Aksa: Jurnal Desain Komunikasi Visual
Aksa: Jurnal Desain Komunikasi Visual is a journal contains a collection of visual communication design articles, published by LP2M STSRD VISI. ISSN: 2615-1111 (online media).
Articles
12
Articles
Pengaruh Teori Seni Barat Dalam Desain Iklan

yuwono, budi

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (981.88 KB)

Abstract

Aesthetic has become a clear barometer to measure the beauty value of an artwork. It has been going from the classical era with a realistic style until the modern era which more directed to the applied art. Despite the advancement of the nowadays digital age, an artwork will taste bland when it ignoring these universal basic principles. Those principles are increasingly needed when an artwork turned into a message medium from communicator to communicant.Advertising design is an applied art, where on one hand it should consider the value of beauty of the ad to attract and seize peoples attention. But on the other hand, advertising is a medium of visual communication. If the message is submitted by the advertiser and the media is received differently by the target goal, then the communication will failed. Thus the role of art theory as a universal principle need to be applied in ad designing. The application of the art theory must be tailored to the conveyed message and adapted to the present approach.

Pemanfaatan Game Tower Defense Sebagai Media Edukasi Digital

Hadapiningrani, R

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (992.871 KB)

Abstract

The growth of digital game on a smartphone rapidly and widely available in the available online which is a service provider of digital applications and games. The existence of digital games on smartphones is an application shall be owned by user that is used as a partnership be, a pastime, and as medium of education. Educational activities are learning activities and receive information on a person directly or indirectly. The information provided on recipients are knowledge or limited a short message. Tower defense game is one kind of games that can be used as education to the recipient. With structure analysis method, elements of education on tower defense games will be analyzed to be known by both the educational element.

Perancangan Brand dan Publisitas Padepokan Seni Topeng Asmorobangun untuk Meningkatkan Ekuitas Merek

Nirwana, Aditya

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1187.905 KB)

Abstract

Wayang Topeng Malangan is a valuable cultural asset with various potentials for the development of the nations character, but the many people in Malang are still unaware. Getting to understand the studio is the entrance for the people to understanding Wayang Topeng Malangan, one of which is Padepokan Seni Topeng Asmorobangun. The aim of this research is to obtain a visual marketing communication design in the form of Asmorobangun brand, that can increase brand equity, as well as marketing media that can become a medium of information for Malang city people to understanding Wayang Topeng Malangan.With a customer-based marketing strategy (STP), and marketing mix (4P), the results is is the concept of design in the form of millenial, progressive, democratic, popular, which in itself offers value in a more progressive form. With visualizations communicating those positions, it is expected to foster brand equity in the target market of young people (men and women) at 18-25 years old, attend high school or college, be educated, familiar with technology, internet, and popular culture. Visualization of the concept, obtained brand identity such as logo, corporate color, typography, photography, illustrations, and supporting elements, and all of that implemented at ; 1) Poster; 2) Roll Banner; 3) Stationery; 4) Social media advertising; 5) Business Cards; 6) Corporate Identity System (CIS); 2) Site; and 3) Photo Books.

Analisis Visual Infografis Produk “Samsung Galaxy Note Edge”

Arifianto, Pungky Febi

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (645.554 KB)

Abstract

This research aims to figure out the understanding and the comprehending process of infographic used in samsungtommorow.com as its marketing medium in a way to show product excellency through the territory of semiotic meaning, specifically connotative meaning. Based on the observation, it can be concluded that Samsung as manufacturer use infographic as a problem solver in communication problem. Infographic also give the general overview of the definition as a form of communication through visual sign. Infographic can also produce information andmarketing process that shown by the signs that appear in symbols.Signs that appear in infographic are not only express the denotative meaning as what it is, but it can be more than that. The message contained in infographics can be dismantled by doing thorough observation of the object of visual signs inside, resulting in connotative meanings which can not be predicted to be correlated with the verbal language.To determine the connotative meaning that is generated through a visualization that is present in these infographics a theory is needed. In this case, the main theory used is the connotative meaning with social codes Rolland Barthes theory. The signs definition that generated by design communication visual will be assisted by the grouping sign icons, index , and symbols by Pierce theory.

Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta

Yunianto, Ipung Kurniawan

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1710.698 KB)

Abstract

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors awareness. Therefore, the design of destination branding is expected to increase visitors familiarity and also to add brand awareness of Dusun Dalem.

Kajian Sosiologi Seni Buku Foto “Estetika Banal” Karya Erik Prasetya

Anom, Aji Susanto

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (766.605 KB)

Abstract

Erik Prasetyas photography book "Estetika Banal" is one of the unique objects of photography art and has its own value in the constellation of Indonesian photography book works. This photography book is an object of art whose value is formed by the social process of the photographer as well as the involvement of his supportive community. Assessment with the main theory of art sociology Howard S. Becker and Vera L. Zolberg which the author did will give answers to the phenomenon of explosion of photography books in terms of sales and also provide an understanding of the background of the formation of Erik Prasetya figure and the work of the creation of "Aesthetics Banal". By understanding the workings of the social process on an object of art, sifting through the apparatus that seeks collectively, creates the understanding that an artist can not stand alone. The key to the success of an artist and his work is the collective efforts of the various actors who perform their functions and emphasize the value of a work of art.

12 Prinsip Animasi Dalam Serial “Adit & Sopo Jarwo”

Widadijo, Wahju Tri

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1404.582 KB)

Abstract

This article reviews the analysis of the functions and roles of 12 basic principles of animation in the animation produced in Indonesia “Adit & Sopo Jarwo”. This serial produced by MD Animation was released on Januari, 27th, 2014 and broadcasted from a TV station in Indonesia. This film is about the friendships and daily adventures developed in the plots between the main characters, Adit, Dennis, and Sopo Jarwo. This study is based on the initial assumption, that is, one of the indicators of a good animation is how the impression of every movements is created by the animators. To achieve such a good and natural impression of movements, the animators should apply the 12 basic principles of animation, as formulated by Frank Thomas and Ollie Johnston (1981), two former animators of Disney’s. The analytical process itself was using descriptive qualitative method. The purpose of this article is to show the intensity of the using of 12 basic principles of animation in “Adit & Sopo Jarwo”.

Kajian Identitas Visual Video Travel Pariwisata Indonesia “Wonderfull Indonesia: A Visual Journey” Yang Memicu Reaksi Youtuber Mancanegara

Sayogo, Dwisanto

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar |

Abstract

Pada bulan Desember 2016, muncul sebuah video travel yang ada di Youtube berjudul “Wonderfull Indonesia; A Visual Journey” yang bertujuan mendongkrak pariwisata Indonesia. Video tersebut berhasil menarik minat youtuber mancanegara sampai kisaran 173.226.000 penonton sampai pertengahan bulan maret 2017. Menariknya, video tersebut memicu para Youtuber melakukan video reaction, yaitu sebuah tren mengevaluasi video berbasis ekspresi terhadap video yang dianggap fenomenal. Penelitian ini merupakan pencarian identitas visual pada sebuah video yang fenomena yang mampu membuat ribuan youtuber dari para penjuru dunia melakukan video reaction. Dalam pencarian identitas, yang digunakan menggunakan  analisis antar komponen yang kemudian akan didapatkan sebuah identitas. Elemen atau unsur yang ditentukan bersumber dari hasil wawancara dengan para traveller mancanegara yang memahami seluk beluk Indonesia dan membandingkannya dengan representasi Indonesia yang diangkat video tersebut. Hasil dari penelitian ditemukan beberapa identitas utama diataranya, obyek yang diangkat oleh para video traveller merupakan alam yang masih asli, terdapat 2 tokoh sentral yaitu pembuat film dan penduduk asli, setiap tempat terdiri dari 2 adegan yang berisi aktivitas dan hasil aktivitas, Penggunaan model kamera baru yaitu drone dan kamera action, yang masing-masing berfungsi sebagai transisi antar adegan dan persepsi yang seolah mengajak penonton berinteraksi, dan warna yang digunakan adalah dominasi warna monokromatik yaitu warna yang memberi kesan efek memberi kenyamanan, sekaligus menyatukan interaksi antara manusia dengan alam.

Peran Cahaya Dari Jendela Pada Foto Alam Benda (Konfigurasi Objek, Cahaya dan Komposisi)

Fitri, Nofria Doni

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (1117.173 KB)

Abstract

Pesona foto alam benda sering dilihat dari sisi keunikan objeknya semata. Benda usang termakan usia sudah umum dipilih fotografer sebagai objek foto. Selain membangkitkan kembali kenangan terhadap benda tersebut, artefak lama selalu menarik untuk dilihat karena sudah jarang ditemukan saat ini. Foto alam benda identik dengan foto fine art yang diciptakan untuk memenuhi kepuasan estetis fotografer dan terbebas dari tujuan komersial. Benda dengan keunikan bentuk memiliki arti yang spesifik bagi pemotret, pengalaman hidupnya yang beririsan dengan benda tersebut menjadi alasan untuk memilihnya sebagai objek foto. Selain kualitas fisik objek ada faktor lain yang tak kalah pentingnya bagi sebuah benda sebagai objek foto, yaitu cahaya dan komposisi. Bagaimana proses pembuatan foto alam benda karya Bertina De Moiij sehingga memiliki dimensi yang baik. Dalam pembahasan ini akan ungkap peranan cahaya dan komposisi pada foto alam benda yang dibuat dengan cahaya dari jendela.

Persepsi Pemangku Kepentingan Eksternal Yogyakarta Terhadap Jenama “Jogja Istimewa”

Sucipto, Fentisari Desti

Aksa: Jurnal Desain Komunikasi Visual Vol 1 No 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Original Source | Check in Google Scholar | Full PDF (443.391 KB)

Abstract

Pempublikasian sebuah jenama baru dari sebuah kota memungkinkan timbulnya perbedaan persepsidari pemangku kepentingan yang berbeda. Hal ini juga terkait antara hubungan mereka dengan kota.Zenker dan Beckmann menemukan bahwa persepsi sebuah jenama tempat yang sama pada pendudukwilayah tersebut dengan non-penduduk terdapat perbedaan. Namun, penelitian mereka tidak secaradetail menggolongkan non-penduduk dan penduduk. Sehingga, penelitian ini berusaha untukmelengkapi secara lebih mendetail mengenai persepsi jenama kota dari tiga golongan. Kasus yangdipilih adalah kota Yogyakarta yang baru saja meluncurkan jenama Jogja Istimewa pada tahun 2015.Tiga golongan yang dimaksud adalah golongan asli penduduk, penduduk yang menetap sementara,dan orang yang belum pernah ke kota Yogyakarta. Penelitian kualitatif ini menggunakan metodewawancara semi terstruktur. Terdapat 3 orang dari masing-masing grup yang diwawancarai. Hasilnyaterdapat 79 kode yang direduksi menjadi 7 kode mengenai persepsi mereka : (1) keistimewaanYogyakarta, (2) ragam wisata, (3) identitas visual logo, (4) interpretasi jenama, (5) citra pendidikan,(6) kondisi perindustrian dan (7) atmosfer kota Yogyakarta. Lebih dalam lagi, semakin dekathubungan mereka dengan kota Yogyakarta, maka persepsi mereka akan semakin detail hinggamasalah yang dialami kota. Sedangkan yang belum pernah ke Yogyakarta hanya mempersepsikankota Yogyakarta sesuai stereotype kota itu.