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LONTAR: Jurnal Ilmu Komunikasi
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Articles
70
Articles
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel

Basit, Abdul, Handayani, Rizky

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

Investigasi Niat Belanja Ulang Ke Toko Pakaian: Peran CRM, Kepuasan Dan Loyalitas Pelanggan

Savitri, Aidha, Suhud, Usep

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

In this era of globalization the fashion industry in Indonesia is growing rapidly because public awareness for personal appearance is increasing. From many fashion brands, companies must have a strategy to stay afloat in business. Companies from various fashion industries must stay in touch with customers, through CRM or Customer Relationship Management in order to increase customer satisfaction that will make loyal customers that can affect repurchase intention. This study was conducted to find information from Customer Relationship Management to customer satisfaction and customer loyalty and how it impacts repurchase intention in a clothing store. This research was conducted by spreading questionnaires to 200 respondents using nonprobability sampling, convenience sampling. This research uses Exploratory Factor Analysis to test its validity and cronbach alpha to test the reliability. This research also uses a Structural Equation Model to test the hypothesis by using AMOS. From 5 hypotheses, in this research, 4 hypotheses have a positive and significant influence.Keywords:  customer relationship management, customer satisfaction, customer loyalty, repurchase intention.

Peran Kapitalisme Global Dalam Penyebaran Ideologi Radikal Di Media Sosial

Senaharjanta, Ignasius Liliek

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

The rapid development of information technology throughout the last few decades brings about a new color in the spread of information pattern. The availability of internet supported by the latest information technology, enables the media to spread information without limitation of space and time. Some issues addressed in this paper: how is the role of global capitalism in the spread of radical idelogy through social media? Furthermore, how is the inter-countries relation with regard to the spread of radical ideology? And what form of economy is created by the capitalisation of radical idelogy? Last but not least, what kind of actions being done by global network in order to advance security and to prevent the spread of radical ideology? The spread of radical ideology through social media has become study in contemporary global issues. This is because the relation of economy and political globalization is hardly separated. The economic gain of the global spread of radical ideology through social media will be qualitatively described in this paper. The act of spreading radical ideology using information technology brings benefit to the capitalist. Moreover, revolution of communication technology which also promotes globalization has raised awareness among nations: there is a problem that cannot be solved independently. Lastly, globalization also makes problem solving possible with the support of other countries.Keywords: Globalization, Radical Ideology, Social Media, Capitalism Global

Proses Penetrasi Sosial Antar Pemain Pada Game Mobile Legends

Permassanty, Tanty Dewi, Irawan, Cornelius Hans

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

This study discusses the stage of development of social penetration relationship in Mobile Legends game which is seen through three factors of relationship development. The stage of interpersonal relationship development is the stage where two individuals who have not known each other to have an intimate relationship. Mobile Legends is a mobile game that is played in groups and requires interaction to work together. This interaction can be used to build interpersonal relationships. The theory used in this research is Social Penetration Theory. Social Penetration Theory is used to explain how the development of interpersonal relationships between Mobile Legends players. This research uses qualitative approach with constructivist paradigm. This research method is depth interview, observation, and literature study. The study looks at the stage of relationship development through three factors that influence the escalation of relationships, namely the attitude of trust, supportive attitude, and open attitude between players Mobile Legends. Open attitudes, supportive attitudes, and trust among Mobile Legends players have reached the affective exchange stage, that is, they are already open about personal information, romance, and family. Keywords: Developmental Stage of Interpersonal Relationship, Social Penetration Theory, Mobile Legends.

Komunikasi Instruksional Di Kelas Yoga Club Health Fatimah Kota Serang

Firdausi, Indrianti Azhar

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

Yoga is a sport that is much in demand by sports lovers today even though yoga is always identified with meditation and religious rituals. Moreover, the emergence of yoga in the city of Serang could bring concern to the local community which is thick with a devout Islamic religion, but over time yoga was accepted and had space by opening a yoga class at the Fatimah Health Club in Serang City. The implementation of the vinyasa yoga exercise instruction prioritizes breathing arrangements with the aim of harmony of body and soul. This study uses the concept of instructional communication and cognitive learning theory to find out how to think, instruction to interpret yoga and the implementation of yoga instruction through breathing, posture of movement to the use of the language of yoga instruction. Use The research method is a case study with data collection techniques through interviews, observation and documentationKeywords: Yoga, Instructional communication, cognitive learning

IInterpretasi Dan Makna Kritik Sosial Dalam ??Komik Strip Untuk Umum (Kostum)? Periode 1 Desember ?? 31 Desember 2017

Salam, Babus, Prasetyo, Iwan Joko, Susilo, Daniel

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his "Komik Strip Untuk Umum (KOSTUM)? creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes

Mempertanyakan Kembali Bhinneka Tunggal Ika Di Era Post Truth Melalui Media Sosial

Parani, Rizaldi, Pramesuari, Astrid, Maldiva, Daffa Muhammad, Felicia, Edlyn

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

The phenomenon of post-truth appears, in which a view believed to be true is inverted and made contradictory as a new form of truth. This phenomenon appears to occur in several countries such as the United States, North Korea, the Philippines and also Indonesia. This can be seen from various actions carried out by radical organizations that question the values of Bhinneka Tunggal Ika with the desire to change these values by referring to religious values. This activity is increasingly growing in terms of followers, and further builds up on the blasphemy case accusations towards former Jakarta Governor, Basuki Tjahaja Purnama.This research focuses on how the social media has an influence in expanding the spread of hoaxes and hate speech as an effort to destabilize the values of Bhinneka Tunggal Ika. Information and data were obtained from interviews with mass organizations often labeled radical, non-governmental organizations and social observers.The results of this study confirm the need for capacity building both in the form of media literacy and also the socialization of Bhinneka Tunggal Ika values through social institutions and the Government. This is intended to create strong social capital, especially in fostering a sense of trust in the context of a pluralist society in Indonesia.Keywords: Post truth, Bhinneka Tunggal Ika, Social Media, Social Capital, Trust.

Determinasi Teknologi Komunikasi Dan Tutupnya Media Sosial Path

Febriana, Ajeng Iva Dwi

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

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Abstract

The focus of this research is the influence of communication technology on the existence of social media. Determinism of technology makes humans as objects of technology itself which shapes humans both in terms of thinking, opinion and acting in a society. As a new media, online media and social media are required to continuously present the speed of information and make the audience able to easily interact with anyone and with anything. The novelty of features and the speed of information in social media (social networking) become a benchmark for the existence of social media. The closure of Paths social media services because social media cannot meet the needs of its users and the lack of new features in the application so that users are limited in accessing what information will be consumed and the loss of private space for social media users Path makes Path slowly begin abandoned by its users because it is considered to have no advantage anymore.Keywords: Determinism of Technology, Existence, Social Media

Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung

Zahra, Ratika, Rina, Nofha

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 

Makna Tinder sebagai Tempat Mendapatkan Teman Hidup

Annisarizki, Annisarizki

LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married.