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INDONESIA
Journal of Economic, Bussines and Accounting (COSTING)
Published by IPM2KPE
ISSN : 25975226     EISSN : 25975234     DOI : -
Core Subject : Economy,
Arjuna Subject : -
Articles 1 Documents
Search results for , issue " Vol 2 No 2 (2019): Journal of Economic, Business and Accounting (COSTING)" : 1 Documents clear
Pengaruh Customer Relationship Management (CRM), Customer Value serta Kepercayaan terhadap Loyalitas Kepuasan Nasabah PT.Adira Finance Jember Fatoni, Imam
Journal of Economic, Bussines and Accounting (COSTING) Vol 2 No 2 (2019): Journal of Economic, Business and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (551.322 KB) | DOI: 10.31539/costing.v2i2.558

Abstract

Customer satisfaction can be a determining factor in increasing customer purchases of a product and service. This study aims to determine the effect of variable customer relationship management, customer value, trust and customer satisfaction on customer loyalty PT.Adira Finance Jember. The data used in this study is primary data. Data processing method uses path analysis method with the help of SPSS 24 analysis tools.. The results showed that the variable customer relationship management, customer value, trust and customer satisfaction influence the customer loyalty of PT.Adira Finance Jember either directly or indirectly Keywords: CRM, Customer Value, Trust, Customer Satisfaction, Customer Loyalty

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