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Journal of Business and Management
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 563 Documents
An Analysis of Inventory Management at DAMN!I LOVE INDONESIA Purnama, Annisa; Simatupang, Togar M
Journal of Business and Management Vol 2, No 2 (2013)
Publisher : Journal of Business and Management

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Abstract

Damn! I love Indonesia is a company engaged in fashion industry. It is a local clothing brand in Indonesia with Indonesian culture as a themed. They package the Indonesian culture with a modern or urban way. Damn! I love Indonesia’s goal is to ignite the nationality and to embrace our identity. Besides that, this company purpose is to bring young generation to love and recognize Indonesian culture, as well as to recall the history of Indonesia. This company vision is to grow the sense of pride, love, spirit and patriotism of young generation of our country, and to ignite their nationalism, while the mission is to be a leading and a largest Indonesia urban brand in clothing and accessories industry. In running the business, Damn! I love Indonesia uses T-shirt as the main product to raise the sales. Compared to other product in Damn! I love Indonesia, T-shirt have the largest proportion about 70% of total sales. However, the existence of T-shirt is very important for Damn! I love Indonesia. At this time, Damn! I love Indonesia face the problem that deals with inventory management of T-shirt. This research is aimed for reviewing business process, finding the root cause of the problem occurred in Damn! I love Indonesia and create a solution map. Business process is used for identifying all the process that is been done in Damn! I love Indonesia. By describing each process, root causes of the problem can be made and analysed. There are four root causes occur in Damn! I love Indonesia. Those root cause are no market intelligence, promotion is not aligned to forecast, inaccurate forecast method, and vendor cannot fulfil order expectation. To solve those problems, there are some proposed solutions given. Those solutions made in form of solution map. The first solution is improving the market intelligence. Next problem can be solved by share promotion plan with production division. Using appropriate forecasting method and combine with subjective prediction will be the next solution. The last is making a new timeline and regulation for a vendor. Keywords: Inventory Management, Forecasting, Business Process, Root Cause Analysis, Solution Map, Damn! I love Indonesia, T-shirt.
Forex Trading for Beginner With Using Simple Moving Average as Main Indicator and Bollinger Bands as Support and Resistance in GBP/USD TF H1 Period July 2012 - December 2012 Sjahbunan, Adam Ultra; Surya, Budhi Arta
Journal of Business and Management Vol 2, No 1 (2013)
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Main goal of this thesis is, how to make the beginner trader can achieve a profit quickly and easily while investing in forex, just using basic technical analysis published by master forex on the internet namely is Kang_Gun or familiarly called KG_Forex and without using a broker.  In this paper the author will use the basic theory published by KG_forex there are 4 types of Simple Moving Average as the main indicator and Bollinger Bands as a line of support or resistance. SMA 24 is useful to look at the price movement in the past period of 1 day, SMA 120 is useful to see movement in a past period of 1week, SMA 480 is useful to look at the price movement in a past period of 1 month and SMA 4 is useful to look at the price movement in past 4 hours . A cross between SMA 24 and SMA 4 and when prices have bounced back from the upper / lower Bollinger Bands. This is would be a signal for the beginning trader to perform open position. This basic method is compared with a more advanced method. This comparative method using 5 different types of Linear Weighted Moving Average as the main indicator and uses two types of Bollinger Bands as a line of support / resistance. After doing all the calculation in GBP / USD TF H1. Apparently comparative method will provide more profit than the first method. However the comparison method will give more ambiguous signal to the beginner traders. The results obtained by the first method is very adequate for beginner traders. When you do all these things in the first method with discipline they can get up to 11400 USD profit. For traders who are pretty experienced the authors suggest to propagate the information by increasing the number of indicators used and do not forget to always look for fundamental information. This thesis only focus only on GBP/USD in TF H1 using forex trading software namely Meta Trader 4. In period July 2012 – Desember 2012. The outcome of this thesis the beginner trader can investing in forex future trading without using broker and they can get enough profit at he beginning. This research can prove the efficiency of KG basic method and its easy to use it. Keywords: forex, SMA, BB, LWMA, KG_forex, investing, trading, derivative, Category:Finance; derivative, forex
Constructing Optimal Portfolio From First State Investments indonesias mutual Funds Period Eka Putra, Chandra; Soekarno, Subiakto
Journal of Business and Management Vol 2, No 1 (2013)
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The goal of this thesis is to construct an optimal portfolio based on Markowitz’s modern portfolio theory from First State Investments Indonesia’s mutual funds. The time horizon of this thesis is from the beginning of 2009 until the end of 2011. There are 3 optimal portfolios that have been created. Those 3 are Maximum Return portfolio, Minimum Stadev portfolio, and Maximum Sharpe Ratio portfolio. The creation of those 3 portfolios was helped by the MS Excel Solver add-ins to determine the weights of each mutual fund in a portfolio. Then those 3 portfolios compared to each other and the market with some performance measurements like Sharpe ratio, Treynor ratio, and Jensen’s Alpha. The calculation creates a result that the best performance achieved from those 3 portfolios is the Maximum Sharpe Ratio portfolio because the portfolio generates the highest Sharpe ratio. The highest Sharpe ratio according to Markowitz is the most optimal portfolio. That portfolio exceeds the market in terms of performance with 0.0674% average daily return and 0.5640% average daily standard deviation. This thesis focuses only for the NAV of 6 First State Investments Indonesia’s mutual funds, JCI historical data, and BI rate from 2009 until 2011. The outcome of this thesis is an investment to the Maximum Sharpe Ratio portfolio which has the best performance according to Markowtiz’s modern portfolio theory among the other portfolios, mutual funds, and the market from 2009 until 2011. There are changes in the NAV, JCI’s closing prices, and BI rate to support the proposed optimal portfolio strategy. This research creates an optimal portfolio based on Markowitz’s modern portfolio theory of First State Investments Indonesia’s mutual funds for investors. Keywords: Optimal Portfolio, Mutual Fund, First State Investments Indonesia, 2009-2011.Category:Finance; Performance Management.
Cost Analysis of Prabumulih Storage Facilities Aldiansah, Erza; Aliludin, Arson
Journal of Business and Management Vol 2, No 2 (2013)
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Cost Analysis of Prabumulih Storage Facilities (a Division of PT. Emprawi) in 2010 and 2011 are: to identify direct costs, indirect costs and cost allocation Jakarta office, classify these costs into variable costs and fixed costs based on behavior of the respective cost. Identification and classification results are used to determine total margin, cost per unit and break-even point (BEP). Direct costs include employee labor, security police, electricity, field examination accommodation, storage maintenance, social contributions, office supplies, and depreciation of assets, while indirect costs include bank administration, bid bond, business licenses and permits. Direct costs and indirect costs plus Jakarta office allocation formed total cost amounting to Rp. 599 million for the year 2010, consisting of 30% variable costs and 70% fixed costs, while for the year 2011 total cost amounting to Rp. 1.150 million consisting of 40% variable costs and 60% fixed costs. This division rented storage space of 7.650 m2 which generated revenues of Rp. 246 million in 2010 with a negative margin of Rp 353 million. While in 2011 it rented 53.850 m2 that generated revenue of Rp. 1,740 million with a positive margin of Rp. 590 million. BEP in 2010 was 54.859 m2 with the actual rent of 7.650 m2 reflecting respectively 63% and 9% of the available capacity of 86.400 m2, while in 2011, BEP was 29.637 m2 with actual rents of 53.850 m2 reflecting 26% and 47% of available capacity of 115.200 m2. To facilitate the cost analysis, it is recommended that PT. Emprawi improves cost information system that enhances a proper cost identification and classification. Keywords: storage facilities, cost identification, cost classification, direct cost, indirect cost, variable cost, fixed cost, Jakarta office allocation and break even point (BEP), PT. Emprawi – Prabumulih
Analysis of Garnier Men Consumers Perception Within "5 Steps of Consumer Purchase Decision Process" On male Undergraduate Student in Bandung Yudha, Handry Martha; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 1 (2013)
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Garnier MEN facial wash is one of the facial wash product in Indonesia launched in April 2011. Until 2012, other facial wash products keep popping up to try to attract the consumers’ attention. Based on the “Top Brand” award conducted by Frontier Consulting Group, in 2011 and 2012, Garnier MEN has not succeeded to at least get into the top 10 ranking for the ‘facial wash’ category. The aim of this paper is to learn more about the Garnier MEN consumers’ perception within “5 steps of Consumer Purchase Decision Process”, to know whether the “Emotional Branding” factors affect consumer purchase decision, and what’s the most influential factors that influence their purchase decision. The results can be used for the Garnier MEN product development and marketing strategy to get more successful in the future. The data for this research were collected with in-depth interview from 8 respondents, and questionnaire from 204 respondents of Garnier MEN consumers. Results showed that the “Emotional Branding” factors (Promotion – Brand Ambassador – Packaging) “only” affect the purchase decision in the amount of 30.06%, the remaining 69.94% affected by other factors. In conclusion, Garnier MEN must create a more attractive packaging design to increase consumers’ attention, recommended for Garnier MEN to choose another public figure who has a characteristics like ‘has a positive image’,‘represents the personality of active men’, and also ‘their achievement(s) can inspire people to follow them’ to be the next Brand Ambassador, try to create a “Creative Outdoor Billboard” to increase people’s awareness, create more unique and attractive, but still elegantly TV ads, must gain more followers in the official Garnier MEN twitter account, always improve the quality of the product especially for the Garnier MEN “TurboLight Intensive Brightening” variant.   Key-Words: Garnier Men, Purchase Decision Process, Emotional Branding, Facial Wash, Marketing Strategy
Experience Marketing Influence on Customer Loyality in Dapur Iga Restaurants Nazhif, Muhammad Wildan; Dhewanto, Wawan
Journal of Business and Management Vol 2, No 1 (2013)
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Dapur Iga is one of restaurant which locate in Bandung, today it going to become franchise business. Dapur Iga restaurant provide some variety food specialty grilled ribs with many kind of sauce. Dapur Iga locate in Jl.Veteran No.42 with western concept. Sales per day are decrease so that the writer want to make a research in this restaurant. The writer objectives to see is there any influence of experience marketing on customer loyalty in Dapur Iga restaurant and how much the influence if they have. Experience marketing is one tool of marketing which make the customer who has bought the product or service which touching their heart so that their remind it and make them tell their nearest people. Customer loyalty is a result that customer satisfied with the product that they bought which make them buy again or recommend to others. Customer satisfaction is added variable because customer satisfaction has relation with customer loyalty. Data collection in this study is using a questionnaire distributed to Dapur Iga consumers as the population with 200 samples. Writer use Microsoft Excel, SPSS 17.00, and SPSS 20.00 to process the data and analysis with Path  Analysis. After process the data, researcher gets conclusion that experience marketing has significantly effect to customer loyalty in Dapur Iga with individually affects 42.8% and simultaneously 56%. Dapur Iga need to improve their interaction with customer because that factor is dominant to influence in this case. Key-Words: Experience Marketing, Customer Satisfaction & Customer Loyalty
My Mate Food & Friends Promotion Strategy with Integrated Marketing Communication to have Awareness in Bintaro Jaya Widyaraahman, Aditya; Hudrasyah, Herry
Journal of Business and Management Vol 2, No 1 (2013)
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My Mate Food & Friends’ is real culinary businesses in Bintaro Jaya, before My Mate Food & Friends stand; there was named Moe Café, Family and Restaurant. Therefore Moe Café changed into My Mate Food & Friends to follow the market growth as the writer also directly involve in running this real culinary business. The writer used Integrated Marketing Communication model strategy business. In this research the writer used exploratory research method. The results explorative research is going to be used field observation, interview with key performance, and questionnaire variables. The problem that rose in this research is about promotion strategy that performs by My Mate Food & Friends management to have costumer awareness for My Mate Food & Friends, and finding solution that management should do to become new concept culinary business in concept that accepted, also competitive with other competitors. Therefore, based on the analysis, the writer giving conclusion and recommendation for My Mate Food & Friends management they should do. The reason of this paper is to build new culinary business development in Bintaro Jaya. Other wise the tools of IMC need to be integrated. IMC previous studies, to sells the brand with IMC approach, and the scale to evaluated potential target audience, and costumer expectation of brand awareness to sells My Mate Food & Friends brand. Other data is gathered from some interview to three key performances. The impact of this research to the society is gives society a better place to have new experience in culinary life style, introducing people to stay in their area rather to go out from Bintaro Jaya. The society issue is the local organization that sometimes they must be manage to not bother other people business. Keywords-component; Integrated Marketing Communication, Potential Target audience,Promotion Strategy, Mix Marketing. Category: Marketing
An Analysis of Inventory Management at MJS Restaurant Jakarta Putra, Anar Arsyid Wali Mas’ud; Yudoko, Gatot
Journal of Business and Management Vol 2, No 2 (2013)
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The emergences of business competition in Jakarta, especially in hospitality sector, become stronger. It also perceived by MJS, which has been in hospitality sector for 5 years. Therefore, it encourages MJS to be able to prepare a fully develop management in order to survive and thrive in the business competition. One of MJS’ efforts is trying to maximize the effectiveness and efficiency of the supply chain process, which the inventory management becomes its main pillar, in order to deliver the best quality at the right price. MJS inventory management divided into three processes, namely Planning, Executing, and Controlling. Planning is a process that determines the forecast of demand and order quantity. Executing consist a series activity of inventory, which are incoming inventory, inventory storage, and inventory come out. Whereas, controlling is a process to make sure the entire inventory is come in, stored, and come out as planned. MJS face some problems in the three phases. The use of qualitative method that dominate the planning process, become inappropriate as MJS commonly found large difference between MJS’s forecast and the reality in terms of the demand forecast. Besides, the other problems, such as errors in inventory storage and lack of controlling activity against the suppliers, increase the amount of damaged inventory. The use of inappropriate calculation method for demand forecasting and order quantity, and also the lack of standard operation procedure (SOP) that led to inconsistency of staff’s performance, summed up into the main problem that faced by MJS. Therefore, MJS is recommended to use two operation management tools in order to minimize the possibility of that operation problems occur in the future. The use of quantitative method to calculate the demand forecast using a moving average technique and the calculation of optimal order quantity using a computerized Material Requirement Planning system are recommended to solve the problems in planning process. While, the implementation of SOP is recommended to prevent the inconsistency of staff’s performance. Keywords: Inventory Management, Forecasting, Supply Chain Management, Optimal Order Quantity, MRP, SOP, MJS, Restaurant.
Evaluation of Customer Satisfaction Using Service Quality Demension at DSeuhah Da Lada Restaurant Surapranata, Hafidz; Iskandar, Budi Permadi
Journal of Business and Management Vol 2, No 1 (2013)
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D’Seuhah da Lada is a family restaurant that is located in Lembang, and was established to meet the needs of culinary connoisseurs of foods especially Sundanese cuisine and nuances of spicy food lovers. This restaurant has been running for about 3 years, which is necessary for a restaurant to have an evaluation and improvement in review their service quality in d’Seuhah da Lada. Previously, the study of Service Marketing in 2011, there was a final project in measuring the service quality gap of d’Seuhah da lada performance where in the result of the research, it shows that the weakness in the service quality dimension at the restaurant is the reliability, Assurance and Tangibles dimension. Based on the studies, this research focus to analyze and measure the service quality through evaluating the performance of the gap in the service quality that is crucial on the service in d’Seuhah da Lada. So for that, from the purpose of this research is to measure the influence of the service quality towards the customer satisfaction in d’Seuhah da Lada restaurant based on the dimension of Reliability, Assurance, and Tangible. The current study will be compared with the previous studies to analyze and measure the progress that has been achieved from this restaurant is anly in terms of quality service. The research method that is being used in this research is using descriptive method by distributing questionnaire with Linkert scale to customers who comes to d’Seuhah da lada then after that, this research continues the method using explorative more deeply using in depth interview towards the customer and the owner of d’Seuhah da lada in order to take the point of conclusion of this research problem. After examining the results of the process, and then it is being developed a strategy the performance evaluation in order to increase the service quality and direct the Reliability, Assurance, Tangibles dimension to improve with service recovery to be a better service, so it can be drawn into a conclusion and suggestions on the further steps ahead in a form of strategy to improve for the advancements of the service quality in d’Seuhah da Lada restaurant. Key Words: D’Seuahah da lada Restaurant, Service Quality, Service Quality Dimension, Customer Satisfaction, Service Recovery
Identification and Analysis of Accident Causes Using Human Factors Analysis and Classification System Approach in PT X Narendradewo, Pandu; Gustomo, Aurik
Journal of Business and Management Vol 2, No 1 (2013)
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The research’s purpose is to reveal most intense human factor to cause accidents within PT X January to July 2012 period by using Human Factors Analysis and Classification System. Result was created  by accumulating the accident hierarchy frequency from the Body Injured Incident Data record of six months along with the Injured Body Parts Map data to find out which part could be harmed on what level. Then from the summarized contents , human factors of accident would be extracted using Human Factors Analysis and Classification System (HFACS) approach, dividing each accident into specific category. To see which factor caused what, the accident hierarchy and the factors will be correlated to form a new variable,  reveals what kind of causes that appears the most and brought what type accident in result. That step will then completed by adding injured parts to the the one got found. The result overview pointed at revelation of Skill-Based Error and Physical Environment as the dominant of factors that lead to Medical Treatment accidents during the period. The result then would be a consideration to develop accident prevention program with focus on those two. Keywords; Safety,Human Factors Analysis and Classification System, Accident.Category:Human Resources Management, Safety and Health Management

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