The International Journal of Applied Business
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Articles 20 Documents
Critical Analysis of a Technology-Based Enterprise: A Case Study of Yahoo!

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (493.897 KB) | DOI: 10.20473/tijab.V2.I1.2018.39-49

Abstract

Yahoo’s history might give a valuable lesson about a critical issue in a leading company, which is now considered to no longer have a competitive advantage. This paper aims at analyzing critically the issues of Yahoo’s ruin. The findings suggest that the causes include having no superior product, lack of focus, poor leadership, and no clear vision. Consequently, this issue gave a massive impact on the company’s revenue, net profit, valuation, and even existence. Finally, although this case is about a high-tech company’s issue, this might become sort of evaluation and reflection for any companies, since the causes seem relevant to all company types. This case also can be a learning lesson for professionals, academicians, and students.

EVALUATION ANALYSIS OF AIRLANGGA UNIVERSITY FACULTY OF VOCATIONAL EDUCATION’S BRAND EQUITY USING CUSTOMER BASED BRAND EQUITY CONCEPT

Puspitasari, Ayu Febriyanti

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (467.422 KB) | DOI: 10.20473/tijab.V1.I1.2017.33-46

Abstract

Indonesia is now facing a new order of global world in terms of economics, educations and other infrastructures. Therefore, Government focus on developing an education system which is not only based on academic and professional fields but also vocational fields during the last decade. Brand is the identity of a product that can be used as a measurement of its quality. The concept is customer based brand equity (CBBE) which will be adopted in this study.This study aims to determine the strength of Airlangga University Faculty of Vocational Education Education’s brand equity.This study is using descriptive quantitative research approach. It describes the consumer assessment. In this case is the brand equity stakeholder’s institution Airlangga University Faculty of Vocational Education.These results indicate that brand awareness of this institution’s stakeholder is good. Based on the data, more than 60 respondents from a total of 77 respondents has already knew the existence of Airlangga University Faculty of Vocational Education. In addition, Stakeholders Faculty of Vocational Education already have brand loyalty to their institution. Therefore, they are willing to promote and give more contributions to Airlangga University Faculty of Vocational Education in order to become a better faculty. Airlangga University Faculty of Vocational Education has a strong brand image in the perception of their stakeholders. Concerning that the Faculty of Vocational Education is an applied science faculty, this institution consists of the entire course both Diploma III and Diploma IV at Airlangga University. Last, Stakeholders have a good perception related with the quality of Airlangga University Faculty of Vocational Education in order to create graduates or alumnae which is ready to work.The conclusion of this study is the strength of Airlangga University Faculty of Vocational Education’s brand equity in the perception of their stakeholders are good in fact. Airlangga University Faculty of Vocational Education has a strong image as a faculty of applied science which consists of the entire course both Diploma III and Diploma IV at Airlangga University. Keywords: Brand Equity, Customer Based Brand Equity, Faculty of Vocational Education Education, Airlangga University

The Effect of Brand Awareness "Word Of Mouth" and Perception of Risk on the Buying Intention towards Box Brand GIVI in Surabaya

Diwangkoro, Luhung

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (253.92 KB) | DOI: 10.20473/tijab.V1.I2.2017.21-31

Abstract

The purpose of this study was to discuss the influence of Brand Awareness, word of mouth, and the perception of the tendency towards GIVI purchase intention in Surabaya. This research is a quantitative research with survey method. Sources of data obtained from questionnaires collected with a Likert scale and the results were analyzed by multiple linear regression methods. The results of the study prove that brand awareness gets 2,050 tcts supported by the significance of 0,044 (p <0,05) Word of mouth gets t count 2,064 supported by the significance of 0,043 (p <0,05) so that word of mouth has a significant effect on purchase intention. The perception of risk gets t count of -3.018 supported by significance of 0.004 (p <0.05) Brand awareness, word of mouth, and risk perceptions have the same significance for purchasing compatibility because the Fcount is 52.255 with a significant value of 0.000 (p <0 05). The R square coefficient is 0.714 then the variation of changes that occur in the dependent variable 71.4% which can be accessed jointly by the independent variable and the remaining 28.6% by other variables outside the three independent variables used in this study.

The Effect of Social Performance to the Profitability of Islamic Banks

Kholidah, Himmatul

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (325.599 KB) | DOI: 10.20473/tijab.V2.I2.2018.1-11

Abstract

This study aims to investigate the effect of social performance to the profitability of Islamic banks. The research method used is quantitative approach with multiple regression analysis. The data in this research have four variables: Mudharabah-Musyarakah Financing, Qardh Financing and Zakah as dependent variables and Net income as independent variable. The result shows that only zakah has significantly positive effects on the net income, but Mudharabah-Musyarakah and Qardh Financing have insignificant effects on the net income of Islamic commercial bank. On the other hand, Mudharabah-Musyarakah Financing, Qardh Financing and Zakah simultaneously have significant effects on the net income of Islamic commercial bank.

The Implementation of Islamic Corporate Governance (ICG) on Sharia Banking in Indonesia

Rini, Nova

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (256.039 KB) | DOI: 10.20473/tijab.V2.I1.2018.29-38

Abstract

In 2001, a financial institution in Turkey went bankrupt. The financial institution is "Ihlas Finance House". The cause of the bankruptcy of financial institutions according to Islamic finance economists is as a result of weaknesses in the internal and external mechanisms of corporate governance. The purpose of writing this article is to find out how the implementation of Islamic Corporate Governance in Islamic Banking. The method used in this article to answer the research question is a literature study. The results of this study indicate that Islamic banking financial institutions in Indonesia have not fully implemented Islamic Corporate Governance (ICG). The implementation of Islamic Corporate Governance (ICG) that has not been fully implemented is sharia compliance (syari'ah compliance). Sharia compliance in Islamic bank financial products. Conclusion of this article: 1. Implementation of Islamic Corporate Governance (ICG) in Islamic banking is accommodated in the Sharia Banking Law and Bank Indonesia Regulations; 2. Islamic Corporate Government (ICG) can be seen from the establishment of Sharia Supervisory and Sharia Compliance Board in Islamic banking; and 3. Islamic banking in Indonesia does not yet fully implement Islamic Corporate Governance (ICG) in sharia compliance for Islamic financial products.

SENTIMENT MARKET ANALYSIS ON REPLACEMENT ANNOUNCEMENT OF CHIEF EXECUTIVE OFFICER (CEO)

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (289.155 KB) | DOI: 10.20473/tijab.V1.I1.2017.14-32

Abstract

This study examines the market reaction to the announcement of Chief Executive Officer (CEO) measured by abnormal return. The study sample consisted of 55 CEO turnover announcements using the t-test to test information content of the announcement. The author groups the changes into two factors: (1) change process (routine and non-routine) and (2) substitute origin (inside and outside). The market reacts significantly positively to the announcement of CEO turnover routinely with the origin of the replacement from inside (inside) the company. Different reactions occur in the announcement of routine outside and non-routine insidediary CEO turnover where announcements are responded negatively and significantly. The market does not react to the announcement of non routine outside CEO changes. These results show that investors in Indonesia react positively to routine CEO turnover inside because investors believe that new CEOs will continue their strategy and leadership style and have lower levels of uncertainty. Negative reactions to routine outside CEO turnover are caused by the market belief that the successor will not continue the previous CEO's strategy and has a high degree of uncertainty. The cause of a negative market reaction to the announcement of a non-routine inside CEO turnover is that a replacement CEO will continue the old leadership style and jointly be responsible for the company's poor performance.

The Role of Customer Engagement in Islamic Banking

Basya, Maziyah Mazza

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (285.633 KB) | DOI: 10.20473/tijab.V2.I2.2018.66-75

Abstract

The marketing strategy to be engaged with customer of an Islamic bank must be concerned with its ability to gain a competitive advantage and establish a strong competitive position without neglecting an Islamic business ethic. Customer engagement (CE) in Islamic bank does not take any matter of competing on product and prices, but rather in stressing quality of the services they provide appealing customers conscience. This research attempts to enhance understanding of CE related in its role to increase the quantity and loyalty of Islamic banks customers with the Islamic business ethics point of view. This is a qualitative research that develops customer engagement concept that relevant to be applied in Islamic banking by collecting some of CE theories regarding the CE approach through relationship marketing and analyze them with Islamic business ethic overview. CE in Islamic banking has to be relied with Sharia’s law. The main point of CE in Islamic banking is not only to have a good relationship with the customer and be a brotherhood, but also to reach the Islamic banking purposes.

The Role of Controlling Inflation in the Perspective of Al-Qur'an

Zakiyah, Kuni

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (351.431 KB) | DOI: 10.20473/tijab.V2.I1.2018.20-28

Abstract

The phenomenon of inflation that exists is actually not a short-term phenomenon and occurs situationally. However, like in other developing countries, the problem of inflation is more on the issue of long-term inflation that is increasingly complex and increasingly difficult to control. Conventional economic policies are no longer able to solve this problem. According to the perspective of the Qur'an, the source of the emergence of economic turmoil, which is indicated by high inflation, is due to the use of currencies that deviate from the Qur'an. The deviation is nothing but making the currency a commodity in order to make a profit. The advantage is called by the Qur'an in terms of usury, both usury nasi’ah and fadhl. Therefore, if we want to create a more stable economy, with a more controlled inflation rate, then there must be courage to eliminate the source of the main cause.

Conventionalisation of Organic Agriculture: Betterment or Diminishment?

Kalyana, Putu Calista Gitta

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (127.783 KB) | DOI: 10.20473/tijab.V1.I2.2017.15-20

Abstract

Organic products become more popular as an alternative for consumption which are often perceived to be healthier and more environment-friendly. As the demand for organic products increases, the conventionalisation of organic agriculture practice becomes inevitable. The advantage of conventionalisation is arguable because although it can increase the production efficiency, the practice tends to disregard the principle of organic farming. This paper will discuss the issue through utilitarianism and justice theory framework. Utilitarianism perspective supports the conventionalisation of organic farming practice since the economic benefit would outweigh the cost of negative outcome from the damaged environment. Theory of justice offers opposing perspective by considering the marginalised farmer and the effect of the conventionalisation practice to the environment. According to the ecological justice perspective, conventionalisation of organic agriculture practice is unacceptable as it undermines the organic principle and proven to be detrimental for the small farmer where only the large operations perform the conventionalisation practice.

OWNERSHIP STRUCTURES AND DIVIDEND POLICY IN MANUFACTURING COMPANIES IN INDONESIA

Puspitasari, Ayu Febriyanti

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Publisher : Universitas Airlangga

Show Abstract | Original Source | Check in Google Scholar | Full PDF (492.483 KB) | DOI: 10.20473/tijab.V1.I1.2017.1-13

Abstract

This study aims at examining the influence of ownership structure on dividendpolicy. The population is all of manufacturing companies listed on Indonesia Stock Exchange for the period 2008–2012. Purposive sampling is used to choose the sample and 81 companies are found to be sample. The study uses multiple linear regression. The result shows that managerial ownership, institutional ownership, foreign ownership, ownership concentration, and the control variable free cash flow simultaneously have significant influence on dividend policy. Influence testing partially by the level of significant of 5% shows that managerial ownership has positive and significant influence on dividend policy, institutional ownership has insignificant influence on dividend policy, foreign ownership has insignificant influence on dividend policy, ownership concentration has positive and significant influence on dividend policy, and the control variable free cash flow has positive and significant influence on dividend policy.

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