Jurnal Komunikasi Global
ISSN : 26147998     EISSN : 2614218X
Jurnal Komunikasi Global (JKG) is a peer-reviewed journal organized and published by the Department of Communication Studies, FISIP, Syiah Kuala University. JKG is a follow-up journal of Komunikasi Global which was firstly published in 2011. Since 2017, the journal has been published online. It publishes twice a year in June and December in online and print versions. It publishes research and conceptual articles promoting varied approaches in the field of communication studies including, not limited to, interpersonal communication, group communication, intercultural communication, mass communication, journalism, public relations, and advertising.
Articles
32
Articles
Komodifikasi Agama: Pergeseran Praktik Bisnis dan Kemunculan Kelas Menengah Muslim

Husna, Asmaul

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

In recent years the Islamic consumption trend has spread throughout the country. At first glance, this phenomenon seems encouraging, because physically the condition seems to describe an increase in religiosity in the midst of the society in an effort to fulfill their spiritual needs. But in other perspectives, actually, this phenomenon has created influence and emerged other interests. The euphoria of religious identity actualization, used by business people to make it as a commodity which is then used as a selling tool. Business and marketing practices are currently shifting and experiencing transformation, from level of rational intelligence (marketing 1.0) to emotional marketing (marketing 2.0) and ultimately to the level of spiritual intelligence (marketing 3.0). Using a literature study method, this article seeks to reveal how such business practices of religious commodification have a real impact on the shift in consumer understanding of their religious identity. The rise of Islamic culture in the midst of this public space also raised a new market segmentation known as the middle-class Muslim. As a consequence, the differences of religiosity and business becomes blurred; religious practices begin to be trapped in the symbolic framework which only prioritizes camouflage and mere imaging.

Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

Muflih, Rifqi, Dany, Dany

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

Cyberbullying Victimization : The Risk of Playing Online Games on Adolescents

Andrea, Christina, Yuliati, Reny

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

Online games have become one of the most popular entertainments among adolescents. Instead of being used as a form of entertainment, sometimes online games become a medium of verbal violence or better known as cyberbullying. This study sought to find out whether adolescents who play online games have a greater tendency to become victims of cyberbullying, compared to adolescents who do not play online games. A survey is used by distributing questionnaires to 299 high school students. The results of this study indicate that there is an association between online games exposure and the tendency to become victims of cyberbullying. Adolescents who play online games have a greater tendency to become cyberbullying victims. This finding has implications for prevention and intervention efforts aimed at reducing cyberbullying. 

Representasi Perempuan dalam Film Ayat-Ayat Cinta

Romli, Rosnandar, Roosdinar, Mella M., Nugraha, Aat Ruchiat

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

Film as part of mass communication has a considerable influence on the formation of opinions that occur in society. One of the best-selling films in 2008 was the film Ayat-Ayat Cinta. This research was carried out with assumptions about the existence of ideological battles that took place in a media discourse and representation of women in a film. The purpose of this research was to find out the representation of women in the film Ayat-Ayat Cinta through events in film stories that were commodified by cinematographers and audiences. The type of research method used is qualitative descriptive research analyzing media content with critical discourse analysis methods by Sara Mills. The research was conducted by dissecting the text in the film, looking at the subject-object position and the producer-reader position in climax scenes, to see how women are represented in the scenes. The results showed that the film still uses male perspectives in viewing the events; women are still represented more as objects than subjects; women are still viewed from the perspective of other parties (mostly men); the film leads the audience to identify themselves with male figures; and this film still affirms the patriarchal ideology

Kajian Struktur dan Komunikasi Organisasi Universitas Padjadjaran (Unpad)

Permana, Rangga Saptya Mohamad, Abdullah, Aceng

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

In 2016, Rector of Universitas Padjadjaran (Unpad) issued a regulation on the organization and working procedures of Unpad managers. In the framework of university management in a formal context, the academic community of Unpad involves organizational communication. Organizational communication is used primarily within the structural scope of university or faculty managers. The messages dissemination from leaders to subordinates, inputs and suggestions from subordinates to leaders, and exchange of messages between officials is done through organizational communication. The research method used in this study is a descriptive-qualitative method. Using documentation method, the author seeks to explain and focus on how the structure and communication of management organization in Unpad. The results of the study indicate that Unpad's organizational structure is included in the organizational structure carrying out organizational levels between two and three levels, called flat top organization structure. Based on the organizational structure chart, Unpad adheres to a form of centralization in its organizational structure. While organizational communication that can be applied to Unpad's communication structure includes internal communication within the organization and external communication to/from outside the organization which are based on Unpad's organizational culture, RESPECT.

Hubungan Komunikasi Organisasi dengan Konflik Kerja Pada Perusahaan PT. Kimia Farma, Tbk. Cabang Makassar

Aswar, Aswar, Patriani, Puspita Noer

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

This study aims to determine the relationship between organizational communication and workplace conflict in PT. Kimia Farma, Tbk. Makassar Branch. The paradigm in research is positivism to see the relationship between the two variables in this study. The measuring instrument in this study is the scale of organizational communication and work conflict using the Likert scale. The number of samples was 54 employees who were determined using the Slovin formula and selected using the simple random sampling method from 118 people in total. Data were collected through a survey. It was used Pearson Product Moment test to analyze data with the help of SPSS 22.0. The results of the study show that there is a negative and significant relationship between organizational communication and workplace conflict at PT. Kimia Farma Tbk. Makassar Branch. The correlation coefficient between organizational communication and work conflict is -0.781 or 78.1% with a significance value of p <0.000. It can be concluded that if all people in the organization have good organizational communication, the possibility for the workplace conflict will decrease, and vice versa.

Petisi Online Sebagai Media Advokasi Alternatif dalam Upstream Social Marketing

Destrity, Nia Ashton

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

Social marketing as a method encourages behavioral change in individuals for a better life by adopting concepts and principles in commercial marketing. Changes of individual behavior are influenced by social contexts that cannot be separated from the role of the upstream actors (parties who have influence in the policy-making process). In accordance, targeting upstream actors for social marketing activities has become a challenge. Therefore, social marketers need to communicate creatively with upstream parties to support their social marketing goals. This conceptual article aims to explain the importance of moving upstream as a concept and describes the use of online petitions as an alternative platform for media advocacy establishing an upstream social marketing strategy. It is argued that the development of information and communication technology offers an online petition platform for reaching upstream parties. Through a study of literature method, this article presents a case of online petition Change.org Indonesia which is supported by the media and policymakers. Change.org Indonesia has been actively developing media advocacy through the press conference, press release and press note, social media, and offline actions or events to influence policymakers in order to create a supportive environmental condition for behavioral change.

Pilihan Media Pencari Informasi Kesehatan

Rosemary, Rizanna

Jurnal Komunikasi Global Vol 7, No 2 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

The number of smokers among women in Indonesia is increasing every year, even though smokers are predominantly male. In order to educate the public about the negative impacts of tobacco consumption, the government has produced anti-smoking Public Service Advertisements (PSAs) aired on television. The information gap about smoking hazards is due to lack of anti-smoking messages which is unable to compete with the extensive and creative pro-smoking messages in many media platforms. The way people use media for information-seeking, such as messages about smoking, dictates how they look for the messages and helps to understand how they encounter messages the most. By interviewing 39 women in Banda Aceh and Jakarta, this study presents women’s opinion about television and the media preference for searching and gaining information about smoking. The findings show that participants of the study prefer to obtain information about smoking through the media—online social media than through television, such as Facebook, YouTube, Instagram, Line, WhatsApp, and non-media like friends and their doctor’s advice. Given the substantial cost of television health campaigns, the study findings can provide input on alternative media in communicating about the harms of smoking.

Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

Solihah, Ayu Wahyuni, Musiasa, I Nyoman, Shihab, Mohammad

Jurnal Komunikasi Global Vol 7, No 1 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies.

Perilaku Penggunaan Smartphone dan Akses Pornografi di Kalangan Remaja Perempuan

Rachmaniar, Rachmaniar, Prihandini, Puji, Janitra, Preciosa Alnashava

Jurnal Komunikasi Global Vol 7, No 1 (2018)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

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Abstract

This study aims to determine the use of smartphones and how these technologies allow access to pornography among junior high school girls. Using a qualitative descriptive study method, this study examines ownership of smartphones and pornographic content that may be accessed via smartphones. The informants were four students of SMP Negeri 2, Padalarang, West Java. Data collection was conducted through in-depth interviews and observation. The results showed that junior high school students started to have regular mobile devices since they were still in elementary school. After they began to use smartphones at junior high school, they were inadvertently exposed to the pornographic content. These findings reveal that how more sophisticated technological devices have the potential to open access to pornographic content.