cover
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 558 Documents
Proposed Marketing Strategy for Y Supermarket to Increase Sales of Organic Products Silalahi, Ezron Martin Vivaldi; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gap between peoples attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Supermarket in selling organic products. Y Supermarket in selling organic products do not know clearly who their target market. Based on a survey conducted, level of public awareness relatively low. Lack of awareness of some people can cause not all branches of the Y Supermarkets sell organic products, conditions display organic products that are less regularly, and Y Supermarket does not provide store sign about organic products in the supermarket area. Moreover, there are some things that can reduce the interest of consumers to buy organic products based on the situations at the supermarket, the price of organic products are expensive, not all organic products are sold have organic certification, and lack of information provided by service crew to consumer. Some alternative solutions that can be used as a marketing strategy for Y Supermarket to increase awareness and peoples interest in organic products are has clear target market, offering organic products that have official certification, creating private label for organic products, provide organic product mix, providing organic products in every branch of Y Supermarket, provides short training for all staff fresh departments, made standard the organic product display in area supermarkets, and conducted promotion such as; social media, special event, in-store promotion, brochures, special discount, and create donation program for environment movement. Keywords: Marketing Mix, Supermarket, Organic Product, Awareness
A Proposal to Improve Business Performance of CV Seruni Snack Through Better Production Method and Employee Engagement Heryana, Agni Luthfi; Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 2, No 14 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

— Snack industry has a rapid growth today. One industry that is involved in snack industry is CV Seruni Snack. CV Seruni Snack is a producer of Palembang Crackers. Last several months ago, CV Seruni Snack faced some problem. One symptom that emerge from the problems encountered by CV Seruni Snack is there are a lot of employees who resigned in recent months. From the interview, it was found that most of the employees have a low engagement level. This low engagement level caused by two things, that are inadequate salary and lack of business owner’s attention. The company itself cannot provide an adequate wages to their employees because of the small profits that it got from the Palembang Crackers production activity. This paper propose the solution to overcome the problems of CV Seruni Snack from two sides, that are operational and human resource management. From the operational side, improvement of the production method is proposed to increase the effectivity and the efficiency of the production process so the profit will increase. From human resource management side, this paper propose the implementation of piece rate wage system, leadership practices according to Kouzes and Posner, and job rotation. Key words: engagement, piece rate wage system, leadership practices
Investment Analysis on Goat and Sheep Fattening Project Based on the New Food Fermentation Farming Method (3F Method) Ferbrianno, Erlangga; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Goat and sheep fattening is not a popular business in Indonesia. Farmers only see this kind of business as a side income for them. The only breed 3-10 goat or sheep at one time and use traditional way in fattened the goat and sheep. This is happened because the farmer need a long time to fattened the goat and sheep, lack of capital of resources (pertanian, 2007). In order to solve the lack of capital problem, nucleus plasma is scheme can be used. This scheme can bridge the farmers (plasma) and the investors (nucleus). The farmers provide land and barn and the investors can provide another facility needed and also guiding the farmer in the fattening process. Before applying the scheme an agreement should be made between two parties about the rights and obligations of both parties, including the selling price from the plasma to the nucleus. Food fermentation farming (3F) method, a new method in goat and sheep fattening need less time, increase the goat weight fast, keep the barn not smelly try to apply in order to overcome the disadvantage in traditional method and to overcome the lack of resources problem. Investor has two places ready to run this project, Cihanjuang and Camp Hulu Cai. Investor wants to see which place is feasible and more profitable by technical analysis and investment performance analysis such as Net Present Value (NPV), Internal Rate of Return (IRR), Pay Back Period (PBP), Return on Investment (ROI), and Return on Equity (ROE). Based on technical analysis, the environment condition in Cihanjuang is not suitable because of its location near to residential area and it is also hard to find source of food. The other place, Camp Hulu Cai, is located far from residential area and near to the source of food. After the technical analysis, Camp Hulu Cai is the only suitable place for the goat and sheep fattening project. Based on the calculation of investment performance analysis its NPV is above 0, the IRR is greater than the weighted average cost of capital. In conclusion Camp Hulu Cai is the most feasible place to implement this project both technically and financially. Keywords: goat, sheep, fermentation, investment, NPV, IRR, PBP,ROE, ROI.
Marketing Strategy for Bandrek Hanjuang : Market Development in Central Bogor Region Prabowo, Puji; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bandrek is the traditional drink of the original Bumi Parahyangan or Sunda. This drink is made from natural ingredients and has benefits such as warming and nourishing the body. Bandrek Hanjuang is one of the pioneers in producing bandrek instant powder. The number of new players both large and small companies has been contributing in hampering Bandrek Hanjuang sales growth. There many of competitors that use ginger as the beverage core ingredients. These companies are considered as direct competitors to Bandrek Hanjuang. Since 2011 not achieved the target of sales and competition is getting tighter in Bandung. Therefore, Bandrek Hanjuang has decided to expand its market to outside Bandung and Cimahi by entering Sukabumi on January 2012 and Bogor on July 2012. Bandrek Hanjuang requires appropriate marketing strategies for market development in Bogor. The range of marketing budget is limited between IDR 50-75 million. The purpose of this research is to provide suitable marketing strategies within the given budget. Bogor Tengah was chosen as the sampling area due to higher population density since this area is supported with facilities such as residential, offices, schools, and tourism spots. In this research, a market development model is developed as the synthesis of literature and case study. This model is utilized to analyze market characteristic and to determine the appropriate marketing strategy based on the market characteristic. Applying this model in Bandrek Hanjuang case, complemented with company external and internal analysis, the research shows that Bogor market characteristics are heterogeneous and the appropriate marketing strategy is guerrilla attacks. The proposed business solution implementation includes human resource plan, schedule planning, and financial budget to run a guerrilla marketing. The marketing strategy would be carried out at the beginning of July to December 2012; first to test the market and then slowly would penetrate the market. The required resources to do guerrilla marketing is 9 people with estimated budget of IDR 70.5 million. This budget is still in accordance with the request of the company.Keywords: Market Development Strategy, Guerilla Marketing, Market Development Model, Bandrek, Bandrek Hanjuang, Central Bogor.
The Development of Business Strategy and Business Model of Sushi Haikara Rachman, Friza Yuniva; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of food and beverage industry in Indonesia is rampant. It can be seen from the growth in the culinary industry with a number of people who engaged in this industry and sell any kind of foods. One kind of food which is grown today is Japanese food, especially sushi. The numbers of sushi’s outlets that offer sushi with high prices without focusing on quality encourage the emergence of sushi’s outlets that offer medium prices without neglecting the quality of sushi. By looking at these opportunities, Sushi Haikara tries to offer sushi with medium price and high quality. As a start-up business, Sushi Haikara faces some issues as well as challenge in operating the business. It still does not have strong brand awareness and business model yet to focus on its position, concept, and make its brand well-known to the public; as well as develops strategy for the future. This final project focuses on improving business strategy for Sushi Haikara using three business strategies in order to solve the issues and challenge, as well as prepare development strategy for the future of this business. In order to be able to develop the business, Haikara should improve and strengthening its brand, so that public know the presence of this brand, by improving products (both in quality and taste), services, employees, and all aspects which are needed for supporting the business. After focusing on strengthening its brand, Haikara could continue the planning of business development, one of those is by opening branch in other areas. Those strategies as the solutions should be balanced with good implementation, which needs to be applied systematically. It is divided into short-term and long-term plan. The aspects that should be considered for implementation, consists of human resources, marketing and promotion, operational, and financial. Those aspects are very crucial for the business process and need to be improved in order to survive in the industry and develop its business. Key Words: Business Strategy, Business Model, Japanese Food
Early Mover Chasing an Opportunity: A Case Study of a Candidate of REDD+ Indonesia Project Developer Yulianda, Yoga; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the crucial issues today faced by all of human being is climate changing. To fight with this phenomenon, some efforts are underway to overcome it. Reducing Emission from Deforestation and Forest Degradation (REDD) is one of these efforts. Business model of this approach is quite simple; who protect or upgrade forest condition should be paid. However, while other efforts have been regulated and enjoy carbon trading in the cap and trade horizon, carbon credits from REDD+ is still floating and waiting for decision from United Nations Framework Convention on Climate Change (UNFCCC), and the available market to sell REDD+ carbon is voluntary. Since it is voluntary only, then market size becomes obstacle in delivering carbon credits produced by REDD+ project type. Along with preparation of REDD+ institution in Indonesia, an early mover ready to catch the opportunity has taken an action in the middle of some uncertainties; regulation, market, price, paradigm and so on. Besides those challenges, some options exist to be chosen in creating expected value. Then this process needs management flexibility. Being involved with voluntary market only will tend to the negative Expected Net Present Value (ENPV) direction. But with the hope of incoming regulated market, ENPV is changing. This changing ENPV is merely because of wide difference on market shares. Since this hope is only 50% being occurred, handling the project cost should extend as far as possible from grant making. Along with this effort lowering Verified Emission Reduction to sell it in high quantity should be done for the first 5 to 10 years project life cycle, face it with progressive marketing strategy, and or executes conservation activities first. Free, prior, and Informed Consent becomes the guidance for project developers in engaging communities. It is valuable both for project quality enhancement and for the practical reason in upgrading VER price under Climate, Community, and Biodiversity Alliance.Key Words: Climate Change, REDD+, Carbon Finance, Real Options Analysis (ROA), Stakeholder Analysis
Managing High Performance in an Organization by Means of Employee Value Proposition (Case Study in PT ISS indonesia) Anastasia, Anastasia; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ISS Indonesia is a part of one of the world’s largest facility service groups. Established in 1996 in Jakarta, ISS Indonesia has now become a leading cleaning and facilities service company. ISS Indonesia has five main business namely property services, cleaning, office support, catering, and security services. With more than 57.00 employees at total and cleaning services area as the biggest business of the company, the concern at the moment is to gain better performance. An engaged employee is the key to gain performance. When the employees did not perform at their best, we have to assess the lacking point from the employees.. As this research focuses in non- financial measurement, Employee Value Performance is the proven model that could determine employee engagement. The idea of this model is to search for an improvement in various employee expectation areas : leadership, job, development opportunity, rewards, fair value performance, culture and values.The result shows that all areas of the six variables need improvement. In the end, the improvement needed falls into Five Areas of Improvements: assignment improvement, evaluation and rewards improvement, team improvement, leader improvement, and training improvement. Keywords: performance, Employee Value Proposition, improvement
Applying Rational Framework in PT. Sejahtera’S Business Process to enhance Corporate Road Map, Decisions, Company Activities and Project Executions Fajar, Dimas; Mangkusubroto, Kuntoro; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to applying rational framework of processes in the problem solving of PT. Sejahtera’s Partnership and Organization challenges. It also focuses to problem analysis of organizational problem which produce disharmony among consortium members. With that result, a SMART analysis can be done to select Solution for the current situation and evaluate potential problem analysis in the two best course of action which is suited to company roadmap and strategy. The company shall be recommended to implement a combination of rational process and partnership selection process to have maximum benefit on a project and not to fall into the same organizational problem such as in previous RFID project. Furthermore, the company should replace the previous partnership and create a new partnership with a fresh start of rational selection. Selecting a project shall be inseparable with selecting with the right partnership. A partnership shall be evaluated accordingly by the principle of best practice and evaluated in criteria of technical risks, commercial risk and other project criteria that were driven by company strategy which access based strategy, gain track new record and innovations, also avoid Red Ocean Arenas. The rational framework of processes not only revising company strategy in practical level, but the process has to be implemented in projects and activities. Keywords: Rational Framework, Decision Making, Problem Analysis, SMART analysis and Potential Problem Analysis
Reducing Coil Break Rejection At Hot Skin Pass Mill PT Krakatau Steel Mardiana, Dicky; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 10 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Coil break rejection at Hot Skin Pass Mill PT Krakatau Steel is a repetitive claim from consumer and target of quality objective is still out of target. Coil break is surface defect of hot rolled coil with appearance of surface looks some areas of small lines transverse to rolling direction, low contrast to surface white or black lines. Lower yielding point of the hot rolled coil tends to have coil break rejection. Hot Skin Pass Mill (HSPM) is dedicated to prevent coil break. Anti Coil Break is the equipment at the entry section of HSPM which has main function to prevent coil break. If this equipment works properly then coil break rejection on the surface of strip can be prevented. Engineering, operation, and organization category can influence the rejection. Engineering : Anti Coil Break parameter, inspection of equipment, and quality of strip inspection. Operation: Adjustment of Finishing Temperature-Coiling Temperature and operation parameter HSPM. Organization : Span of control too wide and organization alignment. Each factor will be analyzed by Root cause analysis find the root of problem. Each category of engineering, operation, and organization will be analyzed to recommend as implementation plan. Alternative solutions proposed are : improvement of equipment reliability, redesign Anti Coil Break Roll, implementation of Statistical Process Control, review Quality Product Level, empowerment of structures, and alignment of organization. Each alternative was evaluated to propose as implementation plan. Implementation plan consists of the mandatory plan or the highest priority of each category. Keywords : coil break, PT Krakatau Steel, hot rolled coil, yielding point, finishing temperature, coiling temperature.
Measuring the Effectiveness of Social Media at Online Discussion Forum Modifikasi.com Angriawan, Rendra Deny; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of business process is affected by technology development at the time. Social media, which is a relatively new form of information technology development, have a potential to bring a revolution or huge changes at this time and for the future, a development which have to be noticed by the business owners so they can keep growing in this rapidly changing of business situation like today. Forums or discussion boards are the longest established form of online social media. They most commonly exist around specific topics and interest, for example cars or music. Discussion board or forum is one of the most favorable social media form by the internet users because it is the most used by some communities to gather and share in a certain interest or hobby. Modifikasi.com, or to be shortened as ModCom, is one of the biggest online discussion forum in Indonesia. It has a certain theme, which is an automotive world, and has a huge number of members. The purpose of doing this research is to analyzing effectiveness of the use of social media in online discussion forum Modifikasi.com by using the measurement of social media ROI, analyzing the position of the company at this time by using the Strategic Options for Social Media Measurement approach method, evaluating the effectiveness and the position of online discussion forum Modifikasi.com and creating marketing strategies. The research was conducted through desk research, interviews, and surveys. Respondents in this study are member of Modifikasi.com forum. Given this research, it is known the effectiveness of social media on Modifikasi.com in terms of brand awareness, brand engagement, and word of mouth, by comparing with competitors’ efforts in social media, to determine the appropriate measures for the increase of the effectiveness and ROI of Modifikasi.com in the future. The purpose of the social media effort is to increase brand awareness, brand engagement, as well as word of mouth from brand Modifikasi.com Keywords: Social Media, Forum Discussion, Social Media ROI, Social Media Measurement, Strategic Options, Brand Awareness, Brand Engagement, Word Of Mouth.

Page 1 of 56 | Total Record : 558