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Contact Name
Mohammad Shihab
Contact Email
Mohammad Shihab
Phone
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Journal Mail Official
shihab@president.ac.id
Editorial Address
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Location
Kota bekasi,
Jawa barat
INDONESIA
Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 18 Documents
FILM DOKUMENTER GEROMBOLAN PEMBURU BATU MENGGANA (Mengapresiasi Tinggalan Leluhur Dengan Talenta) Suryanto, Hari
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.017 KB) | DOI: 10.33021/exp.v1i1.369

Abstract

Gerombolan Pemburu Batu (Stone Hunters) is a community who appreciates the remains of valueson historical sites in many regions. The community uses Talents as a form of creativity to reproduce the talentsin the form of creative products. These marginal sites—locations unknown to many people—has become maininterest for impromptu visits. These visits offer the opportunity to learn cultural literacy in a fun way.
MAINTAINING THE GOOD IMAGE OF A PUBLIC FIGURE THROUGH THE USE OF REPUTATION MARKETING Citra, Anathasia
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.571 KB) | DOI: 10.33021/exp.v1i1.365

Abstract

ABSTRACT. This study aims to look at the application of the application of Reputation Marketing by a PublicFigure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry canaffect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainmentindustry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. Thisstudy takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and authorwho began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing,author examined his personal branding, personal and social life to his choice of words and topics in social media.This research will contribute ideas to the study of communication with the subject about the image, personalbranding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas forpublic figures who work in the entertainment industry. This research is a descriptive study with a qualitativeapproach. The results of this study found that the application of Reputation Marketing is very appropriate tomaintain a good image of a Public Figure who works in the entertainment industry. With the development oftechnology, especially the new media such as the various social media such as twitter and path, a public figuremust have his own positioning of the image that he wants to convey to the public and must maintain consistency.In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for thecareer of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing forPublic Figure has the same function like a product, which is for generating profit. A good image of a PublicFigure becomes a commodity which will have an impact on the sustainability of his career.
IDENTITY POSITIONS AND HALAL COSMETICS IN INDONESIAN MIDDLE-CLASS MUSLIM WOMEN Perdana, Abhirama SD
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.485 KB) | DOI: 10.33021/exp.v1i1.370

Abstract

Creations can become meaningful when there are audience who pay attention towards theproducts, enjoy and show their appreciation or even evaluation towards them. The meaning produced within amedia is considered incomplete without the understanding of the audience and the meaning the audienceproduces in appreciating as well as responding to the media text. To understand more on the meaning of textmedia, therefore, it is paramount to consider and gain a thorough understanding of the meaning produced by themedia audience through studying the way the audience reads, uses, and responds to the media. Utilizing Hall’sCultural Studies of dominant and oppositional readings, this paper endeavours to showcase the understanding ofaudience and how meaning is constructed. Locating the issue of audience research in the context of HalalCosmetics and the Middle-Class Muslims in Indonesia, a brief overview on the theories of audience is outlinedand relevant theories to the case of integrating advertisement in Indonesian cinema is employed.
“TOP TEN”, CITRA RELASIONAL MANUSIA DALAM “TRIAS ENTITAS” TINJAUAN KRITIS-DIALOGIS PANDANGAN BUBER DAN HEIDEGGER Rumyaru, Bruno
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.437 KB) | DOI: 10.33021/exp.v1i1.366

Abstract

ABSTRACT. Human existence shows that there are self-tension and identity crisis. This background displays thathumans have been searching for the answers to their essence and meanings for their own existence. There is aparadoxical phenomenon in the lives of humans. On one hand, humans have made effort to fulfill their needs andtendencies through all of their artificially earned achievements and attributes. On the other hand, the variousforms of existential realization have created existential tension. Human existence shows a dilemmatic relaity.Humans have caused for their own self-alienation. Why does this human existensial paradoxical phenomenon hasto occur? Critical Realism Method used in this qualitative study made effort to answer this central question byrevealing the human ontological-existential image based on the dialogical-critical review on Martin Buber andMartin Heidegger’s philosophical thoughts. The result of this study emphasizes on human’s relational “Top Ten”,which eventually leads to the basic principles of “Trias Entitas” as the identity for each human existence.
GENDER DOMINATION IN LOCAL NEWSPAPERS Amri, Mariani
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.425 KB) | DOI: 10.33021/exp.v1i1.367

Abstract

This study was held at Fajar and Tribun Timur offices in Makassar. This research is describedthrough texts, discourse practice, and socio-cultural practice by using CDA (Critical Discourse Analysis) fromNorman Faircloughs’ model. The model includes textual level, discourse practice level, and socio-culturalpractice level. The type of this research is qualitative approach. This approach tries to get closer to what is beingstudied, that is gender domination in Fajar and Tribun Timur daily newspapers. It aims at in-depth and holisticunderstanding of gender domination in newspapers. Its flexibility is well suited to make interpretation todescribe the facts and the phenomena of gender in newspapers as the way they are based on the data found. Theresearch aims; to identify the domination of gender in Fajar and Tribun Timur daily newspapers, to analyse howgender dominations are expressed in those daily newspapers, and to analyse the effect of gender domination onnews stories in those newspapers. The result of this research shows that Fajar and Tribun Timur daily are stillmale dominated discourse in the news-making process which influences the news stories printed in thosenewspapers. Gender domination in Fajar and Tribun Timur daily newspapers as a discourse has been proven toaffect our views on news stories text, news stories production, and socio-cultural practices.
‘ADA AQUA’ CAMPAIGN AND THE RISK OF DEHYDRATION: CIRCUIT-OF-CULTURE MODEL Mardatilah, Windasari Gayuh; Perdana, Abhirama S.D.
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.206 KB) | DOI: 10.33021/exp.v1i1.368

Abstract

AQUA as the pioneering bottled water industry in Indonesia created the Ada AQUA Campaign.Ada AQUA Campaign is an informational campaign promoting adequate water consumption to preventdehydration that can cause lack of concentration. Ada AQUA Campaign was held as a strategic move to securethe future growth of AQUA. This research analyses how Ada AQUA Campaign is produced, circulated andconsumed by people especially young people in Indonesia and then achieve its goal through Social NetworkingSites (SNS) or three main social media, such as Twitter, Instagram, and Facebook. The competition amongbottled water company in Indonesia is getting competitive. Ada AQUA Campaign has received good responsesfrom a lot of people. It can be seen through the use of the hashtag #AdaAQUA in SNS. AQUA has encouragedIndonesian especially young people to join and participate in Ada AQUA Campaign. This campaign targeted50,000 mentions and reached 450,000 mentions for the hashtag #AdaAQUA. Ada AQUA Campaign became thesuccessful campaign that AQUA ever held. The gap in this research is that there are still a few researcher andpublic relations practitioner who use Circuit of Culture to analyse cultural experience. This research willcontribute to the literature or journal of international public relations. Linking to the new media, this research isusing Circuit of Culture as a framework to explain each moment and dig the understanding of how Ada AQUACampaign is produced, circulated, and consumed by people especially young people in Indonesia.
PENGARUH PROGRAM CSR “KUTA BEACH SEA TURTLE CONSERVATION” TERHADAP BRAND IMAGE PERUSAHAAN Hidayati, Ratih Kurnia; Wijayanto, Hendra
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.508 KB) | DOI: 10.33021/exp.v1i2.436

Abstract

Abstract. This study aims to analyze the influence of corporate social responsibility (CSR), on the brand image of PT Coca Cola Amatil Indonesia Tbk. This type of research is quantitative research. The population in this study is the community around the conservation of turtles who know and follow the CSR program conducted by PT Coca Cola Amatil Indonesia Tbk. Sampling based on non-probability sampling method with purposive sampling technique with the number of 99 respondents. Data analysis used is simple regression and hypothesis test by using F test and t test. The results of this study indicate that the Corporate Social Responsibility (CSR) program has a significant impact 41,6% on the brand image of PT Coca Cola Amatil Indonesia Tbk.Keywords: Corporate Social Responsibility, Brand Image, Kuta Beach Sea Turtle Conservation
STRATEGI KOMUNIKASI PEMASARAN DIGITAL SITUS PEMBANDING HARGA TELUNJUK.COM Nursatyo, Nursatyo; Rosliani, Dini
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.865 KB) | DOI: 10.33021/exp.v1i2.430

Abstract

Abstract. The development of E-commerce in Indonesia has made the actors of digital industry create a price comparison site to help prospectice customers to make decisions in making a purchase. The existence of this price comparison business requires a marketing communication stratey than does not only make effort to draw the interest of the Internet users to visit to the site, but also on how to draw the attention of the online sellers and for them to cooperate. This article presents a digital marketing communication strategy of one of the price comparing websites in Indonesia, telunjuk.com, to increase their traffic. The research method used is the descriptive qualitative research method. Data were collected by interviewing key personnels at telunjuk.com i.e., Chief Marketing Officer as the the key informant and Digital Marketing Specialist as informant 1, and Content Specialist as informant 2. Besides that, the authors performed observations on the other price comparison sites and E-commerce sites through the internet media. The authors also performed a thorough rebiew of relevan print media. The result shows that the digital marketing communication strategy implemented by telunjuk.com in improving traffic is done through adding display advertising, SEM and SEO search engine optimization, and community platforms. Keywords: Digital Marketing Communication, Price comparison Sites
ANALISIS KEGIATAN CUSTOMER RELATIONSHIP MANAGEMENT MELALUI MEMBERSHIP CARD UNTUK MENINGKATKAN LOYALITAS KONSUMEN: STUDI KASUS PADA SOGO PREMIER CARD Soedjono, Wibowo; Limantoro, Frendy
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.965 KB) | DOI: 10.33021/exp.v1i2.458

Abstract

Abstract. Competition in various industries in Indonesia is getting tighter. Various companies are competing to be at the forefront of the minds of consumers. Strategy for strategy is implemented, one of them is Customer Relationship Management (CRM) strategy conducted by PT. Panen Lestari Internusa by launching Sogo Premier Card as a form of membership card for its customers. This research is a research with a qualitative approach that analyzes how CRM strategies are implemented by PT. Panen Lestari Internusa. The interview technique used was a semi-structured interview with two internal speakers from PT. Panen Lestari Internusa and four external informant whom are SPC members and two marketing communication expertise. Data analysis techniques in this study used coding techniques with reliability checking techniques using source triangulation. The results showed that the use of Sogo Premier Card as a form of CRM was considered to help increase the loyalty of Sogo Department Store consumers with three important elements such as reward based bonds, selection and interaction.Keywords: customer relation management, consumer loyalty, membership card
CULTURE IN GLOCALIZATION PROCESS: A STUDY OF INDONESIAN NEWSPAPERS Emeraldien, Fikry Zahria
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.778 KB) | DOI: 10.33021/exp.v1i2.459

Abstract

Abstract - The present study examines the construction of global to the local content in Indonesian newspapers after New Order Era, Indonesia former President Suharto’s regime that was ended in 1998. In the so-called Reform Era, Indonesia entered a new phase of democratization which brings democracy towards newspapers and other media. Compared to the New Order Era, Indonesian newspapers currently have more variation in term of content, especially for entertainment. After employing a content analysis, Indonesian newspapers, which are Kompas and Jawa Pos, through their cross-cultural news in the entertainment section, are proved become more open to the other cultures. They have transformed from dominantly homogeneous -in 2004- to hybrid -in 2014- within glocalization, a perspective that can see micro-sociological phenomenon. This notion proves that glocalization does proceed, rather than keep constant, depending on the different cultural systems and structures, as well as the degree of local perception of glocalization.Keywords: Glocalization, globalization, pop culture, Indonesia Reform Era, crossculture

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