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Journal of Business and Management
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 88 Documents
Search results for , issue " Vol 7, No 3 (2018)" : 88 Documents clear
DETERMINANTS OF RETURN ON ASSETS OF BANKING SECTOR IN INDONESIA: CASE STUDY ON 19 COMMERCIAL BANKS IN INDONESIA FROM 2008 TO 2017 Mahmudi, Ilham Muharam; Anggono, Achmad Herlanto
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. It is recorded during the period of 2008 to 2017, 3 major banks in this research sample has changed its ownership to foreign-owned. While their asset categorized as foreign-owned, the asset growth of both domestic and foreign banks is still increasing despite the tightening competition from foreign banks. The determinants being observed in the research are CAR, LDR, FED, NPL, NIM, Bank Size, BOPO, CRDTA, INFL, and GDP with the dependent variable is ROA. This research used the sample of 19 commercial banks categorized as BACB 3 and BACB 4 over the period of 2008 to 2017. The result found out that NPL, BOPO, and GDP are having a negatively significant relationship to the banks’ profitability. While CAR, LDR, NPL, NIM, LNSIZE, and Inflation Rate found to be positive and significantly correlated with the profitability of the bank.Keywords: Commercial Bank, Determinant, Foreign Ownership, Return on Assets, Panel Data Regression   
MUSIC STREAMING ADOPTION AND DIGITAL PIRACY CASE STUDY: SPOTIFY Riady, Reyhan; Aprilianty, Fitri
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. This paper analyze the piracy problem of music streaming, specifically Spotify, in Indonesia. Spotify is an application that provides music and video streaming, which can be found on some Operation System such as Android, Mac, and Windows. One of the goal of streaming music services is to reduce the amount of piracy, as Spotify claimed to be. As of December 2017, Spotify has 157 million users, with 71 million of them are paid users. Ironically, among 71 million Premium users, Spotify has approximately 2 million users accessing their Premium service illegally through unauthorized downloading and other forms of digital piracy. As Spotify just registered the company on the stock market on Tuesday, April 3rd 2018, it would be important to maintain their brand image by reducing piracy. Preventing unauthorized downloading and other forms of digital piracy has been a persistent challenge. Strategies based on deterrence, ethical arguments, or technical measures have been effective, but only to a limited extent. The main objectives of this research is to know whether the adoption of music streaming system in this case Spotify affects digital pirating intention. The data of this research is collected through survey method of 200 Spotify users and analyze by using SEM-PLS. The results shows that perceived ease of use and community facilitation enhance perceived usefulness and enjoyment, which in turns correlates positively towards purchase intention. It is also proven that attitude towards unauthorized downloading, perceived cost of product, peer pressure, and risk and penalties positively correlates with piracy intention.Keywords: Music streaming, Adoption, Digital Piracy, Spotify, SEM-PLS
CONSUMER PREFERENCES TOWARDS SLOW FASHION PROCESS VALUE. CASE STUDY OF: X,Y,Z Mardhiyah, Nabilah; Dellyana, Dina
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. The word of sustainable living had been trends nowadays, fashion consumers are shifting towards sustainable slow fashion step by step. Thus, Indonesian fashion brands need to have knowledge in understand consumer preferences towards slow fashion process value. The research was conducted to study consumer preferences on slow fashion process value. The research uses qualitative method with Analytic Hierarchy Process (AHP) analysis, and Microsoft Excel processing. The research will have experts judgment in doing the AHP process. According to research, consumer of slow fashion are preferring durability in designing process meaning that longevity of the clothes are the most valued weight, quality driven in production process meaning that not only the quality of the clothes itself but also the quality of surrounding such as workers welfare and environment, and waste management in consumption process meaning that designers should be handling their waste better by reuse, reduce, recycle, or cradle to cradle. The brand that are most preferable to consumers is Brand Z. Thus, the recommendation is addressed to slow fashion companies in Indonesia, this research should be use as process priority based on consumer preferences. Thus, the recommendation of this research is aimed to the Indonesian Fashion Brands who is starting the slow fashion cycle. This research could be a consideration to have a better priority in process planning based by consumer preferences.Keyword: : Fashion Industry, Indonesian Fashion Brands, Slow Fashion
DETERMINANT ANALYSIS OF HIGH QUALITY ASSET RATIO USING BANK-SPECIFIC VARIABELS OF 19 COMMERCIAL BANKS IN INDONESIA (2008-2017 PERIOD) Putri, Nabila Kesuma; Anggono, Achmad Herlanto
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.According to (Basel Committee on Banking Supervision, 2013) the financial crisis that started in 2007 is caused by the poor management of the banks’ liquidity and if not solved with a contingency plan regarding liquidity, could cause them to collapse. This further stresses out the importance of liquidity especially in banking industry. And due to the recent highlight of new regulation issued by the Basel III committee, the liquidity of a bank will be measured with the Liquidity Coverage Ratio, which illustrates the condition of a bank’s liquidity measured by its high quality liquid asset divided to its net cash outflow in 30 days. This is used to measure the bank’s ability and liquidity in times of distress. This regulation showed the importance of banks to hold into their high quality liquid assets. This study uses bank-specific variables such as CAR, NIM, NPL, LDR, and SIZE to examine its relationship towards High Quality Liquid Asset Ratio as the dependent variable. The data used in this research are obtained from quarterly published financial statements of 19 commercial banks in Indonesia from 2008Q1-2017Q4. This research used Fixed Effect model on regression test, and EGLS Panel (cross-section weight) method is used in processing the data used in this research. The result of regression test showed that out of five independent variables, which are CAR, NIM, NPL, LDR, and SIZE, the only variable that does not have a significant effect towards the dependent variable, High Quality Liquid Asset Ratio is CAR. Then, out of the four remaining independent variables, which are NIM, NPL, LDR, and SIZE, the only variable that has a significant negative effect towards High Quality Liquid Asset is SIZE. Other independent variables, NIM, NPL, and LDR resulted in a significantly positive relationship with the dependent variable High Quality Asset Ratio.Keyword: : Liquidity, High Quality Liquid Asset Ratio, Fixed Effect Model Regression 
ANALYZING OHANIAN’S SOURCE CREDIBILITY MODEL ON 4 YOUTUBE MUSICIANS Fahrezi, Muhamad Ariel; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Social media is the biggest marketing media today. One of the biggest social media today is YouTube and one of the biggest category in YouTube is music, and the content creators are called YouTube musicians. YouTube musicians are content creators who make videos with their musical performance. With publishing themselves through YouTube, they can get noticed and eventually, get famous. But this doesn’t affect everyone on YouTube because some videos become viral, the other videos may be overshadowed by it. With this phenomenon, many other newcomers want to try to become famous by doing the same thing, but they’re confused about their strategy to make the videos to effectively gain views. So, the goal of this research is to analyze the content strategy of four YouTubers using qualitative content analysis from four YouTube musicians, two of them have more subscribers from the other two. The result of the study shows that ‘attractiveness’ is very important for making music video content. The impact of this study will help new YouTube musicians to form a better strategy for making their videos.Keywords: music, social media, video content strategy, YouTube, YouTube Musicians
INFLUENCE OF PROMOTION MIX TOWARDS PURCHASE INTENTION OF MAJESTIC ORGANIZER Limawan, Alvin Nathanael; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Economy Creative (Ekraf) is one of the expected sector that can be a new power of national economy in the future. Start-up business in Economy Creative Industry have to possess high creativity and can create uniqueness in their products or services like in event organizer Industry. However, as a start up business industry face similar problem commonly which is marketing problem. Majestic Organizer is still a start up business and still growing in Bandung. Majestic Organizer have a big market that never run out, because most of people will seventeenth years old which means new every year. But Majestic Organizer not yet maximizing their pontetial market and still stuck in sales. Since in event organizer industry is a free industry for everyone can join to this industry so Majestic Organizer should have a good marketing communication to compete and gain market share. From marketing mix, promotion is the part of marketing mix that can be used to raise awareness about the company. Moreover the purpose of this research is to analyze the relationship of promotional mix with purchase intention for Majestic Organizer. The data for this research was collected using quatitative approach through online questionnaire to 201 respondents. The data is analyzed using multiple linear regression to see the relationship between promotional mix and purchase intention. The result shows that promotional mix do have a positive significant influence towards purchase intention.Keywords: Advertising, Majestic Event Organizer, Personal Selling, Promotional Mix, Purchase Intention
ANALYZING THE ROLE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY: CASE STUDY OF SOLARIA MALL KELAPA GADING Natalie, Gabriella; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract.Competition between restaurants has given too many choices for consumers of the products provided as the food industry grows. One of the most fundamental factors to survive in fierce competition is the service provided to the customers. The service provided to the customers leads to customer satisfaction, and further leads to customer loyalty. So that customer loyalty could not be separated from various factors such as perceived service quality and customer satisfaction. This study examines the effect of service quality on customer satisfaction in forming customer loyalty in Solaria Mall Kelapa Gading. Respondents for this research are 100 consumers in Solaria Mall Kelapa Gading, Jakarta. Sampling method used is non-probability sampling with convenience sampling technique. The sampling result is processed by using path analysis technique. According to this study, service quality has a significant influence on customer satisfaction and customer satisfaction also has a significant influence on customer loyalty. Customer satisfaction also plays a mediation role between service quality and customer loyalty.Keyword: service quality, customer satisfaction, customer loyalty.   
A STUDY OF DOMINANT COMMUNICATION STYLES AMONG VARIOUS ETHNIC GROUPS IN PT FREEPORT INDONESIA: CHALLENGES AND MANAGEMENT IMPLEMENTATION Wijaya, Ramdhani Kresna; Pratama, Andika Putra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Diverse workforce is an increasingly important phenomenon that needs better understanding. Numerous multinational companies that operates in several places in the world hire employees that comes from various part of the world, and one of them is PT Freeport Indonesia. As a multinational company, PT Freeport Indonesia hires Indonesian employees that come from various ethnic group in Indonesia, thus making PT Freeport Indonesia a company which ethnically diverse. This is also applicable in the Facilities and Town Management department – Highland division, one of the departments in PT Freeport Indonesia. Their employee comes from various ethnic backgrounds, thus potentially carry different values and behaviors with them. This research aims to analyze one form of diversity, namely communication styles involving various ethnic groups in the company using a quantitative method (i.e. survey) The outcome of this research is an analysis of dominant communication styles of various ethnic groups, categorized into several groups, and several suggestions on how to manage diversity based on ethnic groups for the Facilities and Town Management department PT Freeport Indonesia. The study found some significant differences in communication style from several group, although only a few were found. Even so, this suggests that even if it is subtle the potential conflicts may appear. Although there are many similarities among groups in each communication style, it does not imply that conflict may not appear. That is why better understanding from each member of the department is essential to minimizes conflict and increase work harmony.Keywords: communication style, cross cultural communication, diversity, ethnic diversity
INFLUENCE OF PROMOTION MIX TOWARDS PURCHASE INTENTION IN ANGKASA PHOTO STUDIO Chandra, William Alden; Aprianingsih, Atik
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Photography industry has flourished in Indonesia, including photo studio company. However, as one of micro, small and medium enterprises (MSMEs) also face similar problem commonly occur by MSMEs itself, which is the marketing problem. Angkasa Photo Studio is one of the MSME (Small - Medium Enterprise) companies that move in photography sector. Established in 2013 at Bojong Soang 79th street, Bandung, West Java, Angkasa Photo Studio facing a lot of photo studio competitors that is spread in Bandung City. Among marketing mix, promotion is the part of the marketing mix that can be used to raise awareness about the company. Therefore, this research was intended to resolve the promotion mix (advertising, sales promotion, and personal selling) of Angkasa Photo Studio. Moreover, this research also designed in order to identify the influence of the promotional mix toward the purchase intention of Angkasa Photo Studio that could support the photography quality growth / improvement in the future. The data for this research was collected using Quantitative Method approach through offline and online questionnaire to 200 Indonesian respondents. This study adopts the Multiple Linear Regression (MLR) analysis to see the relationship between promotional mix and purchase intention. The result shows that model of promotional mix and purchase intention is significant. Sales promotion is one of promotional mix that significantly and positively impacts purchase intention.Keywords: Promotional Mix, Advertising, Sales Promotion, Personal Selling, Purchase Intention, Angkasa Photo Studio 
COMPARING ATTITUDES TOWARDS BRAND FOR SPONSORED POSTS AND PAID PARTNERSHIPS ON INSTAGRAM IN INDONESIA Satara, Ashifa; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 7, No 3 (2018)
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Abstract. Background: Digital advertisements are more commonly used in this age of technology, with Native Advertisements being examples of the more popular forms of digital advertising that is usually encountered on social media. Social media has proven itself to be a useful tool for building brand awareness, however, it has a greater risk of damaging the company reputation which can affect overall consumer’s Attitudes towards Brand. The amount of Instagram users has exponentially grown over the past few years and its overall stability compared to other social media platforms shows its potential as an advertising platform. With companies spending more on Native Advertising, especially on social media, it is important to know the advertising value for using Native Ads and its relation and effect on Attitudes towards Brand. Thus, this research aims to explore the advertising value of Paid Partnership and Sponsored Post and its relationship and effect on Attitudes towards Brand. Methods: The most commonly applied theory to measure advertising value and Attitudes towards Brand is the Ducoffe Advertising Theory which is used in this research. Quantitative method is applied by spreading online questionnaire to 350 Instagram users based in Indonesia. The data is analyzed using Partial Least Squares (PLS) method and Paired Sample t-test. Results: The results show that the Ducoffe Advertising Value theory can be applied to Paid Partnership and Sponsored Post on Instagram and there is a significant positive correlation between advertising value and Attitudes towards Brand. Conclusion: While overall results shows that Paid Partnership generates more positive Attitudes towards Brand compared to Sponsored post, only one out of five constructs of attitudes towards brand is statistically significantly different and subsequent analysis using several subsamples obtained in this study shows that several subsamples prefer Sponsored Post over Paid Partnership. So, the decision to choose which method of Instagram advertising should take in several factors: target audience, budget, goal, and duration of the campaign.Keywords: Advertising Value, Attitudes towards Brand, Digital Advertising, Instagram Paid Partnership, Instagram Sponsored Post, Native Advertising