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Journal of Business and Management
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 10 Documents
Search results for , issue " Vol 4, No 4 (2015)" : 10 Documents clear
Customer Insight Towards Start-Up Business OF the Early Three Months Period with SWOT and Marketing Mix of 4PS Tools: A Case Study OF Pippi Petite Company Sangkaningrat, Fitriasti; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract -PIPPI PETITE is one of start-up business in F&B sector which sells panna cotta (dessert) that was established in 2014. To keep sustainable with its competitor, PIPPI PETITE needs to develop its business. PIPPI PETITE has to be able to perceive what the customer wants and also the problems being faced by customer regarding PIPPI PETITE, both are needed to boost the company performance and eventually to reach zero complaints from PIPPI PETITE customer.This research is also formed to know what kind of program development that suits PIPPI PETITE. To reach the conclusion of this research, SWOT (Strength, Weakness, Opportunity and Threat) of PIPPI PETITE is implemented based on the customer insight. Customer insight are being used to identify what the they want and what they thought as a problem of PIPPI PETITE in order to increase the company performance. By giving appropriate solution to the problems that were being faced by PIPPI PETITE based on the customer insight, hopefully customer can feel satisfied towards the product and service that were being provided by PIPPI PETITE so that PIPPI PETITE could develop its business in a better way. This customer insight research resulted in operational problem. PIPPI PETITE was considered unable to reach the coverage area as promised. This was caused by the limited service capacity in the delivery service. Aside of that, customer also felt that the product availability of PIPPI PETITE is not yet stable so there comes complains from product availability. Product availability was caused by the limited production capability of the current kitchen owned by PIPPI PETITE. Based on the analysis conducted in both operational problems, can be concluded that PIPPI PETITE needs to add distribution channel (consignment) in area that is considered unreachable currently by the delivery service. Another solution for the operational management is to maximize the kitchen function and the product storaging so that the number of production reaches the customer’s desire. Keyword: Marketing Research, Consumer Insight, Business Development
Workload Analysis for Man Power Planning in PT Batuwangi Putera Sejahtera Budiman, Yusuf; Putranto, Nur Arief Rahmatsyah
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abstract. Business competition in Indonesia is growing rapidly. Generally, each company provides maximum treatment to the employees to improve efficiency and productivity aimed to achieve company goals. Every company has similar goal in terms of getting a significant advantage with the aid of existing human resources. Human resource planning is the analysis of the number of employees needed by a company (Stoner and Wankel, 1986). Thus, the company can make the right decisions to solve the problem of human resource needs through the analysis of workload. PT. Batuwangi Putera Sejahtera is a company engaged in the milling and mining of limestone. The workload in the company is not distributed evenly yet, which causes some divisions have excess work. Companies must provide appropriate workloads for employees to reduce employees stress while working. The purpose of this research is to find ways to conduct manpower planning for PT. Batuwangi Putera Sejahtera by using workload analysis as consideration. The method used in this research is direct sampling. This method is used because there is numerous number of employees and the employees are doing regular task. The expected result of this research is the better distribution of workload and optimal allocation of employees in PT. Batuwangi Putera Sejahtera. The findings of this research that has been resulted from 12 employees of PT. Batuwangi Putera Sejahtera showed that there are currently 3 employees who have a very high workload, 7 employees are thinking about high work load but can still be overcame, and 2 employees have the normal workload. From these results, it is suggested that PT. Batuwangi Putera Sejahtera adds 3 additional employees, so that the total number of employee is 15 people. Keywords: workload analysis, manpower planning
Dividend Payout Ratio in Indonesian Consumer Goods Industry: Panel Analysis and Determinant Factors in 2004-2013 Sinabutar, Alexander; Nugroho, Anggoro Budi
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract- Many study about dividend policy has been done, but still being a contradiction until now. This research conducted to know the determinant factors of dividend payout ratio in Indonesian consumer goods industry sector between 2004 and 2013. There are several factors selected in this research, such as return on assets, debt to equity ratio, current ratio, market to book value, sales growth and firm size. In order to identify the relationship between selected factors with dividend payout ratio, author conduct assumption test and panel regression analysis toward the collected data. Research result shows that return on assets, debt to equity ratio, current ratio, market to book value, sales growth and firm size simultaneously have significant effect on dividend payout ratio. The result also shows that return on assets, current ratio, market to book value and firm size have a positive relationship on dividend payout ratio. While sales growth and debt to equity ratio have a negative relationship on dividend payout ratio. However sales growth is the only factor that significantly affect dividend payout ratio. Besides that research result shows that the value of adjusted r-squared is 64.46%. Keywords: Dividend Payout Ratio (DPR), Return on Assets (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), Market to Book Value (MBV), Sales Growth, Firm Size, Consumer Goods Industry
Determine the Appropriate Forecasting Method and Inventory Model in Tang Company Margono, Steven; Lestari, Yuliani Dwi
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract. Purpose – The purpose of this paper is to give recommendation in terms of inventory management to Tang Company. So that, production is on time and in the right amount (avoid overstock, shortage).  Methodology / Approach – The methodology used for the research is interviewing company’s Director and Secretary and collecting company’s purchasing and sales data to get company’s business and product data. After that, company’s type of demand is identified and a new inventory model which suits with the demand characteristic is proposed. Current company’s inventory management system is also analyzed and compared with proposed inventory model to see whether the new inventory model gives more benefit to the company. Finally, recommendations will be given to the company with how to implement it to their system and daily operation. Findings – Tang Company’s demand and lead time are variable, so probabilistic model is used to determine the safety stock and reorder point. EOQ model is used to maximize order quantity, while Material Requirements Planning technique is used to calculate total cost for proposed inventory management. After both existing and proposed inventory management results are compared, it seems that the company can save a large number of money by implementing the new inventory model. Research Limitation – The limitation of the research is types and colors of material and final product, which are bur polyester benhur, donker, and black; and purchasing data and sales data, which are from 1st January 2014 until 31st December 2014. Keywords: Inventory Management, Economic Order Quantity, Probabilistic Model, Material Requirements Planning, Textile Industry. 
Performance Evaluation on PDAM Tirtawening of bandung City Based on Balanced Scorecard Method Wibowo, Garuda Sade
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract— Perusahaan Daerah Air Minum (PDAM) Tirtawening is a local company engaged in the provision of drinking water in the Bandung city. PDAM Tirtawening has not used any method to evaluate their company’s performance.The aim of this study is to design a performance monitoring and evaluate the performance of PDAM Tirtawening from 2011 to 2013 using the Balanced Scorecard method to propose the alternative strategy for them. Results from this study indicate that the performance of PDAM Tirtawening based on the Balanced Scorecard method is bad and under perform. Financial perspective performance have low revenue and  not good recording system. The performance of the customers perspective in general has been good but its targets too low. In the internal business process perspective, the production and distribution is not efficient and effective. In the perspective of learning and growth have no plan for employee quality growth. The purpose of evaluation is to give the company recommendation for strategy. Keyword—Balanced Scorecard, Performance Evaluation, Business Strategy, Monitoring Dashboard, Local Company, PDAM
The Influence of Company Performance Toward Stock Price of PT XL Axiata Tbk From 2008 to 2014 Abditama, Hidayat Ihsan; Damayanti, Sylviana Maya
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract. Nowadays, Information and telecommunication sector had been increased highly. It is essential for the investors to make the profitable investment like stock market investment value. It is becoming the main reason to makes the company managers more intensively to catch these opportunity and create the creative and comprehensive planning for good company performance that increase the value of companies itself. One of that is the PT. XL Axiata Tbk. that ever success be the biggest operator in second position in Indonesia. These studies explore the influence of company performance toward stock price of PT. XL Axiata Tbk. in the form of financial ratios assessment. This study examines seven financial ratios that represent five basic category of financial ratio. There are Profitability, Liquidity, Activity, Debt, and Market Ratio. ROA, Current, Asset Turnover, DER, EAR, PER and Dividend Payout ratio was used as independent variable. Whereas stock price becoming the dependent variable. This study use the balance sheet income statement and capital adequacy report each four quarter during period 2008 to 2014 as well as implementing regression time series analysis method. This study indicate that only ROA that has positive significant relationship toward stock price. And the other way, DER, EAR and PER has negative significant relationship toward stock price. This study also indicate that ROA, PER and DPR is in step with profit movement, and Current, Asset turnover, DER and EAR is in step with revenue movement of PT. XL Axiata Tbk. from 2008 to 2014. Keywords: Company Performance, Financial Ratio, Linear Regression Time Series, Telecommunication, XL Axiata
Acceptance of Mobile Phone Advertising among Young Adults in Bandung Aghniadi, Aghniadi; Nasution, Reza Ashari
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract. This paper reports a study that examines attitudes and drivers of users of mobile phone services in Indonesia towards accepting mobile advertising in Indonesia (specifically in Bandung). Conducted between July 2014 to April 2015, while taking up a model based on Theory of Reasoned Action (TRA) using questionnaires which is distributed to young adult segment within varsity area. The data is then examined and evaluated through structural equation modelling (SEM) which require analysis on measurement and path model. The study resulted in several findings, mostly confirming proposed hypotheses in varying degrees. The results conclude that attitude is of great importance in the acceptance of mobile advertising. Subjective norms and contextual relevance are positively related to attitude — which lead to acceptance, while both perceived utility and income in negative relations to attitude and acceptance consecutively. This study adds up to the growing amount of related research in various countries. Companies making use of the mobile advertising as part of their promotional strategies should always think of the manner and matter by which the advertisements arrive while serving as benefit for marketers and consumers. A good mobile advertising strategies will put more effort into giving useful information that is appropriate to the context and consumer segments it targeted. Keywords: Mobile advertising; Consumer acceptance; Mobile phone; TRA 
Degree of Awareness and Food Safety and Health Consciousness; The Impact on Confidence Towards MUIs Halal Logo (an Evidence from Bandung) Mahiranissa, Aulia; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract. Indonesia in majority is inhabited by muslim religious communities. Almost all aspects of the society associated with Islam rules as a basic guideline. Islam preaches a systematic way of life. One of the standards is the concept of Halal. An Arabic word which means lawful or permitted for muslims. The existence of food composition awareness and some issues stated the widespread use of ingredients that are not healthy, has triggered Indonesian people to be more careful and rely on Halal logo which guarantees healthy food besides for obeying Islamic rule. With the growing issue regarding the issues, the presence of Halal logo becomes a factor that is able to support the consumer on their purchasing process. The study was then conducted with the aim of mapping the detail of factors that is able to make consumers believe in the Halal logo. Further to enrich the study, the research will also give an idea of what kind of consumers that have paid more attention to their use of the Halal logo on food and beverage products. With the Halal logo mapping and research on the types of consumer who has a special concern towards Halal logo, researcher hopes that this study can be the base insight about the implementation of the Halal logo by food manufacturers. This knowledge is expected to drive the muslim society in Indonesia to gain their confidence towards MUI’s Halal logo anad able to make them feel safer when they buy food ad beverage products in Indonesia. Keywords: Key word: MUI’s Halal logo, confidence, consumer, food and beverage, factor analysis.
Strategic Decision Making for Family Businesss Survivability; Case of CV Karya Agung Nuswantoro, Bangun; Hermawan, Pri
Journal of Business and Management Vol 4, No 4 (2015)
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Abstract- Most businesses have a common goal, which is to maximize shareholder wealth. The profit earned by the company will surely increase the shareholder wealth. As a service business which rely on government projects, the orders from the government will continue to decrease with the uncertainty about the number and value of projects to be implemented by the government and the emergence of new competitors. For that reasons, business strategy is necessary for the family business like the object of this study, CV Karya Agung to survive in the competition. This research is intended to provide recommendations in the best business strategy  for the business’s survivability and development of the business.This study began in October 2014 until June 2015. Data collection is done by interview periodically with some key staff in the CV. Karya Agung. From the interview, the obtained data is used to perform business strategy formulation and the data about estimation amount of investment and the estimated profit from each alternatives is used to choose which alternatives is the best using decision tree tools. In the end the output of decision tree is tested by sensitivity analysis how sensitive is the chosen alternative.The results from this research is alternative about expanding business area to Malang city by renting the office. Compared with other alternatives in the given limit time of 1-year period, the other formulated alternatives  could not provide more profit than expansion to Malang with renting the office alternatives.In conclusion, researcher provided recommendations for CV Karya Agung to do the expand business operations in Malang area by renting the office in order to obtain more business opportunities and more profits so that their business can survive in the competition. Keywords: Family Business, Decision Making, Business Strategy, Consultant of Construction, Survivability
Factors Influencing Costumers Buying Intention for Housing Unit in Depok Maoludyo, Faishal Tanjung; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 4 (2015)
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Abtract. Housing demand and supply in Jakarta is not balanced with the situation in greater demand. This makes the price of land rises. For those who can not afford to buy a home should choose to live in cities buffers such as Bogor, Depok, Tangerang, and Bekasi. Data indicate if Depok has the lowest land prices and the most to be the target, buyers. To take advantage of these opportunities, housing developers must know the characteristics of prospective homebuyers in Depok. This research will seek consumer behavior in buying a home in Depok.The basis of this study using input phase and the phase of the process. Input phase consists of marketing efforts by companies and social state of the environment. In the marketing efforts include marketing mix (4P) and the state of the state of the social environment includes influential people in buying property. In the phase of the process consists of awareness needs, information search, and evaluation options. The research will use questionnaires Both will be asked to use a Likert scale and with a nominal cross-sectional method. Once the data is collected, the data will be analyzed using descriptive analysis. Results indicate if the personal decision as important as the decision of the couple. They buy because of the urgent decision to stay. The sources of information used are the newspapers, the Internet, friends, and exhibition. And among many factors, the price factor is the most important factor. Keywords:Real Estate, Consumer Decision Making Process, Marketing Mix, Buffer City

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