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LONTAR: Jurnal Ilmu Komunikasi
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Articles
62
Articles
Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung

Zahra, Ratika, Rina, Nofha

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 

Makna Tinder sebagai Tempat Mendapatkan Teman Hidup

Annisarizki, Annisarizki

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married. 

Digital Online Dan Trust Dalam Hubungan Antara Tokopedia Dengan Pengguna Layanan

Mohansyah, Alessander, Parani, Rizaldi

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Maraknya bisnis e-commerce yang ada di Indonesia tidak terlepas dari semakin banyaknya penggunaan layanan digital online pada masyarakat.Hal ini mendorong perusahaan-perusahaan yang bergerak dibidang e-commerce berkompetisi untuk memberikan pelayanan online yang terbaik bagi para pelanggan dan penggunanya.Mulai dari layanan transaksi pembayaran terhadap penjualan produk hingga yang terbaru adalah layanan pembayaran tagihan. Namun demikian layanan yang terakhir ini nampaknya masih jarang digunakan oleh para pelanggan karena belum adanya kepercayaan yang tumbuh dalam konteks hubungan antara pelanggan dengan perusahaan penyedia jasa layanan. Tokopedia merupakan salah satu perusahaan yang sedang berupaya untuk menanamkan kepercayaan kepada para pelanggannya untuk mau melakukan transaksi pembayaran tagihan melalui online.Oleh karenanya, studi ini mencoba memberikan gambaran tentang strategi yang dilakukan oleh Tokopedia untuk membangun hubungan dengan para pelanggannya menyangkut penggunaan transaksi layanan pembayaran tagihan. Studi ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif yang menggunakan Tokopedia sebagai unit analisa. Metode pengumpulan data yang dilakukan adalah dengan wawancara mendalam terhadap satu orang key informant dan dua orang informant yang mewakili Tokopedia.

Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencarian Informasi Kesehatan

Prasanti, Ditha

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Health information becomes important, not only for the sick, the elderly, or the children, but also for young women. Especially considering the new media era that developed more sophisticated along with the development of technology in his day. Likewise, it happens with the writers research informant who has a new method in the search for health information.The research review that has been done in this article is the use of female teen communication media in the search for health information. The purpose of this research is to know the communication media used by female teenager in searching health information.  The results of the research have shown that the female teenagers who become informants of this research writer use various communication media. Among young women who are studying in health majors choose to use online journal literature only.

Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

Rully, Rully

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.

Interaksi Virtual Remaja Di Media Sosial

Azhar, Indrianti

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

The study is titled " Virtual Interaction of Teen on Social Media". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this studys first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with "contemporary" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.

The Influence of Brand Equity Against Trust in Brand Users of Services Transportation Ojek Online Go-Jek

Saksono, Eko Hari, Rahayunianto, Arry

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.

PENGARUH IKLIM ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI UNIVERSITAS SERANG RAYA

Mulyasih, Rahmi, Mardiana, Siska

LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

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Abstract

This research is conducted to know whether organization climite and work discipline have influence toward the increasing of employee performance at Serang Raya University, and also to know which one of the variable that has more influence on the performance of employees at that company. The hypothesis in this research is that the climite organization and work discipline have influence on the performance of Serang Raya University, with quantitative research methode.The population of the research obtained from the employees of Serang Raya Universitu with the sampling method used Slovin formula and results  60respondents of sample. the research instrument use questionnaires with likert scale, for validity and reliability examined with SPSS 20 program. For data analysis the researcher uses multiple regression analysisPartially, tthe work discipline variables have more infuence than climite organization variables on the performance of employees at Serang Raya University.The result of the research denotes that variables of climite organizations and work discipline simultaneously have influence toward the increasing employee performance, the contribution is 27,50% while the remaining 72,50% influenced by other variables those are not included in this research.  Key Words: Organizational Climate, Work Discipline, Performance. 

Fenomena Citizen Journalism di Banten (Best Practices Fesbuk Banten News dalam Membangun Gerakan Kepedulian Sosial melalui Emphatic Journalism)

Malik, Abdul

LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

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Abstract

This research was conducted to understand the movement of citizen journalism in building the spirit of social care through the application of the principle empathic journalism by fesbukbantennews.com commonly abbreviated FBN. On his way through the utilisation Facebook FBN able to collect tens of thousands of participate in various social awareness movement. This fact proves that the existence and progress of communication technology has led to social media. One of them, the presence of the Internet has spawned a variety of social media as embodied in the citizen journalism movement until the rise of social awareness movement itself. This is consistent with theory of technological determinism theory popularized by Marshal McLuhan that inventions in communication technology led to a cultural change, a change in the types of communication form of human life and we create tools for communication and finally the equipment to communicate the we use to form or affect our own lives.  Key Words: Citizen Journalism, Emphatic Journalism, Fesbukbantennews.com

Penerapan Peran Public Relations Pada Program Employee Relations Sebagai Upaya Meningkatkan Loyalitas Karyawan.(Studi Kasus tentang Penerapan Peran Public Relations Pada Program Employee Relations Oleh Divisi Human Capital Development PT. Kao Indonesia)

Irawan, Enjang Pera

LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

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Abstract

This study titled: Application of Public Relations Role in Employee Relations Program as an Effort to Increase Employee Loyalty. The object of this research is PT. Kao Indonesia. The background of this research is due to the employee relations program at PT. Kao Indonesia is conducted by the Division of Human Capital Development, but in It’s implementation  on daily life it’s adopt the role and tasks of Public Relations. This study aims to examine and analyze how the implementation of Public Relations role can increase the employee loyalty at PT. Kao Indonesia. The theory and concepts used is the concept of public relations and employee relations. The research uses qualitative approach with a studycase design. The results showed that the Human Capital Development Division had implemented a Public Relations role in implementing employee relations program, although more needs to be repaired. This program aims to establish a great way of communication, convenient, and mutual understanding between the employee and corporate management. The participation of the employees about employee relations program was relatively high, because this program was the idea of the employee and represents the wishes and needs of the employees. Keywords: Employee Relations, Public Relations, Human Capital Development.