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Contact Name
Denok Lestari
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denoklestari@stpbi.ac.id
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Bali
INDONESIA
Journal of Business on Hospitality and Tourism
ISSN : 25279092     EISSN : 25276921     DOI : -
The Journal of Business on Hospitality and Tourism (JBHOST), is an international peer-reviewed and brings articles in all areas related to Tourism & Hospitality. It is published once a year, and publishes original research, both conceptual and empirical, that clearly enhances the theoretical development of the hospitality and tourism field. JBHOST currently published both qualitative and quantitative researches. Articles submitted by authors are evaluated by a group of peer review experts in the field to ensure all the published articles are of high quality and the information they contain is accurate and reliable. JBHOST is published in both print and online version. The online version is always available for download and if it is necessary, the printed version will be released based on authors or members’ needs.
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Articles 10 Documents
Search results for , issue " Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism" : 10 Documents clear
COMMUNITY PARTICIPATION OF TEMUKU AYA SUBAK TOUR DEVELOPMENT IN VILLAGE OF TAJEN, PENEBEL DISTRICT, TABANAN REGENCY Dewi, Gusti Ayu Putu Indah Trisna; Pantiyasa, I Wayan
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.958 KB) | DOI: 10.22334/jbhost.v3i1.90

Abstract

The purpose of this research was to know the tourism potential of Temuku Aya Subak Tour seen from 3A that were an attraction, access, and facility. In addition, to know the participation of local communities, as well as the impact of Temuku Aya Subak Tour development to the local community. Temuku Aya Subak Tour is located in Tajen Village and developed by local people who see the potential of tourism in this village.Data collection techniques used were in-depth interviews, observation, and documentation. The analysis technique used was descriptive qualitative analysis and also Triangulation data. The results showed Temuku Aya Subak Tour had the potential of natural rice fields and plantations. Temuku Aya Subak Tour also offered tourism activities as well as the preservation of local culture and traditions. In addition, local communities also participated as investors and as employees in the development of Temuku Aya Subak Tour. The tour economic impact could provide employment. From the socio-cultural impact, it could keep the local customs and traditions of the village, and from environmental impact, the local community could be more aware of the cleanliness of the village environment.
The Correlation of Event Tourism towards Travel Motivation and Its Impact on Destination Image of Bali Arcana, Komang Trisna Pratiwi
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.27 KB) | DOI: 10.22334/jbhost.v3i1.95

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The implementation of Event Tourism is one form of promotion of a destination that combines a variety of products and displayed in the form of festivals, special events, Meeting, Incentive, Convention, and Exhibition Tourism (MICE Tourism) with the aim of providing a personal experience at a destination. Bali that had degraded its destinations image after terrorist attacks in 2002 and 2005 has made various efforts to restore the image by organizing tourism events. Tourism Image Destinations is an essential component in selecting decision by tourists about travel destinations. This research was focusing on the study of the relationship of organizing event tourism in Bali toward tourist motivation. The study was done to 50 respondents during the silent day in Bali in 2016. By using association correlation test or Chi-Square (X2), which was analyzed using the Statistical Package for Social Science (SPSS) version 23 showed that there was a positive correlation of the implementation of tourism event toward travel motivation and its impact in establishing the destination image of Bali Island itself. Pearson Chi-Square line showed the price of p-value was 0.000 < 0.05 or Ho was rejected. So that through this study, Bali local government must continue to improve creativity in encouraging the growth of Event Tourism for the realization of destination image which safe, peaceful, and superior because of its cultural attractions, natural or man-made art. The local government is also expected to pay particular attention to the potential of this special interest market. 
Back Cover Mega Putra, Putu
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.303 KB) | DOI: 10.22334/jbhost.v3i1.100

Abstract

STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI Astutik, Ninik Puji
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.788 KB) | DOI: 10.22334/jbhost.v3i1.91

Abstract

The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team.
Editorial Mega Putra, Putu
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8.967 KB) | DOI: 10.22334/jbhost.v3i1.101

Abstract

THE ROLE OF COMMUNITY IN THE DEVELOPMENT OF WAE REBO AS A COMMUNITY-BASED TOURISM DESTINATION IN EAST NUSA TENGGARA Beeh, Yefri Yunikson
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.12 KB) | DOI: 10.22334/jbhost.v3i1.92

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Wae Rebo is an unique traditional village, known as a famous cone shape house architectures and called in Manggarai language is Mbaru Niang, it has been there since 1920. Mbaru Niang has seven building with the different name, there are Niang Gendang, Niang Gena Mandok, Niang Gena Jekong, Niang Gena Ndorom, Niang Gena Jintam, dan Niang Gena Maro. They was built in sphere around an altar with the circle shape, called Compang. The people of wae rebo consider Compang as a sacred things. Wae Rebo also has another kinds of culture like Penti ceremony and Caci dance. Not only has kinds of cultures2 but they also has rich potentials of nature like mountain range forest, and then any type of bird like Gagak Flores (Corvus florensis) and Celepuk Flores (Otus alfredi). They are known as the endemic species of Flores Island.Community Based Tourism (CBT) is a tourism concept that used in wae rebo tourism development application. CBT concept in the wae rebo tourism application from the beginning like planning, implementation, and the last is controlling doing by society. To protect the culture, people of wae rebo make a community of society organization named Lembaga Pelestari Budaya Wae Rebo and supported by social organization. The motto of that Lembaga Pelestari Budaya Wae Rebo is “Mohe Wae Rebo. Meaning of that motto is Keep Wae Rebo alive. 
Developing Students’ Essay Writing about Tourism Topics through Word Clustering Technique Laba, I Nengah
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.71 KB) | DOI: 10.22334/jbhost.v3i1.94

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This study aimed to analyze the effectiveness of developing students’ essay writing about tourism topics through word clustering technique. The subjects under study were students sitting on semester 6 at Sekolah Tinggi Pariwisata Bali Internasional (International Bali Institute of Tourism). This classroom action research (CAR) was basically triggered by the fact that the subjects under study have still low capability in English essay writing about Tourism Topics. This study made use of pre-test or initial reflection (IR) and post-test research design using descriptive analysis. There were two cycles in this CAR and each cycle consists of four successive sessions. The IR was intended to establish the real pre-existing English essay writing capability of the subject under study. The Mean of the Pre-test or IR score obtained by the subjects under study was 3.63. The Mean of the Post-test or R scores both in Cycle I and in Cycle II showed an increasing figure which is 4.12 in S1, 5.06 in S2, 5.78 in S3, 6.34 in S4, 6.76 in S5, 7.14 in S6, 7.44 in S7 and 7.82 in S8. These figures showed that the Mean of the Post-test or R scores in each session was much higher than the Mean of Pre-test or IR in essay writing. The data analysis further led to the computation of the Grand Mean score for both Cycles I and Cycle II. The computation of the Grand Mean resulted in Cycle I (XI) was 5.32. The computation of the Grand Mean resulted in Cycle II was 7.29. The difference Mean of Cycle I and cycle II is 1.97 (XII – XI = 7.29 – 5.32 = 1.97). These research findings revealed that developing students’ essay writing about the tourism topics through word clustering technique was very effective. 
STRATEGY DEVELOPMENT OF ECOTOURISM IN NATURAL RESERVATION AREA ARFAK IN MOKWAM VILLAGE AND SURROUNDING Ahoren, Alfa
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.973 KB) | DOI: 10.22334/jbhost.v3i1.87

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Ecotourism as a form of responsible tour to natural areas conducted with the aim to conserve the environment also preserve the life and the welfare of the local population. This research was conducted in the conservation area of the mountains of Arfak inside at Mokwam, Kwaw and Syou village, Warmare district, Manokwari Regency, has the purposes to know the ecotourism potential, Mokwam society’s attitude towards the ecotourism development and its strategy in conservation areas in Arfak mountains at Mokwam village and its surrounding. The advantage is to expand the development of ecotourism atCAPAarea, can be used as consideration in ecotourism development and also as an alternative to protect the environment and the culture of local population towards the exploitation in order to remain sustainable. The research method use qualitative methods. This method was used to get the data or qualitative description aboutCAPAarea. The data analysis technique use descriptive-qualitative and the analysis of SWOT. The results of this research are potential tourism attractions, accommodations, facilities, accessibility and additional services. The attitude of the local people inCAPAarea now is in the phase of euphoria which is they are supporting the development of ecotourism. The strategies that can be done through the programs such as: product development planning of ecotourism, structuring the organization and the management ofCAPAarea, do marketing of ecotourism product. 
Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia Sari, Ratih Tunjung; Wirawan, Putu Eka
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.676 KB) | DOI: 10.22334/jbhost.v3i1.93

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The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud. 
Front Cover Mega Putra, Putu
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1360.174 KB) | DOI: 10.22334/jbhost.v3i1.99

Abstract

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