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YOGAPRASTA ADI NUGRAHA
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apik@unpak.ac.id
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INDONESIA
Jurnal Penelitian Sosial Ilmu Komunikasi
Published by Universitas Pakuan
ISSN : 25811169     EISSN : 26568306     DOI : -
Core Subject : Education,
Jurnal Penelitian Sosial Ilmu Komunikasi (APIK) | Jurnal ini merupakan jurnal Penelitian Sosial Ilmu Komunikasi yang fokus dalam 4 ranah kajian yaitu Humas, Penyiaran, Manajemen Komunikasi & Jurnalistik.
Arjuna Subject : -
Articles 7 Documents
Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor Samiyah, Samiyah; Nugroho, David Rizar; Sovia, Dwi Rini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
Publisher : Jurnal Penelitian Sosial Ilmu Komunikasi

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ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare 
KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG Zetira, Amarilisya; Amaliasari, Diana; Satriani, Imani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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ABSTRACT               Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation.              The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.
STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Firmansyah, Meridian; Siregar, Mariana; Nuraini, Qoute
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey & Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.
PENGARUH CELEBRITY ENDORSER TERHADAP MINAT PEMBELIAN PRODUK AIDI.ID (STUDI PADA FOLLOWERS INSTAGRAM AIDI.ID) Audia, Dinda Septiani; Jayawinangun, Roni; Ferdinan, Feri
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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ABSTRACTThis research focuses on the use of celebrity endorser to increase the interest of buying a product with title "The Impact of Celebrity Endorser towards Interest of Purchasing Aidi.id Products (study on Aidi.id Instagram Followers)”. The data analysis technique in this research is descriptive analysis, and using transformation of ordinal data into interval with MSI (Method of Successive Interval), equal score, and classic assumption as well as double regretion.The result of this research shows that the customer interest of purchasing Aidi.id product is categorized as high, this is based on the value of transactional purchase interest, referential purchase interest, preferential purchase interest, and explorative purchase interest which are respectively on very high category. There is a significant factor of the celebrity endorser that increases the customer interest in purchasing Aidi.id products. Attractiveness factor, trustworthiness factor, and expertise factor simultaneously bring impact to the buying interest that can be seen from F Test result with the amount of .000 with the percentage of 51.3% that explains the interest variation, and the other 48.7% influenced by other variables. Keywords: Celebrity Endorser, Purchase Intention, Instagram, Aidi.id
STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Satiyono, Eko Sandi; Sovia, Dwi Rini; R.A. Siregar, Mariana
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of “Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is “Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,“Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market. 
Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s Adella R, Sharah; Nuraini C, Qoute; Paramesti, Layung
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser
STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR Anugrah, Yudha Citra; Aminah, Ratih Siti; Rusfien, Ismail Taufik
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2018): Vol 3 No 1 Edisi Juli-Desember 2018
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Abstract                    This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred.                    The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation.                    The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development 

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