stand at attention wisely toward the content of a TV program. 
’’Membaca” Iklan Televisi: Sebuah Perspektif Semiotika Hermawan, Anang
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Semiotic is one of considerable approach in study of media, especially television advertisement. Emerging from meaning-based models, semiotic of television advertisement differs from the traditional information processing approach to advertising reception principally, because advertising meanings are constructed within the signifying frame of the “text” by audience or “advertisement reader”, rather than simply being delivered in content by the advertising. In effect, passive terms such as reception and processing in advertising audience relationship are rejected by meaning-based models and replaced with the more active concept of interpretation. This subtle shift in the advertisings syntagmatic and paradigmatic locus has had a number of major theoretical implications for the study of advertising interpretation. Most important, meaning-based models stress that audience members may well produce different interpretations about “meaning” in television advertisement.
Dinamika Pengaturan Tayangan Televisi Indonesia Witjaksana, Gunawan
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Television has deep impact to the audience, moreover the audience is in the powerless conditions. Indonesia is the real example, that the audience is in the powerless/impowering conditions, on the contrary the television is so powerfull. This condition has to be changed, until reach ballance position when the television considers public interest, producing the good quality programs, public appreciates the programs because of the quality and their need, rating of the programs reach high level, and the advertisers interest to these programs. The goverment dan Indonesian Broadcast Commission (Komisi Penyiaran Indonesia) must work hard together to realise it.
Kapitalisasi Tubuh Perempuan dalam Iklan Televisi Zamroni, Muhammad Imam
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Woman body in the television advertisement becomes instrument to accumulate the capital. This article aims to describe role of television advertisement to communicate each other, give information, define new product, accumulate the capital and increase consumptive culture by using woman body which have magnetic power. Gender inequality and objectification are always presented in the advertisement design, become one of woman exploitation manifestation. Advertisement establishes dominant culture which present man as leader, powerful, strong and heroic. Whereas, woman describes in the physical beauty, emotional and weak. Woman body is represented by television advertisement to promote every products and get large advantage rapidly.
Kontroversi Rating di Belantara Industri Televisi Yusuf, Iwan Awaluddin; Utami, Pratiwi
Jurnal Komunikasi Vol 2, No 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Rating indeed determines selling price of the program to the advertiser. The higher rating brings the greater number of advertiser. The greater advertiser then means a better life of a TV station. As a consequence, almost all TV station is competing to produce a program that could “buy” market and advertiser, even though they must decrease the quality of TV programs contents. In the other hand, rating itself is a controversy. The rating system gets sharp critics due to its weakness, both from methodological and technical sides. Basically, rating couldnt represent a deeper viewing behavior of the audience, the audiences focus when watching TV, et cetera. This article will elaborate how rating works in Indonesian TV industry. The relation between rating, advertisement, advertiser, and the market share will be explained. The discussion in this writing will develop on the subject of the debates and controversy around rating.

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