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INDONESIA
JURNAL ADMINISTRASI BISNIS
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : -
Core Subject : Economy,
Jurnal Administrasi Bisnis P-ISSN: 2252-3294 E-ISSN: 2548-4923 published by Department of Business Administration, Faculty of Social and Political Sciences, Diponegoro University of Semarang as a medium for the publication of ideas and scientific study for the development of science in business administration.
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Articles 8 Documents
Search results for , issue " Vol 5, No 1 (2016)" : 8 Documents clear
PENGARUH IKLAN, ATRIBUT PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna OPPO Smartphonedi Kota Semarang) Sungkar, Nasha Farahna; Budiatmo, Agung
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

The increasingly fierce competition among the smartphone manufacturers are competing to launch products with a variety of advantages. One of the products discussed are crowded smartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO need to influence consumers to choose and buy products OPPO Smartphone. Many factors influence consumers in making a purchase, such as advertising, product attributes, and price. This study aims to determine the effect of advertising, product attributes, and prices on product purchasing decisions OPPO Smartphone partially or simultaneously. This type of research is explanatory research. Primary data used questionnaires distributed to the public Semarang central mobile phone sales Matahari Mall Semarang who have bought and used the products OPPO Smartphone as many as 100 people. In the analysis used validity and reliability, the correlation coefficient, the coefficient of determination, cross tabulations, simple and multiple regression analysis and significance test (t test and F) with SPSS 21. The results showed a variable adverstising positive influence on purchasing decisions by 23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. And variable price positive influence on purchasing decisions by 23.6%. Through research also found that the three independent variables simultaneously significant positive effect on purchasing decisions and are able to explain 46.9% of purchasing decisions. Based on the results of the study, the researchers suggested that OPPO Smartphone manufacturers maximize advertising concept which will be displayed in order to load the excess product is clearly and understood by consumers. And to attract more consumers, manufacturers are expected to innovate on product design to make it look more attractive than other smartphone brands. Manufacturers are also expected not to take profit too large, so that product prices more affordable by the consumers income. Moreover, manufacturers are expected to improve the quality and specifications of the products to be robust, as the society of this era that requires sophisticated smartphones.
PENGARUH KEPEMIMPINAN DAN K3 TERHADAP KINERJA KARYAWAN BAGIAN TEKNIK PT. PLN (PERSERO) UPJ-SEMARANG Aprilia, Riana; Prihatini, Apriatni Endang
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

Engineering division of PT. PLN (Persero) UPJ of Central Semarang is a company with responsibility towards public services in the field of electricity. The achievement of good public services is determined by employees’ abilities to do their jobs. Currently, Engineering division of PT. PLN (Persero) UPJ of Central Semarang is facing some problems related to expected performance targets which have not been achieved. It is proven by the level of transformer damage which breaks the tolerance limit. Therefore, the purpose of this study is to determine the effect of Kepemimpinan, Kesehatan dan Keselamatan Kerja (K3) – Leadership, Health and Safety – on Employee Performance of Engineering division of PT. PLN (Persero) UPJ of Central Semarang. This study is an explanatory research. The population in this study were the employees of Engineering division of PT. PLN (Persero) UPJ of Central Semarang consisting of 50 respondents as the samples. The sampling technique used was census. The results show that the variables of leadership and K3 separately or together affect the performances of employees. Based on assessment results from each employee, employee performance as an individual is in a very good category. Meanwhile, based on assessment results from leaders, the employee performance as a group level or an engineering division performance has not been able to achieve expected performance targets. Thus, there are some differences of employee performance assessment results from the leaders and from the individual. Individual performance does not automatically create a group or division performance. Therefore, leaders’ roles are needed to improve employees understanding on performance standards which are expected by the company. Leadership and K3 program variables are the variables which can affect the employee performance, so that the roles of leaders and K3 program need to be continuously developed.
PENGARUH KUALITAS LAYANAN DAN KEUNGGULAN PRODUK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA KOMUNIKASI WORDS OF MOUTH (Studi pada PD BPR BKK Demak Cabang Sayung, Kab.Demak) Kusumawati, Dyah; Syakur, Abdul
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

Intense competition among banking institutions in terms of marketing products and services to customers in creating a communication satisfaction will influence the words of mouth . Plus builds consumer confidence in yourself is relatively more difficult than just selling products only. Therefore creating a satisfaction to the customers is an absolute thing to do because it can provide the benefits of customer satisfaction for banks . This study aims to analyze whether the quality of service and product excellence affects customer satisfaction and how it impacts on words of mouth communication. The method used is a quantitative method to research the type of survey and questionnaire . Sampling was done by purposive sampling method . The results of the questionnaire were calculated using path analysis  with the help of SPSS software . The results show the quality of service affects customer satisfaction 0.373 , product excellence 0.346 and affect customer satisfaction for both together can affect customer satisfaction by 0.154 . WOM affects service quality by 0.101 , the superiority of the product affects WOM 0.092 and both together can affect WOM by 0.166 . The impact of satisfaction with the emergence of communication words of mouth is positive at 0.446 . The calculation of the indirect effect of variables X1 and X2 to Y2 through Y1 is greater than the calculation of the direct effect , this means that the customer satisfaction as a mediating variable of influence of quality of service and product excellence to positively impact WOM and proven.
PENGARUH OPINI AUDIT DAN LUAS PENGUNGKAPAN SUKARELA TERHADAP PERUBAHAN HARGA SAHAM (Studi Empiris pada Perusahaan Go Public Di Indonesia Tahun 2013-2015) Purbawati, Dinalestari
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

This study investigated the impact between audit opinion and the extent of voluntary disclosure on stock price. Data was collected from the annual reports non-financial companies listed on the Indonesian Stock Exchange (BEI) the period 2013, 2014 and 2015. Analysis tools used in the test model is a multiple regression. The results showed that audit opinion and the extent of voluntary disclosure has a significant positive effect on stock price.
ANALISIS PERBEDAAN HARGA, VOLUME PERDAGANGAN, DAN RETURN SAHAM SEBELUM DAN SESUDAH INFORMASI AKUISISI PADA INDUSTRI TELEKOMUNIKASI DAN PROPERTI Ushuaia, Tasa; Prabawani, Bulan
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

Economic development requires companies to work better and be able to survive from intense competition. In a modern era, telecommunications and property industries are the most developed industry. There are several strategies to maintain the business continuity, one of which is the incorporation of a business entity such as an acquisition. The purpose of this research is to find differentiation among stock price, stock trading volume and stock return before and after acquisition on the telecommunications and property industries. In the telecommunications industry, there is the acquisition of PT. XL Axiata Tbk with Axis Telekom Indonesia, while the acquisition in the property industry is between PT. Agung Podomoro Land Tbk and PT. Graha Cipta Karisma. The observed research period is one year before and after the acquisition information. This study has found that there is a significant difference in the stock price before and after acquisition information of PT. XL Axiata Tbk and PT. Agung Podomoro Land Tbk, but there is no significant difference in trading volume and stock return (indicated by the abnormal return to test the information content of an event) before and after acquisition information of PT. XL Axiata Tbk and PT. Agung Podomoro Land Tbk. Hence, the investor has the assumption that the acquisition is a normal activity which has no significant influence the stock volume and returns.
ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG Dewi, Reni Shita
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

One area that becomes a business center in the city of Semarang is Simpang Lima. Business activities are quite high in the region resulted in many emerging informal sector. For that purpose the study was to determine the effect of location, price and service to customer satisfaction. The study was conducted in Semarang Simpang Lima Region with a sample of 100 consumers who visit and eat in Simpang Lima area for at least five (5) times in three (3) months. The results showed that the location, price and service affects customer satisfaction. Choosing the right location will enable customers to get the products sold. The appropriate price according to market prices make consumers want to buy the products offered. Likewise with the service, the more responsive the merchant in serving consumers will lead to consumers feel happy and satisfied. The variables that have the greatest influence is variable service. Advice given is the availability of parking space, considering when the weekend there is accumulation of the vehicle up to the road shoulder which causes congestion. Furthermore to improving service delivery problems, The City Goverment especially Dinas Pasar should to provide training to PKL related with satisfactory services for consumers.
PENGARUH GAYA HIDUP (LIFESTYLE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pelanggan Peacockoffie Semarang) Pangestu, Suci Dwi; Suryoko, Sri
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

The rapid growth of coffee shops within a few years makes the competition tighter.  Consumer behavior in decision-making is influenced by several factors such as lifestyle and price. Peacockoffie is one coffee shop that is known in Semarang city. The problem in this research is the price increases that is carried out by Peacockoffie in 2014 resulting in a decrease amount of daily transactions amid growing coffee shop in the city of Semarang. The result shows that the lifestyle and the price have positive and significant impacts upon decision of purchasing. It can be seen from the outcome of simple linier regression of lifestyle towards decision of purchasing and t test. From those two variables (lifestyle and price) that had been partially and simultaneously analyzed, the coefficient of price is higher than lifestyle coefficient. In details, price has the biggest impact towards the decision of purchasing the products of Peacockoffie Semarang, reaching the number 0,288, compared with lifestyle that only get 0,057. The coefficient of determination (R2) of lifestyle and price is 19,6%. This means 19,6% of purchasing decision can be explained by those two variables, while the other 80,4% can be explained by another variable. The suggestions that can be given to increase the purchasing decision is that Peacockoffie should establishes standard operating procedure (SOP) in service and product presentation.
PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP INOVASI PRODUK DAN KEUNGGULAN BERSAING UMKM JENANG DI KABUPATEN KUDUS Syukron, Muhamad Zidni; no, Ngat
JURNAL ADMINISTRASI BISNIS Vol 5, No 1 (2016)
Publisher : Jurusan Administrasi Bisnis FISIP - Universitas Diponegoro

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Abstract

The companys success to maintain the sustainability of their products sales lies in the ability to have a strategy or innovative thinking by seeing on market orientation and entrepreneurial orientation, and having a strong competitive advantage. This research is conducted  to determine  the  influence  of market orientation and entrepreneurial orientation toward product innovation and competitive advantage in Jenang Micro, Small and Medium Enterprises (SMEs) of Kudus Regency. This type of research is explanatory research. The sampling techniques used total sampling that is overall Jenang SMEs owner of Kudus Regency. The respondents in this research totaled 43 respondents. Collecting data used questioner, with score start from 1 (very disagree) to 5 (really agree). This research was also using Path analysis techniques supported by SPSS (Statistical Package for Social Science) software version 20.3. The validity test, reliability test, coefficient of correlation test, coefficient of determination test, linear and multiple regression, significance test (t and F test) and Sobel method beforehand. The results showed that all independent variables in this study had a significant influence on the dependent variable, either partially or simultaneous, product innovation acts as a partial mediating variable, that indicates an indirect effect of variables of market orientation and entrepreneurial orientation on competitive advantage.

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