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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
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12
Articles
PENGARUH ORIENTASI PASAR TERHADAP INOVASI PRODUK PADAUKM SMESCO

Djamaris, Aurino RA ( Universitas Bakrie ) , Anitawati, Maria Th ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

As a business center in Jakarta, SME TOWER provides modern and complete facilities so it is expected to become one stop shopping area for local and international consumers who want to buy KUKM Indonesia products. SME TOWER serves as place for meeting, event, exhibition, conference, shopping or to know the development of international market. This research was conducted to find out the influence of market orientation (customer orientation, competitor orientation, and inter-functional orientation) towards product innovation of Small and Medium Enterprises (SMEs) . Data obtained from small and medium enterprises that use SMECO facilities focusing on handicraft and fashion products.  The sample with purposive sampling was chosen after coordination with LLP-KUKM SMESCO as the parent of the business incorporated in the UKM Gallery to request the willingness of the related businesses to become respondents., 56 were obtained as samples in this study, but only 30 filled the research questionnaire.  Data was analyzed using descriptive quantitative, and multiple linear regression. Primary data obtained through survey method with questionnaire instrument as a tool. The result indicates that customer orientation and competitor orientation have significant influence to product innovation while inter-function orientation has no influence on product innovation. Customer orientation, competitor orientation, and inter-functional orientation together have a significant effect on product innovation. The competitors orientation has the most powerful influence on product innovation.

Kelayakan Bisnis Penyewaan Lighting Untuk Stasiun Televisi

Nugroho, Ig. Joko Adi, Suwandi, Suwandi ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

This researched a business plan with the title “Lighting Equipment Rental Business for Television Station”. The objective of this project is to find out how beneficial the profit prospect of such business or lighting rental service business is. Service which is offered is the solution to television station’s demand for providing equipment for a program production. The Method instrument utilized to make the analysis of this business profitability is SWOT analysis, Canvas Model Business analysis and financial report projection analysis based on the logical assumption according to the real condition. The measurement to determine this business profit prospect is based on the capital repayment period and the expected profit projection. At the end of this research, it is generated an illustration explaining that the capital repayment can be made within 12 (twelve) months, so at the thirteenth (13th) month and the following months the profit gained.

The Effect of Financial Performance on Dividend Policy Study on Food and Beverage Companies Listed on Indonesia Stock Exchange 2010-2013

Sianipar, Dian Natalia ( Universitas Bakrie ) , Kuswardono, Anon ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

This study aims to determine the relationship between financial performance which measured by return on equity (ROE), return on assets (ROA), and economic value added (EVA) to dividend policy which measured by dividend payout ratio (DPR). The population of this research is all food and beverage companies listed in Indonesia Stock Exchange from 2010-2013 which consisted of 16 companies. The samples are chosen by the use of purposive sampling method and come up with seven companies to be studied. To analyze the data and to perform hypotheses tests using simple linear regression and multiple linear regressions. The results of the hypotheses tests concludes that two variables, return on equity and return on assets have significant influence to dividend payout ratio while economic value added has no significant influence to payout ratio. It was found also that return on equity, return on assets, and economic value added simultaneously have significant influence to payout ratio.

RENCANA BISNIS “WAVE VISUEL” DENGAN MENGGUNAKAN STRATEGI DIGITAL MARKETING

Muhammad, Fadhil ( Universitas Bakrie ) , Safitri, Kadar Wanti ( Universitas Bakrie ) , Saputri, Nellisa Ayu ( Universitas Bakrie ) , Nurhayati Agustin, Nurhayati Agustin ( Universitas Bakrie ) , Ramadhan, Saddam ( Universitas Bakrie ) , Harleyani, Selvie Oktavia ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

Rencana bisnis ini bertujuan untuk menidentifikasikan, menganalisis serta mengembangkan strategi bisnis WAVE VISUEL terkait dengan strategi digital marketing yang seperti apa yang akan digunakan dalam pengembangannya. Rencana bisnis ini menggunakan analisis strategi digital marketing seperti instagram, website, twitter, facebook, youtube. Rencana bisnis ini menjelaskan tentang bagaimana WAVE VISUEL akan mengembangkan usahanya dengan strageti pemasaran produk yang akan dijual sehingga pendapatan yang diperoleh akan meningkat. Diharapkan rencana bisnis yang akan dihasilkan dapat membantu pengembangannya sampai lima tahun kedepan.

Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017)

Hatta, Holila ( Universitas Bakrie ) , Muhammad, Arvito ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

This research aims to examine how the  sponsorship issued by PT. Sentra Timur Residence at Maroon Festival 2017 event in improving brand awareness of Sentra Timur Residence on Bakrie University community. The quantitative approach and survey 103 visitors of Maroon Festival 2017 event as samples collected using convenience sampling technique, and analysed by testing hyphothesis. The result of this research indicates that sponsorship has significant affect on brand awareness. The relationship between sponsorship variables and brand awareness is very strong.

PENGARUH UKURAN PERUSAHAAN, LEVERAGE, PROFITABILITAS DAN KEPEMILIKAN MANAJERIAL TERHADAP MANAJEMEN LABA (Survei Pada Perusahaan Manufaktur Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2013-2016)

Pusparini, Anggi Aprila ( Universitas Bakrie ) , Argamaya, Argamaya ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 2: Agustus 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

The study aims to analyze how much the company size, leverage, probability, and managerial ownership can effect earning management. This research is used mining manufacture company that has been listed in the Indonesia Stock Exchange during 2013-2016 period of time as reasearch object. Variables used in this reasearch include company size, leverage, probability, and managerial ownership. The population used in this study is mining companies listed in Indonesia Stock Exchange since the year 2013 to 2016 respectively. The sample selection using purposive sampling method, with the acquisition of 36 samples in accordance with the criteria. Methods of data analysis used in this research is quantitative approach using multiple linear regression using Eviews 10 application. Secondary data was obtained from annual financial report of the mining company in the Indonesia Stock Exchange. Based on the reasearch result of mining company being observed sample, it comes to the conclusion that there is no effect of company size, probability, and managerial ownership percentage to the earning management. This result predicted that company size percentage, probability percentage, and managerial ownership can not affect earning management. As for leverage can eefect earning management. This result peredicted tha the presence of high leverage may cause a earning management act.

Korelasi Antara Kompetensi Dan Kontribusi Universitas Terhadap Keterampilan Dan Kompetensi Alumni

Djamaris, Aurino R A ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01: Maret 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

To detect the quality of the graduates produced is not enough just to see its output, which is only seen from the ability of mastery of knowledge, skills and formal attitudes embodied in the Achievement Index achieved. It should also be detected from its outcome that is how many college graduates absorbed in the job market. Level absorbed graduates in the job market, and entrepreneurship is an indicator of the success of universities in graduated students (output). The subjects of this research are alumni of Bakrie University, graduated in 2015. The variables of this research are: (1) absorption of alumni in the job market and entrepreneurship; (2) waiting time to obtain employment; (3) suitability of jobs entered; and (4) perceptions of graduates on hard skills and soft skills. Methods of data collection are done through survey techniques. Based on the research data, it turns out that the waiting periods of alumni to get jobs of Bakrie University students graduated in 2015 to get ether job or entrepreneur has a mean of waiting periods 2,24 months, the graduate absorption rate for their first job is 96%. Those who work received the income range of work of 1 million rupiahs up to 30 million rupiahs per month (on average 7 million rupiahs). The types of jobs that can accommodate most (80%) are as employees of multinationals, national private companies, government (civil servant), 10% percent continue studies, and 5% run businesses/entrepreneurs. The alumni state that between what is given in the lecture and what they meet in the world of work has a very close or close relationship and their level of education has been in accordance with their field of work. Competence of graduates at the time both graduates in the form of hard skills and soft skills is quite good, while the highest average value is for internet use skills and the lowest value is the ability to negotiate. The average of alumni perception toward university contribution on graduate competencies good. The highest average value of university’s contributions is the ability to communicate and work with people in different cultures and backgrounds and the lowest score is the provision of general knowledge. From the correlation analysis results, there is a strong correlation between university contributions toward the competence of graduates. There is a strong correlation between the contribution of universities with the competence of graduates in the field of knowledge about the discipline of Science, knowledge of non-discipline of Science, hard skills competence and soft skills as well as managerial competences.

Rencana Bisnis Pengembangan Usaha Jasa AKI Kendaraan Berbasis Sistem Informasi

Desyana, Desyana ( Babal Aki ) , Suwandi, Suwandi ( Fakultas Ekonomi dan Ilmu Sosial, Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01: Maret 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

This final assignment journal contains summary of the Babal Aki business plan about the development of e-commerce system with an online store and smartphone applications, resellers system, and manufacturing cooperation to make their own brands. This journal explained a few things about the current business processes of Babal Aki and the development plans for the next 5 years.The analysis conducted includes analysis of the marketing mix, SWOT, Blue Ocean Strategy, competitors, and also the Business Model Canvas. In its development plan, it also contained some information relating to the financial of Babal Aki, as well as information on funding, profit and loss, and balance sheets of Babal Aki.

Pengaruh Green Product Terhadap Minat Pembelian Ulang (Studi pada Produk Lampu LED Merek PHILIPS)

Al Lathifah, Aisyah Rizki ( Universitas Bakrie ) , Widyastuti, Dominica A. ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01: Maret 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

The purpose of this research is to examine the Philips LED lamp product known as Green Product and intention in the purchase of the product. Sampling method using Accidental Sampling technique with 110 respondents who are consumers of Philips LED Products brand. In this study using Simple Linear Regression Analysis. Hypothesis of this research is Green Product have positive and significant effect to intention of repurchase.

Respon Anggota Terhadap Pelayanan Koperasi Simpan Pinjam

Suwandi, Suwandi ( Universitas Bakrie )

Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 01: Maret 2018
Publisher : Program Studi Manajemen dan Program Studi Teknik Industri

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Abstract

Fungsi utamanya KSP/USP menjalankan kegiatan simpan dan pinjam, Fenomena yang ada adalah bahwa KSP/USP Koperasi jumlahnya demikian banyak, menyebar di berbagai tempat di Indonesia dan di dalam lingungan lembaga keuangan dimana juga telah ada lembaga keuangan bank serta industry keuangan bukan bank yang pasti lebih kuat dan lebih mapan dan memberikan pelayanan kepada masyarakat. Dalam keadaan demikian itulah, maka kajian ini bermaksud hendak mengetahui seberapa tinggi respon anggota koperasi terhadap layanan koperasi. Tingkat respon tersebut menjadi rujukan penting untuk mendalami daya tahan KSP/USP dan arah perkuatannya. Metode penelitian focus pada analisisi deskriptif dengan pendekatan sampel data sekunder  hasil survey Kementerian Koperasi dan UKM terhadap KSP/USP di Provinsi Aceh, Jawa Barat, Jawa Tengah dan Sulawesi Selatan, data tabel survey tahun 2014 mengenai penghimpunan dana, pengelolaan dan penyaluran dana. Hasil analisis data menunjukkan adanya keragaan (performance) respon anggota terhadap aktivitas pelayanan KSP/USP Koperasi, baik pada aktivitas penghimpunan dana, pengolahan dana maupun penyaluran dana. Respon anggota secara keseluruhan aktivitas KSP/USP adalah ‘baik’, meskipun demikian masih terdapat (sedikit) persolan yang dihadapi oleh KSP/USP, yaitu ternyata masih ada tanggapan: Anggota ataupun non anggota yang belum percaya untuk menyimpan dananya di KSP/USP Koperasi, Anggota dan non anggota yang  masih menganggap proses pengelolaan dana dan pengawasan oleh KSP/USP belum memadai. Sarana dan prasarana yang dimiliki oleh KSP/USP dianggap belum memadai untuk memberikan kepercayaan anggota Anggota dan non anggota berpendapat menikmati adanya kenyamanan ketika bertransakasi di KSP/USP Koperasi, sekalipun  sarana dan prasarana belum memadai.