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INDONESIA
Jurnal Manajemen dan Organisasi
ISSN : 20889372     EISSN : 24278991     DOI : -
Core Subject : Economy,
Jurnal Manajemen dan Organisasi merupakan media publikasi ilmiah yang memuat artiket-artikel; di bidang manajemen dan organisasi dengan ruang lingkup manajemen pemasaran, keuangan, sumber daya manusia dan operasi. Jurnal Manajemen dan Organisasi didedikasikan untuk menumbuhkan kreasi pertukaran ide antara akademisi, kalangan industri atau bisnis praktis, dan institusi pemerintah dalam bidang manajemen dan organisasi. Jurnal ini diterbitkan tiga kali dalam setahun, yaitu bulan April, Agustus, dan Desember. Artikel yang dimuat dalam jurnal ini mengedepankan analisis objektif terhadap kasus manajemen dan organisasi dalam perspektif akademik berupa hasil penelitian di bidang manajemen dan organisasi dalam perpektif akademik berupa hasil penelitian di bidang manajemen dan review terhadap konsep manajemen baru maupun implementasi konsep manajemen dengan studi literatur. Redaksi menerima naskah dari berbagai pihak untuk dimuat pada jurnal ini. Naskah yang masuk harus mengikuti Format Penulisan Naskah Jurnal Manajemen dan organisasi.
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Articles 122 Documents
Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA) Muchransyah, Muhammad H Q; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Manajemen dan Organisasi Vol 9, No 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.87 KB) | DOI: 10.29244/jmo.v9i2.26095

Abstract

By virtue of international agreements, Association of South East Asia Nation (ASEAN) member countries are currently in an economic cooperation within the ASEAN community. Potatoes are a leading commodity in Indonesia's agricultural sector, due to high production but only succeeded in exporting to two ASEAN countries and still inferior to Malaysia and Singapore. This study aims to identify competitiveness of the potato as a commodity, using Internal Factor Evaluation (IFE), using External factor evaluation (EFE) matrix and analyze the position of Indonesian potatoes using the Internal-External (IE) matrix. The analytical tools used in this study are EFE matrix, IFE matrix, and IE matrix. The sampling technique was purposive sampling, using the assessment of experts or experts who mastered the agricultural field, especially increasing the competitiveness of potato commodities, which knew potato farming from upstream to downstream. The results of this study indicate that internally and externally Indonesia is strong enough in facing the ASEAN Economic Community (AEC), currently in a condition of  hold and maintain, a strategy that can be done to strengthen the Indonesian potatoes internally and externally is to market penetration and product development. Keywords: EFE matrix, horticulture, IE matrix, IFE matrix, trading
Pengaruh Sumber Pengetahuan Konsumen Non-Business Controlled terhadap Keputusan Penggunaan Direktori Kuliner Online Zomato Ramadhani, Sofia; Sarma, Ma'mun
Jurnal Manajemen dan Organisasi Vol 9, No 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.958 KB) | DOI: 10.29244/jmo.v9i2.26096

Abstract

The rises of the culinary industry in Indonesia nowadays has opened opportunities for startup developers to create online culinary directories platforms. One of popular online culinary directories or well known by online restaurant searcher in Indonesia is Zomato. To formulate Zomato’s promotional strategies, a study is needed on the sources of knowledge that can not be controlled by the company (non-business controlled). Based on this problem, the aims of this study are to identify the Zomato user characteristics and the relation with Zomato use decisions, to idenitify a relevant consumer sources of knowledge, to analyze it, and, to know its effect on Zomato use decisions. This study uses primary data and secondary data. This study is using logistic regression as analytical model. The result of this study shows that Zomato user is dominated by 16-25 age single woman. Most of them are student and lives in Jakarta. Average income of them are <Rp 2.000.000,- and monthly food expenses in range Rp 500.000,- - Rp 1.000.000,-. The responden using Zomato for looking hangout place or place to eat. The characteristics that affect the Zomato to use decisions are sex and food expenses per month. Logistic regression results at a significant level of 15 percents shows friends, idols, internet forums, bulletin boards, and government publications are the relevant sources of knowledge to the decision for using Zomato. Respondents who strongly agree to know Zomato through friends and government publications tend to use Zomato apps than the other categories. Respondents who know Zomato through idols tend to use apps. Respondents who disagree to know Zomato through internet forums tend to use Zomato website, and respondents who know Zomato through bulletin boards tend to use the Zomato website. Keywords: consumer behaviour, consumer decision, non-business controlled consumer source of knowledge.

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