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Jurnal Ilmu Komunikasi
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Articles 319 Documents
Etnografi Pemirsa dan Penggunaan Televisi dalam Keluarga Triwardani, Reny
Jurnal Ilmu Komunikasi Vol 9, No 2 (2012)
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Abstract: This research studies the television watching activities of two families in Yogyakarta, which does not intend to measure and find out a specific effect of media usage on family informants but merely gives a description of watching television as a cultural practice. The study was also conducted as a counter-argument from the tradition of media effects research on passive audiences. This research uses ethnographic audience, and the result shows that watching behavior in the family is not monotonous and passive. They do not really give full attention to watch television. Watching television is only one of the existence cultural practices and not the only practices in their daily life.Abstrak: Di dalam kehidupan sehari-hari, manusia masa kini telah menjadi sedemikian terbiasa dengan kegiatan menonton. Penelitian ini menjelaskan pengalaman menonton yang bertujuan mengeksplorasi penggunaan media televisi dalam rutinitas keseharian keluarga informan. Penelitiaan ini menggunakan etnografi pemirsa terhadap dua keluarga informan yang tinggal di Yogyakarta. Dengan mempertimbangkan aspek-aspek yang sifatnya kontekstual, penggunaan media televisi oleh keluarga informan menunjukkan bahwa menonton televisi merupakan salah satu praktik budaya dan bukan satu-satunya dalam rutinitas keseharian. Keberbedaan pola menonton memperlihatkan juga perilaku menonton yang tidak monoton dan pasif.
A Study on NGO Services for Children in Mumbai, India Sonawat, Reeta; Sikh, Shanna
Jurnal Ilmu Komunikasi Vol 4, No 1 (2007)
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Abstract: The present research was conducted to study NGOs services for children in Mumbai through a child rights perspective. The study was exploratory in nature and aimed to assess the implementation of child rights by the NGOs. 35 NGOs working for children in the city of Mumbai comprised the sample and were studied using a questionnaire and rating scale as tools. Findings revealed that education (74 percent) and health (54 percent) were the most common concerns of the organizations. Only 17 percent of the NGOs considered child rights to be a concern. The NGOs implemented the right to participation better than any other right. The right to survival was, however, grossly neglected. It was concluded that there are several gaps and areas of lack in the services offered to children. There is also an urgent need to spread awareness amongst the NGO workers themselves to make child rights a part of organizational mandates.
Efektivitas Loyalty Program dalam Customer Relationship Management terhadap Kepuasan dan Loyalitas Pelanggan (Studi Kegiatan Divisi Retensi dalam Pelaksanaan Loyalty Program “Im3@School Community” pada PT Indosat Tbk. Kantor Cabang Malang) Sari, Hesti Kartika
Jurnal Ilmu Komunikasi Vol 6, No 2 (2009)
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Abstract: The objective of this research is to analyze the influence of Loyalty Program in Customer Relationship Management (CRM) toward satisfaction and loyalty of PT Indosat Tbk. Malang Branch costumers. Loyalty Program is one of the customer retention’s strategies from PT Indosat Tbk. that belongs to development and application process of Customer Relationship Management (CRM). Dealing with that, a corporate could design a Loyalty Program that appropriate with their customers. This program will be very helpful for corporate to increase their customers’ satisfaction, and loyalty, and also to keep their customers influenced by others competitor’s offered. The data in this research analyzed by using linier regression analysis and the result of analysis shows that there are significant influence of Loyalty Program in Customer Relationship Management (CRM) toward costumer satisfaction and customer loyalty of PT Indosat Tbk. Malang Branch; and there are significant influence of satisfaction toward loyalty of PT Indosat Tbk. Malang Branch customers. Indeed, to produce loyal customer there is a need of strategy and has done by PT Indosat Tbk. through application of Customer Relationship Management with the highlight in Loyalty Program. This strategy proved could increase corporate business performs by increasing customer satisfaction and in the end could make the loyalty grow in them.
Public Understanding and Communication Strategy Evaluation of Local Regulation No. 09 Year 2004 on Zero Child Labour Zone in Kutai Kartanegara Regency Juwita, Rina
Jurnal Ilmu Komunikasi Vol 8, No 2 (2011)
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Abstract: Child labour is a universal phenomenon that occurs in most parts of the world. Indonesia as part of developing countries cannot be separated from the issue, including Kutai Kartanegara (Kukar) regency which is one of the richest areas in the country. Although Kukar regency is chosen as one of the model in the elimination of child labour, this is accompanied by people’s understanding on Child Labor Free Zone program enacted by the local government. This study tried to explore peoples understanding of Regulation No. 09/ 2004 on ZBPA and evaluate communication strategies effectively used to build and optimize the sustainability of the program. It is important as public participation can only be improved if the communication is conducted in a proper way. Abstrak: Pekerja anak merupakan fenomena universal yang terjadi di hampir seluruh belahan dunia. Indonesia sebagai bagian dari negara berkembang juga tidak terlepas dari masalah ini, termasuk didalamnya Kabupaten Kutai Kartanegara yang merupakan salah satu daerah terkaya di negeri ini. Terpilihnya Kab Kukar sebagai salah satu daerah model pengentasan pekerja anak, ternyata tidak dibarengi dengan pemahaman masyarakatnya mengenai program Zona Bebas Pekerja Anak yang diusung pemerintah setempat. Penelitian ini mencoba menggali pemahaman masyarakat terhadap Perda No 09/2004 tentang ZBPA, dan kemudian mengevaluasi strategi komunikasi yang efektif digunakan untuk membangun dan memaksimalkan keberlangsungan program tersebut. Hal ini penting untuk dilakukan mengingat partisipasi publik hanya dapat dibangun jika komunikasi dilangsungkan dengan cara yang tepat.
Masalah-Masalah Moral Masyarakat di Surat Kabar: Studi Kasus terhadap Halaman “Kasus” di Surat Kabar Harian Kedaulatan Rakyat Tridiatno, Y. Agus
Jurnal Ilmu Komunikasi Vol 3, No 2 (2006)
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Abstract: Information delivered by the media makes the people to communicate each other focus on that information. In the long run, communication about the same object between the people will construct a certain community characterized by the ideology of the media. In this sense, communication media plays its role constructing a community. Besides, communication media can also present the social reality only. It does not build a community, but just portraits it. Newspaper can build a certain community with information published in it. But it can just portrait the social reality of its readers. Kedaulatan Rakyat, the oldest newspaper in Indonesia, of course plays the functions above. It builds a community of the readers or just portraits the social reality of society. This paper describes moral problems of the people portrayed by Kedaulatan Rakyat especially its “Kasus” page. Economic moral cases stays in the first rank among others. The age of 26 up to 45 years’ invidious is critical ages for doing immoral acts.
Strategi Positioning Slank dalam Menanamkan Citra sebagai Salah Satu Grup Band di Indonesia Reagan, M.Ronald; Rosilawati, Yeni
Jurnal Ilmu Komunikasi Vol 6, No 1 (2009)
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 Abstract: This research is aimed to analyze the positioning strategy of music group band, the Slank, that still now can exist in Indonesia.The Slank is offering some differentiation that can be identified, offering an unique selling proposition (USP) that can be differentiate among their competitors. Some several findings in the research are: the Slank delivers a tagline “polos dan apa adanya” (means innocent and just be yourself) which contains solid and clear messages to their audience. This message divulged in their overall activities including in how they communicate and promote to their audience. The message “polos dan apa adanya” have been emerging in various of a medium that Slank used to communicate, including music and the lyrics of the songs, video clips, their performances or life style in their daily activities, their cover and logo, Slank’s live show and Slank’s merchandises. From their lyrics of the Slank song titled Seperti Para Koruptor, the Slank gives a clear message to persuade the audiences to live with humble and just be ourselves because in the living world, happiness and peaceful is much more worthed instead of being rich and famous. With all that efforts, the Slank tries to place their image among their audience and trying to be unique and different. Positioning strategy that pertain to the Slank should be managed and controlled in order to surviving Slank among of the competitors.
Culture Jamming Versus Popular Culture Putri, Leonardia Acynthia
Jurnal Ilmu Komunikasi Vol 8, No 1 (2011)
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Abstract: This literature study researched Adbusters, the anti-commercial organization, and described the organization’s activities and media usage, mainly in the period of 2007-2010, which critized the populer culture. Adbusters is an organization which performs “Culture Jamming”; a rebellious act reacting towards commercialism domination in many aspects including popular culture. Compared to other similar organizations, Adbusters has been executing more various activisms using several media which other organizations do not use. This study used the Adbusters’ official website and blogs as main data sources. The data of Adbusters’ activities and media usage were categorized and analyzed, thus the tendency of its development can be described. This study also analyzed Adbusters’ activity using Media Hegemony Theory and Political Economy Media Theory. The media has been dominated by a certain group that owns politic and economic power, so the information flow has been dominated by them. Media and its contents have been commercialized, thus capitalism and commercialism have been considered as a common system that should run the world. Adbusters has been trying to stop the domination and change the society’s way of thinking into a more critical way of thinking. Abstrak: Studi literatur ini meneliti tentang Adbusters, sebuah organisasi anti komersial, dengan mendeskripsikan aktivitas serta penggunaan media organisasi tersebut dari tahun 2007-2010 dalam mengkritisi budaya populer. Adbusters adalah organisasi yang melakukan Culture Jamming, aksi perlawanan terhadap dominasi komersialisme di segala aspek termasuk popular culture. Dibandingkan dengan organisasi lain yang serupa, aktivitas Adbusters lebih bervariasi dan menggunakan media-media yang tidak biasa digunakan organisasi lain. Penelitian ini menggunakan situs online resmi Adbusters sebagai sumber data utama. Data mengenai aktivitas dan penggunaan media Adbusters dikategorisasi dan dianalisis sehingga kecenderungan perkembangan organisasi ini dapat dideskripsikan. Penelitian ini juga menganalisis kegiatan Adbusters menggunakan Teori Hegemoni Media dan Teori Media Ekonomi Politik. Media telah didominasi oleh kelompok tertentu yang memiliki kekuasaan ekonomi serta politik, sehingga alur informasi juga didominasi kelompok tersebut. Media dan kontennya telah menjadi produk komersial, sehingga kapitalisme dan komersialisme itu sendiri dianggap sebagai sistem yang memang sudah seharusnya dijalankan di dunia. Adbusters berusaha menghentikan dominasi tersebut dan mengubah cara pikir masyarakat menjadi lebih kritis.
Semiotika Desain Oblong Dagadu Djokdja Tinarbuko, Sumbo
Jurnal Ilmu Komunikasi Vol 3, No 1 (2006)
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Abstract: In the name of fun and being made without any burden the product of Dagadu Djokdja freely rockets in the air, and yet keep staying on the earth. The uniqueness as well as the strength of this product is, firstly, that it gives aesthetic to the daily subject, simple, even trivial, and sometimes, forgotten already. For that reason the design section counts on the graphic design aspect as its deadly weapon in order to convey and to reveal the approved themes. Secondly, it emphasizes the aspect of specific graphic design by joining the localism, humor, and the sense on fun into the pop art world in order to create attractiveness as the selling point of the product. Thirdly, it chooses the manufacture image instead of craft, both by material and by any other graphic design element. Fourthly, the distinctiveness as well the characteristic of all T-shirt designs of Dagadu Djokdja are the use of poster approach (poster style).
Model Komunikasi Word Of Mouth pada Konsumen Gudeg Pawon di Yogyakarta Utama, Aditya
Jurnal Ilmu Komunikasi Vol 10, No 1 (2013)
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Penelitian ini memfokuskan perhatiannya pada perumusan model komunikasi word of mouth (WOM) dalam teori level mikro. Proses perumusan model dilakukan dengan cara mencari, menghubungkan dan menyimpulkan keterlibatan elemen-elemen yang ada dalam komunikasi WOM menggunakan logika S-R. Penelitian ini menggunakan metode eksploratif kualitatif dan memilih Gudeg Pawon sebagai obyek penelitian. Hasil temuan model dapat dipahami melalui dua perspektif analisis, yaitu: perspektif individual partisipan WOM dan perspektif interaksional WOM.
Analisis Isi Berita Pembangunan Periklanan dan Kelautan pada Surat Kabar Kaltim Post Sugiharto, Eko
Jurnal Ilmu Komunikasi Vol 5, No 2 (2008)
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Abstract: The objectives of this research were to explain the characteristic of the newspaper’s profile of fishery and marine development, to compare the objectiveity of the reports based on the result of censuses of fishery and marine science and mass media experts’ opinions, to study the policy of news on fishery and marine development on Kaltim Post newspaper editorial staff. The respondents were chosen by using purposive sampling method and were supported by disproportional stratifed random sampling method for news sample clipped for evaluation from the panelist expert team. The data obtained was then analyszed by using content analysist method. The research findings show that the subject matter proportion frequency and volume are mainly dominated with news on marketing and the type of writing is dominated with news, it is also dominated with positive tendencies and non-headlines. The panelist expert team and the mass media expert gave much kind of opinion to the news. Based on the census result, the news is presented enough objectively. The reseacrh findings show that news on fishery and marine development is still considered as a minor discourse by Kaltim Post.

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