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MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan.
Articles
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Strategi Pemasaran Lele Sangkuriang Organik Surya Kencana Farm Kota Bogor

Rabilla, Raissa Rahmaditya ( Sekolah Bisnis IPB ) , Satria, Arif ( Departemen SKPM, Fakultas Ekologi Manusia, Institut Pertanian Bogor ) , Yuliati, Lilik Noor ( Departemen Ilmu Keluarga dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Catfish is one of the most widely cultivated freshwater fish. Bogor is a district and a city that has considerable potential for Catfish farming. This is because the consumption of Catfish is pretty much absorbed by the DKI Jakarta and Bogor city become penyedianya. In 2016 alone, the level of consumption of Catfish in Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) is very high. The needs of Jabodetabek community will Catfish reaches 120 tons per day. As quoted from an article, from the amount of these needs, Bogor can only produce Catfish as much as 30 tons per day. This of course becomes an opportunity and a prospect for Catfish farming. This study aims to identify the condition of internal environment and external environment in Surya Kencana Farm. Formulate alternative marketing strategies for Surya Kencana Farm. Determining priority marketing strategy for Surya Kencana Farm. This study uses SWOT analysis to determine alternative choice of marketing strategy for Surya Kencana Farm. Then proceed with QSPM to determine the best strategy that Surya Kencana Farm can do. The results of the analysis with the SWOT and QSPM matrices, obtained alternative strategies that can be implemented, namely utilizing IT progress, such as websites and the internet to inform Lele Sangkuriang product quality, and informing about organic Sangkuriang Catfish produced by SKF is a priority strategy that can be done by SKF.

Strategi Pengembangan Rantai Pasok Berbasis Sistem Kendali Internal pada Produksi Beras Organik

Hakim, Shofia Nurul ( Kementerian Pertanian RI ) , Nazli, Rizal Syarief Sjaiful ( Departemen Ilmu dan Teknologi Pangan, Fateta IPB ) , Palupi, Nurheni Sri ( Departemen Ilmu dan Teknologi Pangan, Fateta IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

The high demand for organic rice on the market indicates that the organic rice business has good potential and opportunities to be developed, so as to encourage organic agriculture to become competitive and sustainable. This is an opportunity for farmers, especially farmers who are under CV. Sirtanio Organic Indonesia is expected to provide high value added to its member farmers, so as to boost the economy of farmers towards prosperity. The purpose of this study are: (1) Assessing the simple feasibility of organic rice farming based on Internal Control System (ICS) organic farming in the company is seen from the financial aspect; (2) Describe and analyze the characteristics of organic rice products in supply chains based on ICS in organic farming; and (3) Formulate supply chain strategies for organic rice based ICS agricultural products. The analytical method used is business feasibility analysis which is then identified internal and external factors which are then accumulated using SWOT and formulated several strategies using QSPM. The conclusion of the research results are: (1) The advantage is quite good (>1), the analysis of the R/C ratio calculation for organic rice farming for farmers and companies, namely farmers (2.25) and CV Sirtanio (1.56); (2) Organic certification is an internal force with the opportunity to offer export market share that is quite open, so that it is obtained a ICS -based supply chain development strategy, namely: (a) Development of collaboration with online-shop (score 5,895); (b) Strengthening ICS-based supply chain functions through the implementation of internal audits conducted by the ICS team (score 5,671); and (c) Maintained the organic farming system based on the agreed ICS according to the rules of SNI 6729: 2016 (score 5,541).

Strategi Penerapan Standar Nasional Indonesia Biskuit (SNI 2973:2011) bagi Industri Kecil Menengah

Syaiful, . ( PS MPI IPB dan Badan Standardisasi Nasional ) , Hardjomidjojo, Hartrisari ( Departemen Teknologi Industri Pertanian, Fateta IP ) , Cahyadi, Eko Ruddy ( Departemen Manajemen, FEM IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

BSN on December 22, 2011 has stipulated SNI 2973: 2011 Biscuit through the Decree of the Head of BSN No.242/KEP/BSN/12/2011, scope of products in SNI 2973: 2011 are Biscuits, Krekers, Wafers and Pies, Kukis. Until now the number of industries that apply SNI Biscuits is still low from 595 brands of biscuit products that have been registered in BPOM (BPOM, 2017) only 28 brands of biscuits that have received the certificate of SNI (BSN, 2018). Developing strategies to apply SNI Biscuit for SME is to increase applying SNI, as well as input to related technical institution  and related party in conducting coaching related to application SNI products for SME. The results of the assessment of the readiness of the five SME in implementing SNI 2973: 2011 Biscuits respectively as follows: SME A is 97.4%; SME B is 84.5%; SME C of 83.6%; SME D of 62.9%; and SME E of 71.4%. The grouping of the five SME using statistical analysis four SME groups based on their level of readiness in applying Biscuit SNI, namely the first group that is ready to apply the Biscuit SNI (SME A) which is in zone 1; the two groups are quite ready in applying the Biscuit SNI (SME B and C) in zone 2; the three groups of SME that are less prepared in applying the Biscuit SNI (SME E) which are in zone 3; the four groups of SME that are not ready to apply the Biscuit SNI (SME D) which are in zone 4. The recommended strategy for the four groups of IKM using Ishikawa diagram which focuses on the lowest internal and external factors of resources in each SME group.

Kajian Tingkat Penerapan Manajemen Mutu pada UMKM Pengolah Ikan Pindang Tradisional dan Higienis di Kabupaten Bogor

Bremanti, Lisa ( Kementerian Kelautan dan Perikanan RI ) , Hubeis, Musa ( Departemen Manajemen, FEM IPB ) , Palupi, Nurheni Sri ( Departemen Ilmu dan Teknologi Pangan, Fateta IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Boiled fish is a processing of fishery products that have great potential because of high public demanding. UMKM Cindy Group is a small and medium enterprise in Bogor regency who wished that their product could be competitive, so that the application of quality management is required. The objectives of this research were: (1) to identify the level of quality management implementation at traditional and hygienic boiled fish SMEs as well as; (2) to analyze the relation of the level of quality application to the performance of traditional and hygienic boiled fish SMEs. The method used was descriptive analysis; trend analysis (financial performance: Net Profit Margin (NPM), Return on Investment (ROI), Return on Equity (ROE) and non-financial performance (number of training, production volume, number of customers); and discriminant analysis. Sampling technique for filling questionnaire was purposive sampling. The results of the study found that the level of application of quality management system at traditional boiled fish was at the level between Quality Control Operator (OQC) and Foreman Quality Control (FQC), while hygienic cleansing was at the level between Statistic Quality Control (SQC) and Total Quality Management (TQM). The result of discriminant analysis show that the level of SMM implementation has an effect on the company performance of UD Cindy Group that was seen from sig value <0.05. On hygienic displacement had an increasing trend of non-financial performance and higher on the average of the last three years compared with traditional boiled fish

Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi

Hanafi, Imron ( PS MPI IPB ) , Hubeis, Aida Vitayala S ( Departemen Komunikasi dan Pengembangan Masyarakat, FEMA IPB ) , Raharja, Sapta ( Departemen Teknologi Industri Pertanian, Fateta IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

In order to spur the automotive and electronic industries to meet domestic needs and compete in the era of globalization, the development of manufacturing industries is not only based on large-scale industries, but also needs to be developed into Small and Medium Enterprises (SMEs). The obstacles faced today are limited capital, human resources (HR), product development and marketing procedures. PT BesQ Sarana Abadi is a small and medium business (UKM) engaged in the business of making rubber parts. In order to improve competitiveness, PT BesQ Sarana Abadi is researched with the formulation of the right competitiveness strategy. The objectives of the study are: (1) to identify factors that influence the competitive advantage of rubber and automotive parts products; (2) analyzing internal and external factors that affect the competitiveness of rubber and automotive parts industry products using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods; (3) develop competitiveness strategies for the automotive and electronic spare parts products industry using Internal-External (IE) methods and Strengths, Weakness, Opportunities, Threats (SWOT) and Balance Score Cards (BSC); (4) formulating priority strategies to improve the competitiveness of rubber and automotive parts industry products using the Quantitative Strategic Planning Matrix (QSPM) method. From the analysis results, there are many weaknesses in the company. In this case a high opportunity value causes the company to operate, because in the IFE matrix the value of strength is greater than the value of weakness. In the EFE matrix, the opportunity value is greater than the threat. With the SWOT and BSC methods identified strategies needed, set the priority of the strategy by using the QSPM method.

Analisis Kelayakan Usaha Budidaya Udang Vanname (Litopenaeus vannamei) di Keramba Jaring Apung Laut

Witoko, Pindo ( Program Studi Budidaya Perikanan, Jurusan Peternakan, Politeknik Negeri Lampung ) , Purbosari, Ninik ( Program Studi Budidaya Perikanan, Jurusan Peternakan, Politeknik Negeri Lampung ) , Noor, Nuning Mahmudah ( Program Studi Budidaya Perikanan, Jurusan Peternakan, Politeknik Negeri Lampung )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Pacific white shrimp is one of the primadona of fishery commodities. The development of Pacific white shrimp can be done by using floating net cage (FNC). Shrimp culture in sea floating net cage is the one of alternative aquaculture of environmentally friendly shrimp cultivation and potentially become applicative technology of shrimp farming in the future. The aims of this study were to know the feasibility of white shrimp culture in sea floating net cage. The study was conducted by using descriptive and analytic method with 18 pieces of cage. Analysis of the feasibility using net present Value (NPV),Internal Rate of return (IRR), Net Benefit-Cost Ratio, Gross Benefit-Cost Ratio, Payback Period (PBP), and Break Even Point (BEP). The study result show that the NPV is IDR 43,315,360.00; IRR is 21.47%; net B/C ratio is 5.11, gross B/C ratio is 3.71; PBP is 6 months and 9 days and BEP is 1,837.82 kg of shrimp biomass or IDR 147,025,891.18 of the value of sales. The final result of feasibility analysis of shrimp culture in sea floating net cage is feasible to run.

Strategi Pengembangan Portofolio Bisnis PT Kawasan Berikat Nusantara (Persero)

Iskandar, Dony Ariya ( Manajemen Bisnis IPB ) , Baga, Lukman Mohammad ( Manajemen Bisnis IPB ) , Saptono, Imam Teguh ( Manajemen Bisnis IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

The research objective is to analyze the business portfolio development strategy at PT. Kawasan Berikat Nusantara (KBN). The study used descriptive method with the analytical tools used, among others, Internal Factor Evaluation (IFE). External Factor Evaluation (EFE), Grand Strategy Matrix, and General Electric (GE) Matrix. Based on the analysis of the Grand Strategy Matrix, the results of IFE and EFE indicate that the position of the company is in quadrant I. The strategy recommendations obtained from this quadrant are the growth strategy (Growth Strategy), with the implications of work programs including market development and penetration, product development, horizontal integration, forwards, and backwards. Besides that, the choice of strategy that can be applied is to diversify products centrally. The results of the GE Matrix analysis show that the company's four business units namely property services, prime concrete, clean water management and logistics services are each in a different quadrant. Property Services and Prima Concrete are in selective cells. In this case, the business unit for clean water management and logistics services is in the divestment cell. Based on the recommendations of the Grand Strategy Matrix, each business unit should improve its performance in the next five years through a more selective growth strategy, namely the development of more selective products and markets, improving the quality and quantity of human resources, and prioritizing investments in business units who have fast growth.

Strategi Pengembangan Ternak Sapi Potong untuk Meningkatkan Pendapatan Petani Kabupaten Manokwari, Papua Barat

Anari, Oktovianus ( PS MPI IPB ) , Suryahadi, Suryahadi ( Departemen INTP Fapet IPB ) , Pandjaitan, Nora Herdiana ( Departemen SIL Fateta IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Manokwari District is the base of raising beef cattle, and the production of seeds, feed, livestockproduction facilities.This activity production facilities strongly supports the achievement of good beef cattle productivity.The objectives of the research were (1) to identify factors influencing the development of beef cattle business, (2) to establish the scale of beef cattle and appropriate marketing and (3) to develop alternative strategy of beef cattle business development for improvement income of farmers of Manokwari District.Processing and data analysis used: (1) External Factor Evaluation (EFE) andInternal Factor Evaluation (IFE), (2) external internal (IE) matrix; (3) Strengths, Weaknesses, Opportunities, Threats (SWOT); and (4) Quantitative Strategic Planning Matrix (QSPM) analysis. Determination of priority strategies with QSPM, based on the results of alternative strategies resulting from the SWOT matrix. Based on the calculation of QSPM matrix, there are three strategic priorities that can be implemented, namely (1) strengthening the capital to compete, (2) expanding the market share of beef cattle, and (3) improving the quality of beef cattle.

Strategi Pemasaran Online UMKM Makanan (Studi Kasus di Kecamatan Cibinong)

Setiawan, Teguh Febrianto ( PS MPI IPB ) , Suharjo, Budi ( Departemen Matematika, FMIPA IPB ) , Syamsun, Muhammad ( Departemen Manajemen, FEM IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Online marketing is a method of marketing using online (OL) and electronic media. This study aims to, (1) Assess the effectiveness of (OL) marketing in increasing corporate income, (2) Describe products that have OL marketing potential, ( 3) Identify influential factors in developing OL marketing strategies, and (4) Providing recommendations for alternative OL marketing strategies to be applied in MSMEs. This research was conducted on 10 MSMEs in Cibinong Sub-district, Bogor Regency, West Java Province, from April to August 2018. The method of analysis consists of descriptive analysis, content analysis, Strength, Weaknesses, Opportunity, and Threat (SWOT) analysis and Analytic Hierarchy Process (AHP). Based on the analysis of research data it is known that OL marketing successfully increases income for respondents by 10% to 32%. The results of content analysis found that the respondents' MSMEs already knew the importance of attracting product visualization by displaying descriptions and images that could invite consumers to buy, but not fully optimized yet through the Google Review Knowledge Panel facility. Based on the SWOT analysis, strategies were obtained: (a) Business Development with support of available Human Resource (HR) & Marketing Media Support, (b) Business Development System (OL), (c) Business Scale Up by Utilizing Capital, (d) Skill Improvement and OL System Knowledge, (e) Increased Business Capital and Product Promotion Display in order increasing turnover,( f) Business Development through Product Variants, Taste and Promotions (g) Increasing business capacity and services (Delivery), (h) Increasing cooperation in OL product promotion, (i) Increasing innovation and new product variants. The alternative method of OL marketing of food MSMEs in Cibinong Sub district chosen based on AHP respectively is Grab-food media. The second priority is to use social media (Facebook, Instagram, Youtube etc.). The third priority is to use Google SEO media. The fourth priority is to use a website and the fifth priority is direct contact.

Strategi Pengembangan Pemasaran Batu Andesit (Studi Kasus pada PT Duta Keluarga Imfaco, Bogor Jawa Barat)

Imron, Tubagus ( PS MPI IPB ) , Nazli, Rizal Syarief Sjaiful ( Departemen Ilmu dan Teknologi Pangan, Fateta IPB ) , Raharja, Sapta ( Departemen Teknologi Industri Pertanian, Fateta IPB )

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 13, No 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

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Abstract

Andesite stone mining activities in Bogor area is now growing, one of the andesite stone processing business is PT Duta Keluarga Imfaco located in Bogor Regency, West Java. The economically valuable andesit stone is expected to be the mainstay of the income of the surrounding community, characterized by the increasing market demand and the growing interest of the community towards andesite stone. The purpose of this study are (1) to identify internal and external factors of PT Imfaco Family Ambassador; (2) Developing appropriate market development strategies; and (3) Develop alternative strategies of andesite stone marketing development. The study used descriptive and analytic methods that are case studies. Determination of respondents with purposive sampling method, with consideration that mastered the problems to be asked. Data analysis with IFE and EFE matrix to identify internal and external factor of company, then mapping with IE matrix, to see company position. Preparation of strategy with SWOT matrix, yield several alternative strategies that can be implemented. The final stage with the QSP matrix, to determine the priority of the most appropriate strategy to be implemented. Based on the results of IFE and EFE matrix analysis, indicates the company is in a stable position in responding to external situations. The result of analysis with IE matrix, company is in quadrant V, that is growth and stability, where strategy that can be done is market penetration and business development. Results of analysis with SWOT matrix obtained alternative strategies that can be implemented and with the QSP matrix obtained the most appropriate strategy to be implemented in order to develop the company's marketing strategy is to expand the marketing network.