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JURNAL ADMINISTRASI BISNIS
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : -
Core Subject : Economy,
Jurnal Administrasi Bisnis P-ISSN: 2252-3294 E-ISSN: 2548-4923 published by Department of Business Administration, Faculty of Social and Political Sciences, Diponegoro University of Semarang as a medium for the publication of ideas and scientific study for the development of science in business administration.
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Articles 12 Documents
Search results for , issue " Vol 7, No 1 (2018)" : 12 Documents clear
Pengaruh Kualitas Produk layanan Dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis Fisip Undip) widayanto, widayanto
JURNAL ADMINISTRASI BISNIS Vol 7, No 1 (2018): Vol. 7 No. 1 Th. 2018
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers,  has been competing for consumers’ satisfication. For this goal,  the strategy done by that provider is to give good quality of service. The quality of this good service product, will be able to satisfy its users. The other strategy by provider is the brand image. This brand image is always maintained and strived to increase. Then through the quality of service products and the impression of the good brand image, the provider will always have place in the heart of customers. So that,  eventually consumers will become loyal customersThis type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation.Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use
PENGARUH KOMUNIKASI INTERPERSONAL DAN LINGKUNGSN KERJA TERHADAP KINERJA KARYAWAN PT. EURO MANAGEMENT INDONESIA Gumay, Syifa Aulia; DS, Agus Hermani
JURNAL ADMINISTRASI BISNIS Vol 7, No 1 (2018): Vol. 7 No. 1 Th. 2018
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

PT. Euro Management Indonesia have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good.The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 20.0.The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2) by interpersonal communication is greater than work environment, coefficient of determination value (R2) for interpersonal communication is 46,5% and work environment is 46%.
VOL. 7 NO. 1 TH 2018 JAB, JAB
JURNAL ADMINISTRASI BISNIS Vol 7, No 1 (2018)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

Jurnal Administrasi Bisnis merupakan media publikasi ide-ide atau gagasan serta kajian ilmiah dalam bentuk artikel hasil penelitian, kajian teoritik dan konseptual, maupun aplikasi praktis baik dari kalangan akademisi maupun praktisi dibidang bisnis.
Volume 7 No 1 JAB2018-1, JAB2018-1
JURNAL ADMINISTRASI BISNIS Vol 7, No 1 (2018)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

Jurnal Administrasi Bisnis merupakan media publikasi ide-ide atau gagasan serta kajian ilmiah dalam bentuk artikel hasil penelitian, kajian teoritik dan konseptual, maupun aplikasi praktis baik dari kalangan akademisi maupun praktisi dibidang bisnis. Artikel dapat ditulis dalam Bahasa Indonesia maupun Inggris. Naskah diketik pada kertas A4, spasi ganda dengan panjang maksimum 20 halaman atau spasi tunggal maksimum12 halaman.
Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang Kurniasari, Meatry; Budiatmo, Agung
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22571

Abstract

The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.
Pengaruh Return On Assets (ROA Terhadap Harga Saham dengan Earning PerShare (EPS) sebagai Intervening (Studi Kasus pada Perusahaan Sub SektorTekstil dan Garmen yang terdaftar di Bursa Efek Indonesia Periode 2013-2016) Efendi, Fiona Mutiara; Ngatno, Ngatno
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22568

Abstract

The rapid development of capital markets are now attracting the attention of people andcapital owners to invest in capital markets. During the year 2013-2016 the average stock price of the textile and garment enterprises sub-sector experienced a fluctuating condition. The financial ratios that are suspected to affect the ups and downs of stock prices are ROA and EPS. The population of this research are 15 Textile and Garment Sub-Sector Companies listed on Indonesia Stock Exchange in 2013-2016. The analysis technique used is linear regression analysis with SPSS program. This study aims to determine the effect of ROA on stock prices through EPS as a mediator. The results showed that ROA has no significant effect on stock prices, but ROA has a significant influence on the mediation variable that is EPS. EPS variable has positive and significant effect to stock price. ROA and EPS have a significant effect on stock prices. EPS is fully mediated variable and can significantly mediate the relationship between ROA and stock prices. Based on the analysis results, can be concluded that the variables that affect the stock price is EPS, while the ROA variable does not affect the stock price. As well as EPS variables can mediated the relationship between ROA and stock prices. The results of this research, it is expected the company further increase the profitability of the company in order to increase the stock price so that it can give benefit the company and investors.
Pengaruh Iklan, Harga, dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Revlon Puspita, Rahmilla Chairani; Suryoko, Sri
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22570

Abstract

This study aims to determine the influence of advertising, price, and brand trust on Revlon cosmetics purchase decision of the undergraduate students of Diponegoro University. Type of research is explanatory research with the population undergraduate students of Diponegoro University, and the number of sample taken is 100. The data collection techniques are questionnaire, documents, and literature review. The sampling technique is purposive sampling. The data analysis techniques are correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test, and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0. Based on the results of the analysis, it is concluded there is a positive and significant influence between advertising, price, and brand trust on purchase decision partially and simultaneously (together). There are other factors that influence the Purchase Decision. Therefore it can be advised that Revlon has to evaluate their message in Revlon advertisement, increase the discount frequency on certain events, and add some product variants.
Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Supra X 125 Lupiko, Riza Fakhri; Waloejo, Handojo Djoko
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22608

Abstract

Abstract The means of transportation in the present day is an important need for a human. To support human mobility today which is high, an efficient and adequate means of transportation is needed. In addition, it can accommodate daily activities. In particular, this study discusses the purchase of Honda Supra X 125 CW Astra Motor Siliwangi motorcycle. The purpose of this study was to determine the effect of product and price innovation on the purchase decision of Honda Supra X 125 CW motorcycle. This type of research uses quantitative methods with research type explanatory research, with data collection techniques through questionnaires. The population in this research are buyers and users of Honda Supra X 125 CW Astra Motor Siliwangi with the number of samples taken is 95 respondents by Slovin method. Sampling using purposive sampling technique. Analytical methods used are validity test, reliability test, classical assumption test, correlation test, determination test, simple linear regression, multiple linear regression, t-test, and F test. In this research is assisted by the computer program to process data that is SPSS. Based on the results of the study note that partially, product innovation and price have a strong relationship strong enough to the purchase decision. This is indicated by the results of the multiple correlation coefficient tests of 0.490. Significantly, the variables of product innovation and price have a positive effect indicated by the value of F arithmetic bigger than F table that is equal to 15,291>3,952. Suggestions that can be given are PT. Astra Honda Motor should make changes to the body of Honda Supra X 125 motorcycle to look fresh and keep up with the times. Also, consider the price to be more affordable or at the same price with the addition of features and technology on the Honda Supra X 125.
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan TV Kabel di Kecamatan Tembalang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada PT. MNC Sky Vision-Indovision Semarang) Zahro, Nurul Ulfa; Prabawani, Bulan
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22569

Abstract

PT. Euro Management Indonesia have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good. The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 20.0. The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2) by interpersonal communication is greater than work environment, coefficient of determination value (R2) for interpersonal communication is 46,5% and work environment is 46%.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Penetrasi Pasar Industri Kecil Menengah Klaster Batik Di Kota Semarang Sari, Findri Mustika; Saryadi, Saryadi
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22610

Abstract

Abstract The problem faced by IKM batik in Semarang City is the weakness of the penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others, our product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is a regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.

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