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INDONESIA
Jurnal Manajemen dan Organisasi
ISSN : 20889372     EISSN : 24278991     DOI : -
Core Subject : Economy,
Jurnal Manajemen dan Organisasi merupakan media publikasi ilmiah yang memuat artiket-artikel; di bidang manajemen dan organisasi dengan ruang lingkup manajemen pemasaran, keuangan, sumber daya manusia dan operasi. Jurnal Manajemen dan Organisasi didedikasikan untuk menumbuhkan kreasi pertukaran ide antara akademisi, kalangan industri atau bisnis praktis, dan institusi pemerintah dalam bidang manajemen dan organisasi. Jurnal ini diterbitkan tiga kali dalam setahun, yaitu bulan April, Agustus, dan Desember. Artikel yang dimuat dalam jurnal ini mengedepankan analisis objektif terhadap kasus manajemen dan organisasi dalam perspektif akademik berupa hasil penelitian di bidang manajemen dan organisasi dalam perpektif akademik berupa hasil penelitian di bidang manajemen dan review terhadap konsep manajemen baru maupun implementasi konsep manajemen dengan studi literatur. Redaksi menerima naskah dari berbagai pihak untuk dimuat pada jurnal ini. Naskah yang masuk harus mengikuti Format Penulisan Naskah Jurnal Manajemen dan organisasi.
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Articles 6 Documents
Search results for , issue " Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi" : 6 Documents clear
Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor) Pratama, Fredie; Munandar, Jono M.
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.436 KB) | DOI: 10.29244/jmo.v1i1.14147

Abstract

Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research is to analyze Pocari Sweat’s brand equity. It covers several elements: brand awareness, brand association, brand’s perceived quality and brand loyalty. In order to see the overall competition among isotonic drinks, this research also involves several other brands such as ProSweat, Mizone, Aqua, and Coca-Cola. This research is conducted in three universities in Bogor; Bogor Institute of Agriculture (Institut Pertanian Bogor), Pakuan University and Ibnu Khaldun University. The result shows that in the element of brand awareness, Pocari Sweat is the most memorized brand. The association of brand image in brand association element shows that Pocari Sweat has two brand images: safe for health and fresh taste to kill thirst. Analysis on perceived quality with biplot method shows that Pocari Sweat has several attributive characteristics namely benefit, safe for health, eliminates dehydration and recharge stamina. Meanwhile, analysis in brand loyalty shows that Pocari Sweat doesn’t have a strong brand loyalty yet.
Analisis Karakteristik UKM Jaket Kulit di Kabupaten Garut dengan Menggunakan Model ”Diamond” Porter Mulyati, Heti
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.567 KB) | DOI: 10.29244/jmo.v1i1.14148

Abstract

The leather jacket industry is one of the strategic industry for local economy in Sub Province Garut, West Java. The aim of research is to analyzed characteristics of leather industry using The Diamond Porter (1990) model. The data were collected using questionnaire, survey, in depth interview and combination of them. The analysis was done by descriptive analysis. The study was conducted to leather industry in the area of Garut Kota and Karangpawitan suburb. It was found out that the continuity of the industry was supported by local conditions as well as municipal government. The research also revealed that the linkage among supporting industries such as raw material suppliers were very strong. Their linkage with local government was moderate, while the linkage with related industries such as banking, R & D institution or university was categorized as weak.
Analisis Faktor-Faktor yang Mempengaruhi Pilihan Jenis Minuman pada Situasi Konsumsi Hang-Out dan Celebration Alamsyah, Zeffry; Sumarwan, Ujang; Hartoyo, Hartoyo; Yusuf, Eva Z.
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.915 KB) | DOI: 10.29244/jmo.v1i1.14149

Abstract

Soft-drink market in Indonesia continuously grows in the last ten years; however the growth is varied among soft-drink categories in different years. This encourages practitioners in soft-drink industry to understand what factors influencing the consumer when they buy soft-drink to consume, as this will be beneficial to formulate an effective marketing strategy. This research elaborates factors that are predicted as influencer for consumer in choosing soft-drink to buy and consume during hang-out and celebration situation. From 26 factors of product attributes, consumer characteristics, social, and environmental, there are 11 factors which significantly influence respondent decision to choose any type of soft-drink. These are: age, education, household expenditure, hang-out frequency, product availability, taste, aroma, product freshness, manufacturer reputation, and peer’s choice of drink.  Bottled water, carbonated soft-drink, and ready to drink tea are the most chosen soft-drink categories by respondent.
Model Kontribusi Aset Pengetahuan dalam Memfasilitasi Proses Penciptaan Pengetahuan pada Koperasi Susu Sukmawati, Anggraini; Maarif, M Syamsul; Marimin, Marimin; Hardjomodjojo, Hartrisari; Indrasti, N S
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.027 KB) | DOI: 10.29244/jmo.v1i1.14150

Abstract

Given the crucial role of knowledge creation in contemporary business enterprises, a fundamental question arises: what processes are facilitating knowledge creation?  This study aims to find the answer.This study investigates the interrelations among four categories of knowledge assets (experiential, conceptual, systemic, and routine) and four categories of SECI model for knowledge creation processes (socialization, externalization, combination , and internalization). In our framework, we argue that different types of knowledge assets may have differing influences on knowledge creation. In order to test the feasibility of this framework, we conducted an empirical research exercise.  Data were collected from three dairy cooperations in Java, Indonesia through a survey instrument. A total of 105 usable responses were analysed. We employed regression analysis, ANOVA and canonical correlation analysis to examine the separate correlations. We identified four responses interrelationhips from this study. Compared to other knowledge assets, conceptual knowledge assets have a greater effect on socialization of knowledge creation process. Experiential knowledge assets have  a greater effect on combination. Routine knowledge assets have a greater effect on externalization of knowledge creation process. Systemic knowledge assets have a greater effect on internalization of knowledge creation process.
Analisis Portofolio Sumber Dana PT Bank X Sebagai Instrumen Optimalisasi Budgeting dan Pengambilan Strategi Putra, Yudha Pradipta; Dewi, Farida Ratna
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.857 KB) | DOI: 10.29244/jmo.v1i1.14139

Abstract

The rising of credit expansion by PT Bank X has an implication to the high needs of fund. The fund source of PT Bank X derived from third party fund account and transfer fund among offices. Every funding source has advantages, disadvantages and cost which must be examined because it can affect the bank’s income. The purposes of this research are: (1) to identify the funding structure of PT Bank X, (2) to analyze the effect of every funding source to the PT Bank X, and (3) to analyze how the portfolio funding structure can be used to the budgeting process and strategy formulation. The funding source of PT Bank X consists of third party fund account and transfer fund among offices. In 2005-2007 period, transfer fund among offices gave the biggest contribution in the funding source portfolio. The demand deposit gave the biggest impact in the income. Saving deposit also gave the positive affect and significant. The cost of saving deposit is quite low. Although demand deposit and saving deposit are included as the unstable fund in the asset portfolio of PT Bank X, the potential and the growth level which are very high can help PT Bank X to provide fund with low cost. Interest from the use of transfer fund among offices is quite big that give the negative impact to the income.
Desain Sistem Kompensasi Gaji Pokok Berbasis Person Value pada Perusahaan Agroindustri Denni, Alex; Jamaran, Irawadi; Hermawan, Aji; Arkeman, Yandra
Jurnal Manajemen dan Organisasi Vol 1, No 1 (2010): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.292 KB) | DOI: 10.29244/jmo.v1i1.14140

Abstract

The oobjective of this research is to design Base Pay Compensation System that based on Person Value in order to increase internal equity within a company. Person Value determined by short of competencies possessed by a job holder that relevant to the job competency model. Through this research, each and every managerial jobs under general manager completed by a competency model defined by a panel of expert. The expert panel also determines relative value of each competency based on its importance role in supporting the company achieving the goals. Person Value of job holders was calculated based on their available competency indicated through a multi-rater approach. Finally base pay of every job holders was calculated by redistributing current company budget proportionally based on their person value. The result of this research validated through a face validity method conducted by senior management team as key stake holders of the company.

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