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INDONESIA
Jurnal Ilmu Manajemen (JIM)
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Articles 5 Documents
Search results for , issue " Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015" : 5 Documents clear
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DIVISI HUMAN CAPITAL PT SUMBER ALFARIA TRIJAYA, TBK BRANCH SIDOARJO CINTANIA FRENDY, ARTHA; Nugrohoseno, Dwiarko
Jurnal Ilmu Manajemen (JIM) Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015
Publisher : Jurnal Ilmu Manajemen (JIM)

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Abstract: The concept of human capital has been applied in PT Sumber Alfaria Trijaya, Tbk as seen from the Key Performance Index oriented division of human capital to the development of employees.Branch Sidoarjo One of Branch, is branches are manage Alfamart store area at Surabaya, Sidoarjo, Tuban, Lamongan, Bojonegoro and Madura. To move the employees human capital in order to achieve optimal performance of human capital, the branch manager of Human Capital PT Sumber Alfaria Trijaya Sidoarjo lead employees to use transformational leadership styles and motivation of employees in order to maintain the employees performance can be achieved as planned target. Results prove transformasional leadership style and work motivation simultaneously influence on employee performance, it is seen from the results of the F test is 13.976 with a significance level of 0.001. Keywords: transformational leadership style, motivation and performance of employees.
PENGARUH ASOSIASI MEREK TERHADAP PENERIMAAN PERLUASAN MEREK ACER MELALUI PERCEIVED FIT SEBAGAI VARIABEL INTERVENING KURNIA RAHMAWATI, ISTI; Untarini, Nindria
Jurnal Ilmu Manajemen (JIM) Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015
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Abstract: This study aims to analyze and discuss the influence of brand associations on brand extension acceptance through the perceived fit as an intervening variable. The type of this research is quantitative. Techniques of sampling using judgemental sampling with sample size of 210 respondents. Data analysis techniques using PASW Statistics 16 software and AMOS 19. The result showed that the brand association directly influence on the brand extension acceptance, and brand association influence on brand extension acceptance through the perceived fit as an intervening variable. Keywords: brand association, perceived fit and brand extension acceptance.
PENGARUH INOVASI PRODUK DAN CELEBRITY ENDORSERTERHADAP NIAT BELI SEPEDA MOTOR NEW MIO M3 125cc PURMITA, MEI; Untarini, Nindria
Jurnal Ilmu Manajemen (JIM) Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015
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Abstrack: this study aims to analyze and discuss the influence of product innovation and celebrity endorser on purchase intention to buy motorcycle New Mio M3 125cc. The type of this research is quantitative. This research by using two models that the respondents who never used and have a Yamaha Mio and respondents who never use and having any Yamaha Mio.Techniques of purposive sampling with 210 respondents. Data analysis techniques using PAWS Statistics 18 Software. Result ofthe research shows that on respondents who never used and have Yamaha Mio product innovation andcelebrity endorser have positive influence on purchase intention, while respondents who have ever used and have a Yamaha Mio, product innovation does not affect the purchase intention, and celebrity endorsers influence on purchase intentions. Keywords: product innovation, celebrity endorser, dan purchase intention
PENGARUH KUALITAS LAYANAN TERHADAP WORD OF MOUTH (WOM) MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING NOVIANTI, RIFKY; Artanti, Yessy
Jurnal Ilmu Manajemen (JIM) Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015
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Abstract: This study aims to analyze and discuss the influence of the influence of the service quality on wom through satisfaction as intervening variable. The type of this research is quantitative. Techniques of sampling using judgemental sampling with sample size of 220 respondents. Data analysis techniques using PASW Statistics 18 software and AMOS 20. Result of the research shows that there is a direct influence of service quality on customer satisfaction, there is a direct influence of satisfaction on Word of Mouth (WOM), there is a direct influence service quality on WOM. In this study the role of customer satisfaction as an intervening variable indirect influence service quality on Word of Mouth (WOM) have lower results, so without variable satisfaction as intervening variables, relationships of service quality on Word of Mouth (WOM) remains significant. Keywords: service quality, satisfaction, and Word of Mouth (WOM).
PENGARUH KETIDAKPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK MOBILE BROADBAND SMARTFREN EKA ANDRIANI, RAFITA; Untarini, Nindria
Jurnal Ilmu Manajemen (JIM) Vol 3, No 1 (2015): Volume 3, Nomor 1, Tahun 2015
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Abstrack: This study aims to analyze and discuss the influence of consumer dissatisfaction and variety seeking to brand switching mobile broadband. The type of this research is quantitative. Techniques of sampling using judgemental sampling with 210 respondents.Data analysis techniques using PAWS Statistics 18 software. Result of the research shows that consumer dissatisfaction have positive influence on brand switching and variety seeking have positive influence on brand switching. Keywords: consumer dissatisfaction, variety seeking, dan brand switching

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