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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
ISSN : -     EISSN : -     DOI : -
Core Subject : Engineering,
Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan.
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Search results for , issue "Vol 11, No 1 (2016): MANAJEMEN IKM" : 10 Documents clear
Strategi Pengembangan Bisnis Restoran Makassar Berbahan Baku Hasil Ternak dalam Mendukung Penyediaan Makanan Sehat (Studi Kasus di Restoran Marannu dan Karebosi Kelapa Gading) Amrullah, -; Hubeis, Musa; Palupi, Nurheni Sri
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.1-9

Abstract

Bisnis restoran adalah usaha komersial yang harus dilandasi rasa keinginan mendapatkan keuntungan tertentu, sehingga dalam pelaksanaannya selalu menghitung untung-ruginya dan pada akhirnya mengharapkan keuntungan. Tujuan penelitian: (1) mengidentifikasi faktor internal dan eksternal restoran menu makanan khas makassar, yang dapat memengaruhi perkembangan bisnis restoran; (2) menyusun strategi bisnis restoran menu makanan khas Makassar; (3) menganalisis kepuasan konsumen yang sudah menjadi pelanggan restoran dengan menu makanan khas Makassar. Lokasi penelitian dilaksanakan di Restoran Khas Makassar Marannu dan Karebosi Kelapa Gading. Metode analisis data yang digunakan adalah Metode Matriks EFE (External Factor Evaluation) dan IFE (Internal Factor Evaluation), Analisis IE (Internal External), SWOT (Strengths, Weakness, Opportunities and Threats), Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Posisi matriks IE menunjukkan posisi strategi pertumbuhan dan stabil, strategi pertumbuhan ini didesain untuk mencapai kondisi pertumbuhan penjualan, pertumbuhan keuntungan dan pertumbuhan aset. Usaha yang dapat dilakukan adalah penetrasi pasar dan pengembangan usaha. Dari analisis SWOT didapatkan strategi pengembangan restoran makanan khas Makassar, yaitu (1) meningkatkan produktivitas, (2) meningkatan pelayanan, (3) meningkatkan efisiensi waktu dan pengadaan bahan baku, (4) meningkatkan volume penjualan dengan efektifitas pemasaran, (5) mempertahankan dan menjaga mutu produk yang dihasilkan, (6) meningkatkan loyalitas pelanggan, (7) meningkatkan teknologi produksi dan mutu produk, dan (8) memperbaiki mutu Sumber daya manusia (SDM). Hasil skor CSI 0,92 menunjukkan bahwa tingkat indeks kepuasan pelanggan terletak pada 0,81-1,00, berarti pelanggan merasa sangat puas terhadap restoran makanan khas Makassar; dan hasil skor IPA 4,665, yaitu sangat penting bagi konsumen. Secara garis besar terlihat bahwa kinerja pelayanan restoran makanan khas Makassar yang diberikan telah sesuai dengan apa yang diharapkan konsumen
Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema Ilyas, Aldrich; Raharja, Sapta; Muhandri, Tjahja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.10-19

Abstract

PT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when  marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mix marketing aspect and consumer preferences. In this study, identification consumer preference Business to Customer using Kano model is done, the result is dominated by one dimensional attributes while consumer Business to Business obtained attribute must be and one-dimensional dominant. So it becomes an opportunity to maintain and improve product quality to compete in the marketing mix. While the IFE and EFE matrix values of the environmental factors are 2.864 and 2.424, indicating that PT AMS in a position of growth/stability. The result of SWOT analysis that considered mix marketing aspect (product, price, promotion and place) are strategies, then evaluated by QSPM resulting priority strategy which is expanding the marketing network products animation with promotion and market penetration through cooperation with the agency.
Pengembalian Modal Usaha Program Komunitas Usaha Mikro Muamalat Berbasis Masjid Kota Bogor Digdaha, Kostia; Syarief, Rizal; Djoefrie, MH Bintoro
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.20-30

Abstract

In the process of eradicating poverty, Bank Muamalat with the collaboration with the Baitul Maal Muamalat (BMM), has undertaken the Mosque Based Micro Muamalat Community Program (KUM3). The problem identified in the program is that many members of KUM3 cannot make a capital return at the right time, causing them to fail in re-threading the capital. This study aims to determine the factors that affect the KUM3 member?s capital returns. Investigations carried out in four districts in Bogor City namely the Community of Loji, Pamoyanan, Pasar Anyar and Situ Gede. Eight factors that might affect the business capital was studied i.e. the value of social capital, the theory, the economy, the religion, marketing, finance, management and technical. The method used in analysing the data is the multiple logistic model . The analysis obtained a good results  in the social value, theoretical value, the economy, the religion, marketing, finance, management , and technical for the  KUM3 participants in Bogor City.  The most influential factor in the return of capital is the social value. Two factors were studied in this value i.e. family factor and community factor. It  has a tendency to break on time 6.46 times faster with the value of the regression coefficient  1.946 and value of -p 0.010 (<0.05) compared to the social disadvantage significance level of 5% . The good social value has a tendency to break even at 7,000 times compared to the less good social value. Based on the comparison between the family factor and the community factor, both have an impact on the capital returns
Faktor-Faktor yang Memengaruhi Keputusan Membeli Majalah Elshinta Kusumagiri, Beniko; Pandjaitan, Nora H; Sukmawati, Anggraini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.31-41

Abstract

There are numerous magazines that discuss entrepreneurship and small and medium enterprises (SMEs) in Indonesia. The presence of these magazines indicated that the activities of SMEs are considered interesting and favored by the readers. The objectives of this research were to analyze the internal and external factors which affect the decision to purchase the Elshinta magazine and to analyze major factors that affect the decision in purchasing the Elshinta magazine. The results showed that internal and external factors were a challenge in managing the magazine,such as low competency of human resources, prices of raw materials increased and reading interest of Indonesian people were low. The results of the simple linear regression analysis using t-test showed that the price, product quality, promotion mix and brand image really influenced and partially positive to the decision to purchase the Elshinta magazine. The results of F-test showed that price, product quality, promotion mix and company?s brand image were simultaneously important and had real affects in increasing the decision in purchasing the Elshinta magazine. The results of the test analysis using the SPSS showed that there were positive and significant affects of variables i.e product quality, promotion mix and brand image on the decision to purchase the Elshinta magazine.
Peningkatan Mutu Sumber Daya Manusia melalui Pelatihan Budi Daya Rumput Laut dan Berbagai Makanan Olahannya, serta Pengelolaan Terumbu Karang Guna Peningkatan Potensi Daerah Menuju Kemandirian di Kec. Laonti Kab. Konawe Selatan Palupi, Ratna Diyah; Rahman, Abdul; A, Nurdiana
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.42-51

Abstract

This program was carried out in the Tambolosu and Rumbi-Rumbia villages which is a coastal village in district of South Konawe. As a coastal village communities would have been very different characteristics with the majority of the land village. It is a fact that the majority of people in these villages are working as fishermen, so they financial life is dependent on the fishery resources. Meanwhile the high potential of coastal resources are not comparable with the quality of human resources. The purposes of these service community are to enhance participation of target community to make a coastal and marine resources management, namely, coral reefs, sea grass, and fish. The second aim are for Halu Oleo students who joint in this program for make problem solving in the society with related with they  college material. There are four programs was done, namely seaweed cultivation by using long line methods, restoration of coral reefs through artificial reefs and coral transplants, and the last program is manufacture of processed food made from seaweed and fish (seaweed chips, fish meatballs, legs dragon, and cendol seaweed ice. The method used observation and experimentation, analysis techniques using qualitativede scriptive method. The Results of the community services by Halu oleo lecturer are the level of community participation is in the high level in both villages as the target society. Participation of the target society were also seen with the good cooperation with students for example for determining site selection and placement in the waters for artificial reef and coral transplantation. In addition both villages of  target by fisheries and marine sains faculty will be a ?village built? to sustainability in order to achieve public welfare activities.
Pengaruh Pengungkapan Corporate Social Responsibility terhadap Nilai Perusahaan pada Indeks Saham LQ45 Fauziah, Gusfarini; Irwanto, Abdul Kohar; Syamsun, Muhammad
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.52-60

Abstract

CSR disclosure in Indonesia were still low and voluntary. CSR disclosure is expected to increase positive image of the company and attract investors to invest. This study aims: (1) analyze the effect of CSR disclosure toward corporate financial performance of LQ45 stock index (2) analyze the effect of CSR disclosure toward corporate stock performance of LQ45 stock index and (3) analyze the effect of financial performance toward corporate stock performance of LQ45 stock index. This study used the annual report and financial report of the sample companies on 2013. Test of relationship influences of CSR disclosure toward corporate value were measured by Structural Equation Modelling (SEM). The results of this study showed valid indicators as a measurement construct of CSR disclosure in the LQ45 stock index were environment and society but economic, Human Rights (HAM), social and product responsibility indicators were invalid. Valid indicators of financial performance as a measurement constructs were ROA but DER, DAR, NPM, and ROE were invalid. While PBV was valid as a measure of stock performance construct but EPS were invalid. The results of hypothesis testing explained CSR disclosure were not significant effect on the finansial performance and had negatively related. CSR disclosure were not significant effect on the stock performance and had negatively related. However financial performance were significant effect on the stock performance and had positively related.
Strategi Pemasaran Semen Beku Sapi Potong di BIB Lembang Diany, Eliza; Suryahadi, -; Muhandri, Tjahja
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.61-71

Abstract

Artificial Insemination Agency (AIA) Lembang  is one of frozen semen producer in Indonesia. AIA Lembang as the first received mandate from Government of Indonesia to produce frozen semen of beef cattle and dairy cattle in order to fulfill the of Artificial Insemination (AI) in Indonesia hopefully that Indonesia doesn?t always depend on imported frozen semen. The purposes of these research are (1) to identify and analysis external and internal factors that influence marketing of frozen semen of beef cattle from AIA Lembang, (2) to compile and formulate marketing strategy of frozen semen of beef cattle regarding product, price, promotion and distribution. In this research, identifying internal and external factors that influence marketing of frozen semen of beef cattle were done at AIA Lembang. Based on internal factors (strengths and weakness) and owned by AIA Lembang and external factors (opportunities and threats) facing by AIA Lembang, marketing strategy of frozen semen of beef cattle were formulated by using IFE and EFE matrixs. IFE score for AIA Lembang is 2,944 and EFE score is 2,316. Total score in EFE matrix is describing and identifying that company is in stable position in responding to  external situation. Total score for IFE matrix is 2,944, shows that the strength owned by AIA Lembang can over come it weakness  fairly enough. Total score EFE matrix is 2,316, shows that AIA Lembang good enough in responding to opportunity and minimize threat. The combination of IFE and EFE scoring in IE matrix shows that AIA Lembang position is in quadrant V namely stability and growth cell. It means that AIA Lembang is stable condition. The good strategies for this region are market penetration and  product development. Using SWOT analysis (Strengths, Weakness, Opportunities, and Threats) produce 7 alternative strategy formula. Based on calculation in QSP matrix, the most interesting strategy produced is increase socialization and supervision to farmers on  maintainance, feeding and reproduction management as well as animal health management.
Model Kepuasan Pelanggan di PT Mediacomm Citra Perdana Muliawan, Roy Dharma; Sarma, Ma'mun; Soekarto, Soewarno T
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.72-79

Abstract

To achieved customer satisfaction, therefore the performance and quality service must be employed according to the standard. PT Mediacomm Citra Perdana is a company  engaged in the communication sector with focusing on advertising. Competition is inevitable for PT. Mediacomm Citra Perdana while looking prospective client and advertise its task. Work culture while also serve as tradition but also play an important role in the terms of speed, accurate and professionalism. The study of Model of Customer Satisfaction in PT Mediacomm Citra Perdana is purposely conducted for: (1) To Identify Customer Perception; (2) To analyze the Effect of Product Quality; (3) To Identify Variables that Influenced Quality Products, Services and Marketing Power (in terms of Management) by PT Mediacomm Citra Perdana. The data collected by secondary data of using survey data with Likert scale to describe the characteristics of the consumer, the service and quality of the process (frequency, mean, percentage of cross tabulation, the average scores). Multiple linear regression are also used to analyze the influence of quality attributes on customer satisfaction. The data are also used for test the validity and the reliability. The characteristics of the clients are processed with Contigency Table and Spearman Rank Correlation. The assessment of importance  level and customer expectation is analyzed with Importance Performance Analysis. For overall satisfaction of customer with regards to product/service attribute analyzed with Customer Satisfaction Index (CSI). Validity result shows 14 valid attribute on reality-dimension while the other 20 is invalid on reality-dimension. On the expectation-dimensions, 23 attribute are recorded its validiy while the other 11 attribute in invalid. Correlation test shows, the three independent variables correlated with the dependent variable with a correlation coefficient > 0,4. Multiple regression shows, three independent variables explained > 50% change in the dependent variable. Customer Satisfaction Index are at level 76,84%. Based on the calculation, CSI result on 0,768 indicate the satisfaction level index are positioned in the range 0,66-0,88 which means PT. Mediacomm Citra Perdana gives excellent performance.
Model Bisnis Ekowisata di Taman Nasional Laut Bunaken dengan Pendekatan Business Model Canvas Bagindo, Mawardi Ps; Sanim, Bunasor; Saptono, Teguh
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.80-88

Abstract

The role of tourism sector increasingly important in line with the development of Indonesian economic structure leading to services sector. Business modelling approach is one of the critical factor to the success of an organization. Bunaken National Marine Park in North Celebes is a representative of the tropical water ecosystem in Indonesia that consists of mangrove, seagrass, coral reefs and coastal. The objective of this research were to identify the business modelling of Bunaken and to analyze its improvements using descriptive-qualitative method. Business modelling method were analyzed by business model canvas 9 building block. Increasing of the value proposition, costumer segment, costumer relationship would be affected to revenue stream organization.  Supporting the value proposition needed key activities, key resources and key partnership. The management of Bunaken should have the appropriate human resources to apply this modelling.
Pengukuran Indeks Keberlanjutan Industri Gula Hardjomidjojo, Hartrisari; Raharja, Sapta; Chosyi'ah, Muti'atul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.1.89-96

Abstract

Sugar is one of the potential plantation commodities from the agricultural sector in Indonesia. The huge population of Indonesia is causing high sugar consumption quantity every year. This condition is not supported by the national sugar high productivity, resulting in import of refined sugar. The purpose of this study is to measure the sugar industries? sustainability indexes to increase the improvement strategies priority. This study uses a Multidimensional Scaling (MDS) method with eight dimensions that consist of thirty-four attributes. The analysis is performed for two years, from 2012-2014 in the sugar industry as a case study in this study. Successive performance is considered in ?good? condition, however the material dimension should be the priority concern in future improvement.

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