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INDONESIA
LONTAR: Jurnal Ilmu Komunikasi
ISSN : 24425109     EISSN : 25992194     DOI : -
Core Subject : Education, Social,
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 77 Documents
Interaksi Virtual Remaja Di Media Sosial Azhar, Indrianti
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.258 KB) | DOI: 10.30656/lontar.v6i1.646

Abstract

The study is titled " Virtual Interaction of Teen on Social Media". The purpose of this study was to find out the meaning of Facebook social media for adolescents as a medium of communication in the virtual world, how teenagers express themselves through social media and show the symbol of virtual interacting contemporary teen-age.  The theory in this study is the symbolic interaction with the methodology of virtual ethnography. Techniques of determining informants using snowball technique that is through the recommendation of facebook users among adolescents aged 15-18 Years in Cilegon City. Data collection techniques are done by direct observation, in-depth interviews, and documentation. While virtual ethnographic observations are done online and offline. Online observations of researchers interact with resource persons in social media, offline researchers face to face with sources. Triangulation of sources is used in the technique of data validity. The results of this study's first teenage interpreting Facebook as an entertainment, interaction and media interaction in the virtual world. Second, teenagers can express themselves through the status update activity with slang, upload photos with "contemporary" pose and intensity of interaction by chatting to forget the time, and the dependence of updates in social media facebook.
The Influence of Brand Equity Against Trust in Brand Users of Services Transportation Ojek Online Go-Jek Saksono, Eko Hari; Rahayunianto, Arry
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.796 KB) | DOI: 10.30656/lontar.v6i1.647

Abstract

In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.
Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung Zahra, Ratika; Rina, Nofha
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.361 KB) | DOI: 10.30656/lontar.v6i1.648

Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 
Makna Tinder sebagai Tempat Mendapatkan Teman Hidup Annisarizki, Annisarizki
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.685 KB) | DOI: 10.30656/lontar.v6i1.644

Abstract

Tinder is one of the online dating search applications are busy used. Tinder provides a change in the way society finds friends, the process of getting a life partner begins with face-to-face introductions, passing approach stages with partners, exploring stages to get to know each other, then being intimate with dates.  But when Tinder takes the time it takes not long to decide to marry someone new in their life, this is what makes the researcher interested to know how the phenomenon of searching a friend live through online dating application about the meaning of Tinder as a place to get a life partner. The theory used in this research is Computer Mediated Communication (CMC) theory and Social Penetration theory. This research also uses phenomenology method with qualitative approach. The results showed that the informants used Tinder because of the invitation from friends. They have limited time and environment, so they become social media (Tinder) as a solution to get the soul mate.But they still select the match couples in Tinder according to the criteria they are in the real world, for they get married. 
Digital Online Dan Trust Dalam Hubungan Antara Tokopedia Dengan Pengguna Layanan Mohansyah, Alessander; Parani, Rizaldi
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.125 KB) | DOI: 10.30656/lontar.v6i1.649

Abstract

Maraknya bisnis e-commerce yang ada di Indonesia tidak terlepas dari semakin banyaknya penggunaan layanan digital online pada masyarakat.Hal ini mendorong perusahaan-perusahaan yang bergerak dibidang e-commerce berkompetisi untuk memberikan pelayanan online yang terbaik bagi para pelanggan dan penggunanya.Mulai dari layanan transaksi pembayaran terhadap penjualan produk hingga yang terbaru adalah layanan pembayaran tagihan. Namun demikian layanan yang terakhir ini nampaknya masih jarang digunakan oleh para pelanggan karena belum adanya kepercayaan yang tumbuh dalam konteks hubungan antara pelanggan dengan perusahaan penyedia jasa layanan. Tokopedia merupakan salah satu perusahaan yang sedang berupaya untuk menanamkan kepercayaan kepada para pelanggannya untuk mau melakukan transaksi pembayaran tagihan melalui online.Oleh karenanya, studi ini mencoba memberikan gambaran tentang strategi yang dilakukan oleh Tokopedia untuk membangun hubungan dengan para pelanggannya menyangkut penggunaan transaksi layanan pembayaran tagihan. Studi ini menggunakan pendekatan kualitatif dengan metode penelitian deskriptif yang menggunakan Tokopedia sebagai unit analisa. Metode pengumpulan data yang dilakukan adalah dengan wawancara mendalam terhadap satu orang key informant dan dua orang informant yang mewakili Tokopedia.
Penggunaan Media Komunikasi Bagi Remaja Perempuan Dalam Pencarian Informasi Kesehatan Prasanti, Ditha
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.676 KB) | DOI: 10.30656/lontar.v6i1.645

Abstract

Health information becomes important, not only for the sick, the elderly, or the children, but also for young women. Especially considering the new media era that developed more sophisticated along with the development of technology in his day. Likewise, it happens with the writer's research informant who has a new method in the search for health information.The research review that has been done in this article is the use of female teen communication media in the search for health information. The purpose of this research is to know the communication media used by female teenager in searching health information.  The results of the research have shown that the female teenagers who become informants of this research writer use various communication media. Among young women who are studying in health majors choose to use online journal literature only.
Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia Rully, Rully
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.093 KB) | DOI: 10.30656/lontar.v6i1.650

Abstract

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.
PENERAPAN STRATEGI WORD TO MOUTH DALAM SISTEM JUAL BELI DI KELOMPOK PENGAJIAN SALAFI KOTA PEKANBARU Sari, Genny Gustina; Gusti, Genny Ervina
LONTAR: Jurnal Ilmu Komunikasi Vol 5, No 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.599 KB)

Abstract

Use shari hijab among Muslim today has become a phenomenon. Hijab syari not yet old-fashioned clothes and rigid model for a Muslim, is now so many models that mix and match colors and patterns so as to remove the effects of rigid and archaic that has been attached to the hijab syari. This phenomenon has been accompanied by the rise of online sales system is so attractive but informants in this study is still more favor with the Word of Mouth, By using the phenomenological theory of Alfred Schutz and the concept of Word of Mouth research results; communication Word of Mouth (WOM) is considered successful influence prospective buyers, because even if the purchase happens online, the kind of sales that berlangsusng a direct sales activities with direct marketing strategy. The purchase by Word of Mouth (WOM) is more interested in the Jemaah Salafi because they regard it as a Muslim woman and a sinner is a sinner misconduct. System on the basis of religious beliefs is what causes WOM strategy to be more effective, especially as the seller is a member of the Salafi school or at least use the hijab syari. Keyword : WOM, buy and sell, salafi
AGITASI DAN PROPAGANDA DI MEDIA SOSIAL (Studi Kasus Cyberwar Antar-Netizen terkait Dugaan Penistaan Agama oleh Basuki Tjahaja Purnama) Malik, Abdul
LONTAR: Jurnal Ilmu Komunikasi Vol 4, No 3 (2016): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.224 KB)

Abstract

Media sosial facebook saat ini lebih dominan dimanfaatkan sebagai ajang untuk membangun dan menyebarkan pesan maupun wacana-wacana kebencian. Dugaan penistaan agama oleh Basuki Cahaya Purnama Alias Ahok  saat melakukan kampanye sebagai calon gubernur DKI di Kepulauan Seribu, adalah contoh kasus yang menimbulkan kegaduhan di ruang maya. Polemik atas kasus tersebut menunjukkan bahwa kebebasan berkomunikasi di dunia maya lebih cenderung destruktif daripada bersifat konstruktif yang disebabkan oleh komentar baik berupa ujaran maupun wacana para netizen yang tanpa disertai oleh kesadaran etis.  Belajar dari kasus ini, maka semangat demokratisasi melalui ruang cyber sebagaimana menjadi harapan banyak pihak pada masa-masa awal kemunculannya justru bertolak belakangan dengan fakta yang kerap muncul ranah ini. Sehingga alih-alih menjadi saluran bagi tersemainya semangat demokratisasi antar-anggota masyarakat (netizen), yang terjadi adalah bahwa ketiadaan gatekeeper telah menjadikan media sosial seperti facebook sebagai saluran yang bebas nilai dan tempat tumbuhsuburnya berbagai ujaran dan wacana kebencian yang berimplikasi pada redupnya semangat demokratisasi itu sendiri.
REPRESENTASI PEREMPUAN METROPOLITAN DALAM FILM 7 HATI 7 CINTA 7 WANITA Surahman, Sigit
LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1207.994 KB)

Abstract

Film yang berjudul 7 Hati 7 Cinta 7 Wanita yang diproduksi oleh Production House Anak Negeri Film pada tahun 2010 ini merupakan film karya sutradara muda bernama Robby Ertanto. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana perempuan metropolitan di representasikan dalam film 7 Hati 7 Cinta 7 Wanita. Penelitian ini menggunakan teori representasi sebagai teori utama. Teori representasi Stuart Hall yang bermaksud untuk menemukan dan melihat bagaimana penggambaran perempuan metropolitan pada film ini. Kemudian teori semiotika Roland Barthes digunakan sebagai pisau analisis untuk menemukan simbol-simbol, makna, dan pesan yang merepresentasikan perempuan metropolitan pada dalam film ini , Metode yang dipakai adalah dengan mengelompokkan tanda berdasarkan scene-scene yang berhubungan dengan representasi perempuan melalui tokoh dr. Kartini, Lili, Lasti, Ningsih, Yanti, Ratna, dan Rara, yang kemudian dibedah menggunakan semiotika Roland Barthes. Kesimpulan dari penelitian adalah representasi perempuan metropolitan dalam hidupnya yang sering menjadi kaum yang selalu merasa menjadi korban yang diwakili oleh dr. Kartini, Lastri, Ningsih, Rara, Lili, Ratna dan Yanti. dr. Kartini mewakili perempuan yang dapat bangkit dari pengalaman masa lalunya dengan menjadi seorang ginekolog. Lastri, Ningsih dan Ratna menjadi korban poligami yang dilakukan suami mereka. Rara adalah adik kandung Ratna yang menjadi korban pergaulan bebas dan hamil tanpa pertanggungjawaban dari Acin, kekasihnya. Lili adalah korban kekerasan seksual dalam rumah tangga yang dilakukan oleh suaminya. Yanti yang terpaksa menjadi seorang pramuria atau pekerja seks karena sebelumnya hanya menjadi pemuas nafsu dan pelampiasan seks dari laki-laki atau bosnya saat dirinya menjadi karyawan dan memilih hidup bebas daripada tertindas oleh kaum laki-laki.