Scriptura
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Articles 82 Documents
DIKOTOMI KUALITATIF – KUANTITATIF DAN VARIAN PARADIGMATIK DALAM PENELITIAN KUALITATIF Hidayat, Dedy N.
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (166.132 KB) | DOI: 10.9744/scriptura.2.2.81-94

Abstract

In general, the difference between qualitative and quantitative research can be seen from the characteristics of data used (measured versus observed), data collection methods (structured interview versus in-depth interview, participant observation), and clearly, from the method of analysis. Example is quantitative research with quantitative guidance (level of significance in hypothesis measuring, factor analysis in creating construct validity estimation of a variable measuring, and so on). Indeed, we need to analyze some of the questions related with the differing between both, that include: do all qualitative research are researches which emphasized in subjectivity and reflexivity? Do all qualitative research emergent or exploratory in nature? Do all qualitative research ideographic in nature? Isn’t there one research that nomothetic? How about the results found using proposition from the perspective of social construction of reality? Some of the answers from the questions above will be discussed in this article.
KAJIAN PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERGURUAN TINGGI SWASTA DI JAWA TENGAH Sinatra, Lina; Darmastuti, Rini
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (137.863 KB) | DOI: 10.9744/scriptura.2.2.95-105

Abstract

Nowadays, University as one of the educational institutions is not only paying attention to education but also in getting profit. These are caused by the tight competition among universities. The autonomy system in Government Universities and the establishment of new private universities are the cause of this tight competition. The problem is every private university competes in getting as many students as possible. Individual approach by a professional public relations officer is one of the most effective ways in overcoming this problem. The result of the research shows that not all public relations officers in those private universities, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer. The universities which know well about the role of Public Relations, will do their work well and concentrate in building the image for their university. All of these will give influence in the increasing of their student intake but for the ones which do not understand the role of Public Relations will just place Public Relations in the same position as marketing.
WHEN MEDIA AND POLITICS COLLIDE: THE INVOLVEMENT OF INDONESIAN MEDIA PRACTITIONERS IN POLITICS IN THE WAKE OF DEMOCRACY Swestin, Grace
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (148.679 KB) | DOI: 10.9744/scriptura.2.2.106-116

Abstract

Keterlibatan praktisi media dalam politik adalah topik yang kontroversial, khususnya sejak Indonesia menginjak era demokratisasi. Banyak yang berang¬gapan bahwa pemilik media dan jurnalis seharusnya dilarang untuk memasuki politik, apalagi untuk memegang jabatan di pemerintahan. Masuknya mereka ke dalam politik memperkuat pendapat bahwa politik hanya menguntungkan kaum yang berkuasa. Pada penghujung tahun 2004, ketika Indonesia mengada¬kan pemilu langsung yang pertama sepanjang sejarah pasca-kolonialnya, timbul sebuah fenomena di mana jurnalis dan pemilik media merambah ke dalam kancah perpolitikan. Hal ini membentuk simbiosis mutualisme yang berman¬faat bagi tokoh-tokoh media dan politik namun acap kali merugikan rakyat. Artikel ini diawali sebuah tinjauan teoritis mengenai demokrasi dan publik ketika berhadapan dengan media dan kekuasaan. Di sini model hubungan media dan politik dalam konteks Barat yang kerap digunakan sebagai standar (teoritis) jurnalisme di seluruh dunia dikontraskan dengan model hubungan jurnalisme dengan politik di Asia dan negara-negara dunia ketiga. Tidak adanya batas pemisah yang tegas antara jurnalisme dan politik yang umumnya didapati di negara-negara Asia didapati pula di Indonesia. Kemudian kasus-kasus praktisi media (jurnalisme) yang memasuki dunia politik di Indonesia pasca Orde Baru dipaparkan. Esei ini berargumen bahwa masuknya praktisi media ke dalam kancah perpolitikan di tengah era demokrasi dan kebebasan media menyebabkan sebuah langkah mundur dalam proses demokrasi dan mengan¬cam kebebasan pers. Apabila praktisi media berkecimpung dalam kekuasaan politik dan media pada waktu yang bersamaan maka independensinya akan terancam. Dengan demikian terancam pulalah pelayanan masyarakat yang seharusnya menjadi fokus seorang pejabat publik.
THE CHARACTERISTICS OF ONLINE VERSION OF NATIONAL NEWSPAPERS IN INDONESIA AND THE PHILIPPINES Luik, Jandy E.
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (109.347 KB) | DOI: 10.9744/scriptura.2.2.117-123

Abstract

Media online menyajikan cara baru dalam menyiarakan informasi. Di era reformasi, suratkabar/koran menyediakan cara baru untuk mewartakan melalui media online. Karakteristiknya mencakup, hipertektualitas, multimedia dan inter¬aktif. Semua itu dijadikan sarana menjembatani pertukaran informasi. Tiga koran di Indonesia dan di Philipina dipilih untuk diteliti dengan meng¬gunakan media online. Temuannya adalah ternyata media koran versi online meng¬gu¬na¬kan karakteristik yang berbeda. Hipertektualitas menyisakan per¬soalan isi, multimedia.mencapai tingkatan konvergensi dan adaptasi interaksi masih belum sepenuhnya berhasil.
ANALISIS FILM ARTIFICIAL INTELLIGENCE (AI) PADA ASPEK SOSIAL, KULTURAL DAN TEKNOLOGI Luhukay, Marsefio S.
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (179.697 KB) | DOI: 10.9744/scriptura.2.2.124-134

Abstract

Why do we have such interest in analyzing a movie? Because movie is interesting and, yet, ambiguous. On one side, a movie is rich with elements of postmodernism. On the other side, movie is filled with real representation of social realities that occurred in real world; where human unable to accept it limitation, humanity. Because, there are certain things that human should not do. Humans endured in themselves the emotions which add complexities in meeting their problems. Whilst, robots have none. Robot is efficient and as a machine it has a great power that humans do not possess. Humans desire for robots in this world, because humans need to gain control. There is a wanting for taking control on their fellow humans. If, that can be done, then there will be wars of interest, enmity, conflicts, and so on. But, if, in some way, robots are the object of control, everything will be different. Robots controlled by humans, and humans handle the remote control or the chip.
ANALISIS ISI TOPIK DISKUSI INTERAKTIF MAHASISWA UNIVERSITAS TERBUKA DALAM FITUR “FORUM KOMUNITAS UT ONLINE” (Content Analysis Interactive Discussion Topic Open University in Fitur “Forum Komunitas UT Online”) Daulay, Pardamean
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (148.465 KB) | DOI: 10.9744/scriptura.2.2.135-149

Abstract

One of problems faced by institution which carries out long distance learning system is lack interaction between students with lecturer. To solve this problems, universitas terbuka (UT) where media internet condeneted a facility of community forum service in UT website. This research aim is to descript UT student interaction pattern in community forum, during registration 06.2 until 07.1. This research is using qualitative description by applying content analysis approach. Result of research shows that there are 1201 email, with 1293 problem, which submitted by 479 students, the most intensive problem is interaction personal (25,90%), general issue (14,24%) score or examination (11,91%), tutorial (25,90%), module (6,58%), learning material substance (4,08%), the way learning (4,08%), TAP/UKP (4,00%), TM/ML (3,41%), registration (3,41%), graduation (2,33%), curriculum (1,58%), accreditation (1,58%), scholarship (0,92%), school fee (0,58%), credit switching (0,42%), and diploma (0,17%).
MEDIA KOMUNIKASI PILIHAN KARYAWAN DALAM ALIRAN PESAN DARI ATASAN KE BAWAHAN (DOWNWARD COMMUNICATION) Ariani AA, Prida
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (208.847 KB) | DOI: 10.9744/scriptura.2.2.150-182

Abstract

In an organization, to ensure the succeed of an organizational communi-cation, we need to have a good communication between superiors and sub-ordinates (downward communication), but very often there are mixed communi¬cation in the lower level due to the incomplete information by the time a message reached the lower level employee. The usage of proper downward communication tools can help to minimize the downward filtering and mixed message. The communication tools that are used to send message from the upper level to lower level, whether it’s oral or written are considered important additional facility for downward communication. This research is using qualitative approach with focus group discussion method. The research result indicates that in every type of downward communication which consist of task instruction, rational, ideology, information and feedback, the employees are using different downward communi¬cation tools with different reason or different encouragement factor of tools usage too.
NILAI DAN GAYA HIDUP MASYARAKAT DI DALAM MEDIA Goenawan, Felicia
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (118.146 KB) | DOI: 10.9744/scriptura.2.2.183-190

Abstract

The role of media can be summed up as having the interdependent level in society, especially culture and society’s way of life. In reality, the existences of media depend on society. On of the way to understand its audience is to understand its society. Through lifestyle, media will understand how they can provide things that are acceptable for a society, especially intended and potentially the market target of the media. In the eve of highly forward technology and society development, media is one of human’s need in getting information. But, with the increased amounts of offers from media and their programs, society begins to be selective in choosing the program they watched.
PENELITIAN KHALAYAK DALAM PERSPEKTIF RECEPTION ANALYSIS Hadi, Ido Prijana
Scriptura Vol 2, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (103.557 KB) | DOI: 10.9744/scriptura.2.1.1-7

Abstract

Reception analysis provides a means of understanding media texts by understanding how these texts are read by audiences. Theorists who analyze media through reception studies are concerned with the experience of media (print, broadcasting, online media) and it takes a closer look at what is actually going on. Reception analysis concentrates on the audience themselves and how they come to a particular understanding view of a text, and how meaning is created through that experience. An important concept of reception theory is that the media text-the individual movie or television program-has no inherent meaning in and of itself. Instead, meaning is created in the interaction between spectator and text; in other words, meaning is created as the viewer watches and processes the movie. Reception theory argues that contextual factors, more than textual ones, influence the way the spectator views the movie or television program. Contextual factors include elements of the viewers identity as well as circumstances of exhibition, the spectators preconceived notions concerning the movie or television programs genre and production, and even broad social, historical, and political issues. In short, reception theory places the audience in context, taking into account all of the various factors that might influence how she or he will read and contruct meanings from the text, such as in form of still images, moving images, or written. To understand the meanings that people take from a text it is necessary to get closer to individual audience members and engage with them at a personal level-qualitative research becomes a necessity There are obvious implications for research methodology. Quantitative research is not suited to investigating the construction of meaning.
DUNIA CYBERSPACE BAUDRILLARDIAN “THE MATRIX” Baktiono, Wolly
Scriptura Vol 2, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (137.862 KB) | DOI: 10.9744/scriptura.2.1.8-17

Abstract

Baudrillard, following Barthes, noted the movements which easily altered to visual experience where driver or viewer interacted with image, than with physical world (Ecstasy 13). Other than metaphorical transformation from physical world to image “on” a windshield, “cyberspace” provides simulations behind monitor screen. What’s real will no longer as a reference for postmodern version of Window Alberti. Scene or simulation screen is a shallow surface that no longer conforms to image games between metaphor and the represented world. For Baudrillard, screen provides the example of “reality satelitation” reaching speeds detachment and hyperreality. “It once to be previously mentally projected that lives as a metaphor in terrestrial habitat which from now on projected entirely without metaphor, into definite space of simulation” (Ecstasy 16). Not for long now the metaphor to change, simulated highway of Internet as a form of virtual reality. Virtual reality doesn’t mean “representation of reality” but a “simulation of reality”. Baudrillard explained that simulation is the creation of reality models which without origin or without reality, but hyperreal! People believed the already constructed reality, as social construction of reality (adopted from the concept of Peter L. Berger and Thomas Luckman), like drama scenario, which define individual roles, change the narration, build its self image and collectively and oddly includes exploring the cyberspace. Computer technology, internet, virtual reality, artificial intelligence and cyberspace, has loaded with pseudo-event, which eventually offers virtual community.