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Journal of Business and Management
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 67 Documents
Search results for , issue " Vol 6, No 3 (2017)" : 67 Documents clear
INCREASING CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICE IMPROVEMENT: A CASE OF WAROENG KOE RESTAURANT JAKARTA Aliya, Qonita Himmatul; Lestari, Yuliani Dwi
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Background: The purpose is to know the gap between expectation and perception of customer to make satisfaction level. Methods: This study was used quantitative approach using SERVQUAL framework and distributing a questionnaire survey to 65 respondent of Waroeng Koe customer. This research use 2 session of questionnaire that are expectation session and perception session that conducted in waroeng koe. Results:  The fundamental result of this research, there are gaps for all the dimension and it is negative. The widest gap is in responsiveness followed by tangible dimension. But in the improvement priority, the first and second priority is responsiveness and assurance dimension. Conclusion: Waroeng koe restaurant should focus on these two dimension responsiveness and assurance to make the improvement for these.  Keywords:  Customer Satisfaction, SERVQUAL, Restaurant, Customer GAP, Product and Service
INVESTIGATING MUSLIM STUDENT’S AWARENESS TOWARDS HALAL LABELLED COSMETICS (STUDY IN BANDUNG) Anggraeni, Vika; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. For Muslim consumers, consuming halal products is one of the obligations based on religious Sharia. Halal products are consumed or used in any variety, including cosmetics product. Nowadays, cosmetics and personal care products are a fundamental part of daily lives. However, according to previous studies the female consumers do not completely aware to the halalness of their cosmetics product. Thus, because of the growing and demand of halal cosmetics product, it is important to figure out the halal cosmetics awareness among young generation. Findings on halal cosmetics in Indonesia is straitened. Furthermore, the purpose of this study is to describe the female Muslim student’s awareness towards halal labeled cosmetics, specifically, in Bandung city. To know the students’ awareness towards halal label cosmetics, researcher author combining several concept of customer awareness for measuring consumer awareness since there is no exact variables in measuring the awareness. The variables are consists of a socio-demographic profiles, media advertisement, and product knowledge. By using Qualitative Research method with semi-structured interview to the seven participants, researchers can understand the phenomenon about halal awareness among Muslim students. This study also used triangulation by interviewing some expert in cosmetics industry. The result found that students had awareness towards the halal labeled cosmetics. In conclusion, the participants who had attended Islamic religious school has more understanding about religious education and more aware towards halal cosmetics. They had aware towards the information about halal cosmetics in the advertisement. The participants also have their awareness towards their knowledge through cosmetics product, including ingredients, logo and halal certification. Based on this study, there is another factor that can influence the consumer awareness towards halal labeled cosmetics. It includes the halal regulation and cosmetics industry. Furthermore, this study expects to give some recommendations and better understanding the importance of knowledge of a halal cosmetic product and shows how the industry and government can better accommodate these needs.  Keywords:  Consumer Awareness, Halal Labelled Cosmetics, Halal Product Consumption
ANALYSIS OF BEEF CATTLE INVESTMENT IN SUBDISTRICT BANCAR DISTRICT TUBAN, EAST JAVA Aulia, Hilmi; Darmansyah, Asep Darmansyah
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The Study was purposed to find out the feasibility of beef cattles ystems (profit sharing system and payroll system) in District Tuban.. This research was conducted in Subdistrict Bancar, District Tuban because it is one of the subdistricts with the largest beef cattle population in Tuban. This research was conducted at Wahyu Utama farm and Plandi Rejo farm group. Wahyu Utama is a farm that uses a payroll system for farmers, while Plandi Rejo uses a profit sharing system. This study uses capital budgeting method which will be calculated NPV, IRR, and Payback Period of both kinds of system. The results of this study indicate that that in payroll system the NPV that will obtained is Rp 5,380,156,468, IRR obtained by 26.9%, Payback Period for 5 years and 7 days, and B/C Ratio is 1.207. While the company with profit sharing system will get NPV of Rp 42.677,854, IRR obtained by 12.5%, Payback Period will be achieved within 9 years 10 months, and B/C Ratio is 1.217. Based on the calculation results it can be concluded that the payroll system will be more profitable for investors. Keywords: Beef Cattle, NPV, IRR, Payback Period
CUSTOMER-COMMUNITY EFFICIENCY OF ISLAMIC BANKS COMPARED TO NON-ISLAMIC BANKS IN INDONESIA FROM 2010 TO 2016 Rejeki, Tari Sri; Faturohman, Taufik
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The Islamic banks has the good reputation in the country with the Muslim minority. Based on the analysis of vision and mission statement of banks in Indonesia. This study to prove the statement of Islamic banks and also to see the movement of customer-community efficiency of Islamic and non-Islamic banks from 2010-2016. The study focus on the growth of market share calculated from total deposits, if the growth of total deposits increases then market share will also increase. The Variable Return to Scale DEA is used to measure the customer and community efficiency of banks. Then the Mann-Whitney test is used to determine whether the customer-community efficiency Islamic banks differ from the non-Islamic banks in Indonesia. Analysis the movement of customer-community efficiency from Islamic and non-Islamic banks is based on the single multiyear DEA result, and the Spearman’s correlation used to analyze the correlation between banks efficiency and market share. The result of this research is, based on the DEA annual frontier results show that only in 2010 the efficiency of Islamic banks and non-Islamic banks is not significant difference. The Single multiyear results show that the customer-community efficiency of Islamic banks in 2010 to 2013 actually ups and downs. But in 2014-2016 the Islamic banks show a positive trend and begin to pursue non-Islamic bank but the efficiency is not as big as the non-Islamic banks efficiency. Similar to non-Islamic banks, Islamic banks have the significant correlation between the customer-community efficiency and the market share, and also the correlation is strong. It means that good services of banks affect the market share. The result means that if the customer-community efficiency increases then the market share of banks also increases. Many factors can affect the market share of banks such as economic conditions, IT used by banks to serve the customers and the community, and accessibility.Keywords: Customer-Community efficiency, Islamic bank, Non-Islamic bank.
THE ANALYSIS OF INDONESIAN CONSUMER PREFERENCES TOWARDS INDONESIAN LOCAL LIPSTICKS Kardena, Syifa Aida; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
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Abs tract.The cosmetic industry is one of the fastest growing sec tors in Indonesia and has consistently recorded double - digit growth in recent years. The growth of cosmetic industry in Indonesia is always increasing every year. In the period of 2010 – 2015 the total average Indonesia cosmetic industry growth is around 9 .67% every year. The preliminary  study result shows lipstick is the most wanted cosmetic product in this research. In recent years, Indonesian local lipstick is on the rise, there are many local lipstick brands in the mark et. Nevertheless, more and  more  new  local  lipstick  brands  companies  entering  the  mark et  in  Indonesia,  resulted  into  a  highly competitive  environment. Therefore, it is essential  for the companies to continuously  develop their business activities and product development in order to remain an d attract new customers. The purpose of this study is to find  out  the  important  factors  for Indonesian  customer  towards  Indonesian  local lipstick  and analyze the important attributes for the customer. This study is using both qualitative and quantitative m ethod, focus groups discussion and conjoint analysis. The  results shows the preferred combination are Rollover reaction, natural color, soft matte texture, beauty blogger/vlogger review and price value at 50.000 rupiah. The most important attribute based on the result is brand
THE IMPACT OF INTERNAL MARKETING PRACTICE ON STUDENT AMBASSADOR’S ENGAGEMENT IN CICIL.CO.ID Nugroho, Stefanus Febri Adi; Chaerudin, Rendra
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Engaging younger worker is one of the phenomena of concern to organizations and companies. That makes companies’ interests in employing younger worker like students as their brand ambassadors is on the rise. One of practice that could affect employee engagement is internal marketing. Cicil.co.id, an Indonesian startup wants to know the impact of internal marketing practices on their student ambassador program. This research aims to analyze the impact of internal marketing practice on student ambassadors’ engagement in Cicil and develop a model to improve current internal marketing strategy. A quantitative research was conducted on 65 Cicil student ambassadors. Simple linear regression method was used to measure the significance of internal marketing practices influence on engaged behavior of student ambassador. Variable dimension analysis was conducted to evaluate current internal marketing practice and develop a model as a guideline to improve Cicil’s internal marketing strategy. Internal marketing practices at Cicil is proved to have a positive and significant impact on engaged student ambassadors’ behavior. A model based on the internal marketing dimension was constructed to be guideline for planning internal marketing strategy. Conclusion: Internal marketing practices have a significant impact on engaged behavior. Keywords:  Employee Engagement, Engaged Behavior, Internal Marketing, Student Ambassador
IMPROVING LAYOUT DESIGN TO MINIMIZE DEFECT STOCKS IN PT. XYZ Hasanudin, Mochamad; Adhi Utama, Akbar
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Defect problem is an important issue that happens in the warehouse as it can be the result of minimizing the profit of the company. PT. XYZ, one of the companies that have the large warehouse for supporting their business operation have a defect problem in their warehouse. PT XYZ is a company that produces fertilizer on a large scale, the market is one of the provinces in Java and the main product of PT XYZ is Urea Fertilizer. During the year 2016, the company suffers 12,100 tons defect stock of urea fertilizer or equal to 1.3% from their total production. This research aims to analyze the effects of the defect problem, find the cause of the problem and develop the possible solution to improve or minimize the defect stock problem in the warehouse of PT. XYZ based on the operational management theory. After the Data collected from several of observation and interview, then the effect from defect problem was identified that is adding salary of employees, adding machine costs, the loss from disposal of broken sacks, and the loss from disposal of unfeasible fertilizers. The total cost and loss resulted from this effects are amounted to Rp. 807,340,000. The root cause analysis was conducted to find the core cause of the problem. In this research, Current Reality Tree tool was used to find the root cause. After passing through the several phases then got the cause of the stock defect that is less optimum design layout on the warehouse in PT XYZ. The possible solution that has been made is to re-design the warehouse layout at PT XYZ because it is related to the problem of causing stock defect and need to be evaluated. In redesigning the layout, the researcher using the framework of previous research. Step by step is done according to the framework that has been made and in the last step, a warehouse layout was created as a proposed solution to the company.Keywords: Defective Stock, Root Cause Analysis, Warehouse Design Framework, Warehouse Layout Design
DETERMINANTS ANALYSIS OF NON PERFORMING LOAN USING BANK SPECIFIC VARIABLES AND MACROECONOMIC FACTORS OF 19 COMMERCIAL BANKS IN INDONESIA Putra, Reynold Adi; Anggono, Achmad Herlanto
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Bank’s main activity in generating income is by spreading credit. The credit given by the bank might become Non Performing Loan (NPL), which is a condition when the interest payment is delayed by the agreement. Thus, credit risk is one of the most important risk that are faced by the bank. This research intended to find the relationship of banks specific variables: Bank Size (LNSIZE), Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Return on Asset (ROA) and Net Interest Margin (NIM) and macroeconomic factors: Inflation Rate (INFL), Interest Rate (INTR) and Growth Domestic Product (LNGDP) toward Non Performing Loan (NPL) in 19 commercial banks in Indonesia which is included in BACB 3 and 4 in the period of 2012-2016. The data is processed using panel data regression with Random Effect Method. The result shows that CAR, LDR, NIM and LNGDP have positive significant relationship to NPL while LNSIZE and ROA have negative significant relationship to NPL. On the other hand, INFL and INTR have no significant relationship to NPL. According to the result, the author recommend commercial banks in Indonesia to be more careful in spreading the credit using the funds that have been generated by the bank to improve the credit quality and monitor the significant variable so the amount of NPL can be decreased. Keywords: Non Performing Loan, Bank Specific Variables, Macroeconomic Factors, Indonesia.
ANALYSIS OF ASPECTS OF PRODUCT’S QUALITY TO INCREASE CONSUMER’S PURCHASE INTENTION ON SNEAKER Kartini, Tini; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. The development of an increasingly advanced globalization era and highly dynamic product marketing conditions make market actors and producers must be ready to be in a tight competition. The competition also occurs in the domestic shoes industry that should not only compete with the local products but also the foreign products. However, in the competition, consumers prefer to buy foreign sneaker than local sneaker, because of the assumption of better product’s quality. Researcher is interested in analyzing the quality of the product because the quality of the product is one factor that has an influence on purchase intention. This research aims to increase the consumer’s purchase intention, so that it is expected to increase the purchase of local sneaker products by testing some hypotheses about whether there is positive relation and significant relation between performance, reliability, conformance, durability, features, aesthetics and serviceability with purchase intention. The analysis technique used in this research is Pearson Product Moment Correlation and Multiple Linear Analysis with 384 respondents. The results of this research indicate that performance, features, reliability, conformance, durability, serviceability, and aesthetics have positive relation and significant relation to purchase intention. However, the aspects of aesthetics and durability are the aspects that have the most influence on purchase intention. This research recommends local sneaker producers to improve the aesthetics and durability aspects by conducting market survey related to consumer tastes in aesthetics aspects, replacing used shoes materials with stronger materials, using additional certain materials, and replacing upper shoes materials with the more durable material. Keywords: Purchase Intention, Products Quality, Performance, Features, Reliability, Conformance, Durability, Serviceability, Aesthetics.
STRATEGY FORMULATION IN ENCOURAGING COMMUNITY DEVELOPMENT OF GEOPARK CILETUH-PALABUHANRATU SUKABUMI Widhikora, Destria Arundani; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 3 (2017)
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Abstract. Ciletuh-Palabuhanratu Geopark is a tourism destination in Sukabumi district which is relied by the government of West Java to hold UNESCO Global Geopark status by the year 2018. However, for the geopark to be recognized as such, it needs to pass the requirements set by UNESCO, which is to develop the geopark area using sustainability concept and community development in mind. All these three aspects; economical, socio-cultural, and environmental, should be sustainably managed. This research aims to explore new strategies for CPG management in the cause of sustainably developing Ciletuh-Palabuhanratu community areas. In-depth interview, journal and article study are used as main data collection methods. Environmental scanning is conducted before strategic formulation using SWOT Analysis, TOWS Matrix, and Porter’s Generic Competitive Advantage. External analysis found that trend of ecotourism and the use of internet for tourism is rising, community members are mostly cooperative yet lacking in education about conservation, geopark vision, and foreign language. Internal analysis found that geopark has many diversities, strong government ties, and team of experts, but their problems are lack of infrastructure and public business facility and threat from illegal mining. Keywords: community development, Geopark Ciletuh-Palabuhanratu, local community, strategy formulation, sustainability