Jurnal Ilmiah Dinamika Hukum
Published by Universitas Stikubank
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Articles 1 Documents
EFEKTIFITAS DAN ETIKA IKLAN SERTA KAITANNYA DENGAN UNDANG-UNDANG PERLINDUNGAN KONSUMEN Soliha, Euis; ., Rochmani
Jurnal Ilmiah Dinamika Hukum 2008: Edisi Juli 2008
Publisher : Jurnal Ilmiah Dinamika Hukum

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Abstract

Advertising as part of promotion must be done by company. Advertisinge#ctiveness can be seen from various aspect that is process aspect, expense aspect,and audience. The matter which is needed to be paid attention in advertising is theproblem of ethics. It shall be related to consumerism.Delivering customer satisfaction is at the heart of modern marketing theory. Atthe same time, a number of commentators are questioning the value of merelv satisjyingcustomers and focusing attention instead on the idea of customer delight. Customerdelight is a new concept in satijaction research. For many companies, customerdelight has become a strategic imperative. Some evidence supports the behavioralbenefits of moving customers beyond mere satisfaction. Some published data oncompany experiences suggest that there are large d#erences in the degree of loyaltybetween satisfied and delighted customers.Keywords: Advertising consumerism

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