JOBS (Jurnal Of Business Studies)
ISSN : 24610704     EISSN : 24768790
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Articles 59 Documents
ANALISIS PENGARUH MARKETING MIX (Produk, Harga, Promosi dan Lokasi) TERHADAP KEPUASAN PELANGGAN PRODUK PT GARUDAFOOD PUTRA PUTRI JAYA (Studi Kasus Pada Resto & corner PT Garudafood Pati)

Mardhia, Yasmina Ainun, Poniman, Poniman, Suwardi, Suwardi

jobs Vol 2, No 1 (2016): Oktober 2016
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (395.482 KB)

Abstract

In globalization era, the food industry business in Indonesia is growing rapidly along with the government's attention to build a stronger national economy. Every company must give good quality and the best services in order to win the competition. Customer satisfaction is the main thing that must be considered in the competition.The purpose of this research is to determine the influence of the marketing mix i.e. product, price, promotion and place on customer satisfaction. The method use in this research is multiple linear regression, which tested by t-test, F-test and R2-test. The result of this research shows that product, price, promotion and place partially have a significant positive influence on customer satisfaction. Simultaneously, product, price, promotion and place have a significant positive influence on customer satisfaction with the significant value of 0.000 . The result of the data analysis also shows that Product (X1) is the most dominant variable influenced the customer satisfaction at Resto & Corner PT Garudafood with the value of 0.487 .Overall, product, price, promotion and place gave contribution to customer satisfaction of 63.4%. while 36.7% are influenced by other variables are not described in this study.

PENGARUH HARGA PRODUK DAN KURS TERHADAP VOLUME EKSPOR PRODUK MAN POLO SHIRT DI PT APPAREL ONE INDONESIA

PaskaSugeti, Artdiana Evelyn, Supaya, Sandi, Suratno, Agus

jobs Vol 3, No 2 (2017): Desember 2017
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (165.629 KB)

Abstract

The aim of this study is to explain the influence of product prices and the exchange rate to the exports volume of Man Polo Shirt product both simultaneously and partially. The study utilized the secondary data from PT. Apparel One Indonesia and from Bank Indonesia. The analysis uses the multiple of linier regression statistic. According to data analysis report, it shows that product prices of Man Polo influence negative significantly to the Man Polo Shirt product’s export volume. Nevertheless, the exchange rate influence positif significantly to the Man Polo Shirt product’s export volume. The other result it shows that the product prices of Man Polo Shirt and the exchange rate simultaneously influence to the export volume of Man Polo Shirt product significantly. Suggestion to increase the exports volume of Man Polo Shirt product, PT. Apparel One Indonesia needs to pay more attention to product prices that they offer for importers because the export price is the most dominant influential variable in this study

ANALISIS PENGARUH LUAS KEBUN, PRODUKSI DAN HARGA EKSPOR CENGKEH TERHADAP VOLUME EKSPOR CENGKEH JAWA TENGAH

Zuhri, Muhammad Hibatul Haqqi, Joga, Jozef Bambang Tri, Farouk, Umar

jobs Vol 2, No 2 (2016): Desember 2016
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (70.261 KB)

Abstract

The purpose of this research to analyze relations between variable of the width of field plantation, production and pricing clove exports to the volume of exported cloves from central java .The method of analysis data used in the research is analysis multiple regression .The data used in the research are data time series quarter from year 2006- 2014 ( 9 years ) .The result showed that all three variables, the width of field plantation , production and pricing exports have simultaneously significant impact on the volume of exported cloves from central java.The width of field plantation and production have positive impact and significantly to the volume of exported cloves from central java while the price exports have negative impact and significantly to the volume of exports cloves central java

ANALISIS NILAI EKSPOR, SUKU BUNGA, UPAH PEKERJA, DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP PENANAMAN MODAL ASING DI JAWA TENGAH (PERIODE 2004:1-2013:4)

Aditama, Brenda, Tripriyo, Tripriyo, Hasyim, Fatchun

jobs Vol 1, No 2 (2015): Desember 2015
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (123.174 KB)

Abstract

This study is intended to find out that the exports value, interest rates, labour wages, and grossregional domestic product, have an effect toward the value of foreign investment in CentralJava. The analysis techniques used in this study is the technique of multiple linear regressionanalysis with Ordinary Least Square (OLS) method, F-test for simultaneously testing and t-testfor partial testing. Results of data analysis showed simultaneously the exports value, the interestrates, the labour wages, and the gross regional domestic product that had significant effect on foreign investment in Central Jawa. F-test results show that the value of Prob (F-statistic) is 0.000214 < default values of significance (0.05) with a coefficient of determination (R2) of0.586384, which means that the variable export values, interest rates, wages, and GRDPcontribution amounting to 58,63%. The remaining 41,37% was explained by other variables.Partially, the independent variables have positive and significant impact on foreign investmentin Central Java in 2004:1-2013:4.

THE INFLUENCE OF PRODUCT VARIATION AND SALES PROMOTION TOWARD SALES PROMOTION (CASE STUDY OF PT MUARA KRAKATAU II)

Larasati, Devi, Riyadi, Riyadi, Farouk, Umar

jobs Vol 4, No 1 (2018): Oktober 2018
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (61.075 KB)

Abstract

The purpose of this research is to analyze the influence of product variation and sales promotion toward sales performance of PT Muara Krakatau II both partially and simultaneously. The Independent variables studied in this research are product variation and sales promotion, meanwhile the sales performance is as the dependent variable. This is a quantitative research using secondary data in the form of time series in quarterly starting at 2015-2017. The analysis method used in this research are classic assumption test consist of (normality, multicollinearity, heterocedasticity, autocorrelation, and linearity test), t-test,F-test, multiple linier regression test and coefficient of determination (R2). The result of structural equation is Sales Performance is 0,806 Product Variation + 0,331 Sales Promotion. The result of significant parameter t-Test stated that both independent variables namely Product Variation and Sales Promotion partially has a significant influence on Sales Performance. The result of F-Test shows that simultaneously there is a significant influence among Product Variation and Sales Promotion on Sales Performance. The coefficient Determination (Adjusted R2 value) of the model is (0,883) 88,3%, it means that the contribution of Product Variation and Sales Promotion to Sales Performance of PT Muara Krakatau II is 88,3%. The rest of the contribution 11,7% is affected by other variables that are not describes in this research.

ANALYSIS OF INFLUENCE OF PRICE, SERVICE QUALITY, BRAND IMAGE TO CUSTOMERS’ PURCHASE DECISION OF KOREAN MARINE TRANSPORT CO., LTD. ( A Case Study at PT. Samudera Indonesia Tbk. Semarang )

Rachmawati, Dwi -, Barokah, Siti Nur, Nahar, M

jobs Vol 3, No 1 (2017): Oktober 2017
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (175.463 KB)

Abstract

The competition among shipping company is strict. The objective of this research is to analyze the influence of price, service quality, and brand image to customers’ purchase decision of Korean Marine Transport Co., Ltd. at PT. Samudera Indonesia Tbk. Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 56 who are customers of PT Korean Marine Transport Co., Ltd, at PT. Samudera Indonesia Tbk. Semarang. The calculation of multiple linier regressions which is carried out by SPSS 20 showed that price, service quality, and brand image variables have significant positive influenced on purchase decision in partially and simultaneously and the most dominant variable is service quality. The contribution of price, service quality, and brand image to purchase decision is 60.2% while 39.8% are influenced by other variables that were not described in this research.

PERAMALAN EKSPOR KARET INDONESIA TAHUN 2017

Putra, Wahyu Dwi, Riyadi, Riyadi, Hermawan, Iwan

jobs Vol 2, No 1 (2016): Oktober 2016
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1670.845 KB)

Abstract

Karet alam merupakan komoditi strategis karena salah satu penyumbangdevisa tertinggi di Indonesia. Oleh karena itu, banyak eksportir yang berlombauntuk memenuhi keinginan dan kebutuhan pasar dunia. Penelitian ini bertujuanuntuk meramal dan memberikan bukti empiris mengenai sistem perdagangankaret dan proyeksi ramalan karet Indonesia ke China pada tahun 2017.Penelitianini menggunakan data kuantitatif serta menggunakan teknik analisis peramalandengan bantuan software POM-QM for Windows serta menggunakan pendekatanMetode Linear Regression, Metode Single Exponential Smoothing dan MetodeSingle Moving Average yang kemudian akan diuji keakuratannya menggunakanMAD dan MSE berdasarkan data-data ekspor karet yang sudah ada sebelumnya.Dari hasil penghitungan forecasting dengan menggunakan tiga metode, yaitusingle exponential smoothing, metode single moving average, dan metode linearregression, dan penyelisihan nilai mean absolute error (MAD) dan mean squareerror (MSE) menunjukkan nilai kesalahan terkecil adalah metode linearregression dengan nilai mean absolute error (MAD) 45892,76 dan mean squareerror (MSE) 2807260000 dalam penghitungan peramalan ekspor karet alamIndonesia ke China, mean absolute error (MAD) 31,25 dan mean square error(MSE) 1749,68 dalam penghitungan peramalan ekspor karet remah Indonesia keChina, mean absolute error (MAD) 106890,6 dan mean square error (MSE)21528600000 dalam penghitungan peramalan total ekspor karet Indonesia,sehingga metode linear regression dipilih sebagai metode peramalan yang palingakurat.

PENGARUH TECHNIQUE QUALITY DAN PROCESS QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI KASUS DWELLING TIME PADA TERMINAL PETIKEMAS SEMARANG)

Tawakal, Hertas Fajar, Haribowo, Putut, Barokah, Siti Nur

jobs Vol 3, No 1 (2017): Oktober 2017
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (170.502 KB)

Abstract

The purpose of this research is to analyze the effect of technique quality and process quality on customer satisfaction (a case study of dwelling time in Terminal Petikemas Semarang) The methods used to analyze data are validity test, reliability test, assumption classic test, multiple linear regression method, t-test (partial), f-test (simultaneous), and the coefficient of determination test (Adjusted R2) Based on this research, the result of statistical F-test has significant value < significant level (0,000 < 0,05). It means that technique quality and process quality has a significant impact on customer satisfaction. From the result of coefficient of determination test, adjusted R2 has value of 0,607. It’s mean that the impact of independent variable (technique quality and process quality) toward dependent variable (customer satisfaction) is at 60.7%, while the remaining 39.3% is influenced by other variables that outside in this research.

THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON COSTUMERS’ SATISFACTION AT TELKOM SEMARANG WIFI CORNER

Fahreza, Fahmi, Karnowahadi, Karnowahadi, Suwardi, Suwardi

jobs Vol 4, No 1 (2018): Oktober 2018
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar | Full PDF (186.887 KB)

Abstract

PT Telkomunikasi Indonesia is one of the leading information technology and communication companies in Indonesia. It is always consistent to maintance quality product. The primary purpose of this final project is to analyze the influence of price, product quality, and service quality on costumers’ satisfaction at Telkom Wifi Corner Semarang.The sampling technique used was incidental sampling using Slovin’s formula. The sample was 100 respondents. Method of collecting data were questionnaires and literature study. The statistical analysis used were multiple linier regression method, reliability test, validity test, assumption classic test,coefficient of determination test, F-test, t-test.The result of determination coefficient (R square) showed that 78,1 % costumers’ satisfaction were influenced by price, product quality, and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price, product quality, and service quality simultaneously and partially significant influence on costumers’ satisfaction at Telkom Semarang Wifi Corner.

THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER’S SATISFACTION AT PT. SINAR MUTIARA CAKRABUANA

Oktaviani, Amna Amelia, Barokah, Siti Nur, Salsiyah, Sri Marhaeni

jobs Vol 4, No 2 (2018): Desember 2018
Publisher : jobs

Show Abstract | Original Source | Check in Google Scholar |

Abstract

The purpose of this research was to determine and analyze the influence of services quality: tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on customer’s satisfaction (Y) at PT. Sinar Mutiara Cakrabuana. The collecting data methods used in this research were questionnaires, interview and literature review. The scale of questionnaires used agree-disagree scale with 10 point scale and the respondents in this research were 90 samples. The sampling technique used is purposive sampling. The data analysis technique used was multiple linear regression. The result could be concluded that service quality which consists of tangible (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) has positive and significance influence on customer’s satisfaction (Y). Meanwhile the contribution of the independent variables (tangibles, reliability, responsiveness, assurance, empathy) on customer’s satisfaction was 66,7%.