UPAJIWA DEWANTARA
ISSN : 26140888     EISSN : 25804553
Upajiwa Dewantara merupakan jurnal yang terbit dua kali dalam setahun pada bulan Juni dan Desember oleh Program Studi Magister Manajemen, Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta. Upajiwa Dewantara menerbitkan artikel yang melaporkan hasil penelitian dan hasil pemikiran dari berbagai bidang yang berkaitan tentang ekonomi, bisnis dan manajemen. Jurnal Upajiwa Dewantara menerima naskah dari berbagai kalangan yang memenuhi syarat penulisan ilmiah dengan ruang lingkup ekonomi, bisnis dan manajemen.
Articles
21
Articles
Pengaruh Kualitas Pelayanan terhadap Kepuasan Wisatawan serta Dampaknya terhadap Loyalitas

Hermawan, Hary

UPAJIWA DEWANTARA Vol 2, No 2 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

The aim of this research is to know the influence of service quality to satisfaction and tourist loyality in Ciater Spa Resort. The method used in this research is descriptive verificative. Method analisis of this research is analisis path with software PLS. The results showed that the quality of service has no significant effect on loyalty, it means that service quality as exogenous variable requires intervening role (variable of satisfaction). Visitor satisfaction at Ciater Spa Resort has a significant effect on visitor loyalty. In addition, the relationship between the two research variables are positive, the increasing customer satisfaction will increase also loyalty, otherwise the decrease in visitor satisfaction will have an impact on the decrease in visitor loyalty. These findings have matched customer loyalty theory in marketing books. So that verifikatif research has been done successfully to verify the theory of loyalty in general. This article at once confirms a model of service theory as well as its relationship with satisfaction and loyalty, while minimizing the possibility of false loyalty so that this model can be used in the implementation of service management.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas wisatawan di Ciater Spa Resort. Penelitian ini berjenis deskriptif-verifikatif. Metode analisis yang digunakan adalah analisis jalur dengan alat bantu sofware Partial Least Square (PLS). Hasil penelitian menunjukan bahwa Kualitas pelayanan di Ciater Spa Resort tidak berpengaruh signifikan terhadap loyalitas, hal ini berarti bahwa kualitas pelayanan sebagai variabel eksogen membutuhkan peran intervening (variabel kepuasan). Sedangkan, kepuasan pengunjung di Ciater Spa Resort berpengaruh signifikan terhadap loyalitas pengunjung. Selain itu hubungan diantara kedua variabel penelitian tersebut adalah positif, maka semakin meningkatnya kepuasan pengunjung akan semakin meningkat pula loyalitasnya, sebaliknya semakin menurunya kepuasan pengunjung akan berdampak terhadap semakin menurunnya loyalitas pengunjung. Penemuan ini telah sesuai teori loyalitas pelanggan dalam buku-buku pemasaran. Sehingga penelitian verifikatif yang telah dilakukan berhasil memverivikasi teori loyalitas secara umum. Artikel ini sekaligus menegaskan sebuah model teori pelayanan serta hubunganya dengan kepuasan dan loyalitas, sekaligus mampu meminimalisir adanya kemungkinan loyalitas semu sehingga model ini dapat dipakai dalam implementasi manajemen pelayanan.

Pengaruh Brand Awareness, Norma Subyektif, Keyakinan Label Halal Terhadap Brand Attitude Untuk Meningkatkan Minat Beli Ulang Ice Cream Magnum

sholihah, maratush

UPAJIWA DEWANTARA Vol 2, No 2 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

The purpose of this research is to know the positive influence of brand awareness toward brand attitude, subjective norm toward brand attitude, belief of label of halal to brand attitude, brand attitude toward buying interest, brand awareness to buying interest and belief of halal label to buy interest. The population is ice cream customers Magnum Muslim Students in Yogyakarta. Number of samples 100 respondents, sampling method purposive sampling and accidental sampling. Method of taking data using questioner. The analysis technique used is multiple linear regression equation with 5% significant level. The results showed: 1) brand awareness has a positive and significant effect on brand attitude of Magnum ice cream to Muslim Students in Yogyakarta; 2) subjective norms have positive and significant influence on brand attitude of ice cream Magnum at Muslim Student in Yogyakarta 3) belief of label of halal have positive and significant effect to brand attitude of ice cream Magnum to Muslim Student in Yogyakarta; 4) brand attitude has a positive and significant influence on the interest to buy Magnum ice cream to Muslim Students in Yogyakarta; 5) brand awareness has a positive and significant impact on the interest of Magnum ice cream buy back to Muslim Students in Yogyakarta; 6) the belief of the halal label has a negative and insignificant effect on the interest of Magnum ice cream buy back to Muslim StudentsKeywords : brand awareness, subjective norms, label beliefs halal, brand attitude, and buying interest

Analisis kerjasama tim dan budaya organisasi terhadap kinerja unit kegiatan mahasiswa universitas gadjahmada dengan variabel intervening motivasi

pangandika, pangadiyono

UPAJIWA DEWANTARA Vol 2, No 2 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

Hasil penelitian menunjukan bahwa 1) kerjasama tim berpengaruh positif dan signifikan terhadap motivasi unit kegiatan mahasiswa  universitas gadjah mada dengan kontribusi 35,7%. 2) budaya organisasi berpengaruh positif dan signifikan terhadap motivasi kerja dengan kontribusi 54,9% 3) kerjasama tim  dan budaya organisasi secara simultan  berpengaruh positif dan signifikan terhadap motivasi dengan kontribusi 74,5%. 4) kerjasama tim  berpengaruh positif tetapi tidak signifikan terhadap kinerj adengan kontribusi 10,6%. 5) budaya organisasi berpengaruh positif tetapi tidak signifikan terhadap kinerja dengan kontribusi 40,9%.  6)  motivasi  berpengaruh positif tetapi tidak signifikan terhadap kinerja dengan kontribusi 2,3%, 7) kerjasama tim, budaya organisasi dan motivasi kerja secara simultan berpengaruh positif dan signfikan terhadap kinerja di unit kegiatan mahasiswa universitas gadjah mada dengan  kontribusi   26,9%. Saran kepada Ketua Unit Kegiatan Universitas Gadjah Mada di dalam  Kerjasama tim untuk menyamakan tujuan supaya cepat merespon apabila terjadi  perubahan program kerja dan untuk cepat tanggap mengambil kebijaksanaan apabila terjadi permasalahan. Kata kunci: Kepuasan Kerja, Kompensasi, Motivasi Kerja, Kinerja.

KUALITAS DAN DESAIN PRODUK DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS KONSUMEN (STUDI KASUS BAJU DAGADU YOGYAKARTA)

haris, dani

UPAJIWA DEWANTARA Vol 2, No 2 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

Penelitian ini bertujuan untuk  menganalisis  pengaruh kualitas produk dan desain produk dengan variabel intervening , produk dagadu Di YogyatouriumYogyakarta. Hasil penelitian adalah hipotesis pertama hingga hipotesi ketiga ditolak. hipotesis keempat diterima. Hipotesa Kelima dan hipotesis keenam juga ditolak. hipotesa ketujuh diterima. Kesimpulan dalam penelitian ini adalah: kualitas produk berpengaruh negatif dan tidak signifikan terhadap kepuasan dan loyalitas konsumen; Desain produk berpengaruh positif tidak signifikan terhadap  kepuasan konsumen namun signifikan terhadap loyalitas konsumen; Kepuasan Konsumen berpengaruh positif namun tidak signifikan terhadap terhadap loyalitas konsumen; Pengaruh kualitas produk dengan kepuasan sebagai variabel intervening tidak mampu memberi berpengaruh positif dan signifikan terhadap peningkatan loyalitas konsumen; dan Pengaruh desain produk dengan kepuasan sebagai variabel intervening mampu memberikan pengaruh positif dan signifikan terhadap peningkatan loyalitas konsumen. Kata kunci: Kualitas Produk, Desain Produk, Kepuasan, Loyalitas Konsumen

PERSPEKTIF KEBERLANJUTAN DAN PEMBERDAYAAN DALAM PENGELOLAAN SUMBERDAYA MANUSIA SEBAGAI KENDALI RETENSI KARYAWAN (STUDI KASUS PADA KARYAWAN BANK SWASTA DI PROPINSI DAERAH ISTIMEWA YOGYAKARTA)

Rahayu, Kusmaryati Dwi, Putri, Wika Harisa

UPAJIWA DEWANTARA Vol 2, No 2 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perspektif Keberlanjutan, Kepemimpinan dalam Pemberdayaan dan Pemberdayaan Struktural terhadap Motivasi para karyawan Bank Swasta di Daerah Istimewa Yogyakarta untuk bertahan di Perusahaan. Sampel diambil sebanyak 200 orang karyawan yang telah bekerja lebih dari 2 tahun. Hasil uji Regresi Berganda menunjukkan bahwa ketiga variabel bebas tersebut berpengaruh positif signifikan terhadap Motivasi karyawan bertahan di perusahaan. Kata kunci: Keberlanjutan, Kepemimpinan dalam Pemberdayaan, Pemberdayaan Struktural, Motivasi karyawan untuk bertahan

PERAN UKURAN PERUSAHAAN (SIZE) DALAM MEMODERASI CORPORATE SOCIAL RESPONSIBILITY DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI

Jekwam, Jendra Jaqualine, Hermuningsih, Sri

UPAJIWA DEWANTARA Vol 2, No 1 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

The purpose of this research to find determine the role of firm size (Size) as moderating the influence of Corporate Social Responsibility and Liquidity on the Financial Performance of Mining Companies listed in Indonesia Stock Exchange. The data used in this study are financial statements in 2013 to 2016. The data analysis technique used is multiple linear regression analysis. The sample was selected using purposive sampling technique and obtained 33 companies in each year, so that the number of observations used in this research was 132. The results of this study support the hypothesis that CSR and liquidity have a positive effect on the company's financial performance. From the results of this study also shows the role of firm size (Size) is able to moderate the influence of CSR on the company's financial performance. Company size (Size) is able to moderate the influence of Liquidity on the company's financial performance. Keywords : Corporate Social Responsibility (CSR), Liquidity, Company Financial Performance, Company Size (Size).

KEBIJAKAN DIVIDEN DAN BI RATE SEBAGAI PEMODERASI LIKUIDITAS, PROFITABILITAS, DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2011-2017

Antoro, Ananto Dwi, Hermuningsih, Sri

UPAJIWA DEWANTARA Vol 2, No 1 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

The purpose of this study is dividend payout ratio and BI Rate as moderation of liquidity, profitability, and leverage on financial firm value in Indonesia Stock Exchange within period 2011-2017. Research using purposive sampling method for taking sample, as many as 10 banks based on criteria. The research used secondary data from company’s annual report. The data were analyzed by using SPSS and SmastPls 3.2.7. The result showed that :1) the Liquidity and BI Rate have negative effect on company’s value but the effect were not significant, 2) profitability has a positive significant effect on firm value. 3) Leverage has a positive effect on firm value but the effect was not significant. 4) Dividend have a positive significant effect on company’s value. 5) Liquidity, profitability and leverage moderated by dividend dan BI Rate has no significant effect on firm value. Key words : Company’s value, Liquidity, Profitability, Leverage, Dividend.

Analisis Loyalitas Berbasis Kepuasan Pelanggan Toko UKM Om Jeans Klaten

Budi, Andrias Tri Setya

UPAJIWA DEWANTARA Vol 2, No 1 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

This research aims to know : product quality, service quality, the location, with satisfaction as intervening variabel toward customer loyalty. The results was bassed : the first hypothesis was accepted, so the second hypothesis was accepted, the third hypothesis was accepted, the fourth hypothesis was rejected, the fifth hypothesis was rejected, the sixth hypothesis was rejected, the seventh hypothesis was accepted, the eight hypothesis was accepted so the nineth hypothesis was accepted . to be conculuted : 1) product quality affect toward customer satisfaction, 2) service quality influence toward customer satisfaction , 3) the location affect toward customer satisfaction , 4) Product quality does not affect the customer loyalty , 5) the quality of service did not affect toward customer loyalty , 6) Location not affect toward customer loyalty , 7) Customer Satisfaction affect toward customer loyalty , 8) Product quality, quality of service and the location of the simultaneous influence toward customer satisfaction , 9) Product quality, quality of service, location and customer satisfaction simultaneous effect toward customer loyalty. Key Words : Product quality, Quality of Service, Location, satisfaction and loyalty.

STUDI KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN BERDAMPAK PADA KINERJA KARYAWAN

Widi, Rina Angesti

UPAJIWA DEWANTARA Vol 2, No 1 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

Quality and quantity of performance in an organization is influenced by several things such as compensation received by employees, the work environment and the employees’ loyalty. The objectives of the research are to determine effects of compensation, work environment and loyalty on employee performance at PT. LEC, Yogyakarta. The research was a descriptive. The research data was primary data, data collected using questionnaire techniques. The sampling technique was done with probability. Data sources were gathered from employees of PT. LEC. The scale used ordinal scale. Scaling technique used Likert Scale. Instrument test was done by SPSS software. The analysis used descriptive analysis, inferential analysis and path analysis. The analysis used SPSS and SPLS software. The results of the study that compensation, work environment and loyalty simultaneously and significantly affect the performance, but it does not have a significant partial effect. Keywords: Compensation, Work Environment, Loyalty, Performance

MODEL PENINGKATAN BEHAVIORAL LOYALTY MELALUI PREFERENTIAL TREATMENT, INTERPERSONAL COMMUNICATION DAN RELATIONSHIP SATISFACTION

Sudarti, Ken, Darmayanti, Siti Nona

UPAJIWA DEWANTARA Vol 2, No 1 (2018): UPAJIWA DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

The purpose of this research is to influence preferential treatment and interpersonal communication to behavioral loyalty at BRI Syariah Central Java with relationship satisfaction as intervening variable. The population used is all priority customers of BRI Syariah Semarang by 132 respondents. The analysis tool is Partial Least Square. The result of inner model test shows that preferential treatment and interpersonal communication have positive significant effect on relationship satisfaction and behavioral loyalty. Relationship satisfaction has a positive and significant effect on behavioral loyalty. Relationship satisfaction can not be an intervening variable between preferential treatment to behavioral loyalty. The result of the mediation test shows that relationship satisfaction is not able to be the intervening variable between preferential treatment to behavioral loyalty. Thus preferential treatment only affect the behavioral loyalty does not have to through relationship satisfaction. Relationship satisfaction can be an intervening variable between interpersonal communication to behavioral loyalty, giving understanding that the more effective interpersonal communication, the communication will facilitate the interaction because the information conveyed can be accepted easily, so the customer will feel satisfaction and it will certainly have an impact on customer behavior using the bank. Keywords: preferential treatment, interpersonal communication, relationship satisfaction and behavioral loyalty.