cover
Contact Name
Denok Lestari
Contact Email
denoklestari@stpbi.ac.id
Phone
-
Journal Mail Official
info@jbhost.org
Editorial Address
-
Location
Kota denpasar,
Bali
INDONESIA
Journal of Business on Hospitality and Tourism
ISSN : 25279092     EISSN : 25276921     DOI : -
The Journal of Business on Hospitality and Tourism (JBHOST), is an international peer-reviewed and brings articles in all areas related to Tourism & Hospitality. It is published once a year, and publishes original research, both conceptual and empirical, that clearly enhances the theoretical development of the hospitality and tourism field. JBHOST currently published both qualitative and quantitative researches. Articles submitted by authors are evaluated by a group of peer review experts in the field to ensure all the published articles are of high quality and the information they contain is accurate and reliable. JBHOST is published in both print and online version. The online version is always available for download and if it is necessary, the printed version will be released based on authors or members’ needs.
Arjuna Subject : -
Articles 31 Documents
Search results for , issue " Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism" : 31 Documents clear
The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show Mege, Stacia R.
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.452 KB) | DOI: 10.22334/jbhost.v1i1.20

Abstract

Previous studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognized than subtle placement. Participants who will be exposed to destination placement will have higher attitude than those who don’t. And attitude is expected to mediate effect of destination placement to intention to visit. The results expected from this research will enrich the literature of product placement from two perspectives, the product (tourism destination) and the media (reality show). The result of this study will be useful for destination marketing organization to explore alternative promotional media.    
Development of cultural tourism product in Taman Mini Indonesia Indah Gunadi, Made Adhi; Pramitha, Annisa Rahma; Rusli, Meizar
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (652.59 KB) | DOI: 10.22334/jbhost.v1i1.2

Abstract

Indonesian cultural resources according to the World Economic Forum is ranked 38 of 140 countries. One of the tourist destinations in Indonesia that use cultural resources as tourist attraction is Taman Mini Indonesia Indah (TMII). Along with the modernization of tourist interest, TMII establish cooperation to develop new tourist attractions. However, activities of majority tourists during their visit to TMII is just walking around, take pictures, recreation, or sport.  Tourists cultural tourism experience are lack, whereas TMII have vision to be the leading of cultural tourism destination. This research aimed to identify the concept of cultural tourism products that can be applied in TMII based on tourists motivation, tourism attraction in TMII, and activities in demand by tourists. This research used  descriptive method with qualitative approach.  Results of data analysis show that the physical or physiological motivation is the highest motivation chosen by the respondents, tourism attraction that gets the highest score is the architecture, and the activity of interest is sightseeing activities. These three variables are matched with the criteria of socio-cultural tour and two things that forming total experience. Hence, this research proposed  a formula of tourism product that can be applied and promoted in TMII as a cultural tourism program, so that tourists can get physical activity in the spot that has architecture attraction, and provide more cultural tourism experience but still superficial.Indonesian cultural resources according to the World Economic Forum is ranked 38 of 140 countries. One of the tourist destinations in Indonesia that use cultural resources as tourist attraction is Taman Mini Indonesia Indah (TMII). Along with the modernization of tourist interest, TMII establish cooperation to develop new tourist attractions. However, activities of majority tourists during their visit to TMII is just walking around, take pictures, recreation, or sport.  Tourists cultural tourism experience are lack, whereas TMII have vision to be the leading of cultural tourism destination. This research aimed to identify the concept of cultural tourism products that can be applied in TMII based on tourists motivation, tourism attraction in TMII, and activities in demand by tourists. This research used  descriptive method with qualitative approach.  Results of data analysis show that the physical or physiological motivation is the highest motivation chosen by the respondents, tourism attraction that gets the highest score is the architecture, and the activity of interest is sightseeing activities. These three variables are matched with the criteria of socio-cultural tour and two things that forming total experience. Hence, this research proposed  a formula of tourism product that can be applied and promoted in TMII as a cultural tourism program, so that tourists can get physical activity in the spot that has architecture attraction, and provide more cultural tourism experience but still superficial.
The Economic Contribution to Sustainable Tourism Development in Badung Regency - Bali Mahadewi, Ni Made Eka
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.982 KB) | DOI: 10.22334/jbhost.v1i1.34

Abstract

Sustainable tourism has achieved the status of being the superior goal in Badung Regency government tourism policy, and is attaining much attention in the national scientific and political discourse on tourism. Tourism is a tool that has been widely used around the world for the purpose of intensifying the economic aspects of the local community. Badung is supportive of this tool. The main objective of this paper is to unveil the potential economic benefits that can be offered by the tourism and its related activities to progressive community in Badung-Bali. Data were collected through document analyses. The qualitative studies concluded that tourism can be the impetus for sustainable development for Badung community. The benefits include enhancing their social empowerment system, strengthening their social ties and developing their social skills and relationships, increasing the income of local community, diversifying and intensifying the economic activities, providing job opportunities and alleviation of poverty. Thus, tourism has the potential to raise the consciousness of the selected community regarding sustainable development.
Prostitution and Women Empowerment’s Role Khanza, Cikitta Nova; Yuvia, Olga Maharani; Rezki, Imam Al
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.86 KB) | DOI: 10.22334/jbhost.v1i1.25

Abstract

The feminist movement has been admitted by the society, which is bringing the positive changes for the women. Over the time, the paradigm of women’s role in society has been changed because nowadays the women has been entered the job sectors that used to be dominated by men. It cannot be denied that this feminist movement has developed since the 18 century, which has become the sign of the opening of public space for the women. This journal will investigate the influence of women empowerment towards the prostitute workers and their health in Pasar Kembang, Yogyakarta. Because these days, the role of the women has becoming special attention through the various jobs that done by women especially women who participate in the dark industry one like sex tourism which is still being controversial through the women’s role.
Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry Yanthy, Putu Sucita; Dewi, Luh Gede Leli Kusuma; Juwitasari, W. Citra
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.499 KB) | DOI: 10.22334/jbhost.v1i1.16

Abstract

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.
UTILIZATION OF BRAN FLOUR AS AN INGREDIENT IN THE PRODUCTION OF BREAD IN STPBI Soma, Ida Bagus; Arcana, I Wayan
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.845 KB) | DOI: 10.22334/jbhost.v1i1.7

Abstract

Indonesia is an agricultural country where the livelihoods of the majority of the population to grow crops. Geographically Indonesia is an archipelago which also has great natural potential not only in the field of marine but also in agricultural processing. One of the results is a leading Indonesian agriculture is rice. It is not apart from the fact that rice as a staple food of Indonesia. In this study, researchers will describe the manufacturing process and the final result in the making of bread made from bran flour. Where researchers will create four kinds of bread, which is bread without flour bran as quality control (P0), white bread with a mixture of 10% flour bran (P1), white bread with a mixture of 20% flour bran (P2), and bread with 30% bran flour mixture (P3). Objects were observed in this study was to determine the final result of the manufacture of bread to test the texture, color, flavor, and aroma with a mixture of flour bran, the method of making the same, cooking equipment are the same, long fermentation time the same, the temperature of the oven the same and roasting the same time.
Contextualizing Learning: Becoming A Tourism and Hospitality Professional Jennings, Gayle
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (44.018 KB) | DOI: 10.22334/jbhost.v1i1.30

Abstract

Over three years, a final semester, undergraduate project-based tourism and hospitality course was successively refined using action research processes. The course required students to integrate and put into practice learnings from all courses. Each offering of the course required students to develop, implement and evaluate a tourism and hospitality project specifically related to their interests. The majority of students developed projects in conjunction with industry partners, a few with hypothetical industry partners, and several with themselves as entrepreneurs. Initially, role-play was variously used to engage students in experiential profession-based learning. By the third year of offering, role-play was replaced by simulation. Students became a community of practice, wherein each week’s face-to-face contact involved a focused round-table departmental meeting. During meetings, there was a strong emphasis on intrapersonal, interpersonal and oral communication skill development. Project assessment involved 5-minute pitches, a written proposal, ethics “test”, an oral presentation and a written report. Students were required to self-evaluate all assessment tasks. In addition, students anonymously voted and provided written feedback on the best project pitch, as well as written feedback on all oral presentations. Student involvement in self and peer assessment aided personal reflection and constructive feedback with respect to professional practice. 
The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry Munawaroh, Munawaroh
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.335 KB) | DOI: 10.22334/jbhost.v1i1.21

Abstract

Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnaires. The data collecting process involves 100 respondents who reside in the Greater Jakarta Area. Multiple regression analysis in SPSS version 21.0 was used to analyze the data. The result of this research showed that both shapes and colors used in the logo have strong impact on how brand image perceived by the customers. Shapes of the logo influence the brand image perception with a percentage of 92.5%, while colors affect the brand image perception with a percentage of 92.4%. Based on the result, it can be concluded that applying certain shapes and colors in the logo design can help hotel industry to enhance the desired brand image and create a strong brand positioning in the market.  
The Importance of Context Marker Element in Developing Bandung Techno Park as A Tourist Attraction Agoes, Adrian; Ervina, Ersy
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.517 KB) | DOI: 10.22334/jbhost.v1i1.12

Abstract

Increasing visitors to Bandung Techno Park (BTP) indicates the potential resources it has to develop as a visitor or tourist attraction. In spite of that, the management of this facility sees it largely as a form of impediment that slows down the pace of their business. They mainly consider the Techno Park to its primary function; becoming the hub connecting the ICT society consists of Business, Academic, and Government. In fact Bandung Techno Park is also meant to become the centre of scientific transmission to educate the people around it, particularly in regards to ICT. It shows that the increasing visit of the general community actually is in line with the BTP’s vision, transmitting the knowledge about ICT to the people. Nonetheless, the case in BTP is that the management has difficulties in handling the visitors who increasingly outnumber the available staffs with no particular skill and facilities needed in handling visitors. This study has observed the facilities and interviewed the management of BTP to find out some of the feature needed in developing tourist attraction. The article focuses on one element, which is Context Marker, to establish the Techno Park to be a suitable tourist attraction for future visitors.
Tourism and hospitality research: Supporting a shift to holistic, situated and multiple world-views research agendas Jennings, Gayle
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : STPBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (58.596 KB) | DOI: 10.22334/jbhost.v1i1.3

Abstract

In order to forge ahead within global and glocal contexts of challenging growth, tourism and hospitality research needs to shift from a reliance on limited dimensional, objective and western-centric research to holistic, situated and multiple worlds-focused research endeavors. Such a shift would embrace the development of multidisciplinary, and interdisciplinary research teams and serve to reconnect tourism and hospitality research to broader growth related global, environmental, cultural and societal issues. While the beginning decades of the twenty-first century have been punctuated with a growing number of researchers who are attempting to advance such a shift; more needs to be done. Researchers regardless of their experience need to become more familiar with, appreciative of and engage with the various theoretical paradigms, methodologies and methods that inform research.  Further, to support the development of multidisciplinary and interdisciplinary teams, intrapersonal and interpersonal researcher abilities and capabilities need honing and refining in conjunction with development of personal knowledge and skill sets of researchers regarding team roles, cross-cultural communication, power and politics.  Relatedly, the education of future tourism and hospitality researchers also needs to involve the development of similar knowledge, skills, and competencies.

Page 1 of 4 | Total Record : 31