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Journal of Business and Management
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 7 Documents
Search results for , issue " Vol 5, No 6 (2016)" : 7 Documents clear
Consumer Purchase Intention towards Diamond Jewelry in Indonesia Amelia, Sindy Yurezka; Hudrasyah, Herry
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract.This research focused on diamond jewelry industry in Indonesia that keep increasing every year based on Canadean’s extensive market research report. In comparison, according to the latest data from Statistics Indonesia (BPS), Indonesia’s gross domestic product (GDP) growth decrease quite significantly in the last 5 years. This means the related causes have contradiction and have to be analyzed clearly about factors in consumer’s behavior towards diamond jewelry. This research analyzed reasons why consumers purchase and consume diamond jewelry and what are their intention in buying diamond jewelry including their motivations and considerations in buying those luxury goods by using qualitative interviewing techniques. The methodology is in-depth interview with 7 respondents who will be the key informants of this study. Results of the interviews revealed that the majority of the respondents are mostly motivated by their self-identity, need for uniqueness and also need for status when intending to buy diamond jewelry. The respondents also consider diamond jewelry as an investment to be their motivator, since it can be resell and be trade in for the new one. Nevertheless, price was found to be the most frequent barrier when making decisions to purchase or not.Keyword: Consumers behavior, luxury goods, diamond jewelry, purchase intention, personality factors
Factors Influencing Users Intention to Play in Innovative Mobile Gaming Usage Laksmana, Jason Aditya; Purwanegara, Mustika Sufiati
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract.The games industry changed in the last decade from a market dominated by consoles and online gaming publishers, to the new and increasing shifts in the mobile gaming sector. Based on the research report by various research firms such as Newzoo and Digi-Capital, the mobile gaming industry made $29 billion in 2015 and it’s going to continue growing (with the estimation could produce as high as $49 billion by 2018). This study was examining the factors influencing customers’ mobile game preferences, and factors affecting users’ intention to play. This study also examining the customers’ enthusiasm toward Valve (a game developer company) if they decides to launch their games into mobile game platforms, due to the increasing trends in mobile gaming industry. The findings of the study can be used to provide the mobile game developer companies better understanding about the consumers’ behavior regarding the mobile gaming. The variables that was used in this study was constructed by combining the variables from previous research about intention to play mobile games. Perceived enjoyment, behavior, subject norm, time flexibility, network externalities, and flow experience are the predicted variables that influences customer intention to play. Judgmental and snowball sampling was performed to 420 respondents in Bandung, Jakarta, Solo, Semarang, Yogyakarta, Surabaya, Medan, and Jambi, which mostly consists of high school and university students. Online questionnaire was developed to gather the data. Data processed through confirmatory factor analysis, linear regression, and ANOVA. This research finds that the factors that influences customers’ preferences are the price of the game, game genres, and the reputation of the developers. While the genre of the games that people like to play the most is casual games. Time flow has the strongest influence to intention to play, and followed by subject norm, perceived enjoyment, and behavior. Meanwhile, network externalities and flow experience have no influence towards intention to play. The mobile game developer companies should pay attention about these factors, since it could enhance customers’ level of intention to play, and by understanding the customer preferences, it could generate more profits and revenue. Furthermore, based on the research conducted before, Valve has good brand awareness and the consumer enthusiasm level is high. So if Valve decides to launch their games in mobile platform, while at the same time also pay attention to the factors affecting customers’ preferences and factors influencing customers’ intention to play, they should be successful.Keywords: mobile gaming, customer enthusiasm, influencing factor, intention to use
The Implementation of Benjamin Graham Criteria (A Case in Indonesia Market) Rachmattulah, Mohammad Fahmi; Faturrohman, Taufik
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract. Utilizing data of publicly listed companies on the Indonesian Stock Exchange for the period spanning from 2006 to 2015, the present study examines the profitability of stock selection criteria of Benjamin Graham in the Indonesian capital market. The different risk-reward combinations of the 10 Benjamin Graham Criteria and the minimum number of criteria to be fulfilled by a stock in order to provide excess returns to the investor are examined using independent sample T-test, Sharpe ratio, Treynor ratio and the capital asset pricing model (CAPM). The results show ample evidence that almost all of the risk-reward combinations proposed by Benjamin Graham can be used by investors in order to obtain excess returns except for the combination of discount to net current asset value (NCAV) and consistent past earnings growth. Furthermore, stocks which meet at least two Graham criteria can yield excess returns to investors if such stocks are held for the period of 24 months. Additionally the more Graham criteria which a stock fulfill, the more likely that the stock will generate positive excess return to the investor.Keywords: Benjamin Graham, value investing
Measuring the Effectiveness of E-mail Marketing toward Consumer Decision Journey at Bhinneka.com Namira, Shastya Rizka; Wandebori, Harimukti
Journal of Business and Management Vol 5, No 6 (2016)
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Abstract. The rapid growth of internet-based electronic commerce makes a higher acceptance of online transactions by consumers. BHINNEKA.com is one of many information and technology (IT) online retailer that engaged in the e-Commerce industry in Indonesia. A major difficulty for marketing professionals with todays e-mail marketing is to distinguish whether the message actually reaches the right target audience at the utmost quality of the contents. The topic, which is intended to be measured, is if any associations between BHINNEKA.com’s email marketing toward each of consumer decision journey phase can be found. This study revealed key factors of e-mail marketing – subject line, incentive, length of e-mail, number of hyperlinks, and frequency jointly and separately have a positive and significant influence on consumer decision journey. Then, using the simple linear analysis this study also revealed that e-mail marketing does influence each of the consumer decision journey phase especially within the Active Evaluation phase. This result became an added value to the previous study that has not discussed the relationship yet. Moreover, this result might help Bhinneka.com to improve its digital marketing strategy such as e-mail marketing in order to compete effectively.Keywords: e-mail marketing, consumer decision journey, e-commerce, customer retention, key factors of e-mail marketing
The Importance of Demand Forecasting Method and Material Requirement Planning (MRP) for in Vitro Fertilization Products: Case Study of PT. XYZ Najamudin, Muhammad Zaim; Handayati, Yuanita
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract. Having a balanced ratio between supply and demand is important in running business. Hence, to have a balanced ratio of supply and demand, a firm could control its supply input in order to adapt its supply with the demand level. When the level of mismatch between supply and demand are very high, it will create subsequent level of inventory. Which, is considered as waste in the practices of lean operations. Thus, to eliminate the over-amount of stocks or inventory, forecasting the demand level for products could be the response. However, the outcome of the forecasting method would not stand a chance minimizing all the operational obstacles of a firm if it does not have any support. Material Requirement Planning (MRP) can provide the considerations of lead time. This research conducted a case study in PT XYZ, which is a distributor of In-Vitro Fertilization (IVF) technology supplies in Indonesia. This company has experienced problems with overstocks and losses due to the problem of mismatch between supply and demand.  Moreover, the firm has not applied a methodized demand forecasting system. Thus, this research’s aim is to determine the suitable forecasting method for the firm. Besides the forecast method, this research also enhances the application of MRP to provide a better understanding of procurement decisions. Taking the positives from this paper will hope to add up to the learning curve of a developing company with a comparable business model in medical or other industries with similar characteristics.Keywords: demand forecasting, MRP, In-Vitro Fertilization, medical technology, case study.
Improving Employer Attractiveness of Salon MOZ5 Bandung through Employer Branding Zuliah, Gilari Ratna; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 5, No 6 (2016)
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Abstract—Nowadays companies have to compete with  their competitors, not only on products or services, but also on attracting employees. During the last couple of years, competition concerning attracting, recruiting, and retaining the best possible skilled employees has increased significantly. Without the right applicants, organizations are not able to develop the level of competitive advantage needed to compete in an unstable economy. As a consequence of those, companies are increasingly trying to make themselves as attractive employers on the labor market. One way to attract recruits and assure the current employees are engaged in the culture and the strategy of the firm is employer branding. In salon industry like Salon Moz5 Bandung, the need for  professional employees is very important to satisfy customers.Because It affects the revenue of the salon.However, in February 2016, the revenue of Salon Moz5 Bandung decreased drastically. The capacity of the salon is not enough with the number of customers. It was because of the lack of applicants applying for jobs in the salon. One thing that can make applicants apply in a company is employer branding. It is important to know what factors attracts new employees and then make it as employer branding. The researcher is interested to analyze the effects of the location, corporate image, corporate social responsibility, task, and flexibility in working to employee attractiveness. The research is conducted to test several hypotheses which are; is there a significant effect of location, corporate image, corporate social responsibility, task, and flexibility in working to employer attractiveness and how to increase the number of applicants applying for jobs at Salon Moz5 Bandung. The analysis technique used in this research is the multiple linear regression. The respondents are 74 students of SMK N 9 Bandung majoring skin and hair care in 3rd years and alumnus who just graduated in 2016. The result of the analysis shows that the only factor that has a significant effect on employer attractiveness is corporate image. This research recommends to Salon Moz5 Bandung’s owner to make a more well known corporate image, create a brand ambassador program, and socialize about Salon Moz5 Bandung to schools so the number of applicants will increase.Keywords—location, corporate image, corporate social responsibility, task, flexibility in working, employer attractivenss, salon
Inventory Management in Non-Food Convenience Store Harun, Hanif Rahman; Mulyono, Nur Budi
Journal of Business and Management Vol 5, No 6 (2016)
Publisher : Journal of Business and Management

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Abstract. Retail is one of the promising business sectors to run in Indonesia. Nowadays, small size retail stores such as minimarkets is counted as largely growing business in Indonesia. Along with its rapid growth, retail businesses face many problems. One of the most complicated problems in this business sector is overstocking and under stocking of inventory that may happen at the same period. PT. Idola Jaya Semesta, a growing non-food convenience store, faces this inventory problem. This research aims to get the best inventory policy for PT. Idola Jaya Semesta. The sample data to be analyzed is limited to the best-selling category which is stationary, and focused on the top ten most overstocked items by percentage in a random retail store, which is the retail store in Bintaro. The data of the inventory report in the central store and distribution center is employed as a basis data of the research. The researchers used probabilistic method and economic order quantity model to analyze the inventory practices and to propose a solution. The result of this research is an inventory policy (maximum inventory level and reorder point) that avoid those problems and maximize profit. The research founds that using EOQ results in the lowest total inventory cost for the company, it is around IDR 4 million rupiahs cheaper than the current policy in a course of a year. However the current existing “TSM” policy of the company results in the lowest under stocking cost by IDR 68,308, not a very significant amount. In the long term the EOQ policy results in better to be used as it rises, the profitability ratio in the next 5 years using Monte Carlo Simulation for the items that have a yearly demand of over 100, but with the TSM policy it is better to use with items that have a yearly demand below 100. Ultimately, the best solution is to use the EOQ policy because it has the lowest total inventory cost and the profitability ratio of items with a yearly demand below 100 is not very significant for the company’s total profit. By using the sensitivity analysis, it is also more reliable to use the EOQ policy, when compared to the current existing TSM policy, as it is less sensitive to a change in demand compared to the current policy. The implementation plan for the company is very simple, the company employed a software engineer to create the software used to determine how much to order and the point of reorder, the company’s software engineer needs to simply change the formula of the current policy to the EOQ policy within the software program codes. Since the software is a form of digital media, it can be applied fast and at a low cost.Keywords: Inventory Management; Economic Order Quantity; Re-order Point; Non-Food; Convenience Store;Retail

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