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WACANA, Jurnal Ilmiah Ilmu Komunikasi
ISSN : 14127873     EISSN : 25987402
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Articles
427
Articles
PERGESERAN ORIENTASI NILAI TRADISIONAL MENUJU TATANAN MODERNITAS PADA MASYARAKAT PINGGIRAN IBUKOTA

Prasetya, Hendri

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Dalam pembangunan, perubahan yang terjadi sering hanya sebatas masuknya berbagai artefak modernitas ke dalam kehidupan masyarakat, tanpa skala prioritas kebutuhan dan kesiapan yang memadai. Perubahan tanpa konsepsi dan arah tujuan yang jelas kerap kali hanya menyisakan residu negatif dari pergerakan dinamika sosial yang kerap kali kembali terbebankan pada golongan masyarakat yang tidak mampu dalam mengikuti dinamika sosial tersebut. Sebagai salah satu hasil penelitian, tulisan ini memberikan gambaran dinamika pergeseran nilai-nilai lokal dan tradisional masyarakat pinggiran ibu kota yang bergerak ke arah modernitas yang justru banyak memberikan kenyataan yang timpang, hilangnya potensi lokal dan modal ekonomi sosial yang terbengkalai. Penelitian ini melihat perubahan Kognisi Masyarakat sebuah desa di Kec. Parung, Bogor dalam menghadapi perubahan nilai-nilai tradisional menunju nilai-nilai modernitas dan bagaimana aspek-aspek kebudayaan dan tradisi yang bertarung diantara nilai-nilai sosial baru yang masuk ke wilayahnya dalam komunikasi pembangunan.

PENGARUH TAGLINE #THINKPINK TERHADAP BRAND ASSOCIATION BRIGHT GAS 5,5 KG DI JABODETABEK

Zubaidah, Cut Tuleut

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Hampir setiap iklan yang dipublikasikan mengandung tagline. Penelitian ini bertujuan untuk mengukur seberapa besar pengaruh tagline #ThinkPink terhadap brand association Bright Gas 5,5 kg di Jabodetabek. Metode yang digunakan adalah metode kuantitatif dengan analisis deskriptif. Teknik pengambilan sampel dilakukan secara non-probability sampling dengan metode purposive sampling. Pengujian hipotesis dilakukan dengan Uji F dan analisis regresi linier sederhana. Berdasarkan perhitungan hasil penelitian, disimpulkan bahwa tagline #ThinkPink 44,1% berpengaruh terhadap brand association Bright Gas 5,5 kg di Jabodetabek dengan persamaan regresi Y=7,292+1,132X.

PENGARUH SPECIAL EVENT PL FAIR 2010 TERHADAP PENCITRAAN SMA PANGUDI LUHUR 1 JAKARTA

Rhamadhitya S.K, Heinrichus J

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

This study is to find out how special relationship PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, to know how special nature of the relationship between PL Fair 2010 event with high image Pangudi Luhur 1 Jakarta, and to find out how strong the influence of PL Fair 2010 special event the SMA image Pangudi Luhur 1 Jakarta. Location of the research conducted in the high school environment Pangudi 1 Luhur Jakarta. The population in this study is the first high school alumni Pangudi Luhur Jakarta class of 2007, amounting to as much as 90 and as many as 40 samples taken respondents. Variable in this study is the PL Fair 2010 special event as the independent variable and the image of SMA 1 Pangudi Luhur Jakarta so dependent variable. The results showed that there is significant influence between PL Fair 2010 special event with high image 1 Pangudi Luhur Jakarta.

ANALISIS WACANA BERITA PEMERKOSAAN PADA SURAT KABAR INDOPOS

Nugroho, Yosia Kurnia

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

At the presentation of news rape of women or women in the mass media will not be beneficial for the women as victims of rape. This is because the perpetrators of rape to be placed as the subject of the news, the news flow may also be held by the perpetrators, although the victim as the source of news stories for writers.

PENGARUH TAYANGAN IKLAN FATIGON HYDRO+ DI TELEVISI TERHADAP PEMBENTUKKAN BRAND AWARENESS

Purba, Zulham Rizky

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The number of companies that manufacture and market products isotonic beverage, making competition between companies has become very tight. Of each company is trying to introduce a product. One is the product being advertised Fatigon Hydro + through the medium of television with a fairly high frequency of exposure on several TV stations. The aim is that the higher the brand awareness of the product Fatigon Hydro + in the community.

PENGARUH JINGLE IKLAN MIZONE VERSI ”LOVE TODAY” DI TELEVISI TERHADAP BRAND IMAGE

Yunianto, Hasan

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle “ Love Today“ in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,augmented product, and image product. “Love Today” jingle in advertising is influences to Mizone brand image.

PENGARUH PENGGUNAAN ENDORSER BAND VIERRA PADA IKLAN HONDA SCOOPY DI TELEVISI TERHADAP TERBENTUKNYA BRAND IMAGE

Adithya S, Ardi

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The research was motivated by many marketers and advertising making use of celebrity endorsers in particular to introduce and promote a product or service. The use of celebrities as endorsers for a commercial product or service expected to impart increased awareness and establish a positive impression in the minds of consumers, and ultimately creating a follow-purchase. Based on the background of the problem, the formulation of the problem in this research is “how much influence the use of endorsers in advertisements Band Vierra Honda Scoopy the formation of brand image among adolescent RW 010 Housing II Karawaci Tangerang?”. While the purpose of this study was to determine the response teenagers RW 010 Housing II Karawaci Tangerang Vierra as an endorser of the influence on the formation of an ad Honda Scoopy television brand image, know the brand image of Honda Scoopy. As the cornerstone think this study used the theory Stimulus-Organism-Response. This theory is supported by the model need VISCAP. In addition to describing the process of the formation of brand image (brand image), the author uses the theory of Hierarchy Effects Off. The method used is explanatory. Decision-sampling technique using simple random sampling proportionate sample. Data was collected by distributing questionnaires to the respondents technique. Then the data is collected and interpreted quantitatively analyzed to obtain an overview of the observed variables. After that hypothesis testing using Pearson product moment technique. Based on research and analysis of data that Honda Scoopy ads on television quite good. 

STRATEGI HUMAS KEMENKOMINFO DALAM MENCIPTAKAN CITRA POSITIF DITJEN POSTEL DI KALANGAN STAKEHOLDERNYA

Lestari, Putri Cahaya

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Public Relations practise is deliberate, planned and sustain effort to establish and maintain mutual understanding between an organizational and its public. Public relations as good image maker for Indonesia communication and information ministry has strategy for internal and eksternal public. Four step program  public relations with researching, planning, implementing and evaluating to make positive image of the Indonesia communication and information ministry. Employee relations aktivities such as traning, workshop, in house bulletin are the implementation of the internal strategy. Media relations activities for eksternal public :  press release, press tour, coffe morning building the positif image of Kemenkominfo.

KONSTRUKSI REALITAS PEMBERITAAN KONFLIK PERBATASAN INDONESIA-MALAYSIA PADA SURAT KABAR KOMPAS DAN MEDIA INDONESIA

Setiadi, Wahyu

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Indonesia DKP Arrest by Malaysian Police into a story framed by Kompas and Media Indonesia?”. The paradigm used in this study is konstruktionis. Constructionist paradigm of looking at the reality of social life is not a natural reality, but the result of the construction. Therefore concentrate on the analysis of a constructionist paradigm is to find how the event or the reality constructed by way of what the construction is formed. In this case, the researchers want to uncover how Kompas and Media Indonesia construct a reality in presenting the news. The method used in this study is a model of framing William A. Gamson. In view Gamson, media discourse is an important element to understand and appreciate the growing public opinion on an issue or event. Framing the useof reason as Gamson Gamson and Modiglani focus point his attention to the study of social movements (social movement). In this case, a lot going on demonstrations and debate within the community in assessing the case.The data collected is of Newspapers News Kompas and Media Indonesia on the issue of August 16 to 23 2010. I researched the whole news story amounted to 16 consisting of 9 comes from Compass, and 7 are from Media Indonesia. In addition, there are additional data in the form of interviews with the author Kompas and Media Indonesia. Based on the results of the study, no significant difference of the newspapers in presenting the news. This is mostly caused by the newspaper ideology. Both media also have a framing strategies are different from each other. News framing strategy can be seen from the angel news writing, by the respondents, the choice of words, use of metaphor and so on. So the news can be packaged in such a way and constructed in accordance with the media’s desire. Compass has an ideology that is based on a sense of humanity, always presenting news calm and avoid the use of words and the negative connotations that enhance the reader’s emotions. Meanwhile, Indonesia’s national media gave rise to high subjectivity in reporting on this case. Media Indonesia is quite sharp in criticizing the government’s performance.

ANALISIS FRAMING BERITA PENERTIBAN MINIMARKET ILEGAL PADA SURAT KABAR POS KOTA DAN INDOPOS

Rizky, Muhammad

WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Pos Kota newspaper and Indopos, has a method of storytelling (story telling), respectively in reporting illegal demolition in Jakarta minimarket. Pos Kota newspaper leads to a more traditional market increasingly cornered by many minimarket. While Indopos understand correctly that the superior position minimarket, but wherever possible, non-partisan one. This study uses the social construction of reality from Peter L. Berger and Thomas Luckman. The method used is a framing analysis developed by Pan and Gerald M. Zhongdang Kosicki. From the research findings, Pos Kota looks alignments against traditional traders can be seen from the syntactic and rhetorical elements. While Indopos more directed to the syntactic elements.